A huge part of online retailing is eCommerce product photography. Consumers are able to envision using products with product images, increasing sales conversions.
For product photography to be successful, you need to pay a lot of attention to your photos. Even then, you might not get the results that you want. Fortunately, there are several ways you can improve your product photos at no cost.
Try A White Or Black Background
Using seamless product photography on a white or black background is the best way to elevate your product photos. It creates a clean and non-distracting image that ultimately gives you product center stage.
This also allows shoppers to read small prints on the product easily. It’s important to stress that the background shouldn’t be overpowering as you want it out of focus, so keep it simple with either white or black; add depth by playing around with the lighting.
Take A Flatlay Shoot
Flatlay shoots are an excellent way to advertise your product or service directly to your audience. They’re easy to set up and can be taken on your own time with minimal cost. Most of all, they’re fun! A phenomenon as huge as flat lays is ripe for creativity, so create your own!
Create a Lifestyle Shot
The most crucial part of creating a lifestyle shot is to capture a real, natural environment. Successful images that show off its versatility are best seen when the product is being used in its ordinary environment.
Lifestyle product photography can help you reach new customers or strengthen an existing relationship with your client.
Use Props
Props are key in product photography because they add a sense of life to the final image. Without them, some pictures can appear dull and lifeless. Your final product shots should be usable in multiple ways for many different projects. Thus, it’s a good idea to use props that won’t impact how well the item shows up in the final photo.
Choose Pencil One Today!
Pencil One is a team of enthusiastic photographers and software experts focused on creating the best eCommerce product photography experience for our clients. We ensure you get a creative, professional, and striking result for your online business. Check out our work and explore new opportunities with us today.
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Among other things, product photography is a core element of an eCommerce business. While having clear and high-quality pictures can be crucial to present your product’s value to the customer or client, product photography also plays another crucial role– it helps you stand out from the crowd.
Here are some ways in which product photography can help brands stand out and increase e-commerce sales in long-term business development.
Avoid Generic Stock Photography
With so many designers and brands relying on generic stock images, we can understand why many people don’t realize the impact of product photography on brand proposition. It indeed costs more than using free stock photos (at least in the beginning), but it’s an investment worth making. After all, hiring a professional photographer doesn’t have to break the bank!
Show Multiple Views
The use of multiple views of a product not only reduces the risk of losing a sale but also increases consumer trust. If you have any doubts as to which photos to use in your product listings, remember that prospective customers are looking for multiple angles to make an informed decision.
Customer Interaction
In an era of social media and easy digital manipulations, product photography has taken on an entirely new significance. The images must be authentic to provide a better picture of customer interaction with a product before making a purchase; compelling and creative images can help to boost customer confidence, increase customer loyalty, and even improve conversion rates.
The best way to do this is to use a mix of photography styles and processes in every image output. This will make your photos look more attractive to a bigger demographic, as customers search for products that appeal to their taste.
Illustrate Product Use
For catalogs, the best images are those that show how your product is used. In a marketing context, this may seem counterintuitive, but it almost always wins over customers. Real-world applications of your products allow them to get a better sense of whether or not they’re the right solution for their needs.
Showing the versatility of your product in multiple situations will also help establish you as an expert in the field, gaining you further credibility and goodwill amongst your customer base.
Leave It To A Professional!
At Pencil One, we pride ourselves on creating high-quality product photography services so you can stand out as a brand. Let us help you to make your brand look compelling and ready for long-term partnerships with various clients and customers.
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Every photo shoot is a new challenge when it comes to choosing the right background. Each product produces different lighting effects, which can hinder your ability to use one color or texture over another.
How do you choose an ideal background? How do you pick an image that brings out the best in your product? Read on to find out three proven ways of using backgrounds for eCommerce product photography services.
Decide On The Mood And Setting
With some planning and the ideal scouting, you can create mood and setting images that become the focal point of your project. It is essential to understand how lighting affects the image and how it can be used to create a specific mood or environment.
Combine that with a well-thought-out prop setup, good location selection, and use of color, products will never look better.
Understand The Subject
When deciding what to use as a background in your photo, whether it’s a product, person, or even food, it is best to choose something that will complement the subject. Of course, not every background will do that.
While some backgrounds may be more intriguing than others, the most important thing is to ensure ideal color contrast between the background and the subject. That way, your picture will stand out.
Create A Backdrop
Using a poor-quality backdrop is likely to impair your crafted image. Using an excellent backdrop is likely to enhance your subject. Ultimately, a backdrop is more of a personal preference than a limitation.
There are many different materials you can use for your backdrop and various colors you could use. You may even acquire an entire collection once you see how convenient it is to make them.
Look For Contrasting Colors
The key to finding the right background color lies in defining your subject, and deciding what role you want it to play in your image. If you use a contrasting color, it will help draw the focus onto your product.
