Success Stories

Tong Jiao

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert   in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

Build A Material Sample Pool As Product Photo Standard For Your Brand

DIFF Eyewear successfully achieved photo consistency in their latest product launches online with the help of PENCIL ONE, the professional eCommerce photography studio.

Client

The socially conscious brand DIFF Eyewear uses fashion as a force of good. The profits made from their handmade eyewear have helped bring over 1,500,00 pairs of reading glasses to individuals in need around the world. Their range of eyewear has been developed using high quality materials and each pair is handcrafted to perfection. In order to widen their reach, DIFF eyewear collaborated with PENCIL ONE to produce more professional-looking, consistent products photos on their eCommerce site.

Challenges

Photo consistency is essential in product photography, particularly when it’s necessary to portray the same materials and colors. This is the case with eyewear. DIFF’s handmade glasses all have unique designs, however they’re made from the same frame material or include the same lens. 

The challenge with product photography is that using different angles and settings, or even different photos can change the look of the color and texture of the product material. If two separate pieces of eyewear are made from the same materials, this needs to be evident in the product photos, even if they’ve been shot differently.

Needs

Brands such as DIFF Eyewear need to reflect the truth of the materials they use to handcraft their products and colors and textures need to be consistent in order to do this. This helps to build trust and brand awareness. The quality of photos can make or break a deal on an eCommerce site as potential customers aren’t able to view the products in person, therefore, the clearer and more consistent, the better. This is why working with PENCIL ONE has been key to DIFF Eyewear’s success.

Solution

PENCIL ONE uses a particular methodology, the image-parameter process, to ensure photo consistency. In DIFF Eyewear’s case, they worked together to establish a material sample as a standard. Each material, for both frames and lenses, was clearly identified and labelled and this information was incorporated into the editing process. It was essential that DIFF Eyewear was on board with the labeling of all materials to ensure accuracy. Once this established standard was created, an exact color and texture was matched to each type of material listed.

Result

By using the latest in photo editing tools to ensure complete accuracy in the matching of colors and textures, eyewear made from the same material was depicted with consistency. All product photos clearly show the color and texture of each unique material. This is also the case across different designs that use the same materials. PENCIL ONE, therefore, helped DIFF Eyewear get to the root of the problem and enabled them to create consistent photos that appeal more to their customers.

PENCIL ONE uses this method to create more accuracy in product photos. Their developed image-parameter process ensures new standards of quality and professionalism. They work closely with eCommerce businesses to help them use photos to successfully promote their products and gain a competitive edge.

Tong Jiao

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert   in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

Delivering An In-Store Experience Online with High-Quality Product Photography

Our Client

In 1947, Isadore Katz and his sons, Milton and Nathan, opened their first location in Quincy, Massachusetts. Since then Milton’s has been uniquely successful at building relationships with customers that have lasted for generations. Today, the family-owned firm operates from two stores in New England and recently launched a new eCommerce site to reach new audiences and respond to changing consumer expectations. The site is a work in progress which and one which the senior team is working hard to develop so that they can create the same type of shopping experience online that their customers enjoy in-store.

The Challenge

Creating an online customer journey which reflects the in-store experience would mean that the firm needed to create a website which offered the same feel and look as their physical stores – and images of the firm’s product range would be critical to success.  They needed professional input to achieve this and decided and, after reviewing our portfolio that we, were keen to work with our team.

The Need

The client had two specific needs for us to meet.that they wanted us to help with. The first of these was the development of a photographic style which reflected the brand and would work across multiple product lines. The second was to ensure consistency in the production of product photography which would deliver consistent results over an extended period of time as new products were added.

Our Solution

Whenever we work with a client, we take time to understand their project so that we can deliver exactly the images that the brand requires. Once we had completed this initial work, we then created a set of style guidelines which would ensure photo consistency and reflect Milton’s brand values.

For this client, we developed an approach where each product line had a standard photo that would reflect the standard and style that would be used for all other products in the same category. We developed several options and agreed on a final proofed version with the client. For each of these standard shots a set of guidelines were also created.are also provided. For Fir shirts, for example, this includes keeping the top button open, ensuringensuing symmetry between the arms and collar and using a clip to tighten the waistline.

The style guidelines also include lighting and positioning information so that photographers can pick up the style guide and replicate the appearance of the images making reference to the list of watchpoints we created.

The Results

The team at Miltons wereare pleased with the style guidelines we created which enabled them during, through the development process, to think strategically about the imagery and visual language they wanted to use to communicate the brand and create the online experience they were looking to develop.for. 

Every product photo is now produced to a consistent brand standard right down to every last detail including lighting, styling and product line specific details. This approach has also made it much easier for the client to work with different photographers, with less communication needed and much morebetter image consistency.

Working together we have put in place the foundations for a strong brand identity which can be periodically refreshed to ensure that images remain contemporary and up to date.

Tong Jiao

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert   in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

Involving QR Code In The File Naming Process

Our Client

In 1947, Isadore Katz and his sons, Milton and Nathan, opened their first location in Quincy, Massachusetts. Since then Milton’s has been uniquely successful at building relationships with customers that have lasted for generations. Today, the family-owned firm operates from two stores in New England and recently launched a new eCommerce site to reach new audiences and respond to changing consumer expectations. The site is a work in progress which and one which the senior team is working hard to develop so that they can create the same type of shopping experience online that their customers enjoy in-store.

The Challenge

1. The received merchandise sometimes doesn’t 100% match the shot list. As a direct result, it takes time for both ends to figure out what has been missing, what is sent as extra outside of the specified shot list, or what has been sent twice. We typically waste one or two days to clarify the shot list vs. received merchandise.

2. There can be a typo in the file name during the manual renaming process, which creates difficulty to manage the digital assets on the client end.

The Need

The client expects to drop off the merchandise on Monday and have photos back by the same Friday so they can post the photos out and catch the weekend sales.
It’s also required that the finished photos be renamed to be named after a pre-determined product-relavent code. The client is looking for a quicker turnaround, easier product vs. shot list checking process, and an error-free file name.

Our Solution

PENCIL ONE introduced a QR code and invite the client to collaborate using the QR code to manage the product vs. shot list checking process. The process likes like the below:

1. The client will send PENCIL ONE the product list that is coming and need photos for. On that product list, the client will specify the required file name per SKU per angle.

2. PENCIL ONE received the shot list and convert it into a printable QR label format, sent it back to the client so they can print out and place the QR label on each merchandise.

3. Client sends the merchandise and PENCIL ONE will scan the QR label and confirm receiving all the merchandise specified on the shot list.

4. The QR label will be placed next to the product during the shooting so it’s been captured along with the product image.

5. In post-production, our system reads the QR code, auto-renames the photo, and removes the QR code from the product image.

The Results

By providing the client a printable QR label, it helps our client to self-check the amount of the products that are plan to send vs. actual send. This tool greatly eliminates the situation of miss sending products, double sending products, or sending wrong products.

The QR label saves time and effort from both ends and decreases the turnaround from originally 7 business days to now 3 – 4 business days.

Involving the QR code in the renaming process eliminates human error and guarantees the file name is provided 100% accurate to client specified names.

Tong Jiao

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert   in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

Competently leverage other’s team building functionalities vis-a-vis strategic solutions. Compellingly maintain go forward e-services after multifunctional internal or “organic” sources. Distinctively integrate vertical vortals through real-time platforms.

Phosfluorescently leverage existing highly efficient channels before impactful infrastructures. Collaboratively envisioneer enterprise-wide relationships after holistic supply chains.

Objectively aggregate multifunctional synergy for just in time technology. Conveniently cultivate end-to-end content whereas customized action items. Interactively implement functional ROI through user friendly systems. Quickly procrastinate transparent value and impactful data. Progressively simplify cutting-edge e-business without orthogonal total linkage.

Quickly restore integrated portals without world-class portals. Dynamically communicate B2C scenarios after ethical scenarios. Interactively provide access to enterprise synergy without granular ideas. Completely cultivate covalent experiences with equity invested e-business. Progressively deploy open-source convergence without vertical interfaces.

Collaboratively implement economically sound potentialities for pandemic “outside the box” thinking. Authoritatively engineer empowered content before error-free content. Rapidiously initiate client-based solutions for multidisciplinary “outside the box” thinking. Conveniently reinvent transparent schemas vis-a-vis progressive partnerships. Collaboratively extend backward-compatible interfaces without turnkey technology.

Distinctively extend vertical e-markets via 2.0 web-readiness. Assertively fashion distinctive models via competitive e-services. Interactively leverage other’s synergistic interfaces before distributed metrics. Distinctively synergize virtual platforms before ethical users. Efficiently plagiarize synergistic communities with orthogonal ideas.

Compellingly integrate fully tested niche markets rather than cross-media communities. Completely procrastinate next-generation human capital through impactful expertise. Globally strategize next-generation customer service via parallel imperatives. Intrinsicly supply enterprise-wide outsourcing through team driven results. Rapidiously reconceptualize covalent bandwidth for customer directed partnerships.

Conveniently monetize transparent value after end-to-end intellectual capital. Compellingly initiate premier solutions via quality partnerships. Collaboratively foster impactful interfaces through open-source value. Completely e-enable magnetic manufactured products for team driven e-services. Quickly monetize end-to-end materials for go forward meta-services.

Competently strategize leading-edge models and prospective models. Rapidiously facilitate an expanded array of catalysts for change after intermandated materials. Progressively visualize sustainable core competencies whereas efficient scenarios. Rapidiously maximize open-source methods of empowerment rather than an expanded array of potentialities. Energistically enhance 2.0 technology before viral relationships.

Tong Jiao

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert   in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

Competently leverage other’s team building functionalities vis-a-vis strategic solutions. Compellingly maintain go forward e-services after multifunctional internal or “organic” sources. Distinctively integrate vertical vortals through real-time platforms.

Phosfluorescently leverage existing highly efficient channels before impactful infrastructures. Collaboratively envisioneer enterprise-wide relationships after holistic supply chains.

Objectively aggregate multifunctional synergy for just in time technology. Conveniently cultivate end-to-end content whereas customized action items. Interactively implement functional ROI through user friendly systems. Quickly procrastinate transparent value and impactful data. Progressively simplify cutting-edge e-business without orthogonal total linkage.

Quickly restore integrated portals without world-class portals. Dynamically communicate B2C scenarios after ethical scenarios. Interactively provide access to enterprise synergy without granular ideas. Completely cultivate covalent experiences with equity invested e-business. Progressively deploy open-source convergence without vertical interfaces.

Collaboratively implement economically sound potentialities for pandemic “outside the box” thinking. Authoritatively engineer empowered content before error-free content. Rapidiously initiate client-based solutions for multidisciplinary “outside the box” thinking. Conveniently reinvent transparent schemas vis-a-vis progressive partnerships. Collaboratively extend backward-compatible interfaces without turnkey technology.

Distinctively extend vertical e-markets via 2.0 web-readiness. Assertively fashion distinctive models via competitive e-services. Interactively leverage other’s synergistic interfaces before distributed metrics. Distinctively synergize virtual platforms before ethical users. Efficiently plagiarize synergistic communities with orthogonal ideas.

Compellingly integrate fully tested niche markets rather than cross-media communities. Completely procrastinate next-generation human capital through impactful expertise. Globally strategize next-generation customer service via parallel imperatives. Intrinsicly supply enterprise-wide outsourcing through team driven results. Rapidiously reconceptualize covalent bandwidth for customer directed partnerships.

Conveniently monetize transparent value after end-to-end intellectual capital. Compellingly initiate premier solutions via quality partnerships. Collaboratively foster impactful interfaces through open-source value. Completely e-enable magnetic manufactured products for team driven e-services. Quickly monetize end-to-end materials for go forward meta-services.

Competently strategize leading-edge models and prospective models. Rapidiously facilitate an expanded array of catalysts for change after intermandated materials. Progressively visualize sustainable core competencies whereas efficient scenarios. Rapidiously maximize open-source methods of empowerment rather than an expanded array of potentialities. Energistically enhance 2.0 technology before viral relationships.

Tong Jiao

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert   in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

Do you know the looks of flat lay photo are changing?

Tong Jiao

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert   in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

How to Sell Health Care Products During the Pandemic

While much of the public enjoy the regular use of immunity supplements, it’s thanks to the Coronavirus pandemic that there is the possibility that sales in the health care products are going to grow – in fact, one would venture a guess that they’d be the highest on record. We are currently seeing pharmacies and health food stores selling out of vitamin C supplements and other immunity boosters.

By the time this pandemic has come to its conclusion and based on what we have all learned about our own health and wellbeing at this time, there will be a greater need for health product sellers and their businesses. So, if you specialize in health products and nutritional wellbeing, it’s your time to shine.

Positive Attitude On Health Products

Tong Jiao

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert   in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

<a href=”#” class=”manual-option-trigger” data-option-slug=”<!–[if lte IE 8]>
<script charset=”utf-8″ type=”text/javascript” src=”//js.hsforms.net/forms/v2-legacy.js”></script>
<![endif]–>
<script charset=”utf-8″ type=”text/javascript” src=”//js.hsforms.net/forms/v2.js”></script>
<script>
hbspt.forms.create({
portalId: “4027477”,
formId: “fa482da3-d293-4425-abe8-bd29bcf16eb6”
});
</script>”>Bright and Lively Color Usage</a>

Tong Jiao

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert   in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

Professional Product Photography Studio USA

Most home business owners understand how important image is when it comes to sales. After all, the eyes are the gateway to the seller’s soul. Product photography service providing a pleasing visual appearance makes all the difference to making people want what you’re offering.

