If you scroll through websites or search for products on Google Images, you will notice that white is the single most popular background for lifestyle product photography. This is not a coincidence. Most product photos have white backgrounds for many reasons.
Check out the below reasons to understand why white backgrounds are so popular for product photography.
White Background Makes Products Stand Out
No other color makes your product pop quite as white does. White creates high color contrast with your product to make it look more vibrant and appealing.
White is also plain—it will not distract viewers from the product you are trying to sell.
White Is Clean and Minimalist
White backgrounds give a sense of uniformity and consistency, which look professional without a lot of effort.
Looking professional and clean makes a great first impression, which can go a long way in helping establish your brand reputation—especially in the early stages when not many know who you are.
White Goes With Most Website Designs
More than any other color, white goes with most web designs. You don’t have to think twice about matching your product photos to your web design by using white backgrounds consistently in all product photos.
White Backgrounds Are More Likely to Get Featured
Because white backgrounds go with most web designs, blogs and magazines looking to feature products are also more likely to handpick your product.
White Backgrounds Make Editing Easier
Even if you choose to use a different background for your product photo later, having your original photo on a white background makes editing way easier.
Especially if your product is of bright or dark color, a white background creates high contrast in color, making it easy to select the subject in Photoshop or any other photo editing software and transfer it to another image.
White Backgrounds Make for Smaller File Size
White backgrounds allow you to save images in smaller file sizes. This can make a huge impact in terms of loading speed, which influences how well your e-commerce website ranks.
Effective for eCommerce
White is the single most common background for highest-selling e-commerce products. A great example is Amazon, which uses white backgrounds for its products.
Moreover, most online marketplaces require white backgrounds for images to be posted.
White Backgrounds are Cost-Effective
Lastly, white backgrounds are easy and affordable to prepare.
For businesses who sell a lot of products, white backgrounds not only take away a lot of guesswork from choosing which background works best for which product, but a white background is also pretty cheap to prepare.
You can buy a white sheet or a crisp white paper as your backdrop, and start taking photos.
As white backgrounds are also easier to edit, having all your product photos with a white background makes it easier and cheaper to have them bulk edited.
Get Product Photos That Sell Online!
Product photos that only look pretty aren’t enough. You need product photos that sell and grow your business.
Check out PENCIL ONE for our product photography. White background can surely help make your items stand out. Our professional-looking photos will surely help attract your potential customers, while our lifestyle product photography will certainly bring your products to life.
Contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
If you are looking to put up photos of your items on sale, you may want to consider high-quality product photography. White background, on the other hand, works well in these kinds of shots. But should you use a white background for all your products or just some of them?
To help you decide, you’ll need help from reliable and experienced product photography services, and here are some tips to consider.
Products that Work Best With White Backgrounds
So you’ve heard that white backgrounds work best for selling products online. But which products work best with them?
The answer to this question is simple—all products work best with a white background.
Some may argue that there are products that work better with props or as lifestyle shots. This is true if you’re posting products on social media or on lifestyle magazines, where you’re trying to show the utility of the product or highlighting the emotions people will feel once they purchase what you offer.
But e-commerce is different. On your website, your product photos are the first thing people see when they enter your landing page. You have less than a handful of seconds to make an impression.
Though lifestyle images can be attention-grabbing, they may do so for the wrong reasons and end up costing you rather than helping you convert those views into sales.
Ultimately, what you want is to make your product stand out so that anyone who sees your product photo will pay attention to it for all the right reasons, and that is to make a purchase.
A white background creates a blank canvas that allows your product to seamlessly blend into most e-commerce websites, online marketplaces, and blogs. Whether you’re selling small items like accessories or office supplies or large items like furniture or appliances, a white background always works best.
White Products on White Backgrounds?
The most common misconception when it comes to white background product photography is not to pair white backgrounds with white products. White on white seems redundant and defeats the purpose of creating high color contrast.
But contrary to the popular belief, white on white actually works great in product photography. You just have to know how to do it right.
