
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Unleashing the Power of File Naming in Product Photography Industry
Introduction:
Welcome to our insightful blog, where we delve into the often underestimated yet crucial aspect of file naming in product photography. At PENCIL ONE Product Photography Company, we recognize the immense benefits of a well-organized file naming system. In this article, we will explore how our specialized file naming service can transform your photography workflow and boost your business to new heights. Let’s dive in and discover the remarkable advantages that await!
1. Streamlining Efficiency with Systematic File Naming
1.1. Enhanced Organization: With PENCIL ONE’s file naming service, your product images will be meticulously organized, ensuring easy accessibility and efficient retrieval.
1.2. Time-Saving: Say goodbye to the hours wasted searching for misplaced images – our service optimizes your workflow for faster, more productive operations.
1.3. Seamless Collaboration: Well-named files enable effortless sharing and collaboration among teams, clients, and stakeholders, promoting a smooth, error-free process.
2. Elevating Brand Consistency and Identity
2.1. Branding with Precision: Our file naming service ensures consistent usage of your brand’s name or other identifiers, reinforcing your unique identity across all product images.
2.2. Establishing Professionalism: A standardized file naming structure exudes professionalism and attention to detail, resonating positively with your target audience.
2.3. Strengthening Recognition: By incorporating your brand’s keywords in file names, you enhance searchability and reinforce brand recognition among potential customers.
3. Boosting SEO with Strategic File Naming
3.1. Keyword Optimization: PENCIL ONE’s expert team strategically includes relevant keywords, such as “product photography,” in your file names, enhancing your website’s search engine ranking.
3.2. Improved Visibility: A keyword-rich file naming system improves the discoverability of your product images on search engines, driving organic traffic to your website.
3.3. Enhanced Crawlability: Search engine crawlers easily index and rank your images when file names are optimized with appropriate keywords and descriptors.
4. Professionalism and Customer Trust
4.1. Impressing Potential Buyers: A professional file naming structure instills confidence in potential customers, reassuring them of your commitment to excellence.
4.2. Accurate Representation: Descriptive file names provide customers with a clear idea of the products showcased in the images, reducing confusion and potential returns.
4.3. Positive User Experience: Well-named files lead to a seamless browsing experience for your customers, encouraging repeat visits and fostering loyalty.
5. PENCIL ONE’s File Naming Service: The Path to Success
5.1. Tailored Solutions: Our experts work closely with you to understand your brand and tailor file naming structures that align with your specific requirements.
5.2. Ongoing Support: As your business evolves, we adapt the file naming system to accommodate changes and ensure a consistent approach throughout.
5.3. Measurable Impact: Experience tangible improvements in organization, search engine ranking, and customer engagement with PENCIL ONE’s file naming service.
Conclusion:
Embrace the transformative power of systematic file naming and unlock a world of benefits for your product photography endeavors. PENCIL ONE’s specialized file naming service empowers you with efficiency, brand consistency, improved SEO, and customer trust. As your business stands out in the competitive market, let us be your partner in success. Elevate your product photography to new heights with PENCIL ONE, and witness the remarkable difference our file naming service can make for your business.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
When it comes to obtaining captivating product images for your e-commerce website, you’re faced with the choice of in-house studio, independent professionals, or leveraging a photo platform service. Each option comes with its own set of expenses and benefits. In this blog post, we’ll delve into the costs associated with building an in-house photography studio, hiring independent photographers, and exploring the advantages of utilizing a photo platform.
In-House Studio Expense:
Studio Space:
Renting a studio space constitutes a significant portion of the cost. The size of the studio depends on the type of products being photographed, and rental rates vary based on location. According to PayScale.com, for an average company, the total annual labor cost for a photography team, including the photographer’s salary, ranges from $134,017 to $296,596. With an average of about 6,870 photo shoots per year, the labor cost per photo falls between $19.51 and $43.17.
Equipment:
Building your own photography studio involves a significant investment in equipment. The essential gears for product photography include cameras, lighting, background equipment, props, product/props cleaning accessories, and a computer. The cost of setting up a photography studio depends on the level of product photography requirements:
- Beginner Photography Studio Setup: $2,500-$3,000 per year
- Professional Photography Studio Setup: $15,000-$20,000 per year
- Product Photography Setup: $20,000-$25,000 per year
- Tabletop Photography Setup: $300-$1,000 per year
Labor Cost:
In-house photography requires budgeting for a complete team comprising a photographer, retoucher, assistant, and stylist. The total annual labor cost for a photography team in an ordinary company, as per PayScale.com, is between $134,017 and $296,596, encompassing the photographer’s salary. With an average of approximately 6,870 photo shoots per year, the labor cost per photo amounts to $19.51 to $43.17.
Post-Production Software:
Choosing post-production software is an additional cost to consider. While online product photography software like Picmonkey and Canva offer quick retouching options, in-house software such as Adobe Photoshop, Lightroom, and GIMP provides greater creative control and enhances the final product image.
To learn more about how to calculate the in-house photography costs based on your location, product category, and the types of photography positions in your team, check out our comprehensive guide on “Calculating In-House Photography Costs: A Location, Product, and Team-Based Approach.” This resource will provide you with valuable insights and strategies to estimate the expenses involved in setting up and maintaining an in-house photography studio tailored to your specific needs.
Independent Photographers Expense:
Per Day Pricing:
Independent photographers or studios typically charge a flat fee for a “day” of their time, ranging from 3 to 12 hours. On average, these shoots can cost between $500 to $10,000, with an average of $2,000-$3,000 per day. Additional expenses like assistants, post-production, props, talent, stylists, locations, and usage fees can add $1,000-$3,000 to the total cost.
Per Hour Pricing:
Some photographers or studios opt for hourly rates, usually ranging from $94 to $262 per hour. However, estimating the number of hours required to capture the desired number of images for each product can pose challenges in budgeting.
If you’re curious about the working process when hiring an independent photographer and obtaining photos from them, we’ve prepared an in-depth guide for you. Learn more about “The Working Process with Independent Photographers: From Briefing to Final Deliverables” to gain valuable insights into how to effectively communicate your requirements, establish timelines, and receive the desired results. Discover the steps involved in collaborating with independent photographers and make the most out of their expertise and creative vision.
Per Product Pricing:
Per-product pricing involves a flat fee for the images of each individual product. It is essential to determine the number of images included in the fee and whether it varies depending on the product type. Certain product categories, such as large, reflective, or transparent items, may entail additional fees.
Hidden Fee:
When deciding on hire a independent photographer, there are several factors to keep in mind that may contribute to additional costs, including editing coverage, reshoot rates, turnaround time, file delivery formats, styling and prop expenses, model and talent fees, food provision for larger shoots, shipping fees for specialized studios, and set/studio costs. To assist you further, we provide a comprehensive photo call notes guide that you can use when discussing your needs with independent photographers.
By considering these additional factors, you can have a more comprehensive understanding of the potential expenses involved in your product photography journey. It’s crucial to address these aspects upfront to effectively plan and budget for a successful and visually appealing product photography experience.
Image Platform Expense:
Outsourcing product images to a cost-conscious yet professional studio via a photo platform often proves to be the most cost-effective solution.
Pay by Photo:
With services like PENCIL ONE, you can pay per photo rather than acquiring a vast number of photographs and selecting only a few. This approach ensures efficient budget management, knowing you’re only paying for the images you use. Additionally, it simplifies the overall process by eliminating the need to store excessive images.
Pre-order:
By pre-ordering, you have a clear vision of what you’ll receive from your product photographs. This removes the guesswork and reduces the need for substantial editing processes, providing a hassle-free experience.
No Extra Cost:
One of the advantages of using a photo platform is that there are no hidden costs. You receive high-quality product shots without worrying about additional expenses.
When contemplating the best option for your product photography needs, evaluating the associated expenses is crucial. In-house setups require significant investments in equipment, software, studio space, and a complete team. Independent photographers offer flexibility in pricing models but may involve additional fees for various services. Photo platform services provide cost-effective solutions tailored to your requirements, offering payment options that align with your budget. Assess your needs, weigh the costs, and make an informed decision that will showcase your products in the best light on your e-commerce platform.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Success Stories

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Build A Material Sample Pool As Product Photo Standard For Your Brand
DIFF Eyewear successfully achieved photo consistency in their latest product launches online with the help of PENCIL ONE, the professional eCommerce photography studio.
Client
The socially conscious brand DIFF Eyewear uses fashion as a force of good. The profits made from their handmade eyewear have helped bring over 1,500,00 pairs of reading glasses to individuals in need around the world. Their range of eyewear has been developed using high quality materials and each pair is handcrafted to perfection. In order to widen their reach, DIFF eyewear collaborated with PENCIL ONE to produce more professional-looking, consistent products photos on their eCommerce site.
Challenges
Photo consistency is essential in product photography, particularly when it’s necessary to portray the same materials and colors. This is the case with eyewear. DIFF’s handmade glasses all have unique designs, however they’re made from the same frame material or include the same lens.
The challenge with product photography is that using different angles and settings, or even different photos can change the look of the color and texture of the product material. If two separate pieces of eyewear are made from the same materials, this needs to be evident in the product photos, even if they’ve been shot differently.
Needs
Brands such as DIFF Eyewear need to reflect the truth of the materials they use to handcraft their products and colors and textures need to be consistent in order to do this. This helps to build trust and brand awareness. The quality of photos can make or break a deal on an eCommerce site as potential customers aren’t able to view the products in person, therefore, the clearer and more consistent, the better. This is why working with PENCIL ONE has been key to DIFF Eyewear’s success.
Solution
PENCIL ONE uses a particular methodology, the image-parameter process, to ensure photo consistency. In DIFF Eyewear’s case, they worked together to establish a material sample as a standard. Each material, for both frames and lenses, was clearly identified and labelled and this information was incorporated into the editing process. It was essential that DIFF Eyewear was on board with the labeling of all materials to ensure accuracy. Once this established standard was created, an exact color and texture was matched to each type of material listed.
Result
By using the latest in photo editing tools to ensure complete accuracy in the matching of colors and textures, eyewear made from the same material was depicted with consistency. All product photos clearly show the color and texture of each unique material. This is also the case across different designs that use the same materials. PENCIL ONE, therefore, helped DIFF Eyewear get to the root of the problem and enabled them to create consistent photos that appeal more to their customers.
PENCIL ONE uses this method to create more accuracy in product photos. Their developed image-parameter process ensures new standards of quality and professionalism. They work closely with eCommerce businesses to help them use photos to successfully promote their products and gain a competitive edge.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Delivering An In-Store Experience Online with High-Quality Product Photography
Our Client
In 1947, Isadore Katz and his sons, Milton and Nathan, opened their first location in Quincy, Massachusetts. Since then Milton’s has been uniquely successful at building relationships with customers that have lasted for generations. Today, the family-owned firm operates from two stores in New England and recently launched a new eCommerce site to reach new audiences and respond to changing consumer expectations. The site is a work in progress which and one which the senior team is working hard to develop so that they can create the same type of shopping experience online that their customers enjoy in-store.
The Challenge
Creating an online customer journey which reflects the in-store experience would mean that the firm needed to create a website which offered the same feel and look as their physical stores – and images of the firm’s product range would be critical to success. They needed professional input to achieve this and decided and, after reviewing our portfolio that we, were keen to work with our team.
The Need
The client had two specific needs for us to meet.that they wanted us to help with. The first of these was the development of a photographic style which reflected the brand and would work across multiple product lines. The second was to ensure consistency in the production of product photography which would deliver consistent results over an extended period of time as new products were added.
Our Solution
Whenever we work with a client, we take time to understand their project so that we can deliver exactly the images that the brand requires. Once we had completed this initial work, we then created a set of style guidelines which would ensure photo consistency and reflect Milton’s brand values.
For this client, we developed an approach where each product line had a standard photo that would reflect the standard and style that would be used for all other products in the same category. We developed several options and agreed on a final proofed version with the client. For each of these standard shots a set of guidelines were also created.are also provided. For Fir shirts, for example, this includes keeping the top button open, ensuringensuing symmetry between the arms and collar and using a clip to tighten the waistline.
The style guidelines also include lighting and positioning information so that photographers can pick up the style guide and replicate the appearance of the images making reference to the list of watchpoints we created.
The Results
The team at Miltons wereare pleased with the style guidelines we created which enabled them during, through the development process, to think strategically about the imagery and visual language they wanted to use to communicate the brand and create the online experience they were looking to develop.for.