Who would buy your product without a great picture?

The term product photography is a straightforward one—it relates to the work of a professional photographer who takes, edits, and retouches photos of your products.

While it might be feasible to take pictures of your products with your camera or a smartphone. It’s worth noting that the quality and clarity of these photos may not be as good as those provided by a professional.

PENCIL ONE is your go-to solution without borders, your local geospatial photo mapping solution provider. You can use our product photography services to take images of your products for online sales or print catalogs.

The products we shoot are retouched, natural light is used, and diffusers are used. We use professional quality digital single-lens reflex (DSLR) cameras to shoot, as well as border-free processing to make them suitable for advertising.

You can use our services as a means to create professional-looking product listings on eBay, Amazon, or even your website—allowing you to increase your sales potential.

Professional Product Photography Shot and Edited in our Studio

Have you ever wished to be part of the glory days? Well, now you can. You don’t need to be a professional or even know how to take a photograph anymore—we’ll do it all for you. We take product detailed shots and turn them into 3D images or interactive 360-degree images. We make sure that every detail is captured.

Modern storytelling is about connecting with your audience on a personal level, and with our interactive high-quality product photos, your potential customers can zoom in on crucial details and rotate the image to see exactly what is going on.

From complex scenery to model shots, we tailor our high-quality photos to fit your brand. We believe that every product has the potential to look as good as it does on the inside and outside.

Tong Jiao

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert   in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

A Brand Style Guide is a huge part of a brand’s guidelines for marketing and advertising. It’s also one of the most important aspects of building a Brand Identity and having that brand spread its message far and wide. With a consistent and clear approach to brand style guide and branding, it becomes much easier for a brand to make its mark and become recognizable to its target audience.

An ideal example of a good approach to style and branding is Wolf Circle, a company with a fantastic Brand Identity in place. Their guide outlines how its logo should and shouldn’t be used, as well as discussing its color palette usage in an in-depth way. Everything from typefaces to different kinds of brand imagery is discussed and examples are provided.

A lot of companies believe that creating a Brand Identity and effective Brand Guidelines begins with picking up a generic logo and adding a few colors here and there on that logo by hiring a graphic designer or with the help of any graphic designing software such as Photoshop, Illustrator, or GIMP and that’s it.

There’s a misconception that developing a Brand Identity, Brand Style Guide, and Brand Guidelines is a task strictly for graphic designers and the product designing team. Well, this is true to some extent, but to produce practical Brand Identity guidelines that will make your brand or product stand out among your competitors. The marketing team and the owner are equally responsible.

What is Brand Identity and Brand Image?

Brand Identity represents the company’s visual components that a company portrays to its customers. Any visual elements such as logo, design, names, symbols, and color that differentiate a brand in the consumers’ minds are part of Brand Identity.

However, Brand Identity and Brand Image are not the same. A Brand Image is a customers’ assumption of a particular brand containing various visible elements related to it and memories about engaging with it. Brand Image is based on impressions and experiences of a consumer; this is how others perceive a Brand Image.

The customers ultimately control brand Identity, it takes place at every touchpoint, and every time a consumer thinks of your product, service, or brand. In this article, we are going to discuss Brand Personality and show you the exact process on how to build a personal brand with Brand Guidelines and brand style guide. From concept to something tangible or brand imagery guidelines that your customer can relate to when it comes to Brand Identity.

What is Brand Personality – Brand Personality Definition?

Brand personality is a set of personal traits attributed to a company, organization, or brand. A brand personality gives consumers something with which they can relate, effectively increasing brand awareness and popularity.

How To Build a Brand Personality

Brand personality is a robust way of making brands appears more relatable in the eyes of the consumer. It can be described as ‘incorporating identities’ that originates from various personality traits such as:

• Desirability
• Excitement
• Sincerity
• Ruggedness
• Competence
• Sophistication

Whatever your brand personality, it’s a great idea to initially engineer your brand’s character around the consumer behaviors initially.

What is Brand Style Guide?

A brand style guide is known as a brand manual, and Brand Guidelines is a visual representation of a brand that includes brand logo, fonts, color, tone, and point-of-view that illustrate what the brand conveys.

One of the most crucial assets for a company is their brand style guide, being consistent in design brand style guide is essential for the growth and success of a brand and its products. The elements that are typically covered in a brand style guide are also called Brand Identity Manuals which consists of the following:

1. Brand Identity Guide Templates: Brochures, Flyers, Layouts, Design Elements, and Grids in several sizes and shapes.
2. Brand Colors: CYMK, RGB, PMS, and HEX.
3. Brand Logo: Monogram, Wordmark, Pictorial Mark, Abstract Mark, Letterform, and other logo types.
4. Brand Fonts: Primary and secondary, online and offline.

Other important elements of Brand Style Guide

• About the company
• Brand strategy
• Vision and mission statement
• Company facts and data
• Company structure
• Elevator pitch
• Brand imagery guidelines
• Color Palette
• Image Maker Style Guide
• Typography

Ideally, the company or branding agency you are working with to create your Brand Identity and Brand Style Guide should be handling over the complete set of corporate Brand Guidelines, including brand style guide template, brand photography style guide, and brand imagery guidelines at the end of the project.

With that in mind, what should your Brand Style Guide include?

1.1.  Image Personality 

A Visual Solution

Image personality refers to the way in which companies employ images to mold and shape the way in which people perceive its products, services or its general mission. Images matter because they’re immediate and they tell us important things about a business and what it’s trying to achieve. Image personality is a visualized solution that businesses make use of.

Businesses obviously want their target customers to feel certain ways about their products and the things they’re trying to sell. Even if it’s not about selling products, they want their target audience to feel a certain way about them and their mission or goals. Images will be one of the key things that help to shape and shift those feelings in various ways.

Consistency

Consistency is a key part of image personality. That matters because people will feel as if something is off and doesn’t quite match if you have an approach to image personality that isn’t consistent with the overall brand personality you’re trying to create. You should look to achieve a level of consistency across these various approaches in order to convey the right overall brand image to your target customers and consumers. That’s the best way to create customer loyalty over the long-term too.

In order to get a better idea of how image personality can be done right, it’s worth looking at a couple of companies that are setting a good example. Comparing SOKO GLAM and NIUCOCO helps us to see how different approaches to image personality can be successful and what makes for the right approach to image personality too.

SOKO GLAM uses images that are clean and use light, often pastel-colored backgrounds with the company’s products at the forefront of the image. Their latest range of products plays up to the scientific aspects of their products, with descriptions of the properties and ingredients accompanying images that their products next to test tubes and other transparent lab equipment.

Source from: https://sokoglam.com/

NIUCOCO, whose image personality has been shaped by PENCIL ONE, is another beauty and skin care company, but it takes a different approach to image personality. It uses shades of brown to play on the coconut theme, achieving a more rustic but aesthetically pleasing tone with its images. It conveys an image of nature and authenticity that goes with the kinds of products the company is promoting and trying to sell to its target audience.

Source from: https://niucoco.com/

Matching the Personalities of Your Customers

One of the things that it’s important to keep in mind is the way in which customers are drawn to brand personalities that they perceive to be similar to their own. They want to be able to identify with the brands they love and the products they buy. If those two things can align and your business can create an image and brand personality that people see as similar to their own, making sales will become a lot easier.

To exemplify what we mean by this, you simply need to look at a brand such as Stussy. It’s a streetwear brand that’s long been associated with the Californian skate and surf scene. With the help of imagery that it uses to its advantages, it’s been able to create a brand personality that exudes cool free-spiritedness. This matters because that’s exactly the kind of personality its target customers can identify with. They see themselves as laid back and enjoying pursuits that are in tune with a free-spirited lifestyle, such as surfing or skating.

The Correct Vocabulary

There are many ways in which we can talk about image personality and there are many words you’ll notice being thrown around. It’s important to understand some of these words and phrases so you can start to effectively articulate the kind of image and brand personality you’re looking to create for your company. Conveying ideas and creating images will be much easier when you’re using the words and getting everyone on the same page.

Some brands look to create image personalities that are elegant and subtle, classy and sophisticated. You might describe your image personality as simple yet clear. Another company might describe their desired image personality as bright, vibrant and stylistic. It’s up to you to find the words that properly identify your brand’s image personality, but those are some that are often used by companies like yours.

1.2.  Tone & Mood

The Power of Tone      

The tone of your image style guide matters a lot, as does the overall mood you create. By achieving the right tone, you’ll create a mood that’s in keeping with the kind of image and brand personality that you’re most interested in creating. If you don’t get the tone right, it’ll be very difficult to get the mood of the brand image right as well.

The process of selecting and refining the tone is incredibly powerful. It will dictate how your images turn out and what they say to your audience. That’s why it’s so important to take this seriously and to really work on it before finalizing your approach.

The Tone of Colors      

It’s important to think about how different colors can create different tones and moods in your imagery as well. For example, you can look to warm colors if you want to create images that feel welcoming, vibrant and exciting to your target customers. The best examples of warm colors are different shades of red, yellow, orange and even certain browns.

Then there are cool colors that can be seen as refreshing or replenishing. These cool colors can also be very relaxing, which is a tone that certain kinds of companies will want to create through their image personality. Greens and violets are best for this, and blue can be used as well. But blue can also have its own connotations and can be used to indicate sadness or melancholy.

If you want to create a tone that feels classy and classic, using black and white colors can be the best way to go. They can be used together to create a nice contrast and this can also be very memorable as well. It’s a classic choice but it’s one that can really pay off when it comes to creating a classy and stylish tone for your images and overall brand personality

Coca-Cola

One of the biggest and most successful brands of them all is Coca-Cola, so when looking at how tone and mood are used by brands in their images, it makes sense to look to one of the companies that does this best. Their photos exude happiness and joy. The red imagery is exciting and warm, and they use images of people together.

The tone they’re creating is undoubtedly one of positivity and humanity. It’s not about being alone, it’s about sharing a coke with others. This adds a very social dimension to the brand personality and it works very well for the company. Consumers are enticed by that and they see a lifestyle and a way of being that’s undeniably attractive to them. That’s clearly important and it’s a brand personality strategy that’s worked very well for them over the years.

Their brand also works with nostalgia by using certain repeating themes and concepts that they keep coming back to. This is certainly true of their holiday season ad strategy with the Coca-Cola truck that returns each year and invokes happy memories that many people link back to their childhood.

Source from: Google Image

Matouk

Another company we can look to as a fine example of how to get image personality right is Matouk, which has been PENCIL ONE’s client for two years now. They use calming and relaxing images and colours that invoke a lived reality. They sell high-quality luxury linens, and their images show these products being used in homes. They combine realistic and authentic photography with images that are aspirational for their target customers.

They also use images of couples, which helps to appeal to people looking to create the same happy, homely images that are being displayed in their photos. The images are usually bright and make fantastic use of sunlight to add their joyful, happy quality that’s also relaxing and authentic.

Source from: https://www.instagram.com/matouklinens/?hl=en

Source from: https://www.instagram.com/matouklinens/?hl=en 

1.3.  Color Pattern 

Consistency

When it comes to the color patterns that you use, it’s important to be as consistent as possible with the colors you go with. That means ensuring that the logo and brand colors are consistent too. You only have to look at any successful brand to see how common this is done and how successful it is. When you think of a brand, you immediately think of the colors that are associated with that brand, and that’s a sign of a good image personality.

For example, you’ll immediately see the red and black colors of Coca-Cola when you think of that brand. And the same can be said of just about every other brand out there. When you think of Apple, you see their classic, understated focus on black and white. And when you think of McDonald’s, you’ll see yellow and red. There are no doubt plenty of other examples you could pick out and highlight yourself that achieve the same consistency. It’s what you’ll need to as well. Most importantly, ensure your logo and the colors you use for your branding match one another.

GOODFOR         

GOODFOR is a PENCIL ONE client and they manage to keep their branding and logo very consistent in terms of the color pattern selected. They take a very elegant approach to branding and color pattern. When you visit their website, you’ll see that their logo uses a white typeface on a graded blue background. This is then replicated through the other types of marketing, website design and advertising employed by the company across the board.

Most importantly, you’ll notice that the background color for the company’s images are often the same as the logo images. Aqua blue and green backgrounds are used consistently. The products are then showing on top of the backgrounds in a very straightforward and clean way. It helps to make the products stand out in a fun and effective way.

Source from: PENCIL ONE eCommerce Photography

1.4.  Lighting & Shadow 

Lighting & Shadow Consistency    

Lighting and shadow also need to be taken into account when creating a solid brand personality. These things can be easy to overlook, but when it comes to the visual impact of the images you create and use to promote your company, they matter a lot. Using shadow and natural light can show authenticity and realism, for example.

Whichever approach you end up taking to lighting and shadow, what matters most of all is consistency. You shouldn’t take one approach on some of your images than an opposite one in others because that simply creates an ugly inconsistency that’ll really stand out for all the wrong reasons, and that’s the last thing you want. Plan out how you intend to use light and shadows and what kind of effect you’re looking to create, and then keep that approach consistent across the images you create.

BODHI

BODHI uses natural light and is happy to display shadows in its images. This is something that it keeps consistent across its digital images, helping to create an image personality that is strong and recognizable. This is something that’s very important and they do it well. PENCIL ONE helps BODHI create these images and the lighting and shadow effects that are used in them.

These lighting and shadow choices are informed by the kind of brand personality the company wants to create. As well as keeping these choices consistent across the images it creates and uses online, it also ensures that the lighting and shadows say something about the company and its products. That’s something that your image style guide should take into account too.