White on white can cancel each other out. Instead of highlighting the product, one may end up camouflaging the product, which is the last thing you need if you want to sell a product. But with the right lighting, angle, and product positioning, white products can still stand out against a white background.
To make white products work with a white background, make sure you focus the lighting onto the background instead of the product itself as you usually would. Doing so creates a stronger contrast between the background and the product.
Additionally, make sure your camera is on focus and on manual mode when you take your shots. These make sure you capture the crisp edges of your product, and you avoid underexposing your image.
Lastly, you may want to place your product farther from the background than usual. Though this may result in shadows, that’s easily edited during post-processing.
Product Photography White Background
Skip trial and error and get product photos that sell with professional-looking product photography.
At PENCIL ONE, our product photography with white background studio has professional photographers and a product photography model that are guaranteed to make your product stand out.
To get product photos that sell, contact our team at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
For e-commerce businesses, the product photos on their websites can make or break their business and dependable product photography services are essential in making a profitable venture.
Check out some tips on how to do product photography the right way to increase your sales and grow your business!
Dos
Do Highlight the Product
When it comes to product photography, always remember that you are selling a product. This is no place for editorial shots, you’re not trying to showcase the model.
Anything that detracts from the product should not be in a product photo.
For most e-commerce businesses, this means having a simple white background for their product photos. The simplicity of the backdrop highlights the product. It also makes editing easier during post-processing if you do want to put the product with a different background.
Do Take Photos in Good Lighting
Lighting can alter an image entirely. It’s important to represent the product as true to life as possible to avoid misrepresenting what you’re selling.
To avoid distorted colors, shoot with natural lighting or use full-spectrum lights to mimic sunlight. Don’t skimp on lighting but don’t point it directly at the product as well. Usually, having two on either side of the product works, but this will need a bit of adjustment to produce the best results.
And don’t use flash from your camera, as this is almost always too harsh on the product and creates unsightly shadows.
Do Use a Good Camera
When it comes to product photography, the camera plays a huge factor when it comes to photo quality.
Most photographers prefer to use a digital single-lens reflex (DSLR) and for good reason—they take really crisp photos and show products in stunning detail.
If you’re intimidated by a DSLR, you can always shoot using auto mode. This allows the camera to choose optimum options for the best shot, so all you’ll have to do is point and shoot.
Don’ts
Don’t Just Shoot a Single Photo
One of the priorities of product photography is to showcase a product. This means capturing it from different angles and showing off different features of the product—if there are any.
Never settle on just one photo, as this will leave customers wanting more and is likely to discourage them from buying the product.
Don’t Overdo Angles and Product Positioning
One of the tricks of photography is playing with angles and product positioning. Though taking shots from various angles can bring out some of a product’s features, it’s discouraged in product photography as this can distort the dimensions of the product.
The rule of thumb is to capture the photo at eye level to avoid any distortions or misrepresentations.
Don’t Include Too Many Props
Another mistake many product photographers make is bringing in a lot of props. Though mannequins, accessories, and even models can take the product from concept to reality, they could also steal attention from the product.
The last thing you want is having props overpower the product you are trying to sell. You also have to keep in mind that you’re not just trying to create a really beautiful photo, but you’re also trying to sell a product.
Have Product Photos That Sell Online!
Put your best foot forward with professional-looking product photos that are sure to capture your customers’ attention. Don’t rely on mediocre photos when you can have photos that sell.
Learn more about how our e-commerce product photography services can help you drive sales and grow your business. Contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
e-Commerce is highly competitive and largely dependent on how well product images convert to sales. In such an industry, it is vital that you find a good photography studio and proven product photography services.
Unlike any other product photography studio, an e-commerce photography studio aims to produce photos that are specifically suitable for e-commerce platforms, while also meeting the demands of e-commerce businesses.
Read further to know about what makes a good e-commerce photography studio.
Complete Equipment
First and foremost, an e-commerce photography studio should have all the basic equipment needed to successfully capture good images of any e-commerce business’ products.
