While there are many ways to achieve professional-quality product photography white background imagery, various best practices should always be used to ensure your products stand out from the competition.
If you’re a business that sells products online, it’s crucial to consider using lifestyle product photography to accurately portray your products for customers who are unable to physically touch them.
Lifestyle product photography is a classic and timeless way to make your products stand out online and capture your customers’ attention. Below, we will take a look at some best practices you should be using to ensure you get the best product photography images possible.
What Is Lifestyle Product Photography?
Lifestyle product photography is a type of photography that captures products and services in real-world settings where your potential customers are using the product. Many manufacturers use lifestyle advertising to attract customers, build rapport with customers, and prompt questions about product functionality.
While the goal of lifestyle photography is to tell a genuine story, lighting and location are still important. While these are natural photographs, natural light alone may not be enough to produce a satisfactory picture.
Best Practices to Improve Your Product Photography
Here are some things to consider if you’re looking to improve your product photography:
Use Simple Props
Props are a fantastic tool for enhancing your photos and your product. However, when making a selection, you must ensure that they don’t detract from the main focus of your product.
Choose a Neutral Background
Choose a background that will not distract from your product in addition to using simple props. Anything with a busy pattern, a sheen, or is overly brightly colored may detract from the focus of your image.
Create an Environment
This is especially important for bringing your product to life and allowing your customers to imagine themselves using it. The setting for your story is the environment or scene you create, and you want your story to make sense.
Choose a Color Scheme
Create a color scheme or theme for your shoot. Begin by evaluating your product’s packaging and work your way up from there. Making a mood board or working with the color wheel will help to simplify this process.
Let PENCIL ONE Help You with Your Product Photography Services
The revolution of the eCommerce industry has changed the way people do business nowadays. If you’re looking forward to having effective photos that help promote and sell your products online, it’s always worth considering lifestyle product photography.
At PENCIL ONE, we’re proud to provide our customers with professional lifestyle product photography to meet all of your company’s needs. With several years of experience, our unrivaled expertise, precise attention to detail, and our dedicated team of product photography specialists will help you set a new standard of quality and professionalism.
If you’re ready to get started and make the most of our professional product photography services, get in touch with us and speak with a specialist about how we can help your company. Contact our team at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Whether you’re building a new eCommerce website or looking for new ways to increase your social presence in the online world, every product photography white background image that you provide your customers makes an enormous difference. In fact, when selling products online, this significant difference could make or break your business.
Product photos are the first line of contact between sellers and customers when browsing your website, which is why it’s vital that you hire product photography services you can trust.
In this article, we’ll take a look at some of the reasons why your business needs product photography and the difference it can make for your organization.
5 Advantages of White Background Photography
Here are some of the great advantages that white background photography provides.
Promotes Consistency
The use of white backdrops across all products ensures consistency, contributing to a unified look and feel across the site. It is critical to ensure that a seller’s brand identity is consistent, and the same is true for photography.
A simple white background encourages a consistent flow of photos on a product page. This will make you appear more professional and increase customer trust when shopping.
Emphasizes the Product
You only have a few seconds to make a good first impression on customers. Allowing your product to fade or blend into the background will quickly lose their attention.
There are no distractions with white backgrounds. You can concentrate on presenting the product and its quality by using details without being diverted by distracting backdrops or focal points.
Saves Money
The use of a white backdrop simplifies the shooting process. The cost of finding locations, hiring a model, a professional photographer, and an art director can easily push a photography budget into the four figures.
All of this is unnecessary with white backgrounds. They necessitate a relatively simple procedure and even less technical knowledge.
Speeds up Editing
Differences in lighting, color, and focus can cause complications when shooting and editing a product in the context of a scene. Editing images of products against a simple backdrop, on the other hand, takes much less time.
Marketplaces Prefer White Backgrounds
Before images can be uploaded to the most popular online marketplaces, they must have a white background. This is one method of ensuring genuine product quality. The photos are regulated in this manner so that the products are showcased naturally and without enhancements.
Start with Our Product Photography Services Today
Customers make assumptions about your company based on what they see and tell their friends and family if it looks like you’re a trustworthy organization. As a result, it’s crucial that your business considers investing in product photography services for your products.
Our number one goal is to provide our customers with high-quality professional product photography services at a price they can afford. Our fully equipped photography studio and skilled specialists are here to assist you in simplifying the process, and all major eCommerce platforms accept our high-quality product imagery.
If you’re looking for a professional product photography company to help you get your business seen, our team is here to assist you. To learn more, contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
With lifestyle product photography services, you have an incredible opportunity to further develop your company’s brand identity and help your potential customers envision the type of lifestyle that they could have with your product.
