A huge part of online retailing is eCommerce product photography. Consumers are able to envision using products with product images, increasing sales conversions.
For product photography to be successful, you need to pay a lot of attention to your photos. Even then, you might not get the results that you want. Fortunately, there are several ways you can improve your product photos at no cost.
Try A White Or Black Background
Using seamless product photography on a white or black background is the best way to elevate your product photos. It creates a clean and non-distracting image that ultimately gives you product center stage.
This also allows shoppers to read small prints on the product easily. It’s important to stress that the background shouldn’t be overpowering as you want it out of focus, so keep it simple with either white or black; add depth by playing around with the lighting.
Take A Flatlay Shoot
Flatlay shoots are an excellent way to advertise your product or service directly to your audience. They’re easy to set up and can be taken on your own time with minimal cost. Most of all, they’re fun! A phenomenon as huge as flat lays is ripe for creativity, so create your own!
Create a Lifestyle Shot
The most crucial part of creating a lifestyle shot is to capture a real, natural environment. Successful images that show off its versatility are best seen when the product is being used in its ordinary environment.
Lifestyle product photography can help you reach new customers or strengthen an existing relationship with your client.
Use Props
Props are key in product photography because they add a sense of life to the final image. Without them, some pictures can appear dull and lifeless. Your final product shots should be usable in multiple ways for many different projects. Thus, it’s a good idea to use props that won’t impact how well the item shows up in the final photo.
Choose Pencil One Today!
Pencil One is a team of enthusiastic photographers and software experts focused on creating the best eCommerce product photography experience for our clients. We ensure you get a creative, professional, and striking result for your online business. Check out our work and explore new opportunities with us today.
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Among other things, product photography is a core element of an eCommerce business. While having clear and high-quality pictures can be crucial to present your product’s value to the customer or client, product photography also plays another crucial role– it helps you stand out from the crowd.
Here are some ways in which product photography can help brands stand out and increase e-commerce sales in long-term business development.
Avoid Generic Stock Photography
With so many designers and brands relying on generic stock images, we can understand why many people don’t realize the impact of product photography on brand proposition. It indeed costs more than using free stock photos (at least in the beginning), but it’s an investment worth making. After all, hiring a professional photographer doesn’t have to break the bank!
Show Multiple Views
The use of multiple views of a product not only reduces the risk of losing a sale but also increases consumer trust. If you have any doubts as to which photos to use in your product listings, remember that prospective customers are looking for multiple angles to make an informed decision.
Customer Interaction
In an era of social media and easy digital manipulations, product photography has taken on an entirely new significance. The images must be authentic to provide a better picture of customer interaction with a product before making a purchase; compelling and creative images can help to boost customer confidence, increase customer loyalty, and even improve conversion rates.
The best way to do this is to use a mix of photography styles and processes in every image output. This will make your photos look more attractive to a bigger demographic, as customers search for products that appeal to their taste.
Illustrate Product Use
For catalogs, the best images are those that show how your product is used. In a marketing context, this may seem counterintuitive, but it almost always wins over customers. Real-world applications of your products allow them to get a better sense of whether or not they’re the right solution for their needs.
Showing the versatility of your product in multiple situations will also help establish you as an expert in the field, gaining you further credibility and goodwill amongst your customer base.
Leave It To A Professional!
At Pencil One, we pride ourselves on creating high-quality product photography services so you can stand out as a brand. Let us help you to make your brand look compelling and ready for long-term partnerships with various clients and customers.
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Every photo shoot is a new challenge when it comes to choosing the right background. Each product produces different lighting effects, which can hinder your ability to use one color or texture over another.
How do you choose an ideal background? How do you pick an image that brings out the best in your product? Read on to find out three proven ways of using backgrounds for eCommerce product photography services.
Decide On The Mood And Setting
With some planning and the ideal scouting, you can create mood and setting images that become the focal point of your project. It is essential to understand how lighting affects the image and how it can be used to create a specific mood or environment.
Combine that with a well-thought-out prop setup, good location selection, and use of color, products will never look better.
Understand The Subject
When deciding what to use as a background in your photo, whether it’s a product, person, or even food, it is best to choose something that will complement the subject. Of course, not every background will do that.
While some backgrounds may be more intriguing than others, the most important thing is to ensure ideal color contrast between the background and the subject. That way, your picture will stand out.
Create A Backdrop
Using a poor-quality backdrop is likely to impair your crafted image. Using an excellent backdrop is likely to enhance your subject. Ultimately, a backdrop is more of a personal preference than a limitation.
There are many different materials you can use for your backdrop and various colors you could use. You may even acquire an entire collection once you see how convenient it is to make them.
Look For Contrasting Colors
The key to finding the right background color lies in defining your subject, and deciding what role you want it to play in your image. If you use a contrasting color, it will help draw the focus onto your product.
The same can applies with textures and patterns but may require more finesse when setting up the shot. When it comes to macro shots, you also have another option: remove the background and place your product on an all-white or all-black background.
Choose Pencil One Today!
Through our vast experience, we at Pencil One are specialists in determining which background will work best for you and your product. We can match a specific scene to photos that we have taken on location so that you can feel confident knowing that your background will make your product look incredible and ready for posting or printing.
To explore opportunities with Pencil One and scale business interests, contact us today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Whether you are working as a photographer or want to take a quick photo, getting the background right is one of the hardest things to do. No matter how much you fiddle with the lighting, if your background is unattractive, it will ruin your pictures.
Using these simple techniques you can create backgrounds that look good in product shots.
1. Choose Plain Backgrounds
Finding a plain background makes your subject the center of attention. If there are other features in the picture that are more colorful or interesting than your subject, people will pay attention to that instead of your subject. Avoid strong patterns and distracting elements behind your subject, so you’ll take a picture that draws people to what’s focal.
2. Give Your Subject Some Distance
Did you know that the distance between your subject and its background can make or break interesting portrait photographs? It’s true! If your subject is too close to the background, it will become unfocused in your photo and won’t stand out. By distancing your subject from the background, you create a more pleasing image by keeping part of the background out of focus but still providing details about the scene.
3. Create A Balance
The next time you find yourself in an unbalanced situation, don’t fret! Even though your main subject might be competing with the background, you can achieve a sense of balance overall. In the end, creating a balanced photo requires you to be creative. As long as you truly take your time, you will find a way to use everything in your frame to bring balance to your subject.
4. Change Your Point Of View
There are many ways to highlight a good background in your photos. We all want to create a balance between the crucial subject and the background. It doesn’t matter which way you choose, as long as you achieve the right balance and capture the right relationship between your subject and your background.
By changing your angle and point of view, you can control where you place the parts and what they show in the final image like in flat lay clothing photography.
Trust The Pros!
The user-friendly design is just a breath away, simplifying the creation of ideal background for your landing pages and digital products. Save both time and money without adding more complexity to the tool itself with our eCommerce product photography services.
Pencil One looks forward to receiving client feedback to focus on future improvements together. Contact us to see what we can do for your goods and products.
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Finding blurry lifestyle product images all over the internet, whether it’s a video or a still image. Many people struggle over the years to learn how to take sharp pictures every time. Generally, most people are ‘amateur photographers’, but there are more photographers who should know these basics.
We have outlined the common mistakes that lead to blurry images. Read on to discover how you can make sure your photos are sharp, crisp, and ready for posting every time!
Slow Shutter Speed
Make sure your shutter speed is fast enough to avoid camera shake, a common type of blur caused by small, accidental camera movements. The general rule is that you should use a shutter speed fast enough to prevent blurred images due to camera shake. The slower your shutter speed, the more vigilant you must be to keep your camera still throughout the exposure.
Poor Holding Technique
Using a stable stance is the first step in creating sharp photos. Here are four steps to keep track of when getting into a good camera holding stance.
Step 1: For stability, hold the camera by placing your left hand under the lens.
Step 2: Use your right hand to press the shutter button.
Step 3: Tuck your elbows close to your body and firmly plant your feet shoulder-width apart, one slightly staggered forward from the other.