Source from: https://bodhibeverlyhills.com/collections/all

The Correct Vocabulary

There’s a wide range of common words that can be used to describe the lighting and shadow aspects of a brand’s image personality. Natural lighting is a phrase you’ll pick up on a lot and it can be used in a variety of ways and for a variety of reasons, depending on the products and the tone the company is trying to capture. 

When it comes to shadow, you’ll probably most commonly hear them described as hard or soft shadows. Hard shadows are very stark and clearly defined, whereas softer shadows are, well, soft. Soft shadows offer a more cozy effect if that’s what you’re looking to create.

1.5.  Scene & Accessories 

Which Scenes & Accessories to Use

Setting the scene is obviously a key part of taking images for your brand’s website or online presence. The scene says as much about your brand and its products as the images of the products themselves do. Ensure the scene conveys what you want it to and shapes the perceptions people have of your business in the right way.

Accessories are really important as well. They can add a little extra detail and depth to your images when they’re chosen carefully and intentionally. However, when it comes to choosing accessories and setting the scene in your images, it’s important not to overshadow your products or the most important aspects of your image. And they shouldn’t contrast in any way with the brand personality you’re trying to achieve.

GoodFor

The settings used by GoodFor tend to focus on daily life and everyday cooking scenes. This grounds their scenes and products in reality and shows customers how they might use these products in their daily lives and routines too. This also helps to create a focus on the healthy, organic aspects of their products and the brand personality they’re looking to convey.

On the whole, these settings help to make the brand seem more relaxed and approachable, which is vital for a company such as this one. It goes to show how important the right setting is when it comes to taking product photos and creating an effective brand personality.

Source from: https://goodfor.co.nz/

1.6.  Technical Requirements 

It’s important to understand the technical requirements of image-making as well. Think about things such as the angle of the photographs. They need to be shot at an angle that enhances the appeal of the image and the subject of the image. Dimensions are important because you should create images for specific purposes and placements, and that means having dimensions in mind ahead of time. Resolution is also key because you need high-quality images; any pixelation or low resolution will look terrible and be immediately noticeable to your customers.

The Key Message to Take Away With You

First of all, consistency matters more than anything else. For your image style guide to result in an image and brand personality that’s effective and achieves what you want it to, it has to be consistent and there’s no getting away from that fact. Without consistency, it won’t work.

It’s also important to focus on creating images that convey the values that your brand holds dear. It should help to shape the way in which people perceive your brand and its products. That’s what strong images can and should do for your company.

Tong Jiao

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert   in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

eCommerce business owners rely on professional photographs to showcase their products and need product photographers who can deliver quick turnaround times. Product shots are central to eCommerce company’s success.

PENCIL ONE offers a range of e-commerce product photography services designed to enhance the appeal of your business to your customers and stand out from the competition. Customers want high resolution, studio-quality photography that showcases your products in the best possible light.

Standard Product Photography Services

PENCIL ONE’s standard eCommerce photography services provide you with the support that you need to showcase the very best that your e-commerce business has to offer. The standard service includes professional product photos on a white background, as well as image editing services, such as background removal, product defect removal, and color correction.

Professional photo services have many advantages over in-house efforts. For starters, you get a portfolio of photos that are consistent across products and projects, including consistency in angles, staging, and layout, allowing you to create a visually appealing website. The white background permits customers to focus exclusively on the products that you would like to sell, rather than superfluous features in the background. Professional photos also come in high resolution and faithfully recreate real-life colors in digital format. Customers can get an accurate sense of what the product will look like when they eventually receive it.

Product images from PENCIL ONE also come in accessible formats that are easily incorporated into websites and suitable for online marketplaces. Convenient formatting saves businesses time and money, reducing the cost of implementation.

Finally, by building a portfolio of marketplace-approved product photographs, you have the means to sell products across a range of online marketplaces and customer websites.

Value-Added e-Commerce Product Photography Services

The purpose of PENCIL ONE’s Value-added Services is to provide you with additional support when required to meet your specific needs. Often you need a range of complementary skills and props, besides a photographer, to get the perfect shot.

Apparel photography may require “invisible” mannequins which later need to be edited out of the photo. Clothes sellers often need to give clothes volume without the distraction of models.

Food photography may require the services of a food stylist – somebody with the skills to arrange food in an aesthetically preferable way.

Pet products may require the use of a pet model – an animal who is trained to remain still during the photography session.

Group product photography requires somebody with the skills to design appealing product layouts.

Over-sized industrial equipment photography may require the stitching of many individual images together to create the perfect shot. Angles that include the entire object can be hard to achieve.

More complicated product photos may require creative use of props. These setups require the services of an experienced stylist – a person who can bring an entire ensemble together in an entertaining and visually-stimulating way.

Some e-Commerce sites need functional product photos: photos that show how a product works and what it’s designed to do. These photos need people who both understand how the product works, and how to arrange shots, so that product functionality is clear to the customer.

Human-touch product photography may involve the use of professional models and makeup artists.

Using value-added services offers a host of benefits to your company. The main advantage is that your photos will stand out from your competitors. Not only will the photography be beautiful, but it will also allow you to show off the function and features of your products in a way that your competitors do not.

Furthermore, using bespoke photography services allows you to build a better brand and attract more attention on social media – something which is becoming more visual with each passing year. Potential buyers can interact with your photos, enhancing brand awareness and building your subscriber base.

Your marketing may benefit too. When you put a photo on social media, a banner advertisement or AdRoll, high-quality photography can enhance click rates and boost conversions.

Finally, many online stores use email marketing to build their brands. Professional product photography in emails can make email marketing more effective, enhancing click-through rates.

Full Professional Product Photography Services

PENCIL ONE’s full professional product photography services include all of the features of the Basic and Value-added packages, but with some additional extras, designed to meet the needs of the most demanding e-commerce websites.

The Full Service includes 360-degree photography for niche applications. 360-degree product photography is ideal when you want to create a method that allows customers to view a product from multiple angles. Retailers in the motor and bicycle industries commonly use this kind of product photography, but any industry in which the aesthetics of a product are paramount can apply it. When customers reach the product page, they can pan around the image of the product, viewing it from the front, side, and rear, as if they were walking around it themselves. 360-degree photography relies on consistency and accurate camera positioning.

The Full Service also includes onsite photography: the ability to take photos at a particular location which is relevant to the company. Putting product images in context can help customers choose what to buy and can also show off a company’s assets.

Customized product photos, such as those included in the Full Service, are ideal for when your business has a specific need or niche that it would like to fill. PENCIL ONE prides itself on the quality of its customer service and can make a customized photography plan based on your criteria.

Conclusion

We understand that choosing a product photography service can be tricky. It is for this reason that we promise 100 percent satisfaction guaranteed. PENCIL ONE will work with you to define your situation, and choose the appropriate service level for your circumstances, whether it’s basic white background product photos or 360-degree product shots for an interactive website.

How do you know that you’re working with a great product photographer? What things should you consider before hiring one? Take a look at these articles for more information.

• https://pencilone.com//things-for-choosing-a-product-photography-vendor/
• https://pencilone.com//tips-for-choosing-product-photography-vendor/

Tong Jiao

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert   in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

Flat Lay Photography is the fashion trend

A recent trend has taken over ecommerce product photography in a big way. In the past, showing products in their element, on models, and in vignettes were seen as the best way to give them center stage.

Now, the look of product photography is changing. Flat lay photography has been one of the biggest 2018 photography trends across the board and has quickly been snapped up by a wide range of ecommerce sites and businesses for its immediate appeal and distinct look. Here, we’re going to take a look at what flat lay photography is, why it’s become so big in ecommerce and a few flat lay photography tips to help you make use of this new mainstay in the visual landscape of the virtual storefront.

What is “Flat Lay”?

Let’s start by clearing any confusion. Given that flat lay has become one of the biggest trends in photography, seemingly overnight, there are a lot of people quick to mischaracterize it or use the wrong definition.

In the simplest terms: a flat lay is a photograph taken from directly above. Beneath, there’s a flat surface that serves as the backdrop and staging ground for the subjects of the photo. In most cases, the subjects are items that have been arranged on the surface like a vignette, lay flat in place. Often, there is one item chosen as the central focus of the shot, while the others are arranged around it to complement of contrast it. Sometimes, one product will be the focus of the flat lay and, sometimes, it might be surrounded by flat lay props to highlight a certain theme or atmosphere in the shot.

The bird’s eye perspective is considered one of the style’s defining traits, but it doesn’t have to be a true bird’s eye. Photographers sometimes choose to angle the photo slightly if it gives the subjects of the photo a better light, but if there’s too much of an angle, it stops being a true flat lay.

Nowadays, you can find flat lays just about everywhere. As mentioned, they’ve become hugely popular in the product photography and ecommerce world since their minimalist staging is well suited to common web design, amongst other factors. From small ecommerce business websites to big tech company launches, more and more are agreeing that flat lay photographs are one of the best ways to show off the design of your product.

Different Kind of Flat Lay

There are a variety of flat lay compositions, too. Not every flat lay is the same. The traditional grid style is one of the simplest and most popular styles. It involves arranging products in a neat grid, lay flat with the edges of the items parallel to one another so everything looks organized and well laid out.

A grid with an alternate angle follows many of the same rules. However, the camera’s perspective is rotated slightly to the left or right. Some items might be rotated to match the camera’s perspective, breaking from the grid slightly for a little contrast.

Controlled chaos has something of a more scattered approach, giving an off-beat, informal appeal to the photo. Items tend to roughly be spaced out evenly, so it doesn’t look like they’ve placed randomly but the mismatched angling creates a more fun, lively look.

Negative space flat lays are popular for displaying just one or a small number of items. The product or subject is placed in the corner or edge of the frame, allowing the background to take up a lot more space for a real minimalist vibe.

The negative space style can also be used to allow room for text, whether it’s a product title, description, selling point, taglines, or other information that can help get your ecommerce brand across.

Why Flat Lay is important to ecommerce sales

Now that we’ve defined flat lay product photography and looked at a few different styles of shooting flat lays, it’s time to take a closer look at what, exactly, it can offer an ecommerce store. The first key factor is that they are incredibly easy to work with. There are few simpler ways to stage your product or to visualize a concept with little setup needed.

They have their own distinct visual appeal, too. Flat lays look creative and unique. That immediately eye-catching style allows ecommerce businesses to tease potential customers with images of the product without giving away too many details, gaining their interest and inviting them to take a closer look on the site.

The organized, well laid out nature of most flat lays also has a lot of appeal. People love order in photography. Whether it’s arranging art supplies in a neat line or creating a mock outfit with a clothing flat lay, there’s something innate appealing about the photograph’s orderly nature. That minimalist background also brings the focus directly to your product. It can also make it easier to create a vignette. For instance, you can create a Christmas flat lay by simply surrounding your product with some candy canes, mistletoe, and miniature prop presents. Others use props like flowers in flat lay photography to add a little atmosphere to the photo, helping match products to your ecommerce brand.

The sheer convenience of the flat lay isn’t to be underestimated, either. It’s not difficult for just about anyone with a high-quality camera, a flat surface, and a product to take one. Anyone can do it. Because of the little staging needed, it’s a cheap way to give your products a professional look, too.

Flat Lay photos can be used in many places

Simple as they may be, flat lay photography is also highly versatile. It can be used in a variety of ways and in a range of places to great effect. Many ecommerce websites use them for page headers, creating a flat lay background that instantly sets the scene for the storefront and shows what the site is all about.

Advertising has been taken over by flat lays in a big way, too. In particular, if you want to learn how to photograph clothes laying flat, ads in fashion magazines have been using flat lay to create outfits without using models that has proven highly appealing.

Flat lays came to prominence primarily through social media, so it’s no surprise that those channels can be the perfect place to use them. Flat lays on Instagram, for instance, act as a teaser for your product, giving potential customers a quick glance to entice them into taking a closer look on your ecommerce page.

Nowadays, ecommerce businesses are starting blogs to give their products and services some spotlight and a little context. If you’re getting into content marketing with a blog, a flat lay can be the perfect way to set the scene of the post.

What kind of product is suitable for flat lays

As versatile as they are, flat lay photographs can be used for a variety of products. It’s been interesting to see the ways that different industries use the form to highlight different aspects of their products, too.

For instance, the most common fashion flat lay is that of the mock outfit. If you want to learn how to photograph clothing laying flat, try arranging them, piece by piece, as if you’re dressing an invisible model. It’s an easy way to show how different products can contribute to different styles. This same kind of appeal goes for accessory products, like handbags, watches, and jewelry.

Beauty products look great in a lay flat arrangement, as well. There’s nothing like a nice, neat row of makeup products and tools while others prefer to go for a more scattered approach, giving the vibe of the average person’s beauty station.

Kid products, like toys, can benefit from the scattered look shown in the organized chaos style of flat lay photography and are best contrasted with a bright, colorful background.

In the stationary and art supply world, flat lays are used to create a neat line or products, or any other organized setup like a grid or semi-circle that gives the impression of an artist ready to go.

Electronics are perfect for flat lays. Products like smartphones and notebooks that lay flat make for an easy subject while some brands will use flat lays to stage a mini unboxing of the whole package.

Both foods and kitchenware make great subjects for the style too, as well. We can all picture setting the table with these products lay flat on it, so recognition and setting are immediate to the viewer.