Every product photo is now produced to a consistent brand standard right down to every last detail including lighting, styling and product line specific details. This approach has also made it much easier for the client to work with different photographers, with less communication needed and much morebetter image consistency.
Working together we have put in place the foundations for a strong brand identity which can be periodically refreshed to ensure that images remain contemporary and up to date.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Involving QR Code In The File Naming Process
Our Client
In 1947, Isadore Katz and his sons, Milton and Nathan, opened their first location in Quincy, Massachusetts. Since then Milton’s has been uniquely successful at building relationships with customers that have lasted for generations. Today, the family-owned firm operates from two stores in New England and recently launched a new eCommerce site to reach new audiences and respond to changing consumer expectations. The site is a work in progress which and one which the senior team is working hard to develop so that they can create the same type of shopping experience online that their customers enjoy in-store.
The Challenge
1. The received merchandise sometimes doesn’t 100% match the shot list. As a direct result, it takes time for both ends to figure out what has been missing, what is sent as extra outside of the specified shot list, or what has been sent twice. We typically waste one or two days to clarify the shot list vs. received merchandise.
2. There can be a typo in the file name during the manual renaming process, which creates difficulty to manage the digital assets on the client end.
The Need
The client expects to drop off the merchandise on Monday and have photos back by the same Friday so they can post the photos out and catch the weekend sales.
It’s also required that the finished photos be renamed to be named after a pre-determined product-relavent code. The client is looking for a quicker turnaround, easier product vs. shot list checking process, and an error-free file name.
Our Solution
PENCIL ONE introduced a QR code and invite the client to collaborate using the QR code to manage the product vs. shot list checking process. The process likes like the below:
1. The client will send PENCIL ONE the product list that is coming and need photos for. On that product list, the client will specify the required file name per SKU per angle.
2. PENCIL ONE received the shot list and convert it into a printable QR label format, sent it back to the client so they can print out and place the QR label on each merchandise.
3. Client sends the merchandise and PENCIL ONE will scan the QR label and confirm receiving all the merchandise specified on the shot list.
4. The QR label will be placed next to the product during the shooting so it’s been captured along with the product image.
5. In post-production, our system reads the QR code, auto-renames the photo, and removes the QR code from the product image.
The Results
By providing the client a printable QR label, it helps our client to self-check the amount of the products that are plan to send vs. actual send. This tool greatly eliminates the situation of miss sending products, double sending products, or sending wrong products.
The QR label saves time and effort from both ends and decreases the turnaround from originally 7 business days to now 3 – 4 business days.
Involving the QR code in the renaming process eliminates human error and guarantees the file name is provided 100% accurate to client specified names.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Competently leverage other’s team building functionalities vis-a-vis strategic solutions. Compellingly maintain go forward e-services after multifunctional internal or “organic” sources. Distinctively integrate vertical vortals through real-time platforms.
Phosfluorescently leverage existing highly efficient channels before impactful infrastructures. Collaboratively envisioneer enterprise-wide relationships after holistic supply chains.
Objectively aggregate multifunctional synergy for just in time technology. Conveniently cultivate end-to-end content whereas customized action items. Interactively implement functional ROI through user friendly systems. Quickly procrastinate transparent value and impactful data. Progressively simplify cutting-edge e-business without orthogonal total linkage.
Quickly restore integrated portals without world-class portals. Dynamically communicate B2C scenarios after ethical scenarios. Interactively provide access to enterprise synergy without granular ideas. Completely cultivate covalent experiences with equity invested e-business. Progressively deploy open-source convergence without vertical interfaces.
Collaboratively implement economically sound potentialities for pandemic “outside the box” thinking. Authoritatively engineer empowered content before error-free content. Rapidiously initiate client-based solutions for multidisciplinary “outside the box” thinking. Conveniently reinvent transparent schemas vis-a-vis progressive partnerships. Collaboratively extend backward-compatible interfaces without turnkey technology.
Distinctively extend vertical e-markets via 2.0 web-readiness. Assertively fashion distinctive models via competitive e-services. Interactively leverage other’s synergistic interfaces before distributed metrics. Distinctively synergize virtual platforms before ethical users. Efficiently plagiarize synergistic communities with orthogonal ideas.
Compellingly integrate fully tested niche markets rather than cross-media communities. Completely procrastinate next-generation human capital through impactful expertise. Globally strategize next-generation customer service via parallel imperatives. Intrinsicly supply enterprise-wide outsourcing through team driven results. Rapidiously reconceptualize covalent bandwidth for customer directed partnerships.
Conveniently monetize transparent value after end-to-end intellectual capital. Compellingly initiate premier solutions via quality partnerships. Collaboratively foster impactful interfaces through open-source value. Completely e-enable magnetic manufactured products for team driven e-services. Quickly monetize end-to-end materials for go forward meta-services.
Competently strategize leading-edge models and prospective models. Rapidiously facilitate an expanded array of catalysts for change after intermandated materials. Progressively visualize sustainable core competencies whereas efficient scenarios. Rapidiously maximize open-source methods of empowerment rather than an expanded array of potentialities. Energistically enhance 2.0 technology before viral relationships.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Competently leverage other’s team building functionalities vis-a-vis strategic solutions. Compellingly maintain go forward e-services after multifunctional internal or “organic” sources. Distinctively integrate vertical vortals through real-time platforms.
Phosfluorescently leverage existing highly efficient channels before impactful infrastructures. Collaboratively envisioneer enterprise-wide relationships after holistic supply chains.
Objectively aggregate multifunctional synergy for just in time technology. Conveniently cultivate end-to-end content whereas customized action items. Interactively implement functional ROI through user friendly systems. Quickly procrastinate transparent value and impactful data. Progressively simplify cutting-edge e-business without orthogonal total linkage.
Quickly restore integrated portals without world-class portals. Dynamically communicate B2C scenarios after ethical scenarios. Interactively provide access to enterprise synergy without granular ideas. Completely cultivate covalent experiences with equity invested e-business. Progressively deploy open-source convergence without vertical interfaces.
Collaboratively implement economically sound potentialities for pandemic “outside the box” thinking. Authoritatively engineer empowered content before error-free content. Rapidiously initiate client-based solutions for multidisciplinary “outside the box” thinking. Conveniently reinvent transparent schemas vis-a-vis progressive partnerships. Collaboratively extend backward-compatible interfaces without turnkey technology.
Distinctively extend vertical e-markets via 2.0 web-readiness. Assertively fashion distinctive models via competitive e-services. Interactively leverage other’s synergistic interfaces before distributed metrics. Distinctively synergize virtual platforms before ethical users. Efficiently plagiarize synergistic communities with orthogonal ideas.
Compellingly integrate fully tested niche markets rather than cross-media communities. Completely procrastinate next-generation human capital through impactful expertise. Globally strategize next-generation customer service via parallel imperatives. Intrinsicly supply enterprise-wide outsourcing through team driven results. Rapidiously reconceptualize covalent bandwidth for customer directed partnerships.
Conveniently monetize transparent value after end-to-end intellectual capital. Compellingly initiate premier solutions via quality partnerships. Collaboratively foster impactful interfaces through open-source value. Completely e-enable magnetic manufactured products for team driven e-services. Quickly monetize end-to-end materials for go forward meta-services.
Competently strategize leading-edge models and prospective models. Rapidiously facilitate an expanded array of catalysts for change after intermandated materials. Progressively visualize sustainable core competencies whereas efficient scenarios. Rapidiously maximize open-source methods of empowerment rather than an expanded array of potentialities. Energistically enhance 2.0 technology before viral relationships.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
If you’ve been on instagram, I will bet you’ve bought something after seeing a beautiful picture. Or even you might have investigated products after you swiped up. Let’s face it – Instagram WORKS when it comes to selling. But it can be extremely confusing if you don’t know how and where to start. Lots of you may be wondering, how to sell on instagram? We will go over the basics and tips of selling on instagram through photography.
Did you know there are 1 billion people on instagram? That’s one seventh of the world. Think how large of a network that is and how much opportunity you have to sell on instagram. If you have products that involve pictures, you need to be utilizing instagram. Instagram is a great selling tool because the audience is so wide and the quality, creativity and technique keeps improving. Overtime, brands started to realize the strong connection you can have directly with followers and it converted to sales. Instead of spending millions of dollars on a 30 second ad, it became better for businesses to invest in social media to serve as their own advertisement.
Since lots of companies rely on social media, particularly instagram to sell products, it’s become much more competitive. However, it’s also opened up the opportunity for creativity when it comes to selling products on instagram. Here is our list of ways to change up or get started on an impressive instagram feed.
Clear Message and Consistency
If you’re going to sell, you need to start with the basics. Who you are as a brand and what you’re all about. The quicker you narrow that down, the sooner you can be selling on instagram. Figuring out your message and sticking with it is the best way to gain and maintain your audience. You won’t know how to advertise if you don’t know who your target audience is.
Once you figure out who you’re selling to, you know your message, now it’s about promoting that message and delivering with consistency. An account that exemplifies this is the famous @tiffanyandco. If you saw one of their pictures without their name, you’d know who it is because they have a signature style that’s consistent as a brand. Always make sure you are keeping up and posting several times a week, it’s the only way to maintain and grow an instagram following.
Grow Your Audience
Part of selling on instagram isn’t just about having beautiful pictures but an audience you grow and will want to buy the products you have to offer. Now that you’ve established your message, determined your target audience and developed your flow of consistency, it’s time to grow your audience. This takes lots of work.
It’s honestly not really about how many followers you have as it is, how many followers will buy your products. That’s why it’s important to take nice pictures but also connect with your audience. No matter how big or small your audience, it’s important they want to buy your products and you use instagram to directly sell to your audience.
Make The Colors Pop!
Instagram displays thousands, possibly millions of pictures per day. With so many hashtags and pictures, it can be easy to scroll past great content. You don’t want people to miss your pictures, right? One way we suggest to “stop the scroll” is to use vibrant colors to make your products pop! Bright and vibrant colors always work to get people to stop and look. Using bright colors is the easiest way for your instagram account to stand out and grow your instagram followers. An example of using colors and patterns is @halocreamery — they know how to make their products stand out using colors.
Even if you don’t have colorful products, with the magic of photoshop and various apps, you can still achieve a colorful look to your products and you don’t have to be an expert! There are great apps that can simplify the process. @Lightroom by @Adobe is the most used by photographers, that includes a monthly or annually subscriptions. Another option and one of our favorites is @snapseed. First of all, it’s free. Second, it works incredibly well and easy for beginners, and third, even if you don’t understand the settings, they have a variety of filter options.
Crop to Pop!
We talked about color pop, but another clever way to make your products pop is be creative about cropping your pictures. Most of us use cropping to make pictures more symmetrical or cut out parts we don’t like but we never consider this tool as a highlighter. You can use it to accentuate designs or features on your products. Cropping is another simple and easy way to change up your photography style.
Cropping pictures is a great way to feature more products within one picture. Lots of companies angle products and use cropping to feature more items in less space. A company that does a phenomenal job is @fitbit, they know how to use the crop feature to their advantage. This might take a little extra imagination but used effectively, it will help sell on instagram.
Creative Ideas of How to Present Products
The cool thing about photography is how creative you can get. Truly — there are endless opportunities. If you have the budget, get to the drawing board (literally) and start coming up with ideas of how to display products that would be effective for selling products on instagram.
You can use items like: pillars, boxes, different and colorful fabrics, items with varying textures, tables, chairs, create an entire room set up, etc. We could keep going with this list because the possibilities are endless. To get some ideas of what we mean, one company that does this well is @altercosf. If you feel that creativity isn’t your schtick, use @pinterest to help gather some inspiration. We aren’t encouraging you to copy another brand but you might see an image that inspires how you can display products and add a little creativity to your instagram.
Get Up Close and Personal
Zoom in might become your new favorite feature. Depending on what products you have, taking pictures zooming in might be helpful for at least some, if not all of your products. Having close up details of your products might help you sell on instagram.
If you use pictures zoomed in, you can get a better sense of detail. Cosmetic companies are a great way to use zoom to their advantage. @maccosmetics is one of our favorite companies that uses the zoom in method to help advertise products. Especially if it involves intricate details or special fabrics, zooming in can help display effectively rather than an overall shot of an item. Not only does it look creative on your instagram, it can help build value in your products and easier to sell on instagram.