Step 4: Breathe naturally, and press the shutter when you stop exhaling to minimize any camera shake.
Not Using A Tripod
When light levels drop, or when you use long telephoto lenses that magnify the slightest hand movements, it’s easy to end up with blurry photos. Tripods are a quick and easy way to eliminate camera shake and ensure sharp images.
Since crystal-clear nightscapes take a bit longer to capture than daytime shots, you’ll need a tripod that can remain stable for several minutes—something sturdy enough to hold your heaviest lens.
Poor Focus
We’re not saying every shot has to be perfectly in focus, but when you’re shooting with a wider aperture, it’s easy to take a slightly blurry shot. That’s why it’s critical to focus carefully and to avoid cutting corners if you don’t have auto-focus.
It might not seem like a big deal when you look at your work later, but the blurriness will stand out more than you realize once you start editing down your shots.
Learn From Pencil One Pros
Pencil One is a respected company specializing in product photography services. We have the skills and experience to shoot products for a wide range of industries and creative purposes.
Our team is highly creative, eager to work hard, and dedicated to building long-term partnerships with our clients. A personal commitment to delivering outstanding results is what drives us to go the extra mile for our clients. Send us a message and explore opportunities to grow your small eCommerce business today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Once you’ve set your mind on turning your business into a lifestyle brand, you have to deal with two types of photography — product and person. Depending on the products or services you offer, one will serve a higher purpose than the other.
But what is it about these two that makes them so different? What are the distinctions between them? Get some insight into each type by reading on.
Product Photography
A product photograph is a photograph of a product taken for commercial purposes, such as on a commercial website or an advertisement. Product photography is also known as commercial photography.
It is a specialized type of commercial photography that can illustrate articles about products, or an advertisement for the product itself. In this context, the product is considered the subject.
Product images have many uses:
- In advertising, catalogs, and brochures
- On packaging (such as boxes and bottles)
- As part of a web page, such as on an eCommerce site
Person Photography
Person photography is all about capturing the personality of a person or group of people in a still image. A good portrait tells a story about its subjects and conveys their mood and character. It might be a formal, posed portrait or candid and natural, but either way, it should reveal something about the subject.
As with any type of photography, person photography has many sub-genres. The most common types are:
- Portrait photography – photographing a single person or small group of people, usually to capture their personality.
- Wedding photography – photographing a wedding ceremony and reception to record the day’s events and capture informal portraits of guests.
- Family photography – taking family portraits to capture memorable moments and create beautiful keepsakes for generations to come.
Leave It To A Professional!
With years of experience helping startups get the perfect look and feel through our product photography services, Pencil One can assure you that we have what it takes to bring your ideas to life. If you’re looking for product photography for your online store, eCommerce website, or feature them on social media, let us know!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
There is a lot of confusion surrounding on-site photography. Too many options, not enough knowledge of what you need. All you want is the best photos to represent your company and its ethos, but how do you know what will work?
Below are some examples of product photography services that every small business needs.
eCommerce White Photography
White background photography is crucial for eCommerce businesses. People like to see what they are buying in a clutter-free environment. This also helps avoid confusion about what is included and not included in the purchase. There are also some unique options for post-processing, so you can customize the look of your final photos.
Model Photography
Model photography is more than just beautiful faces. Top models know how to engage their audience and are always ready to sell whatever product, brand, or advocacy they represent.
While it’s ultimately up to you whether you want your photoshoot to be promotional or purely artistic, it doesn’t hurt to know what a good commercial model brings to the table.
Flat Lay Photography
From fashion to beauty and lifestyle, flat lay photography is the ideal method of creating dynamic, captivating imagery. The reason? It’s enticing and attractive. It attracts our attention and holds it – long enough that prospective buyers take the time to inspect the details and possibly make a purchase.
Single Product Photography
The easiest and most effective way to sell your product to customers is through single product photography. This can be done through the example of showing a product with or without its cover packaging, or just the product itself against a white backdrop. This avoids distracting the consumer from the key product you are trying to sell.
Creative Photography
Creative photography in eCommerce means using every tool at your disposal to draw the customer. Visual aesthetics that evoke emotion and the right mood can help to accomplish this goal.
Features include room settings for your products, models in a lifestyle setting using your products, and creative props to enhance the image and create an overall impression of themes, quality, etc.
Stand Out Today With Pencil One
If you’re looking for a photo studio that is affordable, friendly, and professional, then look no further. At Pencil One, we have experience helping small businesses and entrepreneurs putting their products, services, and ideas in front of their audience.
Photographs are essential to any business plan, and so is the team behind them. Shoot us a message to explore new opportunities for your business ideas.
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Having clear and professional-looking product photos on your website is a must in today’s fiercely competitive online business environment. But who has the time or the expertise to achieve this?
Although seemingly effortless, product photography services are a highly specialized niche that calls for specific skills and experience. A stable, comfortable studio setup can result in crisp, clean images that connect brands and consumers.
Building Trust
Consumers are more likely to trust your brand if you use high-quality. High-resolution product images are a proven way to build higher levels of customer trust, and professional photography. This gives your brand the edge over competitors who haven’t yet seen the value of high-quality images.
Satisfy Expectations
Customers expect to see many product photos, and they’re not afraid to click away if you don’t catch their eye or meet their expectations. Vivid product photos can help you engage shoppers, communicate your brand and show off your products. Professional photography will satisfy customer expectations and help drive sales.
Interactive Images
Shoppers often want to research products beyond the manufacturer’s specifications, and interactive product images allow them to do just that. The ability to zoom in on fine details and spin around a product to see it from all angles gives customers a “hands-on” experience that improves their understanding and opinion of the product. It also increases the likelihood they will buy the product.
Saves You Time and Money
Hiring a professional studio for product photography can save your business time, money, and resources.
A The work will be completed quickly and with the quality you expect from a professional development team in the business of photography and post-production. Moreover, the studio may have processes in place that make it more efficient than your current workflow.
Work With Us Today!
At Pencil One, we strive to give you a highly personalized, yet competitive approach to eCommerce product photography services. We are dedicated to knowing how you operate day-to-day to understand what you are looking for in your professional product photography.
We want to get to know you and your company’s brand. Lets us properly capture the essence of what makes your products unique. Contact us today to see what we can collaborate on for your next big project.
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
While there are many ways to achieve professional-quality product photography white background imagery, various best practices should always be used to ensure your products stand out from the competition.
If you’re a business that sells products online, it’s crucial to consider using lifestyle product photography to accurately portray your products for customers who are unable to physically touch them.
Lifestyle product photography is a classic and timeless way to make your products stand out online and capture your customers’ attention. Below, we will take a look at some best practices you should be using to ensure you get the best product photography images possible.
What Is Lifestyle Product Photography?
Lifestyle product photography is a type of photography that captures products and services in real-world settings where your potential customers are using the product. Many manufacturers use lifestyle advertising to attract customers, build rapport with customers, and prompt questions about product functionality.
While the goal of lifestyle photography is to tell a genuine story, lighting and location are still important. While these are natural photographs, natural light alone may not be enough to produce a satisfactory picture.
Best Practices to Improve Your Product Photography
Here are some things to consider if you’re looking to improve your product photography:
Use Simple Props
Props are a fantastic tool for enhancing your photos and your product. However, when making a selection, you must ensure that they don’t detract from the main focus of your product.
Choose a Neutral Background
Choose a background that will not distract from your product in addition to using simple props. Anything with a busy pattern, a sheen, or is overly brightly colored may detract from the focus of your image.
Create an Environment
This is especially important for bringing your product to life and allowing your customers to imagine themselves using it. The setting for your story is the environment or scene you create, and you want your story to make sense.
Choose a Color Scheme
Create a color scheme or theme for your shoot. Begin by evaluating your product’s packaging and work your way up from there. Making a mood board or working with the color wheel will help to simplify this process.
Let PENCIL ONE Help You with Your Product Photography Services
The revolution of the eCommerce industry has changed the way people do business nowadays. If you’re looking forward to having effective photos that help promote and sell your products online, it’s always worth considering lifestyle product photography.