Understanding your audience is crucial in making sure you are showcasing your products effectively, but there are several other key things that are also involved with this process.
When creating lifestyle product photography, there are several best practices that you should always keep in mind. Below, we will examine some of the best practices you should be implementing with your eCommerce product photography services.
What is Lifestyle Product Photography?
Lifestyle product photography is the practice of photographing your product within a curated and styled scene, sometimes featuring models, to introduce your potential customers to the idea of a specific lifestyle or aesthetic promoted by your brand.
It all comes down to creating an image that inspires the customer to picture your product in their hands. Great lifestyle product photography ideas are the stuff of dreams.
3 Lifestyle Product Photography Tips
When deciding where to go next, keep these tips in mind to keep you on track to creating amazing lifestyle product photography.
Know Your Brand
Knowing what you’re photographing may seem too obvious to mention, but it’s critical to understand the product and why someone would want it.
That will lead you to understand how it should be displayed, what actions are required to show it off, what feelings the product can elicit, and most importantly, how to make it appear appealing at a glance.
Know Your Market
Understanding who you’re selling a product to through photography is nearly as important as knowing which button on a camera takes the picture. There may already be market successes you can draw inspiration from for your product lifestyle photography, but you’ll want to align your lifestyle photos with your brand.
Consider Colors
The eye is drawn to color, especially contrasts, but complementary colors can broaden the space an object occupies by seemingly combining them.
Different colors elicit different moods. Choose the best colors to complement the story you’re telling and use them to coordinate the elements of your product photoshoot.
Discover How PENCIL ONE Can Help You
Lifestyle product photography is an extremely advantageous way to sell products online, but a few best practices go a long way toward achieving your goals as a successful business.
To ensure that your product images look as high-quality as possible, always be sure to implement the best practices provided in this article, and you will be well on your way to taking product photos like a professional.
At PENCIL ONE, our primary goal is to provide our customers with high-quality professional photography at an affordable cost. When it comes to eCommerce product photography services, we always ensure precise attention to detail. Our dedicated team of product photography specialists has everything needed to help your business reach its goals.
To learn more about our product photography services and discover how we can help you, speak with one of our experts, contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Choosing the right eCommerce product photography services can be difficult for any business. With a variety of options available, from freelance workers to professional flat lay clothing photography services, choosing the right person for the job can be a hard decision.
While many photographers can claim they are the best in the business, there are a few things that every great product photographer has and should provide you. Below, we’ll take a look at everything you should look for in a product photographer to help you find the ideal candidate for your business.
4 Skills to Help You Choose the Best Product Photographer
Here are some key points to help you navigate the process of hiring the best product photographer.
Portfolio
Make sure to look through the portfolio of a product photographer. It will display the other projects they have completed.
Are the photographs of professional quality? Is their style appealing to you? Have they worked with similar products to yours? If you like what they’ve done with products in your category, it could be a good sign to contact them.
Experience
Experience is a critical component of any service. Many people believe that in order to gain valuable customers, you must first build a strong portfolio, and they are correct.
It is best to hire a photographer who has years of experience in the field. Take the time to look for someone who has professional experience photographing products similar to yours.
Communication
Dealing with problems as they arise is a fundamental skill that comes with knowledge and experience. Your photographer must be confident in their abilities and capable of dealing with any issues that arise with the equipment, subjects, or props.
They are essentially in charge of the photoshoot and should therefore be able to handle stressful situations.
Pricing
Always check to see if the product photographer has reasonable pricing. Before signing any contracts, make sure to get a firm price. You should also understand what is included in the cost, such as editing, retouching, or a reshoot, as you don’t want any unexpected charges when it’s time to pay your bill.
Make the Most of Your Product Photography with PENCIL ONE
Effective imagery is a great asset to your business, which is why it’s critical that you hire a product photographer who can get the job done effectively and affordably. No matter what, don’t rush the process, and be sure to take your time and do thorough research before deciding which product photographer to hire to ensure they have all the necessary skills required.
Finding the right eCommerce product photography services can feel like an overwhelming experience, which is why PENCIL ONE and our team of professionals want to help.
We understand the importance of high-quality product photography services. We remain dedicated to helping our customers reach their goals with unrivaled expertise and a team of experts. We look forward to giving you the high-quality images you need to help your business succeed.