You can get inspiration from Instagram and Pinterest

If you want to learn how to start taking flat lay photography, jumping on social media is always a good place to start. Flat lays on Pinterest can show you how to photograph clothing, electronics, accessories, and a wide range of other products.

Instagram flat lay photography is a good way to get an idea of how to stage your shots, as well. You can get plenty of ideas on staging, product arrangement, and more by seeing how other ecommerce brands are using the style to highlight their products.

Conclusion

Hopefully, this guide has shown you not only how to use flat lay photos, but just how valuable they can be to any product or ecommerce brand. It’s easy to start taking your own flat lay shots, so try it out and see if you can’t give your product photography the professional, clean appeal that’s inherent to the style.

Tong Jiao

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert   in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

In ecommerce, few things matter quite as much as the visuals. They are the tease, the hook, the first impression that draws the customer in and they need to be of a high enough standard to represent not just the product but the business.

With that in mind, you want a professional product photography service that can deliver quality shots time and time again. However, since it’s relatively easy to pick up a digital camera, it’s also easy to find those vendors that aren’t exactly up to scratch.

Here, we’re going to look at how you explore the world of product photography vendors and how you find those worth outsourcing to. These tips for choosing photography vendor services will ensure you don’t get surprised by sub-par work that’s not fit for your ecommerce site.

Check their website and research on the internet to find out more about the firm

The first thing when learning how to outsource photo services is understanding the importance of research. You shouldn’t be choosing a photography company on a whim. First, you want to learn all the practicalities of doing business with the firm.

Start by asking a few key questions. What kind of photos do they take? Are they a photography studio near me? Do they fit my budget? Do they offer the kind of services I need as an ecommerce company?

All the answers should be on their website. Take a close look at their portfolio to see whether they have done the kind of work you want. Investigate their pricing structure to see how cost-effective they are. Look at their service description to ensure that you understand exactly what you’re paying for. Lastly, find their location and contact details so you know that they’re within reach and able to easily respond.

Read their blogs

When outsourcing to a photography company, you want to make sure that you understand what they deliver to customers on average. Their blog could be an excellent source of information on just that. Most professional photography firms have a blog where they show past work, their process, and they make their photo requirements clearer. They may have in-depth case studies on work they have done with ecommerce businesses in the past. What’s more, any professional photography vendor should be regularly updating with new photos, showing you the standards of their work in greater depth.

What’s more, an important part of outsourcing is being able to effectively communicate with the service that you’ve hired. You want to use the same language as them. Reading the firm’s blog can familiarize you to photography terms that they use, making it easier to communicate exactly what you want.

Follow the photography company on social media

Social media is a highly visual platform, so it should be no surprise that product photography vendors can often be found on Instagram, Pinterest, Twitter, Facebook, and other platforms. For one, these platforms can give you an idea of whether they update with new photos frequently. It’s an evolving portfolio that shows you what their most recent work looks like, as well as recent events and activities they have been a part of.

What’s more, when outsourcing, you want to be able to gel well with the service you’re hiring. Social media can give you a glimpse in on the company culture. Lastly, getting a look at follower count, and the average likes and shares of their posts can help you determine whether they have a happy, thriving community of customers and fans. If they have many followers in the ecommerce world, it’s a good sign that they’ve served clients like you well in the past

Use customer reviews

Getting the direct perspective of past customers and clients when outsourcing is crucial as well. Visit Google reviews to see what other ecommerce business owners say about them, as well as other past clients. If you’re looking for photography services, a Google search is the first place to start. It gives priority to local companies and, in most cases, those firms will already have reviews that you can read up on.

Star ratings are a decent overall measure of the quality of photos and customer service, but you should take the time to read the reviews in detail. The occasional bad review is not uncommon for any business, but if you see several customers making the exact same complaint, you should bear it in mind whether that specific complaint will be an issue for you.

Ask for a photo portfolio

Before outsourcing to any professional photography company, you should get a good idea of what their work actually looks like. If they don’t have a portfolio of photos from past work, then you shouldn’t spend money without knowing what you’re getting into.

A portfolio should show photos from a range of past clients, but ecommerce business owners should be on the lookout for product photography done specifically for other ecommerce brands. You want a photography vendor that understands your needs as a client and how to best capture the subject of your photos: the products themselves.

You also want to see a little creativity when outsourcing your product photography. Look for photos that are distinct from one another, in different styles using different visual language and techniques. After all, you don’t want the brand of your ecommerce business to be the exact same as their other past clients.

Schedule a call meeting

By this stage, you should have already narrowed down your choices considerably and you may be looking at a handful of product photography services you’re considering outsourcing to. Now is the time to see whether they’re a good fit.

As mentioned, few things are as important in outsourcing as communication. Miscommunication can see you ending up with photos you don’t know how to use and a result that doesn’t accurately capture the brand of your ecommerce business.

Schedule an individual call meeting with each photography company that has kept your interest thus far. Start talking about what, exactly, you want and get an idea of how they organize shoots and go about delivering their services. If they can’t describe their process with ease, understand your needs, or simply can’t seem to meet your mindset then they might not be right for the job.

Try a Free Test Shot

Not all professional photography services offer a free test shot, but if any that you’re considering outsourcing to do, now is the time to take advantage of it. A free test shot is essentially a “try before you buy” session. You won’t get too many photos out of it, but you do get enough to see how well they communicate with you, whether they shoot to a professional standard, and whether they are able to nail down the visual brand you want in your ecommerce product photography.

You don’t have to necessarily discount any photography services that don’t offer a free test shot, but if you do find one that you offers the service and you believe will give high-quality photos with, it might be worth sticking with them as opposed to risking it with someone you haven’t worked with.

Subscribe to their email

Whether you’re looking at a new professional photography vendor or you’re keeping up with photography services that you are already outsourcing to, subscribing to their emails is a great way to keep updated on them. You can see work they’re continuing to do, for ecommerce businesses and other clients, as well as events they’ve been to. You can see updates to the firm, as well, whether it’s new services you might want to take advantage of or a deal or discount that could help you get the photos you need at an even lower price.

Visit the vendor’s site

Want the answer to the question “how do I know to trust a photographer near me?” There’s a lot that can be hidden in a portfolio of photos, through a website, and even over the phone. If you’re intent on outsourcing to anyone, you should get a look at where they work. Any ecommerce business owner should understand that location of an online-based business isn’t necessarily the most traditional workspace, but it can still offer a lot of insight.

Visiting the office, studio, or site of the photography vendor’s business gives you a first-hand look at their work environment. You can see the kind of equipment they use for their photos, as well as the company culture they keep. What’s more, it’s important to verify that any business you’re outsourcing too does have a real-world base or location. If they end up not delivering what they promised, you don’t want them to be able to simply disappear into the night, after all.

Conclusion

Hopefully, this guide to outsource photography has helped you learn everything you need to know about finding the right professional photography company. Using the net to learn more about their services, communicating to discover whether or not they understand the needs of the ecommerce client, and building trust is crucial to outsourcing to any photography services.

Simply following the nine steps above and narrowing your options down as you could be the start of a great business relationship. More importantly, you will have high-quality photos showcasing your products and helping you build the ecommerce brand that will cement your business’s identity.

Tong Jiao

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert   in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

Before picking a product photography vendor for your wholesale, retailer or eCommerce needs, it’s important to consider a couple of points that will ultimately affect the product photography pricing you’re expected to pay and also the quality of the results. We should know that work with the photo studio near me is not always to the best choice. In this article, we’re going to explain four of the most important tips for choosing a photography vendor.

Requesting Quotes

All businesses are limited by their budget and it should be obvious that you need to request a quote and check the pricing of the product photography vendor before you decide to do business with them. So, how much to charge for product photography? It’s important to understand that different businesses will have different product photography pricing structures, so don’t expect all product photography vendors to be the same.

Examining the Product Photography Pricing Structure – photography pricing guide

There are three main ways that a photography vendor charge for their product photography services.

By the Hour or Day

The first and most common product photography pricing structure you’ll see is charging per hour or day. This is essentially paying the photography vendor for their time and it’s an easy way for the vendor to calculate their estimated profits and also give you a seemingly simple product photography rate. However, do keep in mind that the amount of time it takes to complete a set of photographs can vary depending on the skill of the photography vendor and also the product that you’ve requested. In short, there’s no ceiling on the cost you should expect to pay and it’s difficult to budget for this type of pricing structure.

By the Product

Paying by the product is also another common product photography pricing structure. You’ll typically be charged based on the complexity of the product that you’re photographing and you may be able to request different types of photographs that will be used in different situations. Sadly, this also comes with a number of different disadvantages.

Firstly, you lose control of how many photos you can request. This means that you’ve got no control over how many you receive and you may end up getting fewer photographs than you expect for the price you pay. On the other hand, the photography vendor might take more photos than they initially planned to, and this can cause issues for the vendor themselves. While paying per-product seems like a great deal because it’s easier to budget for, the lack of time constraints does mean that the results can be inconsistent in quality.

By the Photo

Paying by the photo is, as the name suggests, paying for the photos that the buyer wants. Photography vendors will typically snap up a bunch of different photographs in different lighting conditions and backgrounds, and you can place an order having them only take the photos you need. This is an excellent way to control the number of photos that you’re purchasing since you can set your own budget. It’s easy to manage this product photography pricing structure financially and you have the opportunity to pay for more photos if you think the photographer has done a good job.

Special Price Plans

However, getting quality product photos is more involved and complicated than just picking one of three simple product photography pricing structures. As you might expect, there are different situations that will favor one pricing structure over another, and that’s when you should look at special product photography pricing plans and structures that are formed specifically for a use case.

The main advantage of using a special photography rates plan is that you’re typically going to get a much better product photography services since it’s clear what you’re looking for. When it comes to explaining what you need to a photography vendor that is selling their services by time, by the product or by the number of photos, you always run the risk of the photographer performing poorly due to a lack of communication.

Instead, a special photography rates plan will ensure that there is constant dialogue between you and the photographer. This means you both get the most out of your time and money and there’s fewer wasted photographs and rejections. A good photography rates plan ensures that you and the photographer are on the same wavelength, meaning there’s less time wasted, more efficient processes and you ultimately get things done faster at a reduced cost.

In most cases, you’ll outsource the photography by speaking with a vendor and letting them know about your project. Based on your business, the worth of the photos to your company and the estimated time to complete the project, the vendor will return with a set price or a product photography pricing structure that matches your needs. This is highly customizable, meaning you can negotiate the terms and conditions to make it fit perfectly with your needs.

Understanding Communication Cost

We briefly mentioned communication cost in the last section and in this one, we’re going to expand on it. As you may expect, photography vendors can’t read your mind and there will likely be disagreements and rejections in photographs if you can’t get your message across correctly. This results in a lot of wasted time and effort by both parties and creates a frustrating experience for everyone.

Communication cost is a term given to capital that is wasted due to a lack of communication. This could be because there’s no dedicated point of contact for you to get in touch with, it could be ineffective tracking of the project’s process or it could be because there’s no dedicated cloud storage for the project which means it takes far too long to see results.

That’s why communication should be included in the price that you pay, and it’s also why many sellers value good communication and are willing to pay extra for it. Here are some of the advantages you can expect when dealing with a professional photography vendor and how they minimize the effect of communication cost.

Dedicated Client Liaison

One of the most important components in reducing communication cost is to have a dedicated point of contact. In most cases, this will be a dedicated client liaison that will relay your requirements to the photography team and also help explain what’s going on, what to expect and also let you know if there are any issues with your order.

Clear, Effective and Standardized Shooting Process

Transparency is important when it comes to photography. The processes that a vendor uses should be transparent, it should be clear for you to understand and it needs to be efficient. That’s why many photography vendors use the same standardized shooting process to ensure that you know what to expect.

Software-Based Workflows

All professional product photography vendors understand the value of being punctual. In order to complete projects on time, they’ll use software-based workflows to ensure that they’re on track and able to follow your exact requirements.

Tracking and Monitoring Systems

Whenever you outsource a service, it’s vital that you’re fully aware of what’s going on, when something is happening and how long it will take to finish a project. Thankfully, there are plenty of photography vendors that understand this all too well and have integrated tracking and monitoring systems that allow you to keep up with the project’s progress. This means that you’re able to see how far the project has come, what the team is currently working on and when you can expect the project to be finished.

Fast and Effective Dropbox

Sharing the photos needs to be quick and instant, which is why many photography vendors are switching to cloud-based solutions such as Dropbox. As soon as the pictures are taken, they can quickly be uploaded to a shared cloud storage solution that you have access to so you can examine the photographs and use them how you see fit. This drastically speeds up delivery time and can make it easier on both you and the photography vendor.

Assessing Their Services

A good product photography vendor will always have a huge list of services that they provide, but it will be displayed in a brief and concise manner that makes it simple for you to understand.

Service Scope

First, check what the photography vendor offers. They should have the basics, such as white background photographs for products, creative photographs that may include touching-up or editing, lifestyle photographs that usually involve a model using your products or acting as a backdrop, and so on. The more services that the photography vendor offers, the more choices you’ll have to choose from.

Service Quality

You’ll also want to assess the quality of their services. This includes the quality of the photos produced, the turnaround time and how efficiently they work, the way they communicate with their clients and also how consistent their photographs are. Much of this will be left in the dark unless there are reviews from other companies that have worked with them, or if they have a portfolio that they’re willing to publicly display.