At PENCIL ONE, we’re proud to provide our customers with professional lifestyle product photography to meet all of your company’s needs. With several years of experience, our unrivaled expertise, precise attention to detail, and our dedicated team of product photography specialists will help you set a new standard of quality and professionalism.
If you’re ready to get started and make the most of our professional product photography services, get in touch with us and speak with a specialist about how we can help your company. Contact our team at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Whether you’re building a new eCommerce website or looking for new ways to increase your social presence in the online world, every product photography white background image that you provide your customers makes an enormous difference. In fact, when selling products online, this significant difference could make or break your business.
Product photos are the first line of contact between sellers and customers when browsing your website, which is why it’s vital that you hire product photography services you can trust.
In this article, we’ll take a look at some of the reasons why your business needs product photography and the difference it can make for your organization.
5 Advantages of White Background Photography
Here are some of the great advantages that white background photography provides.
Promotes Consistency
The use of white backdrops across all products ensures consistency, contributing to a unified look and feel across the site. It is critical to ensure that a seller’s brand identity is consistent, and the same is true for photography.
A simple white background encourages a consistent flow of photos on a product page. This will make you appear more professional and increase customer trust when shopping.
Emphasizes the Product
You only have a few seconds to make a good first impression on customers. Allowing your product to fade or blend into the background will quickly lose their attention.
There are no distractions with white backgrounds. You can concentrate on presenting the product and its quality by using details without being diverted by distracting backdrops or focal points.
Saves Money
The use of a white backdrop simplifies the shooting process. The cost of finding locations, hiring a model, a professional photographer, and an art director can easily push a photography budget into the four figures.
All of this is unnecessary with white backgrounds. They necessitate a relatively simple procedure and even less technical knowledge.
Speeds up Editing
Differences in lighting, color, and focus can cause complications when shooting and editing a product in the context of a scene. Editing images of products against a simple backdrop, on the other hand, takes much less time.
Marketplaces Prefer White Backgrounds
Before images can be uploaded to the most popular online marketplaces, they must have a white background. This is one method of ensuring genuine product quality. The photos are regulated in this manner so that the products are showcased naturally and without enhancements.
Start with Our Product Photography Services Today
Customers make assumptions about your company based on what they see and tell their friends and family if it looks like you’re a trustworthy organization. As a result, it’s crucial that your business considers investing in product photography services for your products.
Our number one goal is to provide our customers with high-quality professional product photography services at a price they can afford. Our fully equipped photography studio and skilled specialists are here to assist you in simplifying the process, and all major eCommerce platforms accept our high-quality product imagery.
If you’re looking for a professional product photography company to help you get your business seen, our team is here to assist you. To learn more, contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
With lifestyle product photography services, you have an incredible opportunity to further develop your company’s brand identity and help your potential customers envision the type of lifestyle that they could have with your product.
Understanding your audience is crucial in making sure you are showcasing your products effectively, but there are several other key things that are also involved with this process.
When creating lifestyle product photography, there are several best practices that you should always keep in mind. Below, we will examine some of the best practices you should be implementing with your eCommerce product photography services.
What is Lifestyle Product Photography?
Lifestyle product photography is the practice of photographing your product within a curated and styled scene, sometimes featuring models, to introduce your potential customers to the idea of a specific lifestyle or aesthetic promoted by your brand.
It all comes down to creating an image that inspires the customer to picture your product in their hands. Great lifestyle product photography ideas are the stuff of dreams.
3 Lifestyle Product Photography Tips
When deciding where to go next, keep these tips in mind to keep you on track to creating amazing lifestyle product photography.
Know Your Brand
Knowing what you’re photographing may seem too obvious to mention, but it’s critical to understand the product and why someone would want it.
That will lead you to understand how it should be displayed, what actions are required to show it off, what feelings the product can elicit, and most importantly, how to make it appear appealing at a glance.
Know Your Market
Understanding who you’re selling a product to through photography is nearly as important as knowing which button on a camera takes the picture. There may already be market successes you can draw inspiration from for your product lifestyle photography, but you’ll want to align your lifestyle photos with your brand.
Consider Colors
The eye is drawn to color, especially contrasts, but complementary colors can broaden the space an object occupies by seemingly combining them.
Different colors elicit different moods. Choose the best colors to complement the story you’re telling and use them to coordinate the elements of your product photoshoot.
Discover How PENCIL ONE Can Help You
Lifestyle product photography is an extremely advantageous way to sell products online, but a few best practices go a long way toward achieving your goals as a successful business.
To ensure that your product images look as high-quality as possible, always be sure to implement the best practices provided in this article, and you will be well on your way to taking product photos like a professional.
At PENCIL ONE, our primary goal is to provide our customers with high-quality professional photography at an affordable cost. When it comes to eCommerce product photography services, we always ensure precise attention to detail. Our dedicated team of product photography specialists has everything needed to help your business reach its goals.
To learn more about our product photography services and discover how we can help you, speak with one of our experts, contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Choosing the right eCommerce product photography services can be difficult for any business. With a variety of options available, from freelance workers to professional flat lay clothing photography services, choosing the right person for the job can be a hard decision.
While many photographers can claim they are the best in the business, there are a few things that every great product photographer has and should provide you. Below, we’ll take a look at everything you should look for in a product photographer to help you find the ideal candidate for your business.
4 Skills to Help You Choose the Best Product Photographer
Here are some key points to help you navigate the process of hiring the best product photographer.
Portfolio
Make sure to look through the portfolio of a product photographer. It will display the other projects they have completed.
Are the photographs of professional quality? Is their style appealing to you? Have they worked with similar products to yours? If you like what they’ve done with products in your category, it could be a good sign to contact them.
Experience
Experience is a critical component of any service. Many people believe that in order to gain valuable customers, you must first build a strong portfolio, and they are correct.
It is best to hire a photographer who has years of experience in the field. Take the time to look for someone who has professional experience photographing products similar to yours.
Communication
Dealing with problems as they arise is a fundamental skill that comes with knowledge and experience. Your photographer must be confident in their abilities and capable of dealing with any issues that arise with the equipment, subjects, or props.
They are essentially in charge of the photoshoot and should therefore be able to handle stressful situations.
Pricing
Always check to see if the product photographer has reasonable pricing. Before signing any contracts, make sure to get a firm price. You should also understand what is included in the cost, such as editing, retouching, or a reshoot, as you don’t want any unexpected charges when it’s time to pay your bill.
Make the Most of Your Product Photography with PENCIL ONE
Effective imagery is a great asset to your business, which is why it’s critical that you hire a product photographer who can get the job done effectively and affordably. No matter what, don’t rush the process, and be sure to take your time and do thorough research before deciding which product photographer to hire to ensure they have all the necessary skills required.
Finding the right eCommerce product photography services can feel like an overwhelming experience, which is why PENCIL ONE and our team of professionals want to help.
We understand the importance of high-quality product photography services. We remain dedicated to helping our customers reach their goals with unrivaled expertise and a team of experts. We look forward to giving you the high-quality images you need to help your business succeed.
Speak with one of our experts about how our product photography services can help you take your products to the next level and increase your profitability. Contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Lifestyle product photography is the creation of curated images that inspire potential customers to want your product. While this style of photography shows customers how the product is going to look, feel, and function in a real-life situation, it should also introduce potential customers to the idea of a lifestyle or aesthetic promoted by the brand without a lengthy explanation.
A standard product photo isn’t always enough to convey the right feeling and mood that you want potential customers to have, all the same time while browsing your products. In this article, we’ll examine some of the many benefits that lifestyle product photography can provide your business.
5 Benefits of Choosing Lifestyle Product Photography
Let’s look at some of the various benefits of choosing lifestyle product photography for your products.
Demonstrates Real-World Application
By demonstrating how your products are used in real-life scenarios, lifestyle photography can significantly increase your sales. This professional photography technique highlights the key benefits of your products, such as ease of use, actual size, and how it fits into a buyer’s life.
Increase Customer Trust
Without saying a single word, this communicates to potential customers that they require your product. It also increases customer trust if your image has a clear narrative and a clear solution, as you’ve given them everything they need to make a purchase.