Tell Your Customers a Story
When talking about effective advertising on instagram and connecting with your audience is the art of telling a story with your imaginary. Lots of companies use this technique and one of our favorites is @vans. You can develop an entire marketing strategy by continuing a story and will help you grow instagram followers over time. Telling a story allows customers to be connected with the products, the company and it can overall translate to sales on instagram.
If It Ain’t Broke, Don’t Fix It
You may have heard this line before. But listen to the word of the wise on this: if it ain’t broke, don’t fix it. The same saying can be applied to product photography on instagram. Since there’s so much content on instagram, there’s a desire to keep things new and fresh, always. But it’s not a “one size fits all” situation. If you have a style or pattern that works for YOUR brand, then stick with it! There’s no reason to not continue to do something that’s working. Plus, you can always tweak it slightly to switch it up but do what works for your brand.
One example we love is @symmertrybreakfast. All of the pictures are of breakfast but all the pictures are similarly taken with symmetry that creates an aesthetically appealing style, although there’s little change. It’s consistency to that style works for them and if it ain’t broke, don’t change it.
Keep it Simple
It’s tempting to want to add props, backgrounds and additions to help pop and prop your products. Another way to switch up your instagram and make your products prop is to simply keep it simple. A minimalist style isn’t just a great way to change up what you’re doing already but for some companies, it might be the best direction for all your photography. Know who keeps it simple? @appointedco and we love their minimalist aesthetic. Especially if you’re working with lots of colors or designs, you might want everything else in the picture and background to remain simple and clean. Even using a white background for a clean look and to make the actual products in the picture pop! It’s the best way to accentuate items and colors to help sell your products on instagram.
Flat Lay Photography
Lots of people think you need to invest in props to hold up products for photography and to give your pictures depth. Of course it’s great to get creative but often people overlook a simple yet effective way to take pictures of products, “Flat Lay Photography.” It’s an inexpensive way to display your products and still attract your audience.
The term “Flat Lay” photography is exactly how it sounds. Or, maybe just flip it around, “lay flat.” It just means taking photos of products laying flat on a surface. Although it might now sound exciting, it’s an effective way to view products and still be creative. You can arrange them to display particular features and display designs.. You can arrange them so they compliment or contrast each other. You can also arrange products to make designs.
An example of flat lay photography we love is the @sephoracollection. They lay all the products out which gives a customer a visual of all the products and colors. It puts them side by side to see all the options. Flat lay photography is an effective way to promote products on instagram.
People Connect with People
Often one of the best ways to grow your instagram following and connect with people is to have people in your pictures to create a human connection. Lots of brands find this effective to sell products on instagram. For example, the brand @nicandzoe uses people to wear their clothes to better promote their clothing line. Products like clothes are best with models, not just to have human connection but it shows how these products fit, how they look on real people, not just laying flat or on a hanger.
You can use people in pictures even if you don’t sell clothing. You can use hand models to hold products or if you sell handbags, show a model wearing it. Consider taking action pictures of a model using the product. If you feel like you can incorporate people into your pictures, we highly recommend it. It gives people the image of themselves using the products and easier to sell on instagram.
Is it GIF or JIF?
It doesn’t matter if you pronounce it GIF or JIF, people love them and you should consider incorporating them into your instagram. It’s a great way to include imaginary and/or humor to your brand. As important regular photography is, it’s nice when companies can break up their style by adding a GIF once and a while. One of our favorite companies that does a superb job is @chobini. They use pictures of their yogurt and images of ingredients to make their imagery more interesting than stand alone pictures. Especially if you don’t have a wide range of products and aren’t developing new products, still pictures might get redundant and GIFS are the best way to spice up your instagram feed.
Why Take You Own Pictures?
Some companies have taken the easiest but still effective route to their instagram feed by only using customer pictures. It doesn’t have to be for all your pictures but re-posting pictures from customers is a fantastic way to connect directly to them and hopefully will convert to instagram sales.
An example perfect for this is @gopro. The Go Pro camera is meant for taking action shots with a small camera equipped for rough adventures and clear action shots. What better way to show off your product than having customers who love it send pictures of them using it? The last benefit of this is not only can you connect with customers but it will help grow your instagram following much quicker with people sharing pictures and tagging your company.
You Need to Add Video. Period.
We know, we know! This article is supposed to ONLY be about taking beautiful pictures on Instagram, right? Video is a HUGE part of instagram and selling. You can’t talk about the importance of beautiful pictures to help sell on instagram, if you don’t mention the importance of video.
Did you know about 80% of people will buy products if they see a video of it? That’s a huge percentage. Meaning: you DO need to add video if you’re serious about stepping up your instagram game. Just like we’ve explained in this article, instagram is basically a new way to view commercial and commercialized products. A company that knows not just the importance of video but how to make mini commercials on instagram, is @oreo. They know how to entice people to buy their products.
We hope we’ve provided and presented lots of ideas so you know how to sell on instagram using photography. As you can see, there’s lots of ways to do it while sticking to your brand and utilizing all the resources you have. Taking great pictures and creating an outline that represents your brand is the best way to sell on instagram. Having consistency with these techniques is the best way to grow your instagram following and quickly convert into sales on instagram.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Do you know the looks of flat lay photo are changing?
The 2020 Flat Lay Photography Trends across the board and has quickly been snapped up by a wide range of eCommerce sites and businesses for its immediate appeal and distinct look.
Let me show you a few examples and explain:
- How Do Flay Lay Photo Accelerate E-Commerce Sales?
- 5 Styles of Flat Lay Photos
- 6 Kinds of Products Should Equip With Flat Lays

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Today I‘m going to share some effective team communication strategies to your in-house photography team. Let’s discuss the causes behind the bad team communication, find a way to reduce your communication cost, and share some useful practices to map out your best in-house photography workflow.
In fact, we use the same communication strategy that shown below to cut our in-house photography cost by 70%.
So, if you have an in-house photography team and looking for simple ways to improve team communication, you will love the following tips and tricks.
Let’s get started.
How does miscommunication occur
There are significant problems connected to communication between photographers. We often observe poor performance due to ineffective communication, which might occur in subsequent segments below:
- Collecting Photo Requisites
- Tracking and Monitoring Photoshoot Project
Collecting Photo Requisites
Let’s be clear here, collecting photo requisites is of the most crucial things that can help you to reduce the communication cost of your in-house photography team. And how is that possible? By avoiding conditions that are responsible for ineffective team communication. We introduce the 5 general conditions of ineffective team communication during the photo requisites collection processes.
- Missing Crucial Details
- Misunderstandings of the Requisites
- Sketchy Information
- Pain Points Throughout Photoshooting
- Remodification and Reconfirmation
Missing Crucial Details
The first situation is missing the details. The photographers frequently fail to gather information on photo requisites. Incapability to collect data leads to too many missing crucial information in the shooting.
Misunderstandings of the Requisites
Alongside having a strong photography team communication, it is vital to have correct interaction between your photography team and other departments. The different departments in the company, which interrelate with the photography team, should explain the details of the requisites. Moreover, it is highly controversial if the photographers will fully understand the requisites. In other words, the most important thing is not providing a full understanding of the details, but avoiding misunderstandings in such cases.
Sketchy Information
One of the common conditions that occur during the call sheet photoshoot is having blurred information. In other words, having a preliminary report and missing essential details leads to the imperfection or, sometimes, even to the terrific conclusions.
Pain Points Throughout Photo Shooting
Often, the photography team is unable or slow to react to the new changes. Inefficiency ends with not having a proper and up-to-date photoshoot production checklist, which can harm your overall photography workflow. In conclusion, this delays the project, as the team needs to get information from other departments and units throughout the shooting.
Remodification and Reconfirmation
In addition, due to poor organizational and management skills, sometimes, the requisite is not completed. Therefore, the project requires frequent remodification and reconfirmation.
Tracking and Monitoring Photoshoot Project and Photography Workflow
One of the most common mistakes while tracking and monitoring photoshoot projects is not having proper communication with your in-house photography team. Here are 4 general conditions of ineffective team communication during the photoshoot tracking and monitoring processes.
- Weak Interaction
- Tardiness
- Poor Organization
- Multitasking Deficiency
Weak Interaction
Not having proper interaction between other teams and the photography team leads to a catastrophe. For instance, to have information on the progress has been taken; the units should be in touch and give information to each other. As seen from experience, sending emails does not function correctly in this case, as it is incredibly time-consuming and exhausting, sending emails over and over again. Therefore, they should look for remote team communication tools to make the interaction easier between them.
Tardiness
Of course, not having remote team communication strategies leads to delays in the project. In such cases, to track all the steps is crucial to avoid delays, which seems impossible without the help of remote team communication.
Poor Organization
Inefficient team communication shows itself during the organization of the whole project. If there are any urgent cases, team members are not able to handle it. Poor management skills indeed head towards complexities across the entire photography prep sheet schedule.
Multitasking Deficiency
The work environment is stressful. Doing a job is one thing, but controlling it is another story. Over here, for example, if two photoshootings projects are running simultaneously, it is highly complex to track the progress of these two projects separately. It appears like a multitasking deficiency of the team members.
Effects of ineffective Team communication
- Hard to follow the needs/ Miss the Requirements
- Long process & Time consuming
- Project delay/ Miss the deadline
- Human Resource can’t be allocated efficiently
- Reduce Overall Productivity
- Frustration and Stress
Hard to Follow the needs / Miss the Requirements
There are varieties of effects that can happen due to the ineffective communication by your in-house photography team and hard to follow the needs / missing the requirements is among them. Once it became harder for your team to follow the essentials, it will lead to more problems discussed in the next paragraphs.
Long process & Time consuming
Long process and time-consuming tasks are another major drawback of ineffective team communication. Imagine spending extra hours on doing reshoots which your team can spend on other essential tasks, just because your in-house photography team couldn’t follow the proper needs or miss the requirements due to ineffective communication.
Project Delay / Miss the deadline
Project delays can leave a negative impact in the eyes of your client. The difficulties that come after missing the deadline of a project can be costly for your organization, and without having good communication, delays are bound to happen.
Human Resource can’t be allocated efficiently
Human resource plays an essential part of any organization. Efficient management will understand the importance of team communication and how to utilize the abilities of those under its command.
Reduce Overall Productivity
There’s nothing more worrying about an organization than its employees’ productivity. If your team has a communication gap, their productivity will decrease and your organization’s growth. To get more quality work done, you need to create an effective communication system between your in-house photography team.
Frustration & Stress
Hard to follow needs, reduced productivity, missing deadlines, what do think all these things will lead to? Frustration and stress, the sooner your team realizes the better.
Make sure to invest your time and money in making a good communication process or method in place that your in-house photography team can follow.
Cause of communication problems in organizations
All the organizational problems that occur on a day-to-day basis can be traced back to miscommunications, ineffective communications, or misinterpretations. It is important to know for an organization the common causes of communication problems and how they can resolve them. Here are 7 causes of communication problems in organizations.
- Not Having A Pre-Designed Call Sheet Photoshoot
- Not Having A Pre-Designed Template for Requisites
- Insufficient Evaluation of Team Capacity
- Common Language Problem
- Inefficient Management of the Photography Workflow
- Not Having Efficient Team Communication Software
- Inadequate Control Over Team Communication Activities
Not Having A Pre-Designed Call Sheet Photoshoot
One of the reasons for inefficient communication between teams is not having stability in the shooting schedule. There is no pre-designed photography call sheet, and the checklist does not contain all the required information.
Not Having A Pre-Designed Template for Requisites
Besides having incomplete information, not having a team communication app makes it complicated to design a photography requirement template.
Insufficient Evaluation of Team Capacity
The members of the crew are not aware of each other’s capacity. Therefore, the team needs an adequate evaluation of team capacity. Here, you should find answers to “How can you use collaboration tools to improve team communication?”
Common Language Problem
Of course, the base is a communication problem. However, not having a common language or common terminology among the members result in complete chaos. Improving team communication tools will lead to the complete removal of misunderstandings.
Inefficient Management of the Photography Workflow
Apart from having trouble preparing schedules and templates, the members frequently cannot manage and guide the image requisites. Hence, to discuss how collaboration tools can improve team communication is on point again.
Not Having Efficient Team Communication Software
Deficiency in team communication software, more clearly in team communication tools and virtual team communication tools, is one of the main reasons to end with a catastrophe. Therefore, it is essential to find the answer to how to communicate with remote teams effectively.
Inadequate Control Over Team Communication Activities
The second reason shows itself in tracking and monitoring of the teamwork. All these negative results and dire circumstances appear during the shooting process because they do not have tools and systems to control and track the team communication and photography workflow activities.