This means it should have various backgrounds and backdrops which can accommodate your product. This can be a white wall, a table, or even a lightbox.
A good e-commerce photography studio should also have good lighting. Though natural light is best for photography, a studio should not rely on sunlight and should have full-spectrum lights, which will not throw off the colors of the product.
Most importantly, the studio should have a camera, ideally a digital single-lens reflex (DSLR), which gives the highest resolution product photos while also giving the photographer a lot of control over how the photos will turn out.
Props and Models
Another factor good e-commerce photography studios should have are props and models. Though still shots of products that show off their different angles are great, it is always beneficial to have mannequins and models who can give life to the product.
Adding models and mannequins to products can take them from the shelf into everyday life, and make the product more relatable to consumers, hence more enticing to buy.
Post-Processing
Another key feature of a good e-commerce photography studio is its post-processing service. Taking good photos of products is only half the battle—the rest depends heavily on post-processing and editing.
Most professional photographers use Photoshop or Illustrator. But depending on whether you choose to hire a professional photographer or take photos yourself, having the option for the studio to edit the photos for you saves you a lot of time and effort to have the photos looking professional and ready for uploading on your website.
Service Quality
An often overlooked aspect of e-commerce photography studios is the quality of their service. This pertains to the timeliness of their delivery, the quality of the photos they produce, how capable they are at handling high volume demands, and their versatility when it comes to photography style.
This altogether may not seem to be at the forefront of what an e-commerce business needs, but all of these contribute to service quality, and versatility, being able to take product images in various settings, may make the difference between making your products appealing and creating a distinct voice for your brand.
e-Commerce Product Photography Services
Transform your brand with stunning product photos that capture your customers’ attention with Pencil One’s excellent product photography services!
At Pencil One, we provide only exceptional quality product photos to help drive sales and grow your business.
Learn more about how our e-commerce product photography services can help improve your revenue, contact our team of professionals at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
e-Commerce is a terrific opportunity for businesses to generate cash without the need for a physical store. As such, whether you ship your products or offer curbside pickup, professional lifestyle product photography is an essential component of any e-commerce brand.
Professional product images not only elevate your brand awareness and assist you in attracting new customers, but they can also help in propelling your business to new heights.
If you’re an online business looking for a professional e-commerce photography team that also offers product photography white background services, below are the many benefits and advantages that hiring a professional e-commerce photography company can provide your business.
Quality Images
Having professional and personalized photography gives you the potential to get an advantage over your competitors.
Clear and imaginative photo designs demonstrate your company’s legitimacy, which leads to customers trusting your brand as legitimate and one they want to support.
Saves You Time
Choosing what you want to portray through your photography and how to do it may appear to be a daunting task.
On the other hand, professional photographers are usually more than ready to take over the logistics of the creative process because they know what they need to do to ensure that your wishes and needs are met.
Builds Your Brand’s Identity
Professional imagery is an essential component of your brand and how your business communicates with your customers.
Professional imagery allows you to truly display the spirit of your brand and allows you to generate a good first impression that accurately portrays the greatness and quality that your business provides.
Gives Your Brand a Competitive Advantage
High-quality photographs stand out from the crowd and distinguish your business as distinct and professional, which might mean the difference between someone clicking on your advertisement, engaging with your social media, or contacting you through your website.
Investing in a professional product photographer demonstrates that you value your business and allows you to capture unique moments and images of your company’s culture and products that allow you to stand out from your competition.
Get Started With Our Product Photography Services Today
Investing in professional e-commerce photography services to capture product images for your website, social media, and other digital marketing channels is essential for successfully marketing and promoting your business and attracting new customers—regardless of the industry you’re working in.
If you’re searching for a professional e-commerce product photography team to assist you with marketing your business, PENCIL ONE is your number one choice.
At PENCIL ONE, our number one goal is to provide our customers with high-quality professional photography at an affordable cost.
With several years of product photography experience, our expertise and attention to detail are unrivaled, and our dedicated team of product photography specialists set new standards for quality and professionalism.