Professionally Styled Shoots
Creating professionally styled photos is a difficult task. That’s why it’s critical to enlist the help of an experienced product photographer to help you present your company in the best light possible.
Draws Attention
A unique and creative product image will stand out from the crowd and cause your audience to stop scrolling and notice you, which is difficult now that people have unlimited access to a plethora of different content.
Increase Customer Engagement
We live in a digital age where social media is becoming an increasingly important component of e-commerce. It’s not uncommon to see product advertisements or influencers sharing product images on our feeds.
An appealing lifestyle image will quickly garner likes, comments, and shares, and the more of these you have, the more likely someone will browse your products or services and make a purchase.
Get Creative with Your Product Photography with PENCIL ONE
Unlike standard functional product images, which show the function of an item against a plain background, product images should excite your customers and engage with your audience.
Above all, remember that product images are an extension of your brand, and each image should put your unique voice on display and demonstrate the lifestyle you want to promote to your customers.
At PENCIL ONE, we’re proud to offer our customers high-quality product photography, white background or otherwise, at affordable prices.
Whether you need one high-quality image or hundreds, our staff of specialists can help increase your business’ sales by providing you with the product photography you need to take your organization to the next level.
If you’re looking for professional product photography services and a team to help you market your business. To find out how we can assist you, contact our team at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
While you might already know that product photography services are an essential part of your business, understanding why it’s so crucial will help inform your content strategy for your e-commerce website.
Great product photography is vital for a number of reasons, but how much should you expect to pay for eCommerce product photography services?
Have you ever found yourself wondering how much professional photography services cost when looking for product photography for your business? Here is a quick overview of how much these services cost and what you can expect when working with a professional photographer.
How Product Photography Pricing Works
Pricing for product photography services can be determined in several ways.
Pricing by the Hour
Charging by the hour is the most common option that product photography services utilize. This is essentially paying for the photographer’s time. Furthermore, it is a simple way for the photographer to estimate their prices.
Pricing by the Product
Paying per product is another popular product photography pricing structure. This is determined by the complexity of the product being photographed. You might be able to request different types of photographs for different situations.
Pricing by the Image
Paying for the photo entails paying for the number of images desired. Photographers will typically capture a wide range of images in varying lighting and background conditions.
They will inform you of the potential cost of a single picture ahead of time, and you can then place your order by selecting the number that works best for your budget.
The Most Important Factors Influencing Product Photography Pricing
Product photography pricing is affected by a variety of factors, which include:
Location
When preparing for product photography, you must decide where you will photograph the goods. It could be at a specific location or in the service provider’s photography studio.
Image Use
Product photography is useful for more than just your online store. You can also use it for advanced marketing purposes, such as high-end print ads.
Amount of Products
The picture’s price is inversely proportional to the number of products in each product group. A single category may contain a diverse range of items. As a result, the photographer will easily set up a single product and film multiple products.
Hire the Perfect Product Photographer for Your Business
Although they may be expensive, professional eCommerce product photography services are essential for any business. There’s no need to think if you must work with a high-end professional, rather, you should most certainly hire someone with plenty of experience and a good understanding of your company’s vision.
Are you preparing to sell a new product online? Are you still unsure of how product photography pricing works? Allow PENCIL ONE to assist you. We specialize in professional product photography services. We have extensive experience creating high-quality product photography that connects with your customers to increase sales, customer outreach, and profits.
Whether you’re looking for sophisticated white background photography, compelling lifestyle shots, or something else, our team of product photography experts is ready to work with you.
Speak with a specialist about assisting your brand and making the most of our product photography services, contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Getting high-quality product photography for your eCommerce website starts with excellent product photography services.
Whether you’re just starting your business or you’re starting a new product campaign, it’s inevitable that you will eventually need to search for product photography services, specifically those with experience working with product photography models.
Whether you’re scheduled to work with a professional product photographer or you’re planning on taking your own product photos, it’s vital to be prepared to get an amazing outcome.
Below, we’ll take a look at a few things you can expect during your next product photoshoot to help you be as prepared as possible.
What You Should Expect During a Product Photoshoot
Planning a photo shoot, whether with a professional photographer or on your own, yields the best results when done ahead of time. Here’s what you should expect in the time leading up to your photoshoot.
Know Your Brand and Style
Before considering professional photography, you must first understand your brand, target audience, and brand message. Consider who your brand is addressing and what would visually appeal to them.
Create a Shot List
Make a list of all the products you need to be photographed and all the shots you might need before you start thinking about the photos you want.
Creating an itemized list of all your products, as well as the type and number of photos you require for each product, ensures that you receive everything you require from your photographer and avoids any unnecessary re-shoots.
Get Your Products Ready
Furthermore, be sure to also get your products ready. Because most photographers are currently shooting remotely, you’ll want to make sure you’ve determined which products to send. Sending multiples of each product is always recommended, and it’s best to always send clean, unused products for the best results.
Photography speaks to a specific lifestyle, which should be consistent with your brand. Turn your brand identity into how you want your photos to be taken and the end result to look.
Photographers will need to understand your brand’s colors, aesthetic, and target audience at the very least.
Use your Imagination
Lastly, use your imagination with the photoshoot. There are various product photography styles that you can consider to help you think outside the box and boost your creativity.
Hire A Professional Product Photographer Today
Preparing for a product photoshoot may sound like a daunting task, but you can put your business in the best position for success with the right preparation. Regardless of the experience, be sure to ask questions and voice your feedback to ensure you receive the outcome you desire.
If you’re tired of looking for professional product photography services, look no further than PENCIL ONE.
Our top priority at PENCIL ONE is to provide our customers with what they need, be it professional product photography services or a product photography model, that can help their businesses grow.
Our team of skilled specialists is equipped with industry-leading technology and a fully fitted studio to ensure that our customers get the most out of our product photography services.
To learn more about our product photography services or to speak with one of our experts about how we can help you develop and maintain your brand’s ideal product photography, contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
With the rise of various e-commerce platforms, having a great-looking product image is a necessity regardless of the business you own. However, many businesses cannot afford to pay for a professional eCommerce product photography service. This causes many of them to rely on their own abilities to come up with engaging product imagery that stands out.
But depending on the type of business you own, product images are the very first thing a lot of potential customers are going to come across. This means that it’s critical that you know how to make your products stand out from the competition.
Today we’ll discuss a few simple product photography tips you can use to take your images from amateur to professional—and help your products stand out.
5 Tips to Stand Out with Product Photography
Here are five tips to help your business stand out with professional product photography:
Use a Simple Background
You may be tempted to set the scene for your products, but simple backgrounds can often have the most impact. Allow them to be the focal point of your image by using on-brand but not distracting backgrounds.
Make Use of Natural Lighting
Natural light is your product’s best friend because not only is it free, it also gives your products an even, three-dimensional appearance.
While artificial lighting can be useful in some situations, it can also dull your images and make products appear flat.
Use Multiple Views
One disadvantage of shopping online is that your customers cannot physically inspect the product before purchasing it.
Product photography plays an integral role in their decision-making process, so it should capture the product as accurately as possible, it helps communicate the product’s physical nature and instill trust in the customer that the product will benefit them.
Show How to Use the Product
Demonstrate how and where customers can use the product. Display the environment or scenario in which your customers will use the product when appropriate.
Cater to Mobile Audiences
People shop on their phones all the time, and many of them do so while on the go. Product photography communicates what you’re selling quickly, which is important for customers who don’t have time to read the entire description, so be sure to consider the various platforms you’ll be using when posting your product photography.
Get Started with PENCIL ONE Product Photography Services
Having great product photography is not only important in showcasing your lovely product but also grabbing your audience’s attention. With these great product photography tips, you’ll be well on your way to creating amazing product photography for your business.
If you’re an online business looking to take your success to the next level, PENCIL ONE is ready to help. We provide high-quality product photography services tailored to the needs of the businesses we work with.
Our in-house team of product photography experts will assist you in developing and maintaining your brand’s ideal product photography, with an unrivaled portfolio, expertise, and dependability.