The prouder the photography vendor is of their work, the easier it will be to determine the quality of their products. Here are a couple of things to check for when looking at their work:

• Ensure that the photography vendor produces high-quality photographs. You can examine their portfolio to get a rough idea of how good their photo quality is, but do keep in mind that some of the shots may be reduced in quality for web use, so you may need to contact them for samples.
• Turnaround time is important as well, so get in touch with the vendor and question them about how long it takes to complete a project of various sizes. You might also get more information on this by looking at reviews or speaking to other companies that have worked with the photography vendor.
• Communication is vital because it can speed up the project, reduce bottlenecks and also increase the quality of the end result, so make sure they at least provide a dedicated client liaison to make it easier to relay requests.

Checking Their Resources

Large professional photography vendors understand the importance of having many resources at their disposal. This ensures that the end result will be high-quality and also guarantees that the project will be finished quickly and efficiently.

Photographers

A photography vendor is nothing without a team of skilled photographers. While it’s difficult to gauge their skill without seeing their results, it’s always a good idea to check out the photographers working for the vendor to see if they have portfolios or recommendations on other websites.

Pre-Production Resources

Skilled photography vendors understand the importance of setting the scene. Whether it’s preparing the product to look its best or changing the environment to enhance the scene and make the product stand out, you’ll want to ask a couple of questions regarding how they prepare for a shot and what they do to ensure the product is the highlight of the each shot.

Aesthetics

While highly subjective, each photography vendor has its own unique style of photography and this is usually evident in their portfolio. While many vendors can also create very generic and simple photographs, you’ll be underutilizing their skills if they have master photographers that are capable of mixing different aesthetics and styles into each shot that could help your product and brand stand out.

Post-Production

Photography teams should also be more than capable of using digital technology to edit photographs in order to balance colors, highlight certain elements and generally enhance good photos. Of course, digital technology can’t cover up fundamental problems in one’s photography skill, but knowing that the vendor is capable of using software for post-production is a great sign of an experienced team.

Conclusion

Hopefully, this article has helped you pick out the right product photography vendor for your needs. To summarize, the four most important components to consider are pricing structure, evaluating communication cost, assessing the services the vendor offers, checking what resources the vendor has at their disposal. By examining these four points, you’ll be able to find the perfect product photography vendor for your business’s exact needs.

Tong Jiao

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert   in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

Wholesale business and websites are often seen as very minimal, bland and boring. Product descriptions alone usually aren’t enough to sell a product, so how to wholesale? The only option is to take various photographs to ensure that buyers understand just what it is they’re getting. They say that a picture can tell a thousand words, and in the world of wholesale business, this couldn’t be more evident.

Should Wholesalers Provide Product Photos?

Wholesalers often ask how to start a wholesale business; how to sell wholesale products to retailers; how to sell wholesale on Amazon or should they provide product photos themselves? The short answer is; yes. Wholesalers should always provide product photos to go with the products that they’re selling. This helps the customer understand what it is they’re buying, it gives them an idea of the different variations that you might be selling wholesale online and it helps them make informed decisions based on those pictures.

However, the long answer is a bit more complicated and it all starts from where you get the product photos.

Obtaining Product Photos to Use

There are two main options when it comes to obtaining product photos when you sell wholesale products:

• Request them from the manufacturer – This generally involves taking whatever photographs that manufacturer can offer you. This may involve website photos, but it could also involve emailing the manufacturer and requesting a press package or more photos of the product that can be used for your needs. Keep in mind that most manufacturers do not bother taking high-quality photos because they expect clients to visit their location and see the product for themselves.
• Taking your own photos – This usually involves hiring a camera crew or a professional photographer that can help you take the pictures. While more involved and expensive, it does carry a number of different advantages that help especially if your goal is to create a unique brand.

There are a couple of advantages and disadvantages for both, but if you want to build your own brand and create a recognizable and profitable wholesale business, then going for the latter option is almost always preferred.

The Problem With Manufacturer Photos

The first option is to obtain manufacturer photos, but there are a number of different issues with these. Although they’re simple to obtain from the manufacturer themselves and are usually good enough to list on a website or catalogue, they’re ultimately not fit for a brand that wants to stand out.

Photos Are Usually Poor in Quality

First, the photos are usually very poor in quality. This is because the manufacturer generally only takes a couple of generic pictures and they might be in very low resolutions because the manufacturer doesn’t own high-end photography equipment and they don’t feel that it’s an advantage to use time and resources to take better product photos. Instead, they often care more about the physical appearance of the product because the client normally visits the manufacturer to get up close and personal with the product.

Photos Will Be Inconsistent With Yours

Another problem is that using the manufacturer’s photos will create inconsistencies with your own. The style and quality of the photo will stand out to other products, creating some distrust in your customers and also showing a lack of attention to detail. The lapse in consistency also shows disorganization and also no care for the look and feel of the product. This creates a tonne of issues and will eventually reduce the customer’s confidence in your brand. Although a case can be made to use manufacturer photos if you’re sticking to the same manufacturer, this creates another problem in that you can’t diversify your product range.

You’ll Use the Same Photos as Competitors

The last thing you want is to see the same photos you’re using on a competitor’s website. It’s unprofessional, it makes customers question both your companies and it’s downright embarrassing. Sharing the same photos with your competitors because you both got them from the same place speaks a lot about your lack of care and attention to detail, and this lowers your reputation as a wholesaler.

A Change in Aesthetics Reduces Conversion Rates

An important and often overlooked factor as a wholesaler is that you want to keep a consistent theme and aesthetic in order to please your customers. Wholesalers will often import a number of different products from various countries, and this can cause problems with the aesthetic appearance of a product. As a result, you’ll create a variety of different designs and styles that just don’t mesh very well with your brand if you use the manufacturer’s photos.

While some manufacturers do provide fairly good product photos, it’s generally a much better practice to create your own in order to help your brand grow and stand out from the rest of the crowd.

Why Taking Your Own Photos is Ideal

Whether you’re a wholesaler providing products to retailers or eCommerce entrepreneurs, it’s vital that you take your own photos to use when selling wholesale products online or even at trade shows.

Helps You Stay Consistent

Consistency is a fundamental part of good business, and attention to detail will help you remain consistent. Photographing the same products in similar lighting conditions and backgrounds will help your photos remain consistent and will attract more attention to your well-designed website. Whether people own retail stores or eCommerce websites, they want to partner with a company that can show consistency in the products they offer, and that’s when taking your own pictures can set you apart from the competition.

Assists in Branding Strategy

As a wholesaler, you need to keep in mind that you’re not just selling wholesale, advertising to retailers and eCommerce websites, but you’re actually still advertising to end users even though you don’t directly interact with them. This is because retailers and eCommerce entrepreneurs will only pick products to sell if they think it will appeal to end users, and it’s important to build a branding strategy that keeps this in mind. In short, don’t ignore the fact that your products will ultimately end up in the hands of an end user. Take product photographs that not only appeal to the retailers that you’re selling to, but also appeal to end users.

Control the Quality of Your Photos

Quality control is another fundamental of good business. The more you can put into your control, the better your business will be. Small attention to detail will set your business apart from other wholesalers and you can show that you care about your products by keeping the quality of your photos consistent. The last thing a client wants to see is a collection of low-quality images with poor compression, artefacts and bad lighting. Since you’ll be able to control every single aspect of your photos, you’ll have no excuse not to create high-quality photos that will lead to more conversions and happier clients.

Manage the Aesthetics to Appeal to Your Audience

Wholesalers love to purchase products from various countries, but the main issue is that they might seem out of place or slightly inconsistent with the theme of your brand. Even if the product is sound and makes sense in your company, the aesthetics of the product can stand out and might create inconsistencies with the rest of your products. However, this can be fixed by taking your own photographs to show the product in an environment that you’re familiar with. Attention to detail like this can help you boost conversions and attract more customers.

Advantages at Trade Shows

As a wholesaler, it’s your job to advertise to retailers and online eCommerce stores alike, and one of the best ways to show off your latest products is to attend trade shows and engage your clients directly. There are a number of fantastic advantages when it comes to taking your own photos for use at a trade show:

• You’ll draw the attention of retailers and eCommerce entrepreneurs with your own professional photographs that are displayed on booths and promotional materials
• Having your own photos will make your pitch more convincing and get more people to trust in your ability and attention to detail
• You’ll stand out from other wholesalers that are also trying to sell the same or similar products that might share the same manufacturer photographs

However, simply placing a few photographs on your booth or in a leaflet isn’t enough, so to help you out, we’ve put together a couple of tips on how you can prepare photographs for us in a trade show:

• Make sure you prepare one or two portfolios for your customers to view at your booth. This usually involves a folder or a booklet with all the photographs that you’ve taken, the product details and also pricing information
• Photo slides on a screen are an excellent way to show off a product to a larger crowd
• Large copies of your product photos will help them stand out at your booth and will also attract an audience when they walk past your booth

Do keep in mind that the photos you take need to fit the purpose of a trade show. For instance, a portfolio will typically require photos of your product against a plain screen or a white background because the highlight is the product itself. However, if you’re trying to attract initial attention to your booth, then showing your product in use is also a great way to show off a product.

Photos Based on Usage

Since you’re taking your own photos, you’ll probably have a number of different purposes in mind for each photograph. This means that you should be thinking about how each photo can be used in a different or unique situation. Some photos are better as website photos, and others can be used on brochures and leaflets. Taking photos against a bright or white background can make it easier to add them onto promotional materials, and you should also think about taking photos that show your product in use so that you can use it as part of a portfolio when advertising to retailers.

When taking photos of your products or hiring a company to do it for you, keep in mind what the photos will be used for. In most cases, you should take a set of pictures depending on the use of them and switch for a different case because the equipment and environment required will change. For instance, you might start by taking pictures of your product against a white or black background to be used for promotional materials or website listings. Next, you might require the use of a model to showcase the product being used or in its ideal conditions. No matter how many photos you take, you need to keep in mind their intended use.

Preparing Product Photos Helps You Stand Out

If you prepare your own photographs, then you ultimately stand out from the rest of the competition and you can use this as a selling point when selling wholesale to retailers or pitching to new clients. Not only will this make you stand out from other wholesalers, but you’ll essentially be saving retailers and eCommerce stores money because they won’t need to retake photos to use for their own purposes. This could become a major selling point that sets you apart from the competition and helps to build your brand.

Retailers love to save both time and money when purchasing products wholesale from another company, and you can become a much more attractive business by offering high-quality photog

Conclusion

So to conclude; when selling wholesale online, wholesalers should absolutely provide their own product photos. However, the way you approach it can drastically change the popularity of a product and even affect your brand image. In short, you should never use photographs provided by a manufacturer even if you think they’re of high quality. Instead, hire a photography service for yourself and take your own photographs. As explained in the article, there are countless advantages like assisting in your branding strategy and giving you more content to create different advertising materials with.

Hopefully, this article has shown that going the extra mile and taking your own photos is the ideal way to provide product photographs.

Tong Jiao

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert   in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

For many ecommerce sites who require photographs for their website, the default choice is to hire a freelance photographer. This has long been seen as the “normal” choice, and is one that many ecommerce store owners opt for without much thought – often because they are unaware of the potential alternatives.

Thankfully, there is a potential alternative for product photography, and it is a choice that has a variety of benefits that are well worth exploring. Rather than opting for freelance photography, ecommerce owners can opt to use PENCIL ONE for all of their photography needs. PENCIL ONE is a new, innovative solution that can provide a genuine option for ecommerce store owners who have been searching for a way to quickly, simply, and efficiently find the best pictures for their site, at the best possible price.

In order to introduce the service, below, we have put together a simple guide to the PENCIL ONE process, as well as the multitude of reasons the service is vastly preferable to conventional methods of obtaining the product images that ecommerce stores require. Read on to find out just how much time, and money, you could save if you switch to using PENCIL ONE for all your ecommerce photography needs.

Background

Ecommerce stores continually add products to their range, as customers expect a constant stream of new, innovative products to ensure their continued business. As a result, many ecommerce stores will launch four or five new products a year, and larger stores will often release far more than that.

In releasing these new products, ecommerce stores have to obtain photographs of the products themselves. Product photographs are a vital component of the ecommerce world, and it is not stretching the bounds of supposition to suggest that product photography can make all the difference to a sale. As ecommerce store owners understand this importance, they will usually spend a large amount of money on obtaining images for their store, primarily via a freelance photographer. This can mean that a store easily spends over $3,000 for these images; a large cost burden that, for years, many stores have assumed is necessary. To spend less, they have feared, would mean compromising on quality, so they pay the large amount and hope that their chosen photographer will deliver images they can use.

Here’s how the process happens

The ecommerce store decides to work with freelance photographers.

The first step necessary to obtain new photographs for an ecommerce store is to contact a freelance photographer. This can be a long, arduous process; many freelance photographers work flexible hours, which can mean that the store owner spends days waiting for a response to their inquiry, and then must wait longer still for the freelance photographer to find space in their diary to actually do the work. This means that the process has already gotten off to a very slow start.

Freelancers are paid hourly.

As any experienced ecommerce store owner will know, freelancers do not charge per project; instead, they will charge an hourly fee, and some will also charge a photography studio fee in addition to this. The use of hourly and additional fees can make cost projections extremely challenging for the ecommerce store owner, as they will often just be quoted a ballpark figure rather than a set amount that they can build into their budget. A freelance photographer may take hours to produce a set of images, a process over which the ecommerce store owner has relatively little control. As a result, the costs can begin to increase; unfortunately, the store owner may not even be aware this is happening until they receive the final bill from the photographer.

The ecommerce store owner receives the finished photographs.

