INDUSTRY Apparel & Fashion
EMPLOYEE 50-100
YEAR FOUND 2014
PRODUCT Eyeglasses
NEEDS Show truth of the material and consistent photo
No.1 Product Photography service provider. Make your eCommerce sales easy and fast
781-561-9787
Email: [email protected]
PENCIL ONE
275 Centre st #17, Holbrook, MA 02343
INDUSTRY Apparel & Fashion
EMPLOYEE 50-100
YEAR FOUND 2014
PRODUCT Eyeglasses
NEEDS Show truth of the material and consistent photo
"How to have product photos with consistent colors and textures that accurately reflect the truth of the material, no matter whether they are shot on the same day or with months apart?"
PENCIL ONE uses a particular methodology, the image-parameter process, to ensure photo consistency. In DIFF Eyewear’s case, they worked together to establish a material sample as a standard. Each material, for both frames and lenses, was clearly identified and labelled and this information was incorporated into the editing process. It was essential that DIFF Eyewear was on board with the labeling of all materials to ensure accuracy. Once this established standard was created, an exact color and texture was matched to each type of material listed.
By using the latest in photo editing tools to ensure complete accuracy in the matching of colors and textures, eyewear made from the same material was depicted with consistency. All product photos clearly show the color and texture of each unique material. This is also the case across different designs that use the same materials. PENCIL ONE, therefore, helped DIFF Eyewear get to the root of the problem and enabled them to create consistent photos that appeal more to their customers.
PENCIL ONE uses this method to create more accuracy in product photos. Their developed image-parameter process ensures new standards of quality and professionalism. They work closely with eCommerce businesses to help them use photos to successfully promote their products and gain a competitive edge.