To learn more about how our product photography services can help your business grow, contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
If you scroll through websites or search for products on Google Images, you will notice that white is the single most popular background for lifestyle product photography. This is not a coincidence. Most product photos have white backgrounds for many reasons.
Check out the below reasons to understand why white backgrounds are so popular for product photography.
White Background Makes Products Stand Out
No other color makes your product pop quite as white does. White creates high color contrast with your product to make it look more vibrant and appealing.
White is also plain—it will not distract viewers from the product you are trying to sell.
White Is Clean and Minimalist
White backgrounds give a sense of uniformity and consistency, which look professional without a lot of effort.
Looking professional and clean makes a great first impression, which can go a long way in helping establish your brand reputation—especially in the early stages when not many know who you are.
White Goes With Most Website Designs
More than any other color, white goes with most web designs. You don’t have to think twice about matching your product photos to your web design by using white backgrounds consistently in all product photos.
White Backgrounds Are More Likely to Get Featured
Because white backgrounds go with most web designs, blogs and magazines looking to feature products are also more likely to handpick your product.
White Backgrounds Make Editing Easier
Even if you choose to use a different background for your product photo later, having your original photo on a white background makes editing way easier.
Especially if your product is of bright or dark color, a white background creates high contrast in color, making it easy to select the subject in Photoshop or any other photo editing software and transfer it to another image.
White Backgrounds Make for Smaller File Size
White backgrounds allow you to save images in smaller file sizes. This can make a huge impact in terms of loading speed, which influences how well your e-commerce website ranks.
Effective for eCommerce
White is the single most common background for highest-selling e-commerce products. A great example is Amazon, which uses white backgrounds for its products.
Moreover, most online marketplaces require white backgrounds for images to be posted.
White Backgrounds are Cost-Effective
Lastly, white backgrounds are easy and affordable to prepare.
For businesses who sell a lot of products, white backgrounds not only take away a lot of guesswork from choosing which background works best for which product, but a white background is also pretty cheap to prepare.
You can buy a white sheet or a crisp white paper as your backdrop, and start taking photos.
As white backgrounds are also easier to edit, having all your product photos with a white background makes it easier and cheaper to have them bulk edited.
Get Product Photos That Sell Online!
Product photos that only look pretty aren’t enough. You need product photos that sell and grow your business.
Check out PENCIL ONE for our product photography. White background can surely help make your items stand out. Our professional-looking photos will surely help attract your potential customers, while our lifestyle product photography will certainly bring your products to life.
Contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
If you are looking to put up photos of your items on sale, you may want to consider high-quality product photography. White background, on the other hand, works well in these kinds of shots. But should you use a white background for all your products or just some of them?
To help you decide, you’ll need help from reliable and experienced product photography services, and here are some tips to consider.
Products that Work Best With White Backgrounds
So you’ve heard that white backgrounds work best for selling products online. But which products work best with them?
The answer to this question is simple—all products work best with a white background.
Some may argue that there are products that work better with props or as lifestyle shots. This is true if you’re posting products on social media or on lifestyle magazines, where you’re trying to show the utility of the product or highlighting the emotions people will feel once they purchase what you offer.
But e-commerce is different. On your website, your product photos are the first thing people see when they enter your landing page. You have less than a handful of seconds to make an impression.
Though lifestyle images can be attention-grabbing, they may do so for the wrong reasons and end up costing you rather than helping you convert those views into sales.
Ultimately, what you want is to make your product stand out so that anyone who sees your product photo will pay attention to it for all the right reasons, and that is to make a purchase.
A white background creates a blank canvas that allows your product to seamlessly blend into most e-commerce websites, online marketplaces, and blogs. Whether you’re selling small items like accessories or office supplies or large items like furniture or appliances, a white background always works best.
White Products on White Backgrounds?
The most common misconception when it comes to white background product photography is not to pair white backgrounds with white products. White on white seems redundant and defeats the purpose of creating high color contrast.
But contrary to the popular belief, white on white actually works great in product photography. You just have to know how to do it right.
White on white can cancel each other out. Instead of highlighting the product, one may end up camouflaging the product, which is the last thing you need if you want to sell a product. But with the right lighting, angle, and product positioning, white products can still stand out against a white background.
To make white products work with a white background, make sure you focus the lighting onto the background instead of the product itself as you usually would. Doing so creates a stronger contrast between the background and the product.
Additionally, make sure your camera is on focus and on manual mode when you take your shots. These make sure you capture the crisp edges of your product, and you avoid underexposing your image.
Lastly, you may want to place your product farther from the background than usual. Though this may result in shadows, that’s easily edited during post-processing.
Product Photography White Background
Skip trial and error and get product photos that sell with professional-looking product photography.
At PENCIL ONE, our product photography with white background studio has professional photographers and a product photography model that are guaranteed to make your product stand out.
To get product photos that sell, contact our team at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
For e-commerce businesses, the product photos on their websites can make or break their business and dependable product photography services are essential in making a profitable venture.
Check out some tips on how to do product photography the right way to increase your sales and grow your business!
Dos
Do Highlight the Product
When it comes to product photography, always remember that you are selling a product. This is no place for editorial shots, you’re not trying to showcase the model.
Anything that detracts from the product should not be in a product photo.
For most e-commerce businesses, this means having a simple white background for their product photos. The simplicity of the backdrop highlights the product. It also makes editing easier during post-processing if you do want to put the product with a different background.
Do Take Photos in Good Lighting
Lighting can alter an image entirely. It’s important to represent the product as true to life as possible to avoid misrepresenting what you’re selling.
To avoid distorted colors, shoot with natural lighting or use full-spectrum lights to mimic sunlight. Don’t skimp on lighting but don’t point it directly at the product as well. Usually, having two on either side of the product works, but this will need a bit of adjustment to produce the best results.
And don’t use flash from your camera, as this is almost always too harsh on the product and creates unsightly shadows.
Do Use a Good Camera
When it comes to product photography, the camera plays a huge factor when it comes to photo quality.
Most photographers prefer to use a digital single-lens reflex (DSLR) and for good reason—they take really crisp photos and show products in stunning detail.
If you’re intimidated by a DSLR, you can always shoot using auto mode. This allows the camera to choose optimum options for the best shot, so all you’ll have to do is point and shoot.
Don’ts
Don’t Just Shoot a Single Photo
One of the priorities of product photography is to showcase a product. This means capturing it from different angles and showing off different features of the product—if there are any.
Never settle on just one photo, as this will leave customers wanting more and is likely to discourage them from buying the product.
Don’t Overdo Angles and Product Positioning
One of the tricks of photography is playing with angles and product positioning. Though taking shots from various angles can bring out some of a product’s features, it’s discouraged in product photography as this can distort the dimensions of the product.
The rule of thumb is to capture the photo at eye level to avoid any distortions or misrepresentations.
Don’t Include Too Many Props
Another mistake many product photographers make is bringing in a lot of props. Though mannequins, accessories, and even models can take the product from concept to reality, they could also steal attention from the product.
The last thing you want is having props overpower the product you are trying to sell. You also have to keep in mind that you’re not just trying to create a really beautiful photo, but you’re also trying to sell a product.
Have Product Photos That Sell Online!
Put your best foot forward with professional-looking product photos that are sure to capture your customers’ attention. Don’t rely on mediocre photos when you can have photos that sell.
Learn more about how our e-commerce product photography services can help you drive sales and grow your business. Contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
e-Commerce is highly competitive and largely dependent on how well product images convert to sales. In such an industry, it is vital that you find a good photography studio and proven product photography services.
Unlike any other product photography studio, an e-commerce photography studio aims to produce photos that are specifically suitable for e-commerce platforms, while also meeting the demands of e-commerce businesses.
Read further to know about what makes a good e-commerce photography studio.
Complete Equipment
First and foremost, an e-commerce photography studio should have all the basic equipment needed to successfully capture good images of any e-commerce business’ products.
This means it should have various backgrounds and backdrops which can accommodate your product. This can be a white wall, a table, or even a lightbox.