When the work is finally complete, the photographs are sent to the ecommerce store owner for processing. In most cases, this will mean that they receive large, zipped files, potentially containing hundreds of different photos. Given that no ecommerce store will display hundreds of photographs of the same product, the ecommerce store owner is already suffering in terms of value for the large amount of money they have spent; many of the images that they have received will never be used.

Storage demands.

By this point, the ecommerce store owner has already paid – often more than they expected to – for a large number of photos, many of which they will never actually be able to use. To complicate matters further, the store owner now has to store these images. This is often easier said than done; most of the images will be extremely large digital files, which can mean that the store owner has to invest in additional storage methods specifically for this purpose.

Selecting the right photo.

The process just gets more complicated from here. Now they have the files, and they are correctly stored, the owner has to begin to go through the images one by one in an effort to find the right one for their store. This is a hugely time-consuming process and even if delegated to an employee, is far from the best use of business hours. Often, the freelance photographer will have provided in excess of 100 photographs for a single product, which means the store owner or employee has to go through every file and judge whether they believe it suitable for the site. If it takes two minutes to judge each photograph – a conservative estimate – then this will take over three hours, just to look at each image and decide whether it is worth using on the website. After the initial look through the images, even more time has to be spent creating a shortlist before eventually selecting the photograph that they wish to use in their store.

Retouching and editing. When the final images have been chosen, the store owner or employee then has to spend time editing, retouching, or cropping the photographs to the point where they are ready to be used. Not only is this time-consuming, but it also means that the store is paying twice: once for the freelance photographer’s time, and then for their employee’s time to retouch the image.

Why does this happen?  

As an ecommerce store owner, you likely recognize the description of the process above, and you are almost certainly well aware of the fact that it is far from ideal. It is worth looking at the reasons the above scenario has become so common for ecommerce store owners and, primarily, there are two reasons for this:

Lack of clarity.

Many ecommerce store owners know that they need product photographs, but they are not particularly clear on what those photographs should actually look like. This leads to outsourcing the task to a freelance photographer, who will seek to provide a variety of images that might work, and the store owner can then choose from these options. Store owners believe that they need a range of images to choose from as they are simply unsure as to what will work best; it is hoped that by ordering a number of images, they will like something.

Belief that this process is the only option for obtaining ecommerce product photos.

Many ecommerce store owners simply think that this is their only choice; that the process as described above is how they should go about obtaining product photographs. If ecommerce store owners have always obtained photographs using the aforementioned long, convoluted process, they may simply be unaware that there are alternatives. However, you do have options that can save you a small fortune – you should be paying $300 for product images, not $3000. In addition, you do not need a huge range to select from, either – all you need is an image that you know will work, without the need to carefully sort through hundreds of different photographs to find it.

Thankfully, there is now a solution that solves all of these issues: PENCIL ONE.

How obtaining ecommerce photos can be done differently with PENCIL ONE

Pay by photo.

Rather than obtaining a huge number of photographs from which you select your final image, with PENCIL ONE, you can pay by the photo. This ensures you can manage your budget efficiently, and that you can enjoy the peace of mind of knowing you are only paying for images that you are actually going to use. This also means that you do not have to store extraneous images, simplifying the idea process from start to finish.

Pre-order.

When you know exactly what you want from your product photographs, you can pre-order, and then progress with the firm knowledge of what you will receive. This removes the need for long periods spent trying to ascertain the best possible images and the need for a substantial editing process.

Outsourced decision making.

As we touched on above, the time it takes to decide on the best photographs is hugely time-consuming. You can easily spend hours deliberating over which of the many, many photos delivered to you by a freelance photographer is actually the right one for your store. However, with PENCIL ONE, this entire process is outsourced. PENCIL ONE will select the right photo for you, as well as finalizing the image to meet your specific requirements. This ensures that when your order is complete with us, it really is complete, and you will receive a photograph that is absolutely ready to be used, without the need for a long deliberation process – you’ll receive it, and it’s ready to be uploaded to your ecommerce store there and then.

Low cost.

PENCIL ONE is not only a more convenient choice, but it’s also a far more cost-effective choice. For example, we would expect the product photos for four or five products to cost less than $500 – substantially less than you would be charged if you were to source the images through a freelance photographer. Also included in this price is the selection, editing, and finalization process; we handle this on your behalf, which reduces your costs in terms of employees going through the images to select the right one, editing, and retouching. As a result, we’re confident that PENCIL ONE is the most effective, cost-efficient way of obtaining the product photos that your ecommerce store needs.

Conclusion

Ecommerce store owners have long been restricted by their options for obtaining the product images they need for their website. The process of hiring a freelance photographer, often alongside photography studio costs, has been “the norm” since the dawn of ecommerce as a sector – even though this is far from the ideal solution for ecommerce stores.

We recognized this issue and identified how problematic obtaining professional photography was for ecommerce store owners, which led to the foundation of PENCIL ONE. We want to demonstrate that while hiring a freelance photographer has always been the standard, it doesn’t have to remain the standard; that there are alternatives that can be explored. We have put ourselves in the ecommerce store owner’s shoes, seeking to refine the entire process and deliver the best, most cost-efficient service that is genuinely beneficial.

We understand that when stores outsource their photography, they need a reliable partner to outsource to. They need a company they can trust; someone they know is going to be able to deliver the best results every single time. We also know that, unfortunately, this aim is not always easily achieved when working with freelance photographers – and we created PENCIL ONE in an effort to provide a much-needed solution.

Our service allows ecommerce store owners to obtain the photography they need, but without the many catches that hiring a freelance photographer often involves. You will receive incredible images that look fantastic but don’t need to cost a small fortune. Using PENCIL ONE will save you time, hassle, and money – as a result, PENCIL ONE eCommerce Photography should be your first choice the next time you require photography for your online store.

We welcome all inquiries, so if you wish to ask a question regarding our process and how it can work for you, please do not hesitate to get in touch today. We look forward to providing you with the best ecommerce photographs, at the lowest possible price, in future.

Tong Jiao

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert   in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

The latest figures show that 62% of salesman think that the hardest thing about sales is letting the customers choose you. They try to make it simple for people to say “yes” to them but they can’t force anyone to pick your company in the end. One of the top things salesman hate is when customers stop responding. No answers from cold calling or emails can really make your salesman feel lost! Product photography can be a great tool for your salesman. Images can boost your online sales and help your ecommerce business grow.

Images Build Trust  

A good photo will help your salesman convince the buyer and increase your ecommerce sales. Product photography is a great tool to show your perspective clients what they are getting and boost attention from silent customers. An email with no images is boring! Help your salesman send better and prettier emails with commercial product photography. This will guarantee increase the time clients spend looking at your email, increase click rate and increase sales in the end result. You could tell someone about how sharp your knives are all day, but an image that shows it cutting through something tough with ease? That is the kind of boost you need for your sales department to win customer trust.

Enhance Brand Identity

Consistency between photos is an important factor when displaying products on your website.  It makes the customer comfortable in regards to your reliability and the quality of the products. Salesman need a solid ground to stand on when trying to increase sales for your company. Does your product photography look uniform and professional in your ecommerce business? Such as images, branding also creates trust as it makes your company look organized and thoughtful of their work. A Salesman must believe in their brand, and the stronger the brand identity, the stronger your online sales will become and the better your team can boost your sales.

Let Images make Communication Easy.

Your salesman have a job to get people on the phone. If you have no commercial product photography to back up what they are saying, how can they see how your product works? “Trust me” is not a good line from any stranger who you speak to on the phone. Let the images tell the story. With product photography, you can introduce how an item works through images that tell the story for you. More than 50% prospects want to see how the product works on the first call. Don’t miss out on the chance to make those online sales and increased sales by having something in hand to send your client.

Increase Email Open Rate

We all know every salesman needs a catchy subject to get you to open that email. But what keeps them there? Images! Generally, Only 24% of sales emails are opened. However, after analysing the data from over 5,000 campaigns we found something powerful: campaigns with images had a 42% higher click through rate than campaigns without images. What a boost! Product photography is absolutely integral to your online sales campaign. Help your salesman get the responses they need by providing product imagery that a customer is interested to know more about. Commercial photography will help the clients come to you.

Traditional sales replaced by Inbound Sales. Attracting clients With Good Photos.

Once your salesman become more effective, you will notice more inbound sales for your ecommerce business. The commercial photography will do much of the selling for you without the need for explanation to increase sales. You will see a significant boost in online sales and your ecommerce business will be in a golden place that many wish to be in. Having commercial  photography is a great asset to your business and must go hand in hand with a strong marketing strategy to gain reach and the rest will take care of itself! That way, you find that you are interrupting people less to make a quick sale, and attracting more potential buyers to their brand on their own time. Exploring accounts becomes more curated for your salesman.

Summary  

A good photo will help your salesman connect a boosted 2x more customer interactions during the awareness stage and 1.3x more during the consideration stage. Many times, only 19% of buyers will want to reach out to a salesperson during the awareness stage of the buying process and when they don’t know much about the project yet. 60% wish to reach out in the consideration stage or after they narrowed down their options. Ecommerce required a great pedestal to stand on in order to compete. Product photography should be your no.1 offense when sending your salesman out to increase sales for your Ecommerce business.

At PENCIL ONE, commercial photography is made easy. We have helped hundreds of customers boost their sales through great product photography and images they can be proud of. We hope that these sales tips will help inspire your business to try a worry free and surefire way to sell your products with ecommerce product photography. Our team does constant research into branding, online trends, sales trends and how photography can help all aspects of a business. Not only do we pride ourselves on making the process easier for you as a client, but we really do aim to increase your revenue. Ecommerce is a combination of technical and creative thinking in order to become successful with your online sales. We aim to provide the right formula for every client to make the job easier for your marketing department and your sales department.

Sales can be hard! We know the struggle, let us take care of some of the marketing for you.

Tong Jiao

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert   in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

We can all agree that within the ecommerce marketplace, accurate and descriptive images are the most vital currency. Product photographs are the very first thing potential customers will be looking at when deciding whether or not to purchase your items. And within the realm of commercial photography, there are innumerable ways to showcase your products including white or solid color backgrounds as well as more realistic, creative images known as functional photos.

What is Functional Image

These “functional” images do exactly what the name suggests, they show the function or functionality of a given item.  While perusing all of those ecommerce sites while shopping, which product photography images catch the most attention? The answer is simple, the ones that show the product in use, interacting with the surrounding environment.  These types of images will show your customer exactly what they are in for.

Solid color background images can feel a bit boring and sterile when navigating through all of the different ecommerce sites. This is not to say that those traditional, white background, product photographs are not essential because they most certainly are. But there is a serious lack of “life” within them and that extra realism provided with a functional photo can sometimes be the difference between a sale and pass.  And from a commercial photography standpoint, you cannot go wrong by at least including one functional image to display on your ecommerce platform.

Different roles of functional photo

Show features of the product

One specific advantage of including function images in your product photography compendium is that these types of photos can more accurately display the special features of a product.  Say you have a product that is waterproof, or transforms into a more portable format, or perhaps it glows in the dark! All of these features might be difficult to get across with a simple white background photo and in the e-commerce world, showing is better than telling.  For example, if you have an article of clothing that is impermeable to water, you may want an image of the clothing in a real life setting, with some water poured on top to clearly show that the material is water resistant. Or if the product glows in low light, staging the item in a dim, room setting will give an individual a very clear idea of not only how the product functions, but how it fits into their everyday life.

Cross-selling function

With product photography there is more than a few ways to accomplish making the point you are trying to get across.  Solid color background photos are not incapable of showing product functions. In fact they are the most used form of commercial photography when selling on an ecommerce platform.  But there are certainly ways to maximize the effect of a solid color background image. For instance, if you are selling clothing, most vendors will have a photo of each individual piece of clothing.  There may be multiple angles but one piece of clothing alone may not be enough to entice visitors of your site to buy. A way to counter this is by creating a whole outfit using different types of your displayed apparel.  Seeing the sweater or shirt someone is considering for purchase, paired with an appropriate pair of pants and perhaps some accessories is going to provide the consumer a much more complete idea of whether or not they can see themselves in your products. It goes beyond the singular notion of a solitary article of clothing and actually opens up the possibility of selling more products if the consumer wants to purchase the whole outfit.

Show new and creative uses of the product

Images that show the function of a product can also be a chance for you to showcase some of your own creative vision.  Imagine you are selling a custom type of mason jar, and you have your white background photos already squared away but you are trying to decide how to display them in a real life setting.  If the majority of your ecommerce revenue for your jars is coming from people who are using them to cook or hold food in, perhaps a lifestyle shot showcasing the jar holding a delicious berry and oat parfait will give the consumer not only an idea of what the product could look like in their life, but also instills a desire to possess the lifestyle or “dream” that the image is creating. They see the ideal and they want to make it their own.

Show details of the product (zoom in)

Many products sold in an ecommerce marketplace have details that are not able to be seen by a general, full view of the product.  These types of products require multiple images showcasing different aspects of the item in question. These aspects can include unique product features, logos, textures or materials, etc.  By providing a number of different views you can properly represent your product so there are no surprises for your customer when they receive it, you may also end up displaying a feature of the product that cements the consumer’s decision to purchase.

Functional Photo increases revenues

The functional photo is more attractive to buyers

A functional photograph is always going to stand out to potential buyers while they are searching through ecommerce sites.  If you are looking through thousands of commercial photographs, the eye will always be drawn to interesting images showcasing human interaction, unique product features and details as well as engaging lifestyle scenes that are easily relatable.  