Speak with one of our experts about how our product photography services can help you take your products to the next level and increase your profitability. Contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Lifestyle product photography is the creation of curated images that inspire potential customers to want your product. While this style of photography shows customers how the product is going to look, feel, and function in a real-life situation, it should also introduce potential customers to the idea of a lifestyle or aesthetic promoted by the brand without a lengthy explanation.
A standard product photo isn’t always enough to convey the right feeling and mood that you want potential customers to have, all the same time while browsing your products. In this article, we’ll examine some of the many benefits that lifestyle product photography can provide your business.
5 Benefits of Choosing Lifestyle Product Photography
Let’s look at some of the various benefits of choosing lifestyle product photography for your products.
Demonstrates Real-World Application
By demonstrating how your products are used in real-life scenarios, lifestyle photography can significantly increase your sales. This professional photography technique highlights the key benefits of your products, such as ease of use, actual size, and how it fits into a buyer’s life.
Increase Customer Trust
Without saying a single word, this communicates to potential customers that they require your product. It also increases customer trust if your image has a clear narrative and a clear solution, as you’ve given them everything they need to make a purchase.
Professionally Styled Shoots
Creating professionally styled photos is a difficult task. That’s why it’s critical to enlist the help of an experienced product photographer to help you present your company in the best light possible.
Draws Attention
A unique and creative product image will stand out from the crowd and cause your audience to stop scrolling and notice you, which is difficult now that people have unlimited access to a plethora of different content.
Increase Customer Engagement
We live in a digital age where social media is becoming an increasingly important component of e-commerce. It’s not uncommon to see product advertisements or influencers sharing product images on our feeds.
An appealing lifestyle image will quickly garner likes, comments, and shares, and the more of these you have, the more likely someone will browse your products or services and make a purchase.
Get Creative with Your Product Photography with PENCIL ONE
Unlike standard functional product images, which show the function of an item against a plain background, product images should excite your customers and engage with your audience.
Above all, remember that product images are an extension of your brand, and each image should put your unique voice on display and demonstrate the lifestyle you want to promote to your customers.
At PENCIL ONE, we’re proud to offer our customers high-quality product photography, white background or otherwise, at affordable prices.
Whether you need one high-quality image or hundreds, our staff of specialists can help increase your business’ sales by providing you with the product photography you need to take your organization to the next level.
If you’re looking for professional product photography services and a team to help you market your business. To find out how we can assist you, contact our team at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
While you might already know that product photography services are an essential part of your business, understanding why it’s so crucial will help inform your content strategy for your e-commerce website.
Great product photography is vital for a number of reasons, but how much should you expect to pay for eCommerce product photography services?
Have you ever found yourself wondering how much professional photography services cost when looking for product photography for your business? Here is a quick overview of how much these services cost and what you can expect when working with a professional photographer.
How Product Photography Pricing Works
Pricing for product photography services can be determined in several ways.
Pricing by the Hour
Charging by the hour is the most common option that product photography services utilize. This is essentially paying for the photographer’s time. Furthermore, it is a simple way for the photographer to estimate their prices.
Pricing by the Product
Paying per product is another popular product photography pricing structure. This is determined by the complexity of the product being photographed. You might be able to request different types of photographs for different situations.
Pricing by the Image
Paying for the photo entails paying for the number of images desired. Photographers will typically capture a wide range of images in varying lighting and background conditions.
They will inform you of the potential cost of a single picture ahead of time, and you can then place your order by selecting the number that works best for your budget.
The Most Important Factors Influencing Product Photography Pricing
Product photography pricing is affected by a variety of factors, which include:
Location
When preparing for product photography, you must decide where you will photograph the goods. It could be at a specific location or in the service provider’s photography studio.
Image Use
Product photography is useful for more than just your online store. You can also use it for advanced marketing purposes, such as high-end print ads.
Amount of Products
The picture’s price is inversely proportional to the number of products in each product group. A single category may contain a diverse range of items. As a result, the photographer will easily set up a single product and film multiple products.
Hire the Perfect Product Photographer for Your Business
Although they may be expensive, professional eCommerce product photography services are essential for any business. There’s no need to think if you must work with a high-end professional, rather, you should most certainly hire someone with plenty of experience and a good understanding of your company’s vision.
Are you preparing to sell a new product online? Are you still unsure of how product photography pricing works? Allow PENCIL ONE to assist you. We specialize in professional product photography services. We have extensive experience creating high-quality product photography that connects with your customers to increase sales, customer outreach, and profits.
Whether you’re looking for sophisticated white background photography, compelling lifestyle shots, or something else, our team of product photography experts is ready to work with you.
Speak with a specialist about assisting your brand and making the most of our product photography services, contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Getting high-quality product photography for your eCommerce website starts with excellent product photography services.