A good e-commerce photography studio should also have good lighting. Though natural light is best for photography, a studio should not rely on sunlight and should have full-spectrum lights, which will not throw off the colors of the product.
Most importantly, the studio should have a camera, ideally a digital single-lens reflex (DSLR), which gives the highest resolution product photos while also giving the photographer a lot of control over how the photos will turn out.
Props and Models
Another factor good e-commerce photography studios should have are props and models. Though still shots of products that show off their different angles are great, it is always beneficial to have mannequins and models who can give life to the product.
Adding models and mannequins to products can take them from the shelf into everyday life, and make the product more relatable to consumers, hence more enticing to buy.
Post-Processing
Another key feature of a good e-commerce photography studio is its post-processing service. Taking good photos of products is only half the battle—the rest depends heavily on post-processing and editing.
Most professional photographers use Photoshop or Illustrator. But depending on whether you choose to hire a professional photographer or take photos yourself, having the option for the studio to edit the photos for you saves you a lot of time and effort to have the photos looking professional and ready for uploading on your website.
Service Quality
An often overlooked aspect of e-commerce photography studios is the quality of their service. This pertains to the timeliness of their delivery, the quality of the photos they produce, how capable they are at handling high volume demands, and their versatility when it comes to photography style.
This altogether may not seem to be at the forefront of what an e-commerce business needs, but all of these contribute to service quality, and versatility, being able to take product images in various settings, may make the difference between making your products appealing and creating a distinct voice for your brand.
e-Commerce Product Photography Services
Transform your brand with stunning product photos that capture your customers’ attention with Pencil One’s excellent product photography services!
At Pencil One, we provide only exceptional quality product photos to help drive sales and grow your business.
Learn more about how our e-commerce product photography services can help improve your revenue, contact our team of professionals at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
e-Commerce is a terrific opportunity for businesses to generate cash without the need for a physical store. As such, whether you ship your products or offer curbside pickup, professional lifestyle product photography is an essential component of any e-commerce brand.
Professional product images not only elevate your brand awareness and assist you in attracting new customers, but they can also help in propelling your business to new heights.
If you’re an online business looking for a professional e-commerce photography team that also offers product photography white background services, below are the many benefits and advantages that hiring a professional e-commerce photography company can provide your business.
Quality Images
Having professional and personalized photography gives you the potential to get an advantage over your competitors.
Clear and imaginative photo designs demonstrate your company’s legitimacy, which leads to customers trusting your brand as legitimate and one they want to support.
Saves You Time
Choosing what you want to portray through your photography and how to do it may appear to be a daunting task.
On the other hand, professional photographers are usually more than ready to take over the logistics of the creative process because they know what they need to do to ensure that your wishes and needs are met.
Builds Your Brand’s Identity
Professional imagery is an essential component of your brand and how your business communicates with your customers.
Professional imagery allows you to truly display the spirit of your brand and allows you to generate a good first impression that accurately portrays the greatness and quality that your business provides.
Gives Your Brand a Competitive Advantage
High-quality photographs stand out from the crowd and distinguish your business as distinct and professional, which might mean the difference between someone clicking on your advertisement, engaging with your social media, or contacting you through your website.
Investing in a professional product photographer demonstrates that you value your business and allows you to capture unique moments and images of your company’s culture and products that allow you to stand out from your competition.
Get Started With Our Product Photography Services Today
Investing in professional e-commerce photography services to capture product images for your website, social media, and other digital marketing channels is essential for successfully marketing and promoting your business and attracting new customers—regardless of the industry you’re working in.
If you’re searching for a professional e-commerce product photography team to assist you with marketing your business, PENCIL ONE is your number one choice.
At PENCIL ONE, our number one goal is to provide our customers with high-quality professional photography at an affordable cost.
With several years of product photography experience, our expertise and attention to detail are unrivaled, and our dedicated team of product photography specialists set new standards for quality and professionalism.
Speak with one of our experts about how our services can assist you in taking your products to the next level and increase your sales, contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
We can all agree that visual presentation is probably the greatest approach to demonstrate the value of your product. However, one of the most significant disadvantages that e-commerce businesses face is that buyers cannot touch, taste, hear, see, or smell a product before purchasing, which leads to many companies seeking out the help of product photography services.
Product photography is much more than simply photographing items, and these services necessitate a large amount of equipment and talent.
In this guide, we will examine everything you should know about product photography, including what e-commerce product photography services offer and why they are beneficial for your business.
Continue reading below to discover all the ins and outs of e-commerce photography services and discover how you can draw attention to your products in ways they never have before.
What is Product Photography
Product photography is a type of professional photography that aims to authentically represent a product while also attracting the target audience, allowing your audience to gain a greater grasp of your product and how it looks.
e-Commerce product photography essentially displays several aspects of a product. When combined with various images, products appear top-notch and accurately represent what a customer is considering purchasing.
Here are some of the various forms of product photography:
- Studio photography
- White background images
- Product grouping
- Action shots
- Hanging products
5 e-Commerce Product Photography Tips
Here are five tips to help your business improve your e-commerce product photography:
Use Multipurpose Photography Equipment
Sharpness and clarity are critical in e-commerce photography. When you use equipment that allows for different setups, you are not constrained.
Ensure Adequate Lighting
Lighting is a critical aspect of photography. Poor lighting results in equally poor photographs. Quality lighting significantly alters the overall appearance of the product.
Show Multiple Angles
Seven or eight images are good, but you can’t beat a comprehensive view from every angle. A spin showcases moving and hidden product features and provides detailed product information during every stage of the customer’s experience.
Emphasize Product Features
Try to demonstrate the breadth of your product’s features and prospective applications. This will entice the customer to buy the product even if they do not intend to do so.
Use Product Photos that are Consistent
For e-commerce product photography, consistency is essential. It ensures that photographs are produced accurately and ensures uniformity across the many channels through which you sell.
Scale Your e-Commerce Business with PENCIL ONE
Professional product photography is critical for any e-commerce business, whether it is run by a single hard-working individual or hundreds of coordinated employees.
We hope this article has helped point you in the right direction when searching for professional and cost-effective product photography services for your online store and digital marketing needs.
If you’re searching for a professional product photography company to help you promote your business in the best way possible, our team at PENCIL ONE is ready to help.
At PENCIL ONE, we offer specialized e-commerce product photography services to meet the needs of your business. We have a fully equipped photography studio and skilled specialists to assist you in simplifying the process and ensuring the completion of high-volume capacity projects, and all major e-commerce platforms accept our high-quality product imagery.
If you’re ready to get started and get the most out of our professional product photography services, speak with a specialist about how we can help your brand. Contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Hiring e-commerce product photography services is no laughing matter. Depending on the industry of your business, product photography services can cost you thousands of dollars. This is why it’s critical to hire the right team so you can be confident in your investment and have photos that will increase your bottom line.
If you own an online business, you likely already know how fantastic your products are, but until a customer holds your product in their hands, all they have to go on are the images on your website.
In this post, we’ll go over everything you need to know and look for when hiring an e-commerce photographer, so you receive amazing images that match the quality of your products.
Keep reading to learn more and if you’re searching for product photography services that match the quality and value of your products, today you’ll discover how trusted product photography services can assist you.
Questions to Ask When Hiring an e-Commerce Photographer
Here are four vital questions to ask an e-commerce photographer you’re considering hiring:
What Equipment Do They Use?
A hired photographer should have the necessary equipment to do the job and capture the photographs you require.
The correct equipment includes more than just a camera, as you’ll also need a photographer to handle lighting, props, and photo staging.
Are They Insured?
Request a copy of your photographer’s insurance coverage. Are they covered if the products are broken, or someone is injured during the shoot?
Before something happens, now is the moment to answer these questions and be sure to also inquire about the photographer’s deposit policy.
Money talk might be frightening at times, but you’ll want to get these details out of the way before making a commitment.
What Is Their Experience?
Experience with product photography is essential since you need someone who knows how to shoot things and how to handle them.