Functional Photo decrease return rate

Product photography showing the true nature and function of your products is also going to greatly reduce your return rates.  Most returns are due to the items received not matching up with the images that were displayed. The more images you provide, the more complete of an idea anyone who views your content will have in regards to what it is that they are buying.  

Necessary photo requirements on most of the popular marketplace

It is also typically an ecommerce industry requirement/standard that you show the product functions when partnering with popular marketplaces such as Amazon, Walmart, Etsy, Wayfair etc as your success also breeds success for their platform.

Summary

It is plain to see that a functional photo is just one of the many types of photography that can be implemented to showcase your products in the most accurate, interesting and complete way possible.  

They can provide much needed information to potential ecommerce buyers in regards to the real-life applications that each product embodies and when compared with other, more simplistic forms of product photography, easily surpass and overshadow them.  Images that do not showcase the functionality of the product are doomed to both be rejected by customers and online marketplaces alike. Your commercial photography should make a statement about not only your product but your brand as a whole. Working with PENCILONE for all your photo needs will ensure satisfaction both with your consumers as well as your third-party selling platforms.  We take care of everything while ensuring you never need to know any photography tips or tricks. We will make sure your functional photos not only show the detailed aspects of your products but perform just as well as your products in the ecommerce marketplace.

Tong Jiao

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert   in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

Get Inspired to involve Models in your Product Photos

When selling a product, it is necessary to take photographs of the product so that your customers understand what it is they are buying. Companies can often take this up a notch by actually showing models in the photographs to display the different uses of a product and features. This is a typical product photography strategy – model shoot – used by many eCommerce businesses around the world, but it’s not available to every company due to the time and money involved to get high-quality product images. As a result, we turn to different methods of model photography to utilize these benefits while keeping the costs lower. The solution to this is adding human-touch to your photography, a different concept that uses the advantages of model photography, but delivers them in a cost-effective package that allows you more creative freedom.

In this article, we’ll be touching on a couple of subjects. First, we’ll dive into model photography and explain that, while effective, it’s not the best solution for all businesses. We’ll be looking at the costs involved and show that there are far too many considerations and people to hire that it can actually be daunting for smaller businesses. Next, we’ll look at photography with human-touch as an alternative and give explanations on how it works, why it works, and how you can take advantage of it.

Correct Use of Model Photography

Using models to showcase your products will attract wider audiences. People understand how to use the product, where to use it, how it can be applied to their lives and also gives a clear understanding of the various features.

Unfortunately, people often think that using model photography photos for products is advanced and expensive, and they also believe that it gives them a prestigious aura that attracts more customers. This is not always true, and improper use of model photographs can actually have a negative effect on your success.

Why You Shouldn’t Add Model Photos to Every Product

The Focus Should Always Be on the Product, Not the Model

The focus of any good product photo should be the product itself and not the model. Models could draw attention away from the product and distract them, leading to undesirable results. For instance, if the product you’re advertising is something like a towel and all of your product photos are with the model, you may be creating more focus on the model then the product. You should have a good balance of photos of your product alone, as well as with a model. The model photos should be relevant to your product, and don’t always need to show the entire person, but only what you need to see such as the hands holding the item.

The Model Has to Be Relevant

In addition, the model has to be relevant to the product itself and actually make sense. An example of this would be something like pet clothing and accessories. Having a model hold them up and show them isn’t a very good idea because pets and models aren’t really related. Instead of using a human model, it would make more sense to use a pet such as a cat or a dog to showcase the products instead. This seems like common knowledge, but occasionally you can find product photos that don’t totally make sense.

Having your model dressed correctly for the job is also very important. If you are advertising fitness clothing, you probably don’t want dark glamour makeup and painted nails. The models should look and be dressed like the actual people who will use your item for best success.  

The Cost of Model Photography Is Expensive

Most of the time, taking modeled photos is expensive and quite time-consuming. It will cost a lot of money and resources to get expert photographs that showcase your products, especially if you want good results. Here are a couple of the biggest challenges when it comes to getting good photographs:

• Hiring people is expensive – Hiring people for your model shoot project can be surprisingly expensive. Models need to look their best and this involves a hairdresser, makeup artist, costume coordinator and let’s not forget the cost of actually hiring a model in the first place.
• Props can add to the cost – Product photos make far more sense when they’re surrounded by similar products that can explain the features and use cases. That’s why we also need to use props, but it actually adds extra cost as well that cannot be avoided.

• Scene layouts are intricate – Scene layouts can complicate matters. Not only do you need to rent out a location to showcase products, you’ll also have to lay out the scene so that it feels natural and makes sense for the product.

• Setting up the background is time-consuming – Setting up this type of background or scene can also be incredibly time-consuming.
• It takes a while to process the photos – Lastly, adding the finishing touches can take a lot of time and you may even need to hire an extra person to work with tools such as Photoshop in order to make your photos more appealing.

In short, hiring the staff required to set up these types of photographs can take a long time and when looking at the costs, it doesn’t seem worth it unless you’re already making a lot of money from your products and have built up your brand to a considerable level. It’s not a cost-effective way to promote your products, but luckily, there are other options as well.

Model Photography Isn’t the Only Choice When It Comes to Displaying Your Products

Adding models to your product photos can be a huge boon. It helps your customers understand what it is they’re buying and gives you an air of professionalism. However, as you can see, it’s expensive and isn’t ideal for every use case. Luckily, if you’re interested in adding a human element to your product images, then model photography isn’t the only way. In fact, there’s a much more cost-effective solution with faster processing times that can give equally effective results; human-touched photography.

Introducing Human-Touched Photograph

What is Human-Touched Photograph?

Human-touch photography is a type of model photography that is focused on promoting, displaying and advertising various commercial products where the model is used to emphasize use cases. In most cases, certain parts of the model are used (such as the hand to show something like a smartphone or gadget) or in some cases, the entire model is blurred and used as the backdrop for a product. Regardless of if the model is real or not, it helps buyers identify what the product is more easily and they have a much easier time realizing what the use case of each product is.

There are four categories of human-touched photography; lifestyle photos, hand model photography photos, blurred model photography photos and model photography photos.

Lifestyle Photos

Lifestyle photos showcase the product in its ideal environment. These don’t actually include real models and typically take a bit of work to set up a scene that makes sense and would be something that mirrors a real use case scenario. For instance, if you want to show off something like a kid’s toy, then you don’t necessarily need to hire a child model. Instead, you can show its ideal use by having it placed strategically in a kid’s room surrounded by objects like a cot, a rug and child-friendly decorations.

Hand Model Photography photos

Hand model photography photos are great for smaller products. They typically only show the model’s hands instead of the full model, and the model usually showcases how to use or handle the products, and the backdrop is often related in some way. These are excellent photograph choices for intricate items as well, or when a product requires your hands in order to be used.

Blurred Model Photography photos

Blurred model photography photos are simple to use and don’t require a professional make-up artist or stylist. Since the entire model is blurred, the focus stays on the product which the model is handling, and anyone can be that model because their identity is often obscured. This is a cost-effective way to add models to your product images without having to hire several people.

Model photography Photos

Lastly, model photography photos are a type of creative photo where the entire model is included. This is perfect for showcasing products like clothing and accessories and is even good for showing off multiple products in a single model shoot.

What Products Are Suitable for Human-Touched Photograph?

Lifestyle Photos

Lifestyle photographs are excellent for products like home and kitchen accessories, bath items and also child items like toys and decorations. Getting a child model is usually difficult and they could be uncooperative, which is why using lifestyle photographs is a much better solution.

Hand Model Photography Photos

Hand model photography photos are excellent for smaller and intricate items. This includes jewelry, bags, and accessories. Hand model photos are also great for things like electronics and games, where the hands are mainly used to operate the device. In addition, you could even get foot models to show off things like shoes.

Blurred Model Photography Photos

Blurred model photography photos are perfect for showing off sporting goods, books, stationery and smaller pieces of decor like figures and ornaments.

Model Photography Photos

Clothing is the most typical choice for model photography photos because they showcase the entire model. Accessories and other worn items like bags are also a good choice. The great thing about model photography photos is that you can show off multiple products within a single shoot, meaning you save a lot of time and money.

Conclusion

So to conclude, let’s recap on a couple of things that we’ve learned.

Adding Models to Every Product Photo Isn’t a Good Idea

When it comes to product photography, adding models to every single product is a poor decision. Creative photos take a lot of planning, and regardless of if you’ve got a photo studio or you’re just doing a temporary photo shoot, it’s important to realize that not every product requires a full model shoot.

Different Products Require Different Techniques to Show Them Off

Different products also require different kinds of creative photos. Some are best taken with a blurred background, some are great with foot models and others need hand models. When planning a photo shoot, make sure you utilize different techniques for your products.

Human-Touched Photography Gives You More Options

Another advantage of human-touched photography is that it gives you more options. Model photography is expensive and human-touched photography gives you a more cost-effective solution. You don’t need a photo studio and you don’t need to worry about a model shoot.

It Changes How You Take Product Photos

Human-touched photography can introduce new creative photo ideas to help you create wonderful online photos for your products. Product photography is a creative endeavor that mixes a lot of techniques, so learning new ways to take product photos is an excellent decision.

It Can Also Be More Cost Effective

You don’t need to hire a professional model to get creative photos. Blurred backgrounds mean that anyone can pose for a picture, and you don’t need to be an expert to act as a hand model or foot model. Human-touched photography is far cheaper than renting out a photo studio and you can even avoid having to hire expensive models and stylists.

Model Photography Isn’t the Only Option

People often think that model photography is the only way to get good online photos for your products. Fortunately, this isn’t the case and there are countless options available that can save you time, money and a lot of effort.

Tong Jiao

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert   in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

Competently leverage other’s team building functionalities vis-a-vis strategic solutions. Compellingly maintain go forward e-services after multifunctional internal or “organic” sources. Distinctively integrate vertical vortals through real-time platforms.

Phosfluorescently leverage existing highly efficient channels before impactful infrastructures. Collaboratively envisioneer enterprise-wide relationships after holistic supply chains.

Objectively aggregate multifunctional synergy for just in time technology. Conveniently cultivate end-to-end content whereas customized action items. Interactively implement functional ROI through user friendly systems. Quickly procrastinate transparent value and impactful data. Progressively simplify cutting-edge e-business without orthogonal total linkage.

Quickly restore integrated portals without world-class portals. Dynamically communicate B2C scenarios after ethical scenarios. Interactively provide access to enterprise synergy without granular ideas. Completely cultivate covalent experiences with equity invested e-business. Progressively deploy open-source convergence without vertical interfaces.

Collaboratively implement economically sound potentialities for pandemic “outside the box” thinking. Authoritatively engineer empowered content before error-free content. Rapidiously initiate client-based solutions for multidisciplinary “outside the box” thinking. Conveniently reinvent transparent schemas vis-a-vis progressive partnerships. Collaboratively extend backward-compatible interfaces without turnkey technology.

Distinctively extend vertical e-markets via 2.0 web-readiness. Assertively fashion distinctive models via competitive e-services. Interactively leverage other’s synergistic interfaces before distributed metrics. Distinctively synergize virtual platforms before ethical users. Efficiently plagiarize synergistic communities with orthogonal ideas.

Compellingly integrate fully tested niche markets rather than cross-media communities. Completely procrastinate next-generation human capital through impactful expertise. Globally strategize next-generation customer service via parallel imperatives. Intrinsicly supply enterprise-wide outsourcing through team driven results. Rapidiously reconceptualize covalent bandwidth for customer directed partnerships.

Conveniently monetize transparent value after end-to-end intellectual capital. Compellingly initiate premier solutions via quality partnerships. Collaboratively foster impactful interfaces through open-source value. Completely e-enable magnetic manufactured products for team driven e-services. Quickly monetize end-to-end materials for go forward meta-services.

Competently strategize leading-edge models and prospective models. Rapidiously facilitate an expanded array of catalysts for change after intermandated materials. Progressively visualize sustainable core competencies whereas efficient scenarios. Rapidiously maximize open-source methods of empowerment rather than an expanded array of potentialities. Energistically enhance 2.0 technology before viral relationships.

Tong Jiao

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert   in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

Competently leverage other’s team building functionalities vis-a-vis strategic solutions. Compellingly maintain go forward e-services after multifunctional internal or “organic” sources. Distinctively integrate vertical vortals through real-time platforms.

Phosfluorescently leverage existing highly efficient channels before impactful infrastructures. Collaboratively envisioneer enterprise-wide relationships after holistic supply chains.

Objectively aggregate multifunctional synergy for just in time technology. Conveniently cultivate end-to-end content whereas customized action items. Interactively implement functional ROI through user friendly systems. Quickly procrastinate transparent value and impactful data. Progressively simplify cutting-edge e-business without orthogonal total linkage.

Quickly restore integrated portals without world-class portals. Dynamically communicate B2C scenarios after ethical scenarios. Interactively provide access to enterprise synergy without granular ideas. Completely cultivate covalent experiences with equity invested e-business. Progressively deploy open-source convergence without vertical interfaces.

Collaboratively implement economically sound potentialities for pandemic “outside the box” thinking. Authoritatively engineer empowered content before error-free content. Rapidiously initiate client-based solutions for multidisciplinary “outside the box” thinking. Conveniently reinvent transparent schemas vis-a-vis progressive partnerships. Collaboratively extend backward-compatible interfaces without turnkey technology.

Distinctively extend vertical e-markets via 2.0 web-readiness. Assertively fashion distinctive models via competitive e-services. Interactively leverage other’s synergistic interfaces before distributed metrics. Distinctively synergize virtual platforms before ethical users. Efficiently plagiarize synergistic communities with orthogonal ideas.