The same can applies with textures and patterns but may require more finesse when setting up the shot. When it comes to macro shots, you also have another option: remove the background and place your product on an all-white or all-black background.
Choose Pencil One Today!
Through our vast experience, we at Pencil One are specialists in determining which background will work best for you and your product. We can match a specific scene to photos that we have taken on location so that you can feel confident knowing that your background will make your product look incredible and ready for posting or printing.
To explore opportunities with Pencil One and scale business interests, contact us today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Whether you are working as a photographer or want to take a quick photo, getting the background right is one of the hardest things to do. No matter how much you fiddle with the lighting, if your background is unattractive, it will ruin your pictures.
Using these simple techniques you can create backgrounds that look good in product shots.
1. Choose Plain Backgrounds
Finding a plain background makes your subject the center of attention. If there are other features in the picture that are more colorful or interesting than your subject, people will pay attention to that instead of your subject. Avoid strong patterns and distracting elements behind your subject, so you’ll take a picture that draws people to what’s focal.
2. Give Your Subject Some Distance
Did you know that the distance between your subject and its background can make or break interesting portrait photographs? It’s true! If your subject is too close to the background, it will become unfocused in your photo and won’t stand out. By distancing your subject from the background, you create a more pleasing image by keeping part of the background out of focus but still providing details about the scene.
3. Create A Balance
The next time you find yourself in an unbalanced situation, don’t fret! Even though your main subject might be competing with the background, you can achieve a sense of balance overall. In the end, creating a balanced photo requires you to be creative. As long as you truly take your time, you will find a way to use everything in your frame to bring balance to your subject.
4. Change Your Point Of View
There are many ways to highlight a good background in your photos. We all want to create a balance between the crucial subject and the background. It doesn’t matter which way you choose, as long as you achieve the right balance and capture the right relationship between your subject and your background.
By changing your angle and point of view, you can control where you place the parts and what they show in the final image like in flat lay clothing photography.
Trust The Pros!
The user-friendly design is just a breath away, simplifying the creation of ideal background for your landing pages and digital products. Save both time and money without adding more complexity to the tool itself with our eCommerce product photography services.
Pencil One looks forward to receiving client feedback to focus on future improvements together. Contact us to see what we can do for your goods and products.
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Finding blurry lifestyle product images all over the internet, whether it’s a video or a still image. Many people struggle over the years to learn how to take sharp pictures every time. Generally, most people are ‘amateur photographers’, but there are more photographers who should know these basics.
We have outlined the common mistakes that lead to blurry images. Read on to discover how you can make sure your photos are sharp, crisp, and ready for posting every time!
Slow Shutter Speed
Make sure your shutter speed is fast enough to avoid camera shake, a common type of blur caused by small, accidental camera movements. The general rule is that you should use a shutter speed fast enough to prevent blurred images due to camera shake. The slower your shutter speed, the more vigilant you must be to keep your camera still throughout the exposure.
Poor Holding Technique
Using a stable stance is the first step in creating sharp photos. Here are four steps to keep track of when getting into a good camera holding stance.
Step 1: For stability, hold the camera by placing your left hand under the lens.
Step 2: Use your right hand to press the shutter button.
Step 3: Tuck your elbows close to your body and firmly plant your feet shoulder-width apart, one slightly staggered forward from the other.
Step 4: Breathe naturally, and press the shutter when you stop exhaling to minimize any camera shake.
Not Using A Tripod
When light levels drop, or when you use long telephoto lenses that magnify the slightest hand movements, it’s easy to end up with blurry photos. Tripods are a quick and easy way to eliminate camera shake and ensure sharp images.
Since crystal-clear nightscapes take a bit longer to capture than daytime shots, you’ll need a tripod that can remain stable for several minutes—something sturdy enough to hold your heaviest lens.
Poor Focus
We’re not saying every shot has to be perfectly in focus, but when you’re shooting with a wider aperture, it’s easy to take a slightly blurry shot. That’s why it’s critical to focus carefully and to avoid cutting corners if you don’t have auto-focus.
It might not seem like a big deal when you look at your work later, but the blurriness will stand out more than you realize once you start editing down your shots.
Learn From Pencil One Pros
Pencil One is a respected company specializing in product photography services. We have the skills and experience to shoot products for a wide range of industries and creative purposes.
Our team is highly creative, eager to work hard, and dedicated to building long-term partnerships with our clients. A personal commitment to delivering outstanding results is what drives us to go the extra mile for our clients. Send us a message and explore opportunities to grow your small eCommerce business today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Once you’ve set your mind on turning your business into a lifestyle brand, you have to deal with two types of photography — product and person. Depending on the products or services you offer, one will serve a higher purpose than the other.
But what is it about these two that makes them so different? What are the distinctions between them? Get some insight into each type by reading on.