Speak with one of our experts about how our services can assist you in taking your products to the next level and increase your sales, contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
We can all agree that visual presentation is probably the greatest approach to demonstrate the value of your product. However, one of the most significant disadvantages that e-commerce businesses face is that buyers cannot touch, taste, hear, see, or smell a product before purchasing, which leads to many companies seeking out the help of product photography services.
Product photography is much more than simply photographing items, and these services necessitate a large amount of equipment and talent.
In this guide, we will examine everything you should know about product photography, including what e-commerce product photography services offer and why they are beneficial for your business.
Continue reading below to discover all the ins and outs of e-commerce photography services and discover how you can draw attention to your products in ways they never have before.
What is Product Photography
Product photography is a type of professional photography that aims to authentically represent a product while also attracting the target audience, allowing your audience to gain a greater grasp of your product and how it looks.
e-Commerce product photography essentially displays several aspects of a product. When combined with various images, products appear top-notch and accurately represent what a customer is considering purchasing.
Here are some of the various forms of product photography:
- Studio photography
- White background images
- Product grouping
- Action shots
- Hanging products
5 e-Commerce Product Photography Tips
Here are five tips to help your business improve your e-commerce product photography:
Use Multipurpose Photography Equipment
Sharpness and clarity are critical in e-commerce photography. When you use equipment that allows for different setups, you are not constrained.
Ensure Adequate Lighting
Lighting is a critical aspect of photography. Poor lighting results in equally poor photographs. Quality lighting significantly alters the overall appearance of the product.
Show Multiple Angles
Seven or eight images are good, but you can’t beat a comprehensive view from every angle. A spin showcases moving and hidden product features and provides detailed product information during every stage of the customer’s experience.
Emphasize Product Features
Try to demonstrate the breadth of your product’s features and prospective applications. This will entice the customer to buy the product even if they do not intend to do so.
Use Product Photos that are Consistent
For e-commerce product photography, consistency is essential. It ensures that photographs are produced accurately and ensures uniformity across the many channels through which you sell.
Scale Your e-Commerce Business with PENCIL ONE
Professional product photography is critical for any e-commerce business, whether it is run by a single hard-working individual or hundreds of coordinated employees.
We hope this article has helped point you in the right direction when searching for professional and cost-effective product photography services for your online store and digital marketing needs.
If you’re searching for a professional product photography company to help you promote your business in the best way possible, our team at PENCIL ONE is ready to help.
At PENCIL ONE, we offer specialized e-commerce product photography services to meet the needs of your business. We have a fully equipped photography studio and skilled specialists to assist you in simplifying the process and ensuring the completion of high-volume capacity projects, and all major e-commerce platforms accept our high-quality product imagery.
If you’re ready to get started and get the most out of our professional product photography services, speak with a specialist about how we can help your brand. Contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Hiring e-commerce product photography services is no laughing matter. Depending on the industry of your business, product photography services can cost you thousands of dollars. This is why it’s critical to hire the right team so you can be confident in your investment and have photos that will increase your bottom line.
If you own an online business, you likely already know how fantastic your products are, but until a customer holds your product in their hands, all they have to go on are the images on your website.
In this post, we’ll go over everything you need to know and look for when hiring an e-commerce photographer, so you receive amazing images that match the quality of your products.
Keep reading to learn more and if you’re searching for product photography services that match the quality and value of your products, today you’ll discover how trusted product photography services can assist you.
Questions to Ask When Hiring an e-Commerce Photographer
Here are four vital questions to ask an e-commerce photographer you’re considering hiring:
What Equipment Do They Use?
A hired photographer should have the necessary equipment to do the job and capture the photographs you require.
The correct equipment includes more than just a camera, as you’ll also need a photographer to handle lighting, props, and photo staging.
Are They Insured?
Request a copy of your photographer’s insurance coverage. Are they covered if the products are broken, or someone is injured during the shoot?
Before something happens, now is the moment to answer these questions and be sure to also inquire about the photographer’s deposit policy.