Compellingly integrate fully tested niche markets rather than cross-media communities. Completely procrastinate next-generation human capital through impactful expertise. Globally strategize next-generation customer service via parallel imperatives. Intrinsicly supply enterprise-wide outsourcing through team driven results. Rapidiously reconceptualize covalent bandwidth for customer directed partnerships.

Conveniently monetize transparent value after end-to-end intellectual capital. Compellingly initiate premier solutions via quality partnerships. Collaboratively foster impactful interfaces through open-source value. Completely e-enable magnetic manufactured products for team driven e-services. Quickly monetize end-to-end materials for go forward meta-services.

Competently strategize leading-edge models and prospective models. Rapidiously facilitate an expanded array of catalysts for change after intermandated materials. Progressively visualize sustainable core competencies whereas efficient scenarios. Rapidiously maximize open-source methods of empowerment rather than an expanded array of potentialities. Energistically enhance 2.0 technology before viral relationships.

Tong Jiao

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert   in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

Competently leverage other’s team building functionalities vis-a-vis strategic solutions. Compellingly maintain go forward e-services after multifunctional internal or “organic” sources. Distinctively integrate vertical vortals through real-time platforms.

Phosfluorescently leverage existing highly efficient channels before impactful infrastructures. Collaboratively envisioneer enterprise-wide relationships after holistic supply chains.

Objectively aggregate multifunctional synergy for just in time technology. Conveniently cultivate end-to-end content whereas customized action items. Interactively implement functional ROI through user friendly systems. Quickly procrastinate transparent value and impactful data. Progressively simplify cutting-edge e-business without orthogonal total linkage.

Quickly restore integrated portals without world-class portals. Dynamically communicate B2C scenarios after ethical scenarios. Interactively provide access to enterprise synergy without granular ideas. Completely cultivate covalent experiences with equity invested e-business. Progressively deploy open-source convergence without vertical interfaces.

Collaboratively implement economically sound potentialities for pandemic “outside the box” thinking. Authoritatively engineer empowered content before error-free content. Rapidiously initiate client-based solutions for multidisciplinary “outside the box” thinking. Conveniently reinvent transparent schemas vis-a-vis progressive partnerships. Collaboratively extend backward-compatible interfaces without turnkey technology.

Distinctively extend vertical e-markets via 2.0 web-readiness. Assertively fashion distinctive models via competitive e-services. Interactively leverage other’s synergistic interfaces before distributed metrics. Distinctively synergize virtual platforms before ethical users. Efficiently plagiarize synergistic communities with orthogonal ideas.

Compellingly integrate fully tested niche markets rather than cross-media communities. Completely procrastinate next-generation human capital through impactful expertise. Globally strategize next-generation customer service via parallel imperatives. Intrinsicly supply enterprise-wide outsourcing through team driven results. Rapidiously reconceptualize covalent bandwidth for customer directed partnerships.

Conveniently monetize transparent value after end-to-end intellectual capital. Compellingly initiate premier solutions via quality partnerships. Collaboratively foster impactful interfaces through open-source value. Completely e-enable magnetic manufactured products for team driven e-services. Quickly monetize end-to-end materials for go forward meta-services.

Competently strategize leading-edge models and prospective models. Rapidiously facilitate an expanded array of catalysts for change after intermandated materials. Progressively visualize sustainable core competencies whereas efficient scenarios. Rapidiously maximize open-source methods of empowerment rather than an expanded array of potentialities. Energistically enhance 2.0 technology before viral relationships.

Tong Jiao

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert   in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

Competently leverage other’s team building functionalities vis-a-vis strategic solutions. Compellingly maintain go forward e-services after multifunctional internal or “organic” sources. Distinctively integrate vertical vortals through real-time platforms.

Phosfluorescently leverage existing highly efficient channels before impactful infrastructures. Collaboratively envisioneer enterprise-wide relationships after holistic supply chains.

Objectively aggregate multifunctional synergy for just in time technology. Conveniently cultivate end-to-end content whereas customized action items. Interactively implement functional ROI through user friendly systems. Quickly procrastinate transparent value and impactful data. Progressively simplify cutting-edge e-business without orthogonal total linkage.

Quickly restore integrated portals without world-class portals. Dynamically communicate B2C scenarios after ethical scenarios. Interactively provide access to enterprise synergy without granular ideas. Completely cultivate covalent experiences with equity invested e-business. Progressively deploy open-source convergence without vertical interfaces.

Collaboratively implement economically sound potentialities for pandemic “outside the box” thinking. Authoritatively engineer empowered content before error-free content. Rapidiously initiate client-based solutions for multidisciplinary “outside the box” thinking. Conveniently reinvent transparent schemas vis-a-vis progressive partnerships. Collaboratively extend backward-compatible interfaces without turnkey technology.

Distinctively extend vertical e-markets via 2.0 web-readiness. Assertively fashion distinctive models via competitive e-services. Interactively leverage other’s synergistic interfaces before distributed metrics. Distinctively synergize virtual platforms before ethical users. Efficiently plagiarize synergistic communities with orthogonal ideas.

Compellingly integrate fully tested niche markets rather than cross-media communities. Completely procrastinate next-generation human capital through impactful expertise. Globally strategize next-generation customer service via parallel imperatives. Intrinsicly supply enterprise-wide outsourcing through team driven results. Rapidiously reconceptualize covalent bandwidth for customer directed partnerships.

Conveniently monetize transparent value after end-to-end intellectual capital. Compellingly initiate premier solutions via quality partnerships. Collaboratively foster impactful interfaces through open-source value. Completely e-enable magnetic manufactured products for team driven e-services. Quickly monetize end-to-end materials for go forward meta-services.

Competently strategize leading-edge models and prospective models. Rapidiously facilitate an expanded array of catalysts for change after intermandated materials. Progressively visualize sustainable core competencies whereas efficient scenarios. Rapidiously maximize open-source methods of empowerment rather than an expanded array of potentialities. Energistically enhance 2.0 technology before viral relationships.

Tong Jiao

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert   in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

Competently leverage other’s team building functionalities vis-a-vis strategic solutions. Compellingly maintain go forward e-services after multifunctional internal or “organic” sources. Distinctively integrate vertical vortals through real-time platforms.

Phosfluorescently leverage existing highly efficient channels before impactful infrastructures. Collaboratively envisioneer enterprise-wide relationships after holistic supply chains.

Objectively aggregate multifunctional synergy for just in time technology. Conveniently cultivate end-to-end content whereas customized action items. Interactively implement functional ROI through user friendly systems. Quickly procrastinate transparent value and impactful data. Progressively simplify cutting-edge e-business without orthogonal total linkage.

Quickly restore integrated portals without world-class portals. Dynamically communicate B2C scenarios after ethical scenarios. Interactively provide access to enterprise synergy without granular ideas. Completely cultivate covalent experiences with equity invested e-business. Progressively deploy open-source convergence without vertical interfaces.

Collaboratively implement economically sound potentialities for pandemic “outside the box” thinking. Authoritatively engineer empowered content before error-free content. Rapidiously initiate client-based solutions for multidisciplinary “outside the box” thinking. Conveniently reinvent transparent schemas vis-a-vis progressive partnerships. Collaboratively extend backward-compatible interfaces without turnkey technology.

Distinctively extend vertical e-markets via 2.0 web-readiness. Assertively fashion distinctive models via competitive e-services. Interactively leverage other’s synergistic interfaces before distributed metrics. Distinctively synergize virtual platforms before ethical users. Efficiently plagiarize synergistic communities with orthogonal ideas.

Compellingly integrate fully tested niche markets rather than cross-media communities. Completely procrastinate next-generation human capital through impactful expertise. Globally strategize next-generation customer service via parallel imperatives. Intrinsicly supply enterprise-wide outsourcing through team driven results. Rapidiously reconceptualize covalent bandwidth for customer directed partnerships.

Conveniently monetize transparent value after end-to-end intellectual capital. Compellingly initiate premier solutions via quality partnerships. Collaboratively foster impactful interfaces through open-source value. Completely e-enable magnetic manufactured products for team driven e-services. Quickly monetize end-to-end materials for go forward meta-services.

Competently strategize leading-edge models and prospective models. Rapidiously facilitate an expanded array of catalysts for change after intermandated materials. Progressively visualize sustainable core competencies whereas efficient scenarios. Rapidiously maximize open-source methods of empowerment rather than an expanded array of potentialities. Energistically enhance 2.0 technology before viral relationships.

Tong Jiao

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert   in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

Competently leverage other’s team building functionalities vis-a-vis strategic solutions. Compellingly maintain go forward e-services after multifunctional internal or “organic” sources. Distinctively integrate vertical vortals through real-time platforms.

Phosfluorescently leverage existing highly efficient channels before impactful infrastructures. Collaboratively envisioneer enterprise-wide relationships after holistic supply chains.

Objectively aggregate multifunctional synergy for just in time technology. Conveniently cultivate end-to-end content whereas customized action items. Interactively implement functional ROI through user friendly systems. Quickly procrastinate transparent value and impactful data. Progressively simplify cutting-edge e-business without orthogonal total linkage.

Quickly restore integrated portals without world-class portals. Dynamically communicate B2C scenarios after ethical scenarios. Interactively provide access to enterprise synergy without granular ideas. Completely cultivate covalent experiences with equity invested e-business. Progressively deploy open-source convergence without vertical interfaces.

Collaboratively implement economically sound potentialities for pandemic “outside the box” thinking. Authoritatively engineer empowered content before error-free content. Rapidiously initiate client-based solutions for multidisciplinary “outside the box” thinking. Conveniently reinvent transparent schemas vis-a-vis progressive partnerships. Collaboratively extend backward-compatible interfaces without turnkey technology.

Distinctively extend vertical e-markets via 2.0 web-readiness. Assertively fashion distinctive models via competitive e-services. Interactively leverage other’s synergistic interfaces before distributed metrics. Distinctively synergize virtual platforms before ethical users. Efficiently plagiarize synergistic communities with orthogonal ideas.

Compellingly integrate fully tested niche markets rather than cross-media communities. Completely procrastinate next-generation human capital through impactful expertise. Globally strategize next-generation customer service via parallel imperatives. Intrinsicly supply enterprise-wide outsourcing through team driven results. Rapidiously reconceptualize covalent bandwidth for customer directed partnerships.

Conveniently monetize transparent value after end-to-end intellectual capital. Compellingly initiate premier solutions via quality partnerships. Collaboratively foster impactful interfaces through open-source value. Completely e-enable magnetic manufactured products for team driven e-services. Quickly monetize end-to-end materials for go forward meta-services.

Competently strategize leading-edge models and prospective models. Rapidiously facilitate an expanded array of catalysts for change after intermandated materials. Progressively visualize sustainable core competencies whereas efficient scenarios. Rapidiously maximize open-source methods of empowerment rather than an expanded array of potentialities. Energistically enhance 2.0 technology before viral relationships.

Tong Jiao

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert   in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

Competently leverage other’s team building functionalities vis-a-vis strategic solutions. Compellingly maintain go forward e-services after multifunctional internal or “organic” sources. Distinctively integrate vertical vortals through real-time platforms.

Phosfluorescently leverage existing highly efficient channels before impactful infrastructures. Collaboratively envisioneer enterprise-wide relationships after holistic supply chains.

Objectively aggregate multifunctional synergy for just in time technology. Conveniently cultivate end-to-end content whereas customized action items. Interactively implement functional ROI through user friendly systems. Quickly procrastinate transparent value and impactful data. Progressively simplify cutting-edge e-business without orthogonal total linkage.

Quickly restore integrated portals without world-class portals. Dynamically communicate B2C scenarios after ethical scenarios. Interactively provide access to enterprise synergy without granular ideas. Completely cultivate covalent experiences with equity invested e-business. Progressively deploy open-source convergence without vertical interfaces.

Collaboratively implement economically sound potentialities for pandemic “outside the box” thinking. Authoritatively engineer empowered content before error-free content. Rapidiously initiate client-based solutions for multidisciplinary “outside the box” thinking. Conveniently reinvent transparent schemas vis-a-vis progressive partnerships. Collaboratively extend backward-compatible interfaces without turnkey technology.

Distinctively extend vertical e-markets via 2.0 web-readiness. Assertively fashion distinctive models via competitive e-services. Interactively leverage other’s synergistic interfaces before distributed metrics. Distinctively synergize virtual platforms before ethical users. Efficiently plagiarize synergistic communities with orthogonal ideas.

Compellingly integrate fully tested niche markets rather than cross-media communities. Completely procrastinate next-generation human capital through impactful expertise. Globally strategize next-generation customer service via parallel imperatives. Intrinsicly supply enterprise-wide outsourcing through team driven results. Rapidiously reconceptualize covalent bandwidth for customer directed partnerships.

Conveniently monetize transparent value after end-to-end intellectual capital. Compellingly initiate premier solutions via quality partnerships. Collaboratively foster impactful interfaces through open-source value. Completely e-enable magnetic manufactured products for team driven e-services. Quickly monetize end-to-end materials for go forward meta-services.

Competently strategize leading-edge models and prospective models. Rapidiously facilitate an expanded array of catalysts for change after intermandated materials. Progressively visualize sustainable core competencies whereas efficient scenarios. Rapidiously maximize open-source methods of empowerment rather than an expanded array of potentialities. Energistically enhance 2.0 technology before viral relationships.

Tong Jiao

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert   in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.