How to improve Team communication at work
Now that you are aware of what can happen due to poor organizational communication, we’ve created some of the most overlooked communications practices to improve communication at work. Here are 6 ways to improve communication at work.
- Requirements Gathering Checklist
- Photo Shot List
- Photography Portfolio
- Call Sheet Photoshoot
- Making Use of Google
- Team Communication Tools
Requirements Gathering Checklist
Requirements gathering checklist is the answer to solve all these team communication problems mentioned above. Preparing your list beforehand will be efficient and helpful in creating effective team communication. Therefore, we represent the key points you should have in your checklist and confirm it in the initial stakeholder meeting. Here are the key points you need in your requirements gathering checklist:
- Information about the product
- The time frame of the project – due date
- Number of shots
- Requirements for photography editing
- Type of Photography (streamline photography, colorful background photography, etc.)
- Example photography
- Camera Movement and Angles
Photo Shot List
A photo shot list will be your template to collect all data you have. Many teams prefer photography shot list to collect all the essential details about every shooting in the film and photography industry. Therefore, the shot list template helps your team to communicate as it creates clarity of vision. You may create your own photo shot list template taking the information we provided above. You may add all the critical points in a row and the shots in the columns.
Photography Portfolio
One of the effective team communication tools is creating a photography portfolio. Having a portfolio online will help you communicate easily with other departments and smoothly update the details bout photography requirements and progress. A photography portfolio will assist you in guiding and integrating the in-house photography team with other departments.
Call Sheet Photoshoot
Often it stays as a problem to track and control the progress of the photoshooting. However, utilizing a call sheet photography will help a lot to decrease misunderstandings and in capabilities. Creating a call sheet photography is relatively easy. You only need to add the bullet points into your template. For instance, a better call sheet includes the points below:
- Dates and Dues
- Brief Description of the Project Idea
- Spots of Shooting
- Models Information
- Teams Information (product, design, camera, etc.)
- Timetable
- Operational Instructions and Notes
Making Use of Google
Google offers a lot of new applications and programs to make business life more manageable. Therefore, making use of Google in photography makes a tremendous impact on increasing team communication efficiency and enhances photography workflow. For instance, Google Calendar will be a useful tea communication tool for your in-house photography team. With the help of Google Calendar, you may set a timetable of the crucial meetings, receive reminders, and be ahead of everything. It is easy to create various calendars and sharing them with your team members. In short, we believe Google Calendar is an effective remote team communication tool for your photography team.
Team Communication Tools
One of the easiest ways to track your team’s progress and increase communication efficiency among them is by using team communication and project management tools. We introduce the most effective project management tools below:
- ShootQ
- Pixifi
- Studio Ninja
- Dubsado
- Sprout Studio
Summary
In conclusion, what you have learned from the article are the main reasons for ineffective team communication, which often leads to poor photography workflow. However, there are various team communication strategies to enhance team communication efficiency. Moreover, getting the help of technology – team communication and management software and organizational skills- makes it easier to achieve efficiency in your in-house photography team.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
We can all agree that the visual presentation is probably the best way to display your product’s value. Not to mention how important is to have a trustworthy brand. But, how can you actually achieve this? Well, among many, one thing surely can go a long way if you do it right – Product Photography.
Namely, the product photography is not a simple photo shooting of products, it’s actually much more. Meaning, you can definitely get high-quality and mesmerizing photos of your products which will help you position yourself and your brand higher in the ladder of success.
However, lifestyle product photography services don’t come cheap. This is simply because these kinds of services involve lots of equipment and talent. Also, let’s not forget all the tools one photographer is using to make beautiful photos, and, possibly most important of all, the technique.
In that light, the importance of having your products properly presented is the key to almost any business. Therefore, let’s take a deep dive into the world of product photography and see what kind of services are there.
Let’s take a closer look.
Product Photography Services – What’s out there?
First of all, let us say that there’s a ton of services you can benefit from when it comes to product photography. And, it’s not a secret that most of them are specially oriented for only one type of product – food for example.
Anyhow, let’s take a look at these services and see what they are all about.
Regular Product Photography Services
Every studio should be able to provide these types of photography services:
- White Background Tabletop Photography
- Editing
- Formatting & QC & Delivery
As we can see, these are pretty basic stuff and you should expect that every studio is able to ensure such services.
Furthermore, let’s talk about these services a bit more now, shall we?
White Background Product Photography
In most cases, you will encounter the term ‘’standard’’ when it comes to tabletop product photography. This means that the subject of photography, the product, is weighing less than 50 pounds and is able to fit on a table that’s 4 x 4 feet.
To be more precise, this service is the most popular as the majority of products are ‘’fitting’’ under these standards. Also, it’s important to mention that when it comes to background, most studios offer plain and simple choice – white.
The white background photography is clean and it helps your product to speak more about itself through a photo. The perfect white background product photography can do wonders on the market.
However, if you require product photography services for a product that’s huge, not every studio will be able to provide you with that. That’s mainly because larger products require more equipment, more resources, and in some cases more people.
Editing
Most people only see the final draft of the photo, they don’t know that there’s all sorts of things involved . So, in a way, image editing is a service that includes shadow removal, cropping, adjusting of the tone and the background, and much other stuff.
Therefore, once the photo in a raw form, the studio is going to do some editing and ensure that the product photography is of the highest quality. Nearly every studio will offer you editing services, however, not all studios will offer this service if they don’t take the picture.
And, it’s a good thing to know that product photo editing service is not always required, especially when it comes to bright white background photography. On the other hand, editing is the key for food product photography.
Formatting
The Formatting of the image is present in every studio. And, it’s only normal that you request different formats for one picture as you might want to use for more than one thing.
Therefore, most studios have the ‘’standard’’ format when it comes to product photography.
- Standard Format – The default file format is 3000 x 3000 JPEG for photography with black and white background. The subject (product) is centered and maximized in the square-shape photography.
On the other side, there’s always a way to request a special kind of format for your picture. In that light, studios offer additional file formats.
- Additional File Format – The photo is by your requests and requirements. The cost of this service differs from the standard format as it includes more time and effort.
In conclusion, it’s up to you to decide whether you want standard format or something different – The studio will meet your requirements in any case. Editing process is really crucial when it comes to commercial food photography and beverage product photography.
Quality Control
One of the most important things when it comes to product photography services is Quality Control. Namely, every studio should check for quality of the photo once they finish the job. This service is the final step before delivery.
So, you can expect that studio will do the delivery on your request. Even if you have some complaints, most studios will acknowledge them and do another quality control.
Also, in some cases, the studio’s quality control is a thorough process, especially when it comes to creative photo services.
Delivery
After everything’s done in the correct order, every studio will deliver your photos to you. Now, there’s more than one way of delivering, and it’s common for studios to offer more than one way. However, they also tend to do the delivery that’s most convenient for them.
So, here’re the most common ways of photo delivery:
- You’re given access to the FTP server where the photos are uploaded, and you can download them from there.
- You need to provide the server where they can upload the images.
Both way, you get your images and are able to use them the way you wanted.
For those that want a ‘’special’’ kind of delivery, which usually includes DVDs or Hard Drives, there might be some charges you’ll face.
Standard Product Photography Services are usually requested by businesses with a diversity of products. So, let’s take a look at some:
- Business involving Online marketing: Amazon, eBay, Walmart, etc.
- Business that needs editing services: These are usually in-house photography teams or DIY images
- Business that are frequently producing new products
- Those who don’t have a plan to use these images in marketing purposes
- Micro-sized business
- Business that request a large amount of product photos per month.
- Those who like to keep their quality and format consistent
- Those who have a website and need images for a product page
As we can see, some businesses are requesting amazon product photography service, and some are just here for editing or other services. However, they all require special services from product photography studios.
Advanced e-Commerce Product Photography Services
Every studio is offering standard product photography services. However, not all of them are able to offer special kinds of services in case you need them to.
But, what are these additional services when it comes to product photography? Well, let’s find out together.
When it comes to a bit larger studios, we have a wide range of services:
- Creative Photography
- Ghost Mannequin Photography
- Oversized Industrial Equipment Photography
- Functional Images Shooting
- Human-touch Product Photography
- Group Product Photography
These are all special kinds of services and in most cases, they are all offered by larger and a bit more successful studios.
Creative photography
What’s the first thing that comes to your mind when you hear someone say ‘’Creative Photography’’? Some would say that for this service, you only need a camera and a sharp eye. Well, you couldn’t be more wrong.
Creative image photography requires a lot of equipment and talent as well. Therefore, this is perhaps one of the most complex studio services out there. Why?
First of all, creative photography requires:
- Styling
- Preparation of the set and adjustments
- A careful approach and a sharp eye
Second, it’s not easy to do photo shooting when it comes to creative product photography. Take food photography for example.
There are numerous things that should be done in order to get the final draft of the professional food photography. This process is quite time-consuming as it involves: Careful food preparation, table set-up, finding the right angle, light adjustment, refreshing of the food, and hardest of all, working fast until the food loses its shape due to cooling.
Simply, take a look at this final draft photo – it’s the macro food photography:
It looks clean, professional, and rich with all sorts of stuff. Yeah, but, you can’t see that someone had to cook the food, prepare napkins, add silverware, all that in order to get creative food photography.
Not to mention that this type of lifestyle photography food service is usually not that easy to edit and format after the shooting is done.
Creative Photography Requires Special Assistance
Also, another thing about creative and food photography services is that there are special kinds of workers involved. So we have:
- Professional food photographers
- Freelance food photographer
- Beverage photographer
- Drink product photography experts
- Food advertising photography consultants
- Food stylist photographer
Therefore, if studio is not equipped with one of these workers, it should be able to find them. On the other hand, you can always try to find food photographer near me. But, food photography pricing is not cheap.
Ghost mannequin photography
When it comes to ghost mannequin photography, one thing is certain – Every large and successful company is doing it. First of all, ghost mannequin product photography is one of the most convenient ways of displaying a product (clothes, shoes, hats, etc.)
The whole concept is based on the mannequin that’s wearing a product while the studio makes some photos of him. Later on, by editing, studio will remove the mannequin and keep only the product, resulting in a product-only photo that looks like a ghost is wearing it – invisible mannequin photography.
So, in a way, this is actually quite good since it shows exactly how a product will look like on someone (potential buyer). And, that’s why some of the largest companies in the field of appeal, underwear, and even sock industry are using mannequin for clothing photography services.
In that light, we have Nike, Addidas, Puma, Under Armour, Reebok, New Balance, Champion, and so on. All of these brands are benefiting a lot from ghost mannequin photography. So, let’s see one example that shows the whole concept of this style.
As we can see from the photo, the ghost mannequin product photography style will ensure one of the best displays of the product. Also, this kind of style is usually combined with 360 degrees photography. In which, the photographer catches the product from all angles and then make a final version of the photo.
Therefore, mannequin photoshoot sessions are not that hard to do after all. And, they are quite beneficial when it comes to ecommerce product photography services.
Oversized industrial equipment photography
Product photography is useful in all aspects of the industry, even when it comes to oversized industrial equipment. Therefore, some studios offer this kind of service for companies that want to make the best out of their products.
Simply speaking, product lifestyle photography in this field is facing a hard task. There are all sorts of things one studio should be able to do in order to prepare for photo shooting. In some cases, products can be easy to work with, but, on the other hand, it’s a nightmare to catch the perfect angle and present in the best possible light.
However, successful studios have a way of dealing with this sort of task. They usually have the needed equipment and tools to produce such photos:
- High-quality cameras
- Convenient Lightning Adjustment tools
- Team of people working on each set
- Team of editing experts to complete the photo
And, the final draft in this category looks something like this.
All in all, there are not many studios that offer this kind of service, you get the picture why.
Functional Images Shooting
The best thing about having a product displayed is that you can choose which parts to highlight and which to hide. For example, if you have a dining table to sell, with product photography services you can highlight its features. Then, a product will catch the customer’s eye and they will be attracted to it.
However, if you could catch the functional aspect of the table, that would be even better. And, with the functional image shooting, you can! Simply put, functional image shooting stands for highlighting the functional parts of the product. These features are carefully chosen and presented to the customer through a photo.
Normally, if the product has a feature that’s ‘’invisible’’, it’s important to do everything in order to highlight it. And, that can be tricky sometimes. Therefore, high-quality studios have a way of creating an atmosphere where the product shows its full functionality.