Money talk might be frightening at times, but you’ll want to get these details out of the way before making a commitment.
What Is Their Experience?
Experience with product photography is essential since you need someone who knows how to shoot things and how to handle them.
An experienced photographer understands how to work with products that attract dust, have reflecting surfaces, or reveal fingerprints. This knowledge can mean the difference between displaying smudges and receiving the white glove treatment.
What Does Their Fee Include?
Inquire with the photographer about a breakdown of the entire cost of their services. Some photographers charge a studio fee, while some photographers will charge for travel or equipment rental.
Find out how much your project will cost and how much it will cost with all of the extras.
Hire a Product Photographer with Confidence, Choose PENCIL ONE
The more you understand about professional product photography, the easier it will be to align yourself with a photographer who can deliver it.
The questions we provided above should provide you with more than enough information to make an informed decision when hiring e-commerce product photography services to generate stunning product images that help you sell more products.
If you’re tired of searching for product photography services, look no further than PENCIL ONE.
At PENCIL ONE, our number one priority is to provide our customers with professional product photography services that assist in their business’s growth.
Our staff of skilled specialists uses industry-leading equipment and a fully-equipped photography studio to ensure our customers get the most out of our product photography services.
To learn more about our product photography services, speak with one of our experts about how we can assist you in developing and maintaining your brand’s ideal product photography. Contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Regardless of the industry you’re in, it’s vital that you stand out from your competition and discover inventive ways to do so. Among the many options available, product photography services have proven themselves as having one of the most significant impacts on purchasing behaviors.
Great product photography is critical for persuading consumers to buy your products, and with more people shopping online than ever before, e-commerce product photography services are critical for companies looking for a competitive advantage.
In this article, we will discuss why using professional-looking images of your products can help all aspects of your online store.
If you’re an e-commerce business looking to take your company to the next level, continue reading below to learn more.
What is Product Photography?
Before investing in e-commerce product photography services, having the appropriate expertise will help you better grasp the process and use it to boost your business’s online sales.
Product photography is a type of commercial photography that focuses on accurately reflecting your company’s available products. Each business has its own product photography style, which can range from using particular techniques to having a one-of-a-kind setup.
Product photography allows your customers to better grasp your product and how it appears, making it easier for them to make a decision. Because practically every e-commerce platform uses this strategy, customizing it for your business is the most effective way to gain significant value from it.
3 Advantages of Professional Product Photography
Product photography is one of the most vital components that can make or break your success as an e-commerce business. Even a tiny percentage increase in conversion rate can result in a significant gain in revenue.
Here are three benefits of professional product photography:
Compensates for Lack of In-Person Experience
Even those who value the convenience of buying online want to learn as much as they can about the things they want to purchase.
You can provide visuals and descriptions in place of the capacity to touch, smell, taste, hear, and otherwise perceive a tangible product.
Enhances the Appearance of Your Products
To convince viewers to make a purchase, you and your team must use professional quality images that reflect the true color and make the product look as appealing as possible.
This is why quality lighting, background, and photography equipment are critical.
Makes the Most of Your Marketing Efforts
High-quality e-commerce product photography does more than merely sell products and promote your brand. The service can also assist you in broadening your reach and attracting new customers.
Make the Most of Your E-Commerce Strategies with PENCIL ONE
As you can see, high-quality e-commerce photography services do more than merely sell products and promote your brand.
Not only can they assist you in broadening your reach and attracting new customers, but they can also be used across platforms, resulting in consistent messaging throughout your website, advertising, and social network profiles.
If you’re an e-commerce business looking for assistance with your brand strategy and product photography services, PENCIL ONE can help.
At PENCIL ONE, we offer high-quality e-commerce product photography services that are designed to meet the needs of the business we work with.
With an unrivaled portfolio, expertise, and dependability, our in-house team of photographers will assist you in developing and maintaining your brand’s ideal product photography.
To learn more about how our product photography services can assist your business’s growth, you may visit our website or contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