An experienced photographer understands how to work with products that attract dust, have reflecting surfaces, or reveal fingerprints. This knowledge can mean the difference between displaying smudges and receiving the white glove treatment.
What Does Their Fee Include?
Inquire with the photographer about a breakdown of the entire cost of their services. Some photographers charge a studio fee, while some photographers will charge for travel or equipment rental.
Find out how much your project will cost and how much it will cost with all of the extras.
Hire a Product Photographer with Confidence, Choose PENCIL ONE
The more you understand about professional product photography, the easier it will be to align yourself with a photographer who can deliver it.
The questions we provided above should provide you with more than enough information to make an informed decision when hiring e-commerce product photography services to generate stunning product images that help you sell more products.
If you’re tired of searching for product photography services, look no further than PENCIL ONE.
At PENCIL ONE, our number one priority is to provide our customers with professional product photography services that assist in their business’s growth.
Our staff of skilled specialists uses industry-leading equipment and a fully-equipped photography studio to ensure our customers get the most out of our product photography services.
To learn more about our product photography services, speak with one of our experts about how we can assist you in developing and maintaining your brand’s ideal product photography. Contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Regardless of the industry you’re in, it’s vital that you stand out from your competition and discover inventive ways to do so. Among the many options available, product photography services have proven themselves as having one of the most significant impacts on purchasing behaviors.
Great product photography is critical for persuading consumers to buy your products, and with more people shopping online than ever before, e-commerce product photography services are critical for companies looking for a competitive advantage.
In this article, we will discuss why using professional-looking images of your products can help all aspects of your online store.
If you’re an e-commerce business looking to take your company to the next level, continue reading below to learn more.
What is Product Photography?
Before investing in e-commerce product photography services, having the appropriate expertise will help you better grasp the process and use it to boost your business’s online sales.
Product photography is a type of commercial photography that focuses on accurately reflecting your company’s available products. Each business has its own product photography style, which can range from using particular techniques to having a one-of-a-kind setup.
Product photography allows your customers to better grasp your product and how it appears, making it easier for them to make a decision. Because practically every e-commerce platform uses this strategy, customizing it for your business is the most effective way to gain significant value from it.
3 Advantages of Professional Product Photography
Product photography is one of the most vital components that can make or break your success as an e-commerce business. Even a tiny percentage increase in conversion rate can result in a significant gain in revenue.
Here are three benefits of professional product photography:
Compensates for Lack of In-Person Experience
Even those who value the convenience of buying online want to learn as much as they can about the things they want to purchase.
You can provide visuals and descriptions in place of the capacity to touch, smell, taste, hear, and otherwise perceive a tangible product.
Enhances the Appearance of Your Products
To convince viewers to make a purchase, you and your team must use professional quality images that reflect the true color and make the product look as appealing as possible.
This is why quality lighting, background, and photography equipment are critical.
Makes the Most of Your Marketing Efforts
High-quality e-commerce product photography does more than merely sell products and promote your brand. The service can also assist you in broadening your reach and attracting new customers.
Make the Most of Your E-Commerce Strategies with PENCIL ONE
As you can see, high-quality e-commerce photography services do more than merely sell products and promote your brand.
Not only can they assist you in broadening your reach and attracting new customers, but they can also be used across platforms, resulting in consistent messaging throughout your website, advertising, and social network profiles.
If you’re an e-commerce business looking for assistance with your brand strategy and product photography services, PENCIL ONE can help.
At PENCIL ONE, we offer high-quality e-commerce product photography services that are designed to meet the needs of the business we work with.
With an unrivaled portfolio, expertise, and dependability, our in-house team of photographers will assist you in developing and maintaining your brand’s ideal product photography.
To learn more about how our product photography services can assist your business’s growth, you may visit our website or contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
It’s the most wonderful time of the year! For eCommerce that is. Winter is the quintessential season for shopping! Not only buying for yourself, but finding the perfect gift for others. The market is flooded with products, knock-offs and hottest buys of the season. So how does someone stand out with all this competition? Well, first you must look the part. Make sure your products stand out with beautiful, crisp and clean product photos. PENCIL ONE can help.
Holiday photos already done for this season? No worries, let us help you out next year. Our full-service photography studio can make your products pop in the crowd. Don’t feel bound to pixilated vendor photos or past photos that you weren’t 100% happy with. Your business deserves to shine. Be as bright as holiday lights with PENCIL ONE high resolution, color matched, ready to use and full use photos.
What better gift to your business than a brand-new outfit? Dress your products fabulously in high resolutions with a guaranteed fast turnaround time for fair prices. PENCIL ONE not only captures the most technical aspects of your products, but we can also show it in a real life setting to let your customers see it in their everyday lives. A strong brand image will increase the trust between the customer and your business, if your photos are honest, your customers will thank you!
Unsure how to start? No problem. Let PENCIL ONE treat you to the 5-star process. We are happy to answer your questions and help you succeed with advice from our creative professionals. Give the gift of increased sales, less work, less worry and a better brand image to your business this year. Say hello to PENCIL ONE and see what we can offer you.
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
When presenting your apparel products, showcasing the fit and flow are very important to getting happy and return customers. Flat lay photos just don’t cut it for a lot of consumers, they need to know how the product will look ON them, not hanging in a closet or sitting in a drawer. In today’s eCommerce market, there are multiple options open to businesses who wish to showcase their products on a human form. Mannequins, live models, and invisible mannequins each have their own good and bad traits, so it’s important to know which is right for your business.
Mannequins are the age-old tradition for apparel photographs. This type of photography is not only cost effective, but also creates a clear brand image across all product lines and allows a business to display their product in a uniform and clear way. Here at PENCIL ONE, we know the ins and outs of mannequin photos, and have a quick turn around of three to five business days so your business can have their product photos ready to be uploaded in no time. Whether its redoing your brand image or launching new products, we know the value of being consistent across all photos and pride ourselves on doing just that.
From a different perspective, having a human presence in your photos allows a customer to visualize how the products would actually look in an every day setting. It shows the folds and flow on someone who has moved and posed, and can allow a customer to visualize themselves in a product. These photos allow for a realism that is lost in mannequin photos. But choosing the right model, and dealing with contracts and the legal side of hiring a model can be a long process. That’s why we have our own contracted models ready to work with any type of product, all with varying ages and features perfect for helping push your specific brand image.
Using actual models however can not only an expensive, but also a time-consuming process, and the end result can leave your customers distracted by a face or arm gesture and not focused on your product. Invisible mannequins are a growing trend that allows businesses to show the realistic form and look of apparel, without the distractions of a human being. Flash sale sites like Amazon also love invisible mannequin shots as they abide by their white background requirements, so your business get to present your products in a unique and realistic way, without worrying about the shots going against the rules. Not every photography vendor is able to properly photography these types of photos. Most companies that are will charge double or triple the price for these types of photos as more effort goes into them than average mannequin photos. But here at PENCIL ONE we have streamlined the process and are able to offer our clients one of the most competitive rates on the market. We photograph, compile and edit your images so the end result is a beautiful, crisp, clear, invisible mannequin shot.
Regardless of the type of shot your business is looking for, there is no doubt that model photos can enhance a brand and draw in customers. And regardless of what kind of mannequin or model shot you are looking for, Pencil One is fully prepared to help your business stand out on the eCommerce market.
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
In a world where even the largest pieces of furniture can be ordered online and shipped directly to your door, showing off those products before they reach your customer is more important than ever. PENCIL ONE eCommerce photography can help you do just that. From wall art to wardrobe, your products need informational shots that tell customers exactly what they are getting. Because who wants to pay for that return shipping anyway?
PENCIL ONE photos are not only color matched to the real product to reduce return rate, we also offer various room settings to showcase products so that your customers understand the size and utility as well. We have couches to present your finest throw pillows, walls to adorn with your décor and rooms to contain your cupboards. Let us style a set for you that best showcases your products in the real world.
On flash sale sites such as Amazon, you are required to have a certain number of basic shots to inform the customer. While these are an excellent way to describe the product in its technical form, people really enjoy getting more of an idea of how to style their furniture. With room settings and creative shots, we can help you showcase the potential of each product, and even show sets of items together in use promoting increased sales.