Whether you’re just starting your business or you’re starting a new product campaign, it’s inevitable that you will eventually need to search for product photography services, specifically those with experience working with product photography models.
Whether you’re scheduled to work with a professional product photographer or you’re planning on taking your own product photos, it’s vital to be prepared to get an amazing outcome.
Below, we’ll take a look at a few things you can expect during your next product photoshoot to help you be as prepared as possible.
What You Should Expect During a Product Photoshoot
Planning a photo shoot, whether with a professional photographer or on your own, yields the best results when done ahead of time. Here’s what you should expect in the time leading up to your photoshoot.
Know Your Brand and Style
Before considering professional photography, you must first understand your brand, target audience, and brand message. Consider who your brand is addressing and what would visually appeal to them.
Create a Shot List
Make a list of all the products you need to be photographed and all the shots you might need before you start thinking about the photos you want.
Creating an itemized list of all your products, as well as the type and number of photos you require for each product, ensures that you receive everything you require from your photographer and avoids any unnecessary re-shoots.
Get Your Products Ready
Furthermore, be sure to also get your products ready. Because most photographers are currently shooting remotely, you’ll want to make sure you’ve determined which products to send. Sending multiples of each product is always recommended, and it’s best to always send clean, unused products for the best results.
Photography speaks to a specific lifestyle, which should be consistent with your brand. Turn your brand identity into how you want your photos to be taken and the end result to look.
Photographers will need to understand your brand’s colors, aesthetic, and target audience at the very least.
Use your Imagination
Lastly, use your imagination with the photoshoot. There are various product photography styles that you can consider to help you think outside the box and boost your creativity.
Hire A Professional Product Photographer Today
Preparing for a product photoshoot may sound like a daunting task, but you can put your business in the best position for success with the right preparation. Regardless of the experience, be sure to ask questions and voice your feedback to ensure you receive the outcome you desire.
If you’re tired of looking for professional product photography services, look no further than PENCIL ONE.
Our top priority at PENCIL ONE is to provide our customers with what they need, be it professional product photography services or a product photography model, that can help their businesses grow.
Our team of skilled specialists is equipped with industry-leading technology and a fully fitted studio to ensure that our customers get the most out of our product photography services.
To learn more about our product photography services or to speak with one of our experts about how we can help you develop and maintain your brand’s ideal product photography, contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
With the rise of various e-commerce platforms, having a great-looking product image is a necessity regardless of the business you own. However, many businesses cannot afford to pay for a professional eCommerce product photography service. This causes many of them to rely on their own abilities to come up with engaging product imagery that stands out.
But depending on the type of business you own, product images are the very first thing a lot of potential customers are going to come across. This means that it’s critical that you know how to make your products stand out from the competition.
Today we’ll discuss a few simple product photography tips you can use to take your images from amateur to professional—and help your products stand out.
5 Tips to Stand Out with Product Photography
Here are five tips to help your business stand out with professional product photography:
Use a Simple Background
You may be tempted to set the scene for your products, but simple backgrounds can often have the most impact. Allow them to be the focal point of your image by using on-brand but not distracting backgrounds.
Make Use of Natural Lighting
Natural light is your product’s best friend because not only is it free, it also gives your products an even, three-dimensional appearance.
While artificial lighting can be useful in some situations, it can also dull your images and make products appear flat.
Use Multiple Views
One disadvantage of shopping online is that your customers cannot physically inspect the product before purchasing it.
Product photography plays an integral role in their decision-making process, so it should capture the product as accurately as possible, it helps communicate the product’s physical nature and instill trust in the customer that the product will benefit them.
Show How to Use the Product
Demonstrate how and where customers can use the product. Display the environment or scenario in which your customers will use the product when appropriate.
Cater to Mobile Audiences
People shop on their phones all the time, and many of them do so while on the go. Product photography communicates what you’re selling quickly, which is important for customers who don’t have time to read the entire description, so be sure to consider the various platforms you’ll be using when posting your product photography.
Get Started with PENCIL ONE Product Photography Services
Having great product photography is not only important in showcasing your lovely product but also grabbing your audience’s attention. With these great product photography tips, you’ll be well on your way to creating amazing product photography for your business.
If you’re an online business looking to take your success to the next level, PENCIL ONE is ready to help. We provide high-quality product photography services tailored to the needs of the businesses we work with.
Our in-house team of product photography experts will assist you in developing and maintaining your brand’s ideal product photography, with an unrivaled portfolio, expertise, and dependability.
To learn more about how our product photography services can help your business grow, contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