For example, addressing the waterproof feature of the USB charger can be only done if some water is poured on the product. In that light, we have this masterpiece.
On the first look, the customer will know that the USB charger is waterproof. This, of course, is what the product manufacturer wanted to show.
So, we can all agree that functional product photography is actually what matters when it comes to features and quality. Therefore, you can check a bit more about it here.
Human-touch product photography
The sole purpose of human-touch product photography is to eliminate the use of models for photo shooting. Namely, in most cases, models are expensive and not always easy to work with. After all, models are living beings with needs and it’s expensive to meet all their standards regarding the workspace.
Just some of the downsides of hiring a model for a lifestyle fashion photography:
- Hiring part: Not every model wants to help you out with photo shooting. Therefore, it’s not that easy to find those who want. And, on top of that, finding models can cost you a lot of money.
- Cost-inefficient: Models require payment and all sorts of other stuff you need to prepare for them.
- Not easy to work with: For example, some models might be kids and it’s hard to control them sometimes.
- Scene preparations: Preparing a scene layout is hard enough. Include a model preparation as well and you’ll get a time-consuming and hard-to-execute process.
So, this looks like something that consumes a lot of time and energy. But, there’s a way of doing that in an affordable fashion.
Human-Touch Photography – Affordable option
Namely, by adding a human-touch to model photography will ensure much more room for creativity. Also, it will cut down lots of expanses and allow you to focus on the product. In a way, the product photo retouching services are a good way to save some money.
For example, hand models are a great way of portraying smaller products like jewelry. So, here’s how that looks like in a final draft of this creative jewelry photography
As we can see, the only thing that matters in this photo is jewelry. And, that’s exactly what’s accomplished here. Therefore, if you want to learn a bit more about the human-touch photography, feel free to do it here.
Group product photography
As the name implies, group product photography is a service involving a group of products. Now, this service is based on taking photos of products from one group.
Because of that, this service is considered quite hard to do, so there are not many studios offering such service. For example, in order to make a great group product photo, a photographer must face these challenges:
- Lightning adjustment – Finding the best position for each product is the key here, but, that’s not always easy to do.
- Studio set-up – There are lots of tasks that are required in order to photoshoot a group of products.
- Plenty of space – Sometimes, additional space could mean a lot here.
Also, there are millions of other things a good photographer will face during the photo shooting of the products. Anyhow, here’s one that resembles a great example of this service:
On this picture, we can see that lightning and product positions mean a lot when it comes to this service.
Those who could Benefit the most
With all this on our mind, who would be the one to request such services? Well, some would certainly benefit from it:
- Businesses that are well-informed: In case the competitor company is stepping their game up, it’s a good idea to try some of the amazon product photo services to strike back.
- Social media marketing: Those who take their marketing to the social media could definitely benefit from these services.
- Google Ads Users: Some businesses want to increase their website traffic and click-rate. And, there’s no better way of doing so than hiring a photo studio to deliver high-quality photos you can use for ads.
- Subscriber Base: Those who are focusing on their subscriber base will always find a way to improve their e-mail marketing by enriching it with high-quality photos.
- Customer’s attention increase: Some businesses are focusing more to attract more customers to their websites. Therefore, having some great pictures for display is always helpful.
- Food and Beverage Companies: The creative food photography services are important for hotels, restaurants, and basically all type of food product involving shoots.
Furthermore, some product photography companies will use all of these services just to increase every aspect of their ‘’game’’ on the market.
High-end Professional Product Photography Services
As we go through the product and lifestyle photography services, the ones that require most equipment and talent are considered the best. That’s the case with full professional product photography services.
Namely, these services are only offered by some high-end studios, or full-service studios. Also, each studio is offering their talent and tools for such services. So, in a way, you can say that these services are unique.
But, let’s take a look at some that are present in almost every famous studio.
- Photography requires full sets
- Onsite photography
- Model photography
- Brand Image Guide consultant & Creation
Those who seek this kind of service
As we mentioned before, all of these services have their benefits. Therefore, some businesses are prompt to use them in order to achieve their goals. Let’s take a look at who actually benefits the most out of these services:
- Improving Brand Names: Most successful companies already have their well-known brands. But, for some who’d like to establish their brand identity, these services are quite helpful.
- Marketing Strategists: Some businesses are focusing more on their services, and advanced product photography is a perfect way of highlighting that.
- Large Companies: It’s not a secret that big and successful companies are using this kind of service in order to boost their appearance and brand.
- Trust Building: There’re many different ways for a company to express its intentions. However, with these kinds of services they can build a trust-worthy brand and present themselves in the best light.
- Conversation Increase: Businesses that focus more on marketing could benefit a lot from product photography services, especially when it comes to conversation flow. It’s easier to reach out for the masses.
Anyhow, there’s no discussing about the expenses when it comes to these services. That’s why only the most powerful and high-end companies can afford professional product photography services.
So, let’s take a look at these services from a fresh perspective and see what they actually offer.
1) Photography requires full sets
Most products are easy to work with and they don’t require anything special. However, in order to shoot some products, an ecommerce photography studio needs to adjust its sets accordingly. This means that studios need to construct special a special kind of set that can produce professional food photos.
In that light, we have:
- Home interior products – In order to best display some home interior products, studios usually set-up a whole house and make images of products inside that house.
- All sorts of equipment – Same goes for equipment. Some, like gym equipment, is only possible to shoot inside a complete set-up gym.
So, the main point here is to present the product in its ‘’natural state’’. Therefore, a good studio will always find a way to make the full set and do the shooting.
2) On-site photography
When it comes to on-site photography, one thing stands out here – the studio will actually come to your product. This means that services offered by a studio involve them making a whole set around the product as they go.
Simply speaking, the place of photo shooting is the same place where the product is stored. It’s simple and easy when it’s done by professionals.
This service is unique since it involves a whole studio crew to come to a warehouse or a place where product is stored. Then, the crew makes the set and a photographer does its job. Later on, the images go through the editing process and then they get delivered to the customer.
However, one big flaw of this service is that it takes approximately 4-10 months to complete the whole project. Now, the time of deliver mostly depends on the quantity of the work.
So, when is actually good to hire professionals for this service? Well, it’s beneficial in these cases:
- When shipping products to a studio is expensive.
- Product’s nature: Some products are not meant for shipping.
- Sometimes the product is enormous and it’s not possible to ship it.
As we can see, this service is actually an excellent idea once you put everything on paper.
3) Model photography
Model photography is mostly used to highlight and sell some special products. Namely, models are there to present the product in the best possible light. Therefore, hiring a studio that can do this service is going to make wonders for your sales.
To be more precise, appeal photography is not that simple, as it requires lots of stuff. First, there are models, and they can be a real pain in the neck to work with sometimes.
On the other hand, there are all sorts of equipment one studio needs to use. Here, we have Cameras, Lightning adjustment equipment, On-set equipment, and other things that make the final image astonishing.
That’s why apparel product photography is quite expensive. That being said, it’s normal to conclude that only big companies are using this kind of service.
Take this beauty for example – This photo shows how great brand name comapnies are using models in order to promote their products.
Also, here’s one with the male model showing what it takes to look quite stunning with a simple cloth combination.
Anyhow, cloth product models are not the only models when it comes to this photography service. There’re different types to model photography, here’re some:
Types of Model Photography
- Male & Female Modeling – Great for basically any kind of product photography service that involves wearing a product. However, this is quite different from Human-touch photography as models are representing their faces as well.
- Kid Models – They are perfect for kid products, so, companies that have this kind of product are using them for photo shooting.
- Babies Models – Same as kid models but for baby products.
- Pet Models – This kind of model is usually the hardest to work with as it requires steady and well-behaved pets.
- Models for in-studio shooting – This type is usually in combination with all other model types. However, in-studio shooting sometimes requires special kind of set. Therefore, the creative studio photography is one of the most popular ones.
- Models for outdoor shooting – Great for any kind of products in the outdoor, camping, and hiking field.
So there you have it, model photography is offered only by large studios or specially designed studios only for this purposes.
4) Brand Image Guide Creation
Importance of having a popular brand is huge in the product line business. Simply put, a brand needs to speak more about the product than the product itself. Therefore, having a well-known brand already means a lot to customers.
So, how can one company improve their brand lifestyle photography success and reach millions of customers on the market? Well, some photography studios are offering this kind of service as well. Brand and image creation usually require multiple services such as model photography, creative photography, and even functional image photography as well.
Besides that, there are other problems in the field of marketing that one studio come across when it comes to brand and image creation.
However, if the job is done professionally, a brand will shine and it’s going to much easier for a company to be recognized on the market.
A great example for this kind of service is WolfCircle. They are a company that offers excellent style guides in order to make your brand more recognizable. In that fashion, they are offering some really great Imagery Style Guides.
Anyhow, you can get to know a lot more about brand image guide creation here. Also, if you’re interested in learning a bit more about the image style guides, feel free to visit this blog.
Services Provider – How to Select the Right one
When it comes to selecting a service provider, there are lots of things you should consider. First, you need to know what you need, and then narrow down the search to studios that offer that kind of services.
Second, you should consider asking these questions to a photo vendor:
- How long have you done this particular job?
- What’s the number of employees in your company?
- Are you straight-forward with the pricing plan or you have some secret price plan?
- What kind of service are you offering?
- What’s the most affordable pricing plan?
- Where is your company located?
All these questions mean a lot and you can actually get to know quite a lot of info about the photo vendor this way. On top of that, you can always check some legal information about them and see whether they have something to hide.
The most Important Question to Ask
Without any hesitation, you should ask them:
‘’Should I look out for some hidden communication costs during the whole process of cooperation?’’
So, why is this question so important? Well, you should know exactly what you’re getting into and therefore you need to ask upfront about these things.
Anyhow, it’s a good thing to learn a bit more about the hidden communication costs that might occur. You can do that right here.
Furthermore, as you’re closing in with the deal, you should ask yourself:
- Can I count on this studio?
- Do I see my business working with them and improving in the given field?
- What’s the Return on Investment policy?
Only after answering these questions, will you be able to continue with the deal and seal it.
But, in case you can’t decide, or you need a bit more time, it’s a good way to explore a world of product photography. Therefore, we strongly recommend visiting our blog and getting to know a bit more about the best tips to choose a product photography services near me.
Product Photography Costs – What’s the Price?
The main thing to know about the product photography costs is that it differs from one studio to another. However, you find that almost every studio chargers these ecommerce photography rates:
1. Per product
In case you agree on this kind of pricing, the service provider will charge you per one product, no matter how much images he makes. However, this price can differ on the type of service.
So, if you want to do a photo shooting of one product, but in two different styles, that’s going to cost you more per one product.
2. Per Image
This type of pricing is usually the most common way of pricing when it comes to food styling photography. Namely, you will pay for each image, no matter what’s the service you requested. And, a food photography price per image is determined by the studio.
And, in most cases, studio is going to ask you how many images you actually need. Therefore, you can have the best insight into the whole project’s cost which will allow you to know the exact food photography cost.
3. By the Hour/Day
Another way of charging is by the hour, or by the day. Namely, this is usually the thing when it comes to full-service package. This package is offered by many studios and includes multiple services combined.
So, you will get your job done and they will charge the time they spent on the whole project. This is usually the case with food product photography pricing.
In that light, large companies, especially food photography companies, are offered this kind of charging rate as they can fully commit to the project.
On the other hand, an individual or a small-size company might not benefit from this kind of charging plan as it’s expensive. In some lifestyle photography New York studios, you can choose how much services you want and they will tell you the rate.
Therefore, knowing what you need is the most important thing when it comes to product photography services. And, if you want to take a closer look at a bit more detailed guide about pricing, take a look at it here.
Conclusion
In the light of everything we said above, it’s only logical to conclude that product photography services are quite complex and detailed. Therefore, it’s a good thing to know as much as you can about them in order to find the best lifestyle photography near me.
Anyhow, we surely hope that this guide helped you out with your decision. After all, if you’re going to commit and make a deal with some photo vendor, you should know everything behind it.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
How to Sell Health Care Products During the Pandemic
While much of the public enjoy the regular use of immunity supplements, it’s thanks to the Coronavirus pandemic that there is the possibility that sales in the health care products are going to grow – in fact, one would venture a guess that they’d be the highest on record. We are currently seeing pharmacies and health food stores selling out of vitamin C supplements and other immunity boosters.
By the time this pandemic has come to its conclusion and based on what we have all learned about our own health and wellbeing at this time, there will be a greater need for health product sellers and their businesses. So, if you specialize in health products and nutritional wellbeing, it’s your time to shine.