Not sure how to style your product? Leave it with us. We will gladly do all the legwork for you and walk you through the creative process from start to finish. Build your vision with us and make some rooms! Ask about our sets today and see what we can offer you.
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Nothing is worse than searching and searching for an image, unable to find it because you can’t remember what it was named. As photographers, we know! So, let us take care of the organization and photos for you. Flash sale sites are done with customers and businesses who have their own unique and sometimes overcomplicated naming system.
That’s why sites like Amazon are now implementing a standard file naming system to simplify the process. So now not only are they changing what you can show in a photo, they are also making it so that in order to upload files, a business has to follow a very specific set of regulations, making the process more universal, and less customizable. Not only can we photograph your product up to standard with any flash sale site, we can do the file naming for you, just ask us!
If you don’t change and adapt with the platforms, you will not be able to upload your product photos. These naming systems usual consist of the product identifier, the variety code, and the image type suffix. Every white background photo, as well as the creative photos, will have to have its own unique suffix, and every product will have to have its own identifier and code. This many not be a problem with one or two products, but when you have multiple listings keeping track of every little file name can become quite the hassle.
That’s where we come in. PENCIL ONE not only services all your product photography needs, but we also take care of the entire naming system upon request for no extra charge. We are your one stop shop for all your eCommerce photos, and our highly skilled team is completely up to date on all the changing requirements on flash sale sites. Choosing PENCIL ONE Product Photography will not only give you the satisfaction of brand consistency, but will also keep away the headaches of dealing with all the small changes coming to the eCommerce market- you simply have to upload the images, we handle the rest.
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
When trying to make your name in the eCommerce market, we all know the challenges of getting your product to stand out. Flashy photos and stylized shoots seem to be what every one is trying to push. But did you know that there are new rules and regulations that you need to follow when it comes to product photography?
Amazon and other flash sale sites have updated their furniture guidelines to specify specific, clear, informational shots of each product are needed first and foremost- no more flashy images and text bubbles as the first thing customers see! But with these guidelines how are you supposed to make your products stand out? The answer is simple: detail shots. After you meet the requirements for the informational shots, Amazon and other sites want you to show your customers the selling points and features of your specific product.
The new regulations specify that they want environment photos, in use shots, and finally a detail shot to showcase textures and unique designs that set your products apart. This is where your Vendor really comes in to play. Here at PENCIL ONE we know how to cater every shoot to first meet the informational shots Amazon requires, and then to bring in our creative sets and bring your products to life. We know that it is your textures and details that bring your customers back.
It is through clear, informational, and relatable photos that you draw your customers attention, and it is through the details that your customers know exactly what they are buying. Choosing PENCIL ONE Product Photography helps you ensure that all of your products are photographed with the same clarity and efficiency to unify your eCommerce signature and ensure that your name stays at the forefront of the market.
Contact us today about a free test shot and see what we can offer you.
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
In eCommerce, we are all connected through flash sale sites such as Amazon and Ebay. When your customers are browsing through thousands of options online, you want your products to stand out. If you are already a member of a flash sale sight, you know how much competition there is!
Amazon just updated their furniture guidelines to include 4 specific, clear, informational shots of each product. The eCommerce platform is evolving at a steady pace, and our customers expect the best from each and every seller. You may be thinking, How do I stay ahead of the game? Excellent Product Photography. You will need your items to be presented in the best light, so that customers click on YOUR products.
Sellers who have good product photos see a significant increase in clicks online. Sellers who chose PENCIL ONE product photography to upgrade their current photos saw a click rate improvement of 61%, and an immediate sales increase. The customer will trust a well photographed product. You will also reduce return rates thanks to our spot-on color matching. You need flawless white background shots, but sometimes you want to showcase items creatively too. PENCIL ONE offers a wide variety of shooting options to accommodate all your eCommerce and print needs.
When you earn a buyer’s trust with your professional image, the effects are invaluable. Not only will your products look better, you will look better as a brand, Amazon will look better for supporting your products. Amazon continues to update their photography standards so that they can look more professional, and in turn so will your business. Make sure you stay at the top of the market with PENCIL ONE Product Photography.
Contact us about a free test shot today and see what we can offer you.
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Keep your delicate products looking sharp! When it comes to photographing a product, it’s important that the item is clear, sharp and in focus. The best way to ensure a quality photo it to make sure the edges are clear and defined. When the edges of an item are fuzzy or unclear, whether it be because the package is crinkled, the way its designed, or because of what it’s made from – a fabric product will always have fuzzy edges – the customer sees something unclear. With a simple edit, just cleaning around the image to give it a sharp edge, your item becomes neat and clean to the consumer. An item that has fuzzy, ill-defined edges, or is creased becomes hard to value for the customer. They see something that’s worn or used, which comes across as cheaply made. While we all know that nothing has a smooth, perfect edge up close when it comes to seeing a photo of one we want to see defined edges that mark quality. Customers want the newest item, meaning a product with no flaws. Without those clean lines, a customer may see a poorly made product and take their business elsewhere.
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Increase your sales with clean, dust free photos. No matter what you are photographing, clear and clean images are important. Knowing that your photo is free of dust specks, fingerprints, and blurs will give you peace of mind. A photography company that tends to these items in its primary routine checks is one you want handling your products. PENCIL ONE ensures that every photo is blemish free, with a focus on dust and fingerprints – something many of our competitors ignore – so that your product looks its best no matter what. Starting with adjusting the angle to get the best view without any blemishes, we then take the highest quality photo of your product. While you might be satisfied with a high quality, well angled photo, we take the process a step further by cleaning and polishing the image to perfection. Polishing and cleaning the image allows us to remove any spots or dust marks and adjust both the lightness and color of the image to make your product pop off the page. When your product might be placed next to that of a competitor it’s best to have the upper hand. The competitor may have overlooked any dust smudges, and your polished product will stand out amongst mediocre images.
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Color your clients impressed with the absolute color. When photographing in true color, consider how the light will affect the image. Light plays a big role in highlighting the colors of a product, as it gives the item a chance to shine. Darker items may need a brighter spotlight to make them really pop on the background, or a vibrant colorful product could use a softer light to really demonstrate its vivacity. We know that without light, there’s no point to color so we make sure that every item is lit perfectly to offer absolutely true color. You don’t want your items dim or worn out looking, and neither do we. At PENCIL ONE we consider the true colors of your product and find the best way to show them off. The vibrancy of your photos is key to drawing your customer’s eyes. Bright, well-lit photos will highlight all the colors and help you avoid a washed out look. A photo that appears washed out will lead your clients to believe your product is washed out, dull, and aged. By using quality lighting, and boosting the colors in your photo were able to bring out the true colors of your product for your clients to enjoy.
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
A big part of preparing your products photo is making sure the item looks smooth and flawless. Using photo altering technology to refine the edges and remove any fluff or uneven edges is part of our standard altering. However, it isn’t uncommon for other photographers to go a bit further. Some choose to alter the image by shaping the product into something they feel will be more desirable for their customers. While this technique may seem to make sense, it is essentially lying to your customers about how your product looks and feels. A customer who feels lied to about an item will not be back to buy again, so be honest. Be sure to stay true to the original shape of your product so your customer always knows exactly what they are getting. While staying true to your product, it is inevitable to have to touch up a photo. Due to population, there is no exact way a photo could give you a fully perfect rendering of your product. These imperfect edges lead to a less focused image of your items, but can easily be solved by minor touch-ups at the smallest level of pixelation.
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Stay true to your products. When you find your return rates are getting high, take a moment to think about the photos of your products. Are the images exaggerated, boasting more than your product offers? Perhaps they are enhanced to make the colors extra-vibrant and the edges photoshopped to the smoothest possible shape. A photo that is true to the product is one that will keep your return rates low. You’ll find that those bright, over exaggerated photos may seem to draw the eye more, but they won’t keep your customers coming back to you. With a clear and truthful image, you’ll find return customers increasing and returned products decreasing.
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