Product Photography
A product photograph is a photograph of a product taken for commercial purposes, such as on a commercial website or an advertisement. Product photography is also known as commercial photography.
It is a specialized type of commercial photography that can illustrate articles about products, or an advertisement for the product itself. In this context, the product is considered the subject.
Product images have many uses:
- In advertising, catalogs, and brochures
- On packaging (such as boxes and bottles)
- As part of a web page, such as on an eCommerce site
Person Photography
Person photography is all about capturing the personality of a person or group of people in a still image. A good portrait tells a story about its subjects and conveys their mood and character. It might be a formal, posed portrait or candid and natural, but either way, it should reveal something about the subject.
As with any type of photography, person photography has many sub-genres. The most common types are:
- Portrait photography – photographing a single person or small group of people, usually to capture their personality.
- Wedding photography – photographing a wedding ceremony and reception to record the day’s events and capture informal portraits of guests.
- Family photography – taking family portraits to capture memorable moments and create beautiful keepsakes for generations to come.
Leave It To A Professional!
With years of experience helping startups get the perfect look and feel through our product photography services, Pencil One can assure you that we have what it takes to bring your ideas to life. If you’re looking for product photography for your online store, eCommerce website, or feature them on social media, let us know!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
There is a lot of confusion surrounding on-site photography. Too many options, not enough knowledge of what you need. All you want is the best photos to represent your company and its ethos, but how do you know what will work?
Below are some examples of product photography services that every small business needs.
eCommerce White Photography
White background photography is crucial for eCommerce businesses. People like to see what they are buying in a clutter-free environment. This also helps avoid confusion about what is included and not included in the purchase. There are also some unique options for post-processing, so you can customize the look of your final photos.
Model Photography
Model photography is more than just beautiful faces. Top models know how to engage their audience and are always ready to sell whatever product, brand, or advocacy they represent.
While it’s ultimately up to you whether you want your photoshoot to be promotional or purely artistic, it doesn’t hurt to know what a good commercial model brings to the table.
Flat Lay Photography
From fashion to beauty and lifestyle, flat lay photography is the ideal method of creating dynamic, captivating imagery. The reason? It’s enticing and attractive. It attracts our attention and holds it – long enough that prospective buyers take the time to inspect the details and possibly make a purchase.
Single Product Photography
The easiest and most effective way to sell your product to customers is through single product photography. This can be done through the example of showing a product with or without its cover packaging, or just the product itself against a white backdrop. This avoids distracting the consumer from the key product you are trying to sell.
Creative Photography
Creative photography in eCommerce means using every tool at your disposal to draw the customer. Visual aesthetics that evoke emotion and the right mood can help to accomplish this goal.
Features include room settings for your products, models in a lifestyle setting using your products, and creative props to enhance the image and create an overall impression of themes, quality, etc.
Stand Out Today With Pencil One
If you’re looking for a photo studio that is affordable, friendly, and professional, then look no further. At Pencil One, we have experience helping small businesses and entrepreneurs putting their products, services, and ideas in front of their audience.
Photographs are essential to any business plan, and so is the team behind them. Shoot us a message to explore new opportunities for your business ideas.
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Having clear and professional-looking product photos on your website is a must in today’s fiercely competitive online business environment. But who has the time or the expertise to achieve this?
Although seemingly effortless, product photography services are a highly specialized niche that calls for specific skills and experience. A stable, comfortable studio setup can result in crisp, clean images that connect brands and consumers.
Building Trust
Consumers are more likely to trust your brand if you use high-quality. High-resolution product images are a proven way to build higher levels of customer trust, and professional photography. This gives your brand the edge over competitors who haven’t yet seen the value of high-quality images.
Satisfy Expectations
Customers expect to see many product photos, and they’re not afraid to click away if you don’t catch their eye or meet their expectations. Vivid product photos can help you engage shoppers, communicate your brand and show off your products. Professional photography will satisfy customer expectations and help drive sales.
Interactive Images
Shoppers often want to research products beyond the manufacturer’s specifications, and interactive product images allow them to do just that. The ability to zoom in on fine details and spin around a product to see it from all angles gives customers a “hands-on” experience that improves their understanding and opinion of the product. It also increases the likelihood they will buy the product.
Saves You Time and Money
Hiring a professional studio for product photography can save your business time, money, and resources.
A The work will be completed quickly and with the quality you expect from a professional development team in the business of photography and post-production. Moreover, the studio may have processes in place that make it more efficient than your current workflow.
Work With Us Today!
At Pencil One, we strive to give you a highly personalized, yet competitive approach to eCommerce product photography services. We are dedicated to knowing how you operate day-to-day to understand what you are looking for in your professional product photography.
We want to get to know you and your company’s brand. Lets us properly capture the essence of what makes your products unique. Contact us today to see what we can collaborate on for your next big project.
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