Positive Attitude On Health Products
If you have paid attention to the news and the media over the past few months, you will have seen – one by one – countries around the world start to realize the importance of their immunity. The well-documented panic buying of toilet paper was one thing, but it wasn’t just sanitizer and toilet paper flying off of the shelves: vitamin C, vitamin D, and other supplements did, too.
Most of the population knows that a virus must run its course and antibiotics are useless to protect you – unless complications arise, of course. So, people have been leaning toward vitamins and supplements to build their immune systems and prevent viruses and bugs occurring before they need treatment. There have been no studies in the use of Vitamin D against the onslaught of COVID-19, but there has been researched previously that shows vitamin D deficiency can increase the risk of respiratory infections.
With the pandemic moving through the population, people are taking far more notice of health practice now more than ever. They are washing their hands, using sanitizers, and using face masks. They are also topping up on supplements alongside fresh fruit and vegetables. The shortages in the supermarkets alone in these areas show that companies selling health products are going to be in high demand.
People want to remain virus-free, and for that, they are buying more and more cleaning products and health products. The understanding is that a strong immune system is needed to fight this virus – and that’s where health product sellers come in.
Health Product Sales Expected To Grow
Nutritional Health and Immune System Boosters
Brand owners who are in the business of selling health products are likely to see growth in nutritional health items, especially the immunity supplement, will embrace a new round of rapid growth. Such as vitamins, fish oil, and protein powder. This won’t just be post-pandemic, but during. As people become more aware of their health and staying as healthy as possible to avoid contracting a virus, it’s inevitable that these sales will improve.
Dietary Supplements
It’s important to also note that diet foods are likely to also see an unexpected boost, as people at home are eating more and not exercising as much. There is an opportunity here for brand owners to teach customers about their products and about which will help them to target their own health and well being.
Health Food
Nuts & seeds, organic products, tea, milk, the egg will also see a sales peak.
Companies can get their products and their message online – as there are store closures – and get through to their customers directly. You can increase your sales channels and ensure that products are enhanced with better photography and marketing to improve the sales rates of specific health items.
Opportunities Ahead
Health food and nutrition business opportunities are booming right now, and this will continue through to the close of this situation. It’s so important to target the right consumers, but it’s more important to capture their attention on different platforms. This can include your own website, social media, and even Amazon. Given the shortages of certain health products in supermarkets, you could work with those bigger name brands to showcase your products with better product photos and stock their shelves, which will help to improve your reach to customers, too.
Customers will be asking for more information on products, and the opportunities to hold web seminars, show different kinds of product images, and promotional videos online are huge. No one is able to go out during lockdown, which means health product companies must adapt and adjust to the way they speak to their customers. All of this will work to boost your website numbers, too, which will have a positive effect on the figures throughout the year.
No one wants a pandemic or a virus, but this is the time for health product sellers to step out and showcase how they can help.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
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Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Professional Product Photography Studio USA
Most home business owners understand how important image is when it comes to sales. After all, the eyes are the gateway to the seller’s soul. Product photography service providing a pleasing visual appearance makes all the difference to making people want what you’re offering.
Who would buy your product without a great picture?
The term product photography is a straightforward one—it relates to the work of a professional photographer who takes, edits, and retouches photos of your products.
While it might be feasible to take pictures of your products with your camera or a smartphone. It’s worth noting that the quality and clarity of these photos may not be as good as those provided by a professional.
PENCIL ONE is your go-to solution without borders, your local geospatial photo mapping solution provider. You can use our product photography services to take images of your products for online sales or print catalogs.
The products we shoot are retouched, natural light is used, and diffusers are used. We use professional quality digital single-lens reflex (DSLR) cameras to shoot, as well as border-free processing to make them suitable for advertising.
You can use our services as a means to create professional-looking product listings on eBay, Amazon, or even your website—allowing you to increase your sales potential.
Professional Product Photography Shot and Edited in our Studio
Have you ever wished to be part of the glory days? Well, now you can. You don’t need to be a professional or even know how to take a photograph anymore—we’ll do it all for you. We take product detailed shots and turn them into 3D images or interactive 360-degree images. We make sure that every detail is captured.
Modern storytelling is about connecting with your audience on a personal level, and with our interactive high-quality product photos, your potential customers can zoom in on crucial details and rotate the image to see exactly what is going on.
From complex scenery to model shots, we tailor our high-quality photos to fit your brand. We believe that every product has the potential to look as good as it does on the inside and outside.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
A Brand Style Guide is a huge part of a brand’s guidelines for marketing and advertising. It’s also one of the most important aspects of building a Brand Identity and having that brand spread its message far and wide. With a consistent and clear approach to brand style guide and branding, it becomes much easier for a brand to make its mark and become recognizable to its target audience.
An ideal example of a good approach to style and branding is Wolf Circle, a company with a fantastic Brand Identity in place. Their guide outlines how its logo should and shouldn’t be used, as well as discussing its color palette usage in an in-depth way. Everything from typefaces to different kinds of brand imagery is discussed and examples are provided.
A lot of companies believe that creating a Brand Identity and effective Brand Guidelines begins with picking up a generic logo and adding a few colors here and there on that logo by hiring a graphic designer or with the help of any graphic designing software such as Photoshop, Illustrator, or GIMP and that’s it.
There’s a misconception that developing a Brand Identity, Brand Style Guide, and Brand Guidelines is a task strictly for graphic designers and the product designing team. Well, this is true to some extent, but to produce practical Brand Identity guidelines that will make your brand or product stand out among your competitors. The marketing team and the owner are equally responsible.
What is Brand Identity and Brand Image?
Brand Identity represents the company’s visual components that a company portrays to its customers. Any visual elements such as logo, design, names, symbols, and color that differentiate a brand in the consumers’ minds are part of Brand Identity.
However, Brand Identity and Brand Image are not the same. A Brand Image is a customers’ assumption of a particular brand containing various visible elements related to it and memories about engaging with it. Brand Image is based on impressions and experiences of a consumer; this is how others perceive a Brand Image.
The customers ultimately control brand Identity, it takes place at every touchpoint, and every time a consumer thinks of your product, service, or brand. In this article, we are going to discuss Brand Personality and show you the exact process on how to build a personal brand with Brand Guidelines and brand style guide. From concept to something tangible or brand imagery guidelines that your customer can relate to when it comes to Brand Identity.
What is Brand Personality – Brand Personality Definition?
Brand personality is a set of personal traits attributed to a company, organization, or brand. A brand personality gives consumers something with which they can relate, effectively increasing brand awareness and popularity.
How To Build a Brand Personality
Brand personality is a robust way of making brands appears more relatable in the eyes of the consumer. It can be described as ‘incorporating identities’ that originates from various personality traits such as:
- Desirability
- Excitement
- Sincerity
- Ruggedness
- Competence
- Sophistication
Whatever your brand personality, it’s a great idea to initially engineer your brand’s character around the consumer behaviors initially.
What is Brand Style Guide?
A brand style guide is known as a brand manual, and Brand Guidelines is a visual representation of a brand that includes brand logo, fonts, color, tone, and point-of-view that illustrate what the brand conveys.
One of the most crucial assets for a company is their brand style guide, being consistent in design brand style guide is essential for the growth and success of a brand and its products. The elements that are typically covered in a brand style guide are also called Brand Identity Manuals which consists of the following:
- Brand Identity Guide Templates: Brochures, Flyers, Layouts, Design Elements, and Grids in several sizes and shapes.
- Brand Colors: CYMK, RGB, PMS, and HEX.
- Brand Logo: Monogram, Wordmark, Pictorial Mark, Abstract Mark, Letterform, and other logo types.
- Brand Fonts: Primary and secondary, online and offline.
Other important elements of Brand Style Guide
- About the company
- Brand strategy
- Vision and mission statement
- Company facts and data
- Company structure
- Elevator pitch
- Brand imagery guidelines
- Color Palette
- Image Maker Style Guide
- Typography
Ideally, the company or branding agency you are working with to create your Brand Identity and Brand Style Guide should be handling over the complete set of corporate Brand Guidelines, including brand style guide template, brand photography style guide, and brand imagery guidelines at the end of the project.
With that in mind, what should your Brand Style Guide include?
1.1. Image Personality
A Visual Solution
Image personality refers to the way in which companies employ images to mold and shape the way in which people perceive its products, services or its general mission. Images matter because they’re immediate and they tell us important things about a business and what it’s trying to achieve. Image personality is a visualized solution that businesses make use of.
Businesses obviously want their target customers to feel certain ways about their products and the things they’re trying to sell. Even if it’s not about selling products, they want their target audience to feel a certain way about them and their mission or goals. Images will be one of the key things that help to shape and shift those feelings in various ways.
Consistency
Consistency is a key part of image personality. That matters because people will feel as if something is off and doesn’t quite match if you have an approach to image personality that isn’t consistent with the overall brand personality you’re trying to create. You should look to achieve a level of consistency across these various approaches in order to convey the right overall brand image to your target customers and consumers. That’s the best way to create customer loyalty over the long-term too.
In order to get a better idea of how image personality can be done right, it’s worth looking at a couple of companies that are setting a good example. Comparing SOKO GLAM and NIUCOCO helps us to see how different approaches to image personality can be successful and what makes for the right approach to image personality too.
SOKO GLAM uses images that are clean and use light, often pastel-colored backgrounds with the company’s products at the forefront of the image. Their latest range of products plays up to the scientific aspects of their products, with descriptions of the properties and ingredients accompanying images that their products next to test tubes and other transparent lab equipment.

Source from: https://sokoglam.com/
NIUCOCO, whose image personality has been shaped by PENCIL ONE, is another beauty and skin care company, but it takes a different approach to image personality. It uses shades of brown to play on the coconut theme, achieving a more rustic but aesthetically pleasing tone with its images. It conveys an image of nature and authenticity that goes with the kinds of products the company is promoting and trying to sell to its target audience.

Source from: https://niucoco.com/
Matching the Personalities of Your Customers
One of the things that it’s important to keep in mind is the way in which customers are drawn to brand personalities that they perceive to be similar to their own. They want to be able to identify with the brands they love and the products they buy. If those two things can align and your business can create an image and brand personality that people see as similar to their own, making sales will become a lot easier.
To exemplify what we mean by this, you simply need to look at a brand such as Stussy. It’s a streetwear brand that’s long been associated with the Californian skate and surf scene. With the help of imagery that it uses to its advantages, it’s been able to create a brand personality that exudes cool free-spiritedness. This matters because that’s exactly the kind of personality its target customers can identify with. They see themselves as laid back and enjoying pursuits that are in tune with a free-spirited lifestyle, such as surfing or skating.
The Correct Vocabulary
There are many ways in which we can talk about image personality and there are many words you’ll notice being thrown around. It’s important to understand some of these words and phrases so you can start to effectively articulate the kind of image and brand personality you’re looking to create for your company. Conveying ideas and creating images will be much easier when you’re using the words and getting everyone on the same page.
Some brands look to create image personalities that are elegant and subtle, classy and sophisticated. You might describe your image personality as simple yet clear. Another company might describe their desired image personality as bright, vibrant and stylistic. It’s up to you to find the words that properly identify your brand’s image personality, but those are some that are often used by companies like yours.
1.2. Tone & Mood
The Power of Tone
The tone of your image style guide matters a lot, as does the overall mood you create. By achieving the right tone, you’ll create a mood that’s in keeping with the kind of image and brand personality that you’re most interested in creating. If you don’t get the tone right, it’ll be very difficult to get the mood of the brand image right as well.
The process of selecting and refining the tone is incredibly powerful. It will dictate how your images turn out and what they say to your audience. That’s why it’s so important to take this seriously and to really work on it before finalizing your approach.
The Tone of Colors
It’s important to think about how different colors can create different tones and moods in your imagery as well. For example, you can look to warm colors if you want to create images that feel welcoming, vibrant and exciting to your target customers. The best examples of warm colors are different shades of red, yellow, orange and even certain browns.
Then there are cool colors that can be seen as refreshing or replenishing. These cool colors can also be very relaxing, which is a tone that certain kinds of companies will want to create through their image personality. Greens and violets are best for this, and blue can be used as well. But blue can also have its own connotations and can be used to indicate sadness or melancholy.
If you want to create a tone that feels classy and classic, using black and white colors can be the best way to go. They can be used together to create a nice contrast and this can also be very memorable as well. It’s a classic choice but it’s one that can really pay off when it comes to creating a classy and stylish tone for your images and overall brand personality
Coca-Cola
One of the biggest and most successful brands of them all is Coca-Cola, so when looking at how tone and mood are used by brands in their images, it makes sense to look to one of the companies that does this best. Their photos exude happiness and joy. The red imagery is exciting and warm, and they use images of people together.
The tone they’re creating is undoubtedly one of positivity and humanity. It’s not about being alone, it’s about sharing a coke with others. This adds a very social dimension to the brand personality and it works very well for the company. Consumers are enticed by that and they see a lifestyle and a way of being that’s undeniably attractive to them. That’s clearly important and it’s a brand personality strategy that’s worked very well for them over the years.
Their brand also works with nostalgia by using certain repeating themes and concepts that they keep coming back to. This is certainly true of their holiday season ad strategy with the Coca-Cola truck that returns each year and invokes happy memories that many people link back to their childhood.

Source from: Google Image
Matouk
Another company we can look to as a fine example of how to get image personality right is Matouk, which has been PENCIL ONE’s client for two years now. They use calming and relaxing images and colours that invoke a lived reality. They sell high-quality luxury linens, and their images show these products being used in homes. They combine realistic and authentic photography with images that are aspirational for their target customers.
They also use images of couples, which helps to appeal to people looking to create the same happy, homely images that are being displayed in their photos. The images are usually bright and make fantastic use of sunlight to add their joyful, happy quality that’s also relaxing and authentic.

Source from: https://www.instagram.com/matouklinens/?hl=en
Source from: https://www.instagram.com/matouklinens/?hl=en
1.3. Color Pattern
Consistency
When it comes to the color patterns that you use, it’s important to be as consistent as possible with the colors you go with. That means ensuring that the logo and brand colors are consistent too. You only have to look at any successful brand to see how common this is done and how successful it is. When you think of a brand, you immediately think of the colors that are associated with that brand, and that’s a sign of a good image personality.
For example, you’ll immediately see the red and black colors of Coca-Cola when you think of that brand. And the same can be said of just about every other brand out there. When you think of Apple, you see their classic, understated focus on black and white. And when you think of McDonald’s, you’ll see yellow and red. There are no doubt plenty of other examples you could pick out and highlight yourself that achieve the same consistency. It’s what you’ll need to as well. Most importantly, ensure your logo and the colors you use for your branding match one another.
GOODFOR
GOODFOR is a PENCIL ONE client and they manage to keep their branding and logo very consistent in terms of the color pattern selected. They take a very elegant approach to branding and color pattern. When you visit their website, you’ll see that their logo uses a white typeface on a graded blue background. This is then replicated through the other types of marketing, website design and advertising employed by the company across the board.
Most importantly, you’ll notice that the background color for the company’s images are often the same as the logo images. Aqua blue and green backgrounds are used consistently. The products are then showing on top of the backgrounds in a very straightforward and clean way. It helps to make the products stand out in a fun and effective way.

Source from: PENCIL ONE eCommerce Photography
1.4. Lighting & Shadow
Lighting & Shadow Consistency
Lighting and shadow also need to be taken into account when creating a solid brand personality. These things can be easy to overlook, but when it comes to the visual impact of the images you create and use to promote your company, they matter a lot. Using shadow and natural light can show authenticity and realism, for example.
Whichever approach you end up taking to lighting and shadow, what matters most of all is consistency. You shouldn’t take one approach on some of your images than an opposite one in others because that simply creates an ugly inconsistency that’ll really stand out for all the wrong reasons, and that’s the last thing you want. Plan out how you intend to use light and shadows and what kind of effect you’re looking to create, and then keep that approach consistent across the images you create.
BODHI
BODHI uses natural light and is happy to display shadows in its images. This is something that it keeps consistent across its digital images, helping to create an image personality that is strong and recognizable. This is something that’s very important and they do it well. PENCIL ONE helps BODHI create these images and the lighting and shadow effects that are used in them.
These lighting and shadow choices are informed by the kind of brand personality the company wants to create. As well as keeping these choices consistent across the images it creates and uses online, it also ensures that the lighting and shadows say something about the company and its products. That’s something that your image style guide should take into account too.

Source from: https://bodhibeverlyhills.com/collections/all
The Correct Vocabulary
There’s a wide range of common words that can be used to describe the lighting and shadow aspects of a brand’s image personality. Natural lighting is a phrase you’ll pick up on a lot and it can be used in a variety of ways and for a variety of reasons, depending on the products and the tone the company is trying to capture.
When it comes to shadow, you’ll probably most commonly hear them described as hard or soft shadows. Hard shadows are very stark and clearly defined, whereas softer shadows are, well, soft. Soft shadows offer a more cozy effect if that’s what you’re looking to create.
1.5. Scene & Accessories
Which Scenes & Accessories to Use
Setting the scene is obviously a key part of taking images for your brand’s website or online presence. The scene says as much about your brand and its products as the images of the products themselves do. Ensure the scene conveys what you want it to and shapes the perceptions people have of your business in the right way.
Accessories are really important as well. They can add a little extra detail and depth to your images when they’re chosen carefully and intentionally. However, when it comes to choosing accessories and setting the scene in your images, it’s important not to overshadow your products or the most important aspects of your image. And they shouldn’t contrast in any way with the brand personality you’re trying to achieve.
The settings used by GoodFor tend to focus on daily life and everyday cooking scenes. This grounds their scenes and products in reality and shows customers how they might use these products in their daily lives and routines too. This also helps to create a focus on the healthy, organic aspects of their products and the brand personality they’re looking to convey.
On the whole, these settings help to make the brand seem more relaxed and approachable, which is vital for a company such as this one. It goes to show how important the right setting is when it comes to taking product photos and creating an effective brand personality.

Source from: https://goodfor.co.nz/
1.6. Technical Requirements
It’s important to understand the technical requirements of image-making as well. Think about things such as the angle of the photographs. They need to be shot at an angle that enhances the appeal of the image and the subject of the image. Dimensions are important because you should create images for specific purposes and placements, and that means having dimensions in mind ahead of time. Resolution is also key because you need high-quality images; any pixelation or low resolution will look terrible and be immediately noticeable to your customers.
The Key Message to Take Away With You
First of all, consistency matters more than anything else. For your image style guide to result in an image and brand personality that’s effective and achieves what you want it to, it has to be consistent and there’s no getting away from that fact. Without consistency, it won’t work.
It’s also important to focus on creating images that convey the values that your brand holds dear. It should help to shape the way in which people perceive your brand and its products. That’s what strong images can and should do for your company.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
eCommerce business owners rely on professional photographs to showcase their products and need product photographers who can deliver quick turnaround times. Product shots are central to eCommerce company’s success.
PENCIL ONE offers a range of e-commerce product photography services designed to enhance the appeal of your business to your customers and stand out from the competition. Customers want high resolution, studio-quality photography that showcases your products in the best possible light.
Standard Product Photography Services
PENCIL ONE’s standard eCommerce photography services provide you with the support that you need to showcase the very best that your e-commerce business has to offer. The standard service includes professional product photos on a white background, as well as image editing services, such as background removal, product defect removal, and color correction.
Professional photo services have many advantages over in-house efforts. For starters, you get a portfolio of photos that are consistent across products and projects, including consistency in angles, staging, and layout, allowing you to create a visually appealing website. The white background permits customers to focus exclusively on the products that you would like to sell, rather than superfluous features in the background. Professional photos also come in high resolution and faithfully recreate real-life colors in digital format. Customers can get an accurate sense of what the product will look like when they eventually receive it.
Product images from PENCIL ONE also come in accessible formats that are easily incorporated into websites and suitable for online marketplaces. Convenient formatting saves businesses time and money, reducing the cost of implementation.
Finally, by building a portfolio of marketplace-approved product photographs, you have the means to sell products across a range of online marketplaces and customer websites.
Value-Added e-Commerce Product Photography Services
The purpose of PENCIL ONE’s Value-added Services is to provide you with additional support when required to meet your specific needs. Often you need a range of complementary skills and props, besides a photographer, to get the perfect shot.
Apparel photography may require “invisible” mannequins which later need to be edited out of the photo. Clothes sellers often need to give clothes volume without the distraction of models.
Food photography may require the services of a food stylist – somebody with the skills to arrange food in an aesthetically preferable way.
Pet products may require the use of a pet model – an animal who is trained to remain still during the photography session.
Group product photography requires somebody with the skills to design appealing product layouts.
Over-sized industrial equipment photography may require the stitching of many individual images together to create the perfect shot. Angles that include the entire object can be hard to achieve.
More complicated product photos may require creative use of props. These setups require the services of an experienced stylist – a person who can bring an entire ensemble together in an entertaining and visually-stimulating way.
Some e-Commerce sites need functional product photos: photos that show how a product works and what it’s designed to do. These photos need people who both understand how the product works, and how to arrange shots, so that product functionality is clear to the customer.
Human-touch product photography may involve the use of professional models and makeup artists.
Using value-added services offers a host of benefits to your company. The main advantage is that your photos will stand out from your competitors. Not only will the photography be beautiful, but it will also allow you to show off the function and features of your products in a way that your competitors do not.
Furthermore, using bespoke photography services allows you to build a better brand and attract more attention on social media – something which is becoming more visual with each passing year. Potential buyers can interact with your photos, enhancing brand awareness and building your subscriber base.
Your marketing may benefit too. When you put a photo on social media, a banner advertisement or AdRoll, high-quality photography can enhance click rates and boost conversions.
Finally, many online stores use email marketing to build their brands. Professional product photography in emails can make email marketing more effective, enhancing click-through rates.
Full Professional Product Photography Services
PENCIL ONE’s full professional product photography services include all of the features of the Basic and Value-added packages, but with some additional extras, designed to meet the needs of the most demanding e-commerce websites.
The Full Service includes 360-degree photography for niche applications. 360-degree product photography is ideal when you want to create a method that allows customers to view a product from multiple angles. Retailers in the motor and bicycle industries commonly use this kind of product photography, but any industry in which the aesthetics of a product are paramount can apply it. When customers reach the product page, they can pan around the image of the product, viewing it from the front, side, and rear, as if they were walking around it themselves. 360-degree photography relies on consistency and accurate camera positioning.
The Full Service also includes onsite photography: the ability to take photos at a particular location which is relevant to the company. Putting product images in context can help customers choose what to buy and can also show off a company’s assets.
Customized product photos, such as those included in the Full Service, are ideal for when your business has a specific need or niche that it would like to fill. PENCIL ONE prides itself on the quality of its customer service and can make a customized photography plan based on your criteria.
Conclusion
We understand that choosing a product photography service can be tricky. It is for this reason that we promise 100 percent satisfaction guaranteed. PENCIL ONE will work with you to define your situation, and choose the appropriate service level for your circumstances, whether it’s basic white background product photos or 360-degree product shots for an interactive website.
How do you know that you’re working with a great product photographer? What things should you consider before hiring one? Take a look at these articles for more information.
- https://pencilone.com//things-for-choosing-a-product-photography-vendor/
- https://pencilone.com//tips-for-choosing-product-photography-vendor/

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Flat Lay Photography is the fashion trend
A recent trend has taken over ecommerce product photography in a big way. In the past, showing products in their element, on models, and in vignettes were seen as the best way to give them center stage.
Now, the look of product photography is changing. Flat lay photography has been one of the biggest 2018 photography trends across the board and has quickly been snapped up by a wide range of ecommerce sites and businesses for its immediate appeal and distinct look. Here, we’re going to take a look at what flat lay photography is, why it’s become so big in ecommerce and a few flat lay photography tips to help you make use of this new mainstay in the visual landscape of the virtual storefront.
What is “Flat Lay”?
Let’s start by clearing any confusion. Given that flat lay has become one of the biggest trends in photography, seemingly overnight, there are a lot of people quick to mischaracterize it or use the wrong definition.
In the simplest terms: a flat lay is a photograph taken from directly above. Beneath, there’s a flat surface that serves as the backdrop and staging ground for the subjects of the photo. In most cases, the subjects are items that have been arranged on the surface like a vignette, lay flat in place. Often, there is one item chosen as the central focus of the shot, while the others are arranged around it to complement of contrast it. Sometimes, one product will be the focus of the flat lay and, sometimes, it might be surrounded by flat lay props to highlight a certain theme or atmosphere in the shot.
The bird’s eye perspective is considered one of the style’s defining traits, but it doesn’t have to be a true bird’s eye. Photographers sometimes choose to angle the photo slightly if it gives the subjects of the photo a better light, but if there’s too much of an angle, it stops being a true flat lay.
Nowadays, you can find flat lays just about everywhere. As mentioned, they’ve become hugely popular in the product photography and ecommerce world since their minimalist staging is well suited to common web design, amongst other factors. From small ecommerce business websites to big tech company launches, more and more are agreeing that flat lay photographs are one of the best ways to show off the design of your product.
Different Kind of Flat Lay
There are a variety of flat lay compositions, too. Not every flat lay is the same. The traditional grid style is one of the simplest and most popular styles. It involves arranging products in a neat grid, lay flat with the edges of the items parallel to one another so everything looks organized and well laid out.
A grid with an alternate angle follows many of the same rules. However, the camera’s perspective is rotated slightly to the left or right. Some items might be rotated to match the camera’s perspective, breaking from the grid slightly for a little contrast.
Controlled chaos has something of a more scattered approach, giving an off-beat, informal appeal to the photo. Items tend to roughly be spaced out evenly, so it doesn’t look like they’ve placed randomly but the mismatched angling creates a more fun, lively look.
Negative space flat lays are popular for displaying just one or a small number of items. The product or subject is placed in the corner or edge of the frame, allowing the background to take up a lot more space for a real minimalist vibe.
The negative space style can also be used to allow room for text, whether it’s a product title, description, selling point, taglines, or other information that can help get your ecommerce brand across.
Why Flat Lay is important to ecommerce sales
Now that we’ve defined flat lay product photography and looked at a few different styles of shooting flat lays, it’s time to take a closer look at what, exactly, it can offer an ecommerce store. The first key factor is that they are incredibly easy to work with. There are few simpler ways to stage your product or to visualize a concept with little setup needed.
They have their own distinct visual appeal, too. Flat lays look creative and unique. That immediately eye-catching style allows ecommerce businesses to tease potential customers with images of the product without giving away too many details, gaining their interest and inviting them to take a closer look on the site.
The organized, well laid out nature of most flat lays also has a lot of appeal. People love order in photography. Whether it’s arranging art supplies in a neat line or creating a mock outfit with a clothing flat lay, there’s something innate appealing about the photograph’s orderly nature. That minimalist background also brings the focus directly to your product. It can also make it easier to create a vignette. For instance, you can create a Christmas flat lay by simply surrounding your product with some candy canes, mistletoe, and miniature prop presents. Others use props like flowers in flat lay photography to add a little atmosphere to the photo, helping match products to your ecommerce brand.
The sheer convenience of the flat lay isn’t to be underestimated, either. It’s not difficult for just about anyone with a high-quality camera, a flat surface, and a product to take one. Anyone can do it. Because of the little staging needed, it’s a cheap way to give your products a professional look, too.
Flat Lay photos can be used in many places
Simple as they may be, flat lay photography is also highly versatile. It can be used in a variety of ways and in a range of places to great effect. Many ecommerce websites use them for page headers, creating a flat lay background that instantly sets the scene for the storefront and shows what the site is all about.
Advertising has been taken over by flat lays in a big way, too. In particular, if you want to learn how to photograph clothes laying flat, ads in fashion magazines have been using flat lay to create outfits without using models that has proven highly appealing.
Flat lays came to prominence primarily through social media, so it’s no surprise that those channels can be the perfect place to use them. Flat lays on Instagram, for instance, act as a teaser for your product, giving potential customers a quick glance to entice them into taking a closer look on your ecommerce page.
Nowadays, ecommerce businesses are starting blogs to give their products and services some spotlight and a little context. If you’re getting into content marketing with a blog, a flat lay can be the perfect way to set the scene of the post.
What kind of product is suitable for flat lays
As versatile as they are, flat lay photographs can be used for a variety of products. It’s been interesting to see the ways that different industries use the form to highlight different aspects of their products, too.
For instance, the most common fashion flat lay is that of the mock outfit. If you want to learn how to photograph clothing laying flat, try arranging them, piece by piece, as if you’re dressing an invisible model. It’s an easy way to show how different products can contribute to different styles. This same kind of appeal goes for accessory products, like handbags, watches, and jewelry.
Beauty products look great in a lay flat arrangement, as well. There’s nothing like a nice, neat row of makeup products and tools while others prefer to go for a more scattered approach, giving the vibe of the average person’s beauty station.
Kid products, like toys, can benefit from the scattered look shown in the organized chaos style of flat lay photography and are best contrasted with a bright, colorful background.
In the stationary and art supply world, flat lays are used to create a neat line or products, or any other organized setup like a grid or semi-circle that gives the impression of an artist ready to go.
Electronics are perfect for flat lays. Products like smartphones and notebooks that lay flat make for an easy subject while some brands will use flat lays to stage a mini unboxing of the whole package.
Both foods and kitchenware make great subjects for the style too, as well. We can all picture setting the table with these products lay flat on it, so recognition and setting are immediate to the viewer.
You can get inspiration from Instagram and Pinterest
If you want to learn how to start taking flat lay photography, jumping on social media is always a good place to start. Flat lays on Pinterest can show you how to photograph clothing, electronics, accessories, and a wide range of other products.
Instagram flat lay photography is a good way to get an idea of how to stage your shots, as well. You can get plenty of ideas on staging, product arrangement, and more by seeing how other ecommerce brands are using the style to highlight their products.
Conclusion
Hopefully, this guide has shown you not only how to use flat lay photos, but just how valuable they can be to any product or ecommerce brand. It’s easy to start taking your own flat lay shots, so try it out and see if you can’t give your product photography the professional, clean appeal that’s inherent to the style.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
In ecommerce, few things matter quite as much as the visuals. They are the tease, the hook, the first impression that draws the customer in and they need to be of a high enough standard to represent not just the product but the business.
With that in mind, you want a professional product photography service that can deliver quality shots time and time again. However, since it’s relatively easy to pick up a digital camera, it’s also easy to find those vendors that aren’t exactly up to scratch.
Here, we’re going to look at how you explore the world of product photography vendors and how you find those worth outsourcing to. These tips for choosing photography vendor services will ensure you don’t get surprised by sub-par work that’s not fit for your ecommerce site.
Check their website and research on the internet to find out more about the firm
The first thing when learning how to outsource photo services is understanding the importance of research. You shouldn’t be choosing a photography company on a whim. First, you want to learn all the practicalities of doing business with the firm.
Start by asking a few key questions. What kind of photos do they take? Are they a photography studio near me? Do they fit my budget? Do they offer the kind of services I need as an ecommerce company?
All the answers should be on their website. Take a close look at their portfolio to see whether they have done the kind of work you want. Investigate their pricing structure to see how cost-effective they are. Look at their service description to ensure that you understand exactly what you’re paying for. Lastly, find their location and contact details so you know that they’re within reach and able to easily respond.
Read their blogs
When outsourcing to a photography company, you want to make sure that you understand what they deliver to customers on average. Their blog could be an excellent source of information on just that. Most professional photography firms have a blog where they show past work, their process, and they make their photo requirements clearer. They may have in-depth case studies on work they have done with ecommerce businesses in the past. What’s more, any professional photography vendor should be regularly updating with new photos, showing you the standards of their work in greater depth.
What’s more, an important part of outsourcing is being able to effectively communicate with the service that you’ve hired. You want to use the same language as them. Reading the firm’s blog can familiarize you to photography terms that they use, making it easier to communicate exactly what you want.
Follow the photography company on social media
Social media is a highly visual platform, so it should be no surprise that product photography vendors can often be found on Instagram, Pinterest, Twitter, Facebook, and other platforms. For one, these platforms can give you an idea of whether they update with new photos frequently. It’s an evolving portfolio that shows you what their most recent work looks like, as well as recent events and activities they have been a part of.
What’s more, when outsourcing, you want to be able to gel well with the service you’re hiring. Social media can give you a glimpse in on the company culture. Lastly, getting a look at follower count, and the average likes and shares of their posts can help you determine whether they have a happy, thriving community of customers and fans. If they have many followers in the ecommerce world, it’s a good sign that they’ve served clients like you well in the past
Use customer reviews
Getting the direct perspective of past customers and clients when outsourcing is crucial as well. Visit Google reviews to see what other ecommerce business owners say about them, as well as other past clients. If you’re looking for photography services, a Google search is the first place to start. It gives priority to local companies and, in most cases, those firms will already have reviews that you can read up on.
Star ratings are a decent overall measure of the quality of photos and customer service, but you should take the time to read the reviews in detail. The occasional bad review is not uncommon for any business, but if you see several customers making the exact same complaint, you should bear it in mind whether that specific complaint will be an issue for you.
Ask for a photo portfolio
Before outsourcing to any professional photography company, you should get a good idea of what their work actually looks like. If they don’t have a portfolio of photos from past work, then you shouldn’t spend money without knowing what you’re getting into.
A portfolio should show photos from a range of past clients, but ecommerce business owners should be on the lookout for product photography done specifically for other ecommerce brands. You want a photography vendor that understands your needs as a client and how to best capture the subject of your photos: the products themselves.
You also want to see a little creativity when outsourcing your product photography. Look for photos that are distinct from one another, in different styles using different visual language and techniques. After all, you don’t want the brand of your ecommerce business to be the exact same as their other past clients.
Schedule a call meeting
By this stage, you should have already narrowed down your choices considerably and you may be looking at a handful of product photography services you’re considering outsourcing to. Now is the time to see whether they’re a good fit.
As mentioned, few things are as important in outsourcing as communication. Miscommunication can see you ending up with photos you don’t know how to use and a result that doesn’t accurately capture the brand of your ecommerce business.
Schedule an individual call meeting with each photography company that has kept your interest thus far. Start talking about what, exactly, you want and get an idea of how they organize shoots and go about delivering their services. If they can’t describe their process with ease, understand your needs, or simply can’t seem to meet your mindset then they might not be right for the job.
Try a Free Test Shot
Not all professional photography services offer a free test shot, but if any that you’re considering outsourcing to do, now is the time to take advantage of it. A free test shot is essentially a “try before you buy” session. You won’t get too many photos out of it, but you do get enough to see how well they communicate with you, whether they shoot to a professional standard, and whether they are able to nail down the visual brand you want in your ecommerce product photography.
You don’t have to necessarily discount any photography services that don’t offer a free test shot, but if you do find one that you offers the service and you believe will give high-quality photos with, it might be worth sticking with them as opposed to risking it with someone you haven’t worked with.
Subscribe to their email
Whether you’re looking at a new professional photography vendor or you’re keeping up with photography services that you are already outsourcing to, subscribing to their emails is a great way to keep updated on them. You can see work they’re continuing to do, for ecommerce businesses and other clients, as well as events they’ve been to. You can see updates to the firm, as well, whether it’s new services you might want to take advantage of or a deal or discount that could help you get the photos you need at an even lower price.
Visit the vendor’s site
Want the answer to the question “how do I know to trust a photographer near me?” There’s a lot that can be hidden in a portfolio of photos, through a website, and even over the phone. If you’re intent on outsourcing to anyone, you should get a look at where they work. Any ecommerce business owner should understand that location of an online-based business isn’t necessarily the most traditional workspace, but it can still offer a lot of insight.
Visiting the office, studio, or site of the photography vendor’s business gives you a first-hand look at their work environment. You can see the kind of equipment they use for their photos, as well as the company culture they keep. What’s more, it’s important to verify that any business you’re outsourcing too does have a real-world base or location. If they end up not delivering what they promised, you don’t want them to be able to simply disappear into the night, after all.
Conclusion
Hopefully, this guide to outsource photography has helped you learn everything you need to know about finding the right professional photography company. Using the net to learn more about their services, communicating to discover whether or not they understand the needs of the ecommerce client, and building trust is crucial to outsourcing to any photography services.
Simply following the nine steps above and narrowing your options down as you could be the start of a great business relationship. More importantly, you will have high-quality photos showcasing your products and helping you build the ecommerce brand that will cement your business’s identity.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Before picking a product photography vendor for your wholesale, retailer or eCommerce needs, it’s important to consider a couple of points that will ultimately affect the product photography pricing you’re expected to pay and also the quality of the results. We should know that work with the photo studio near me is not always to the best choice. In this article, we’re going to explain four of the most important tips for choosing a photography vendor.
Requesting Quotes
All businesses are limited by their budget and it should be obvious that you need to request a quote and check the pricing of the product photography vendor before you decide to do business with them. So, how much to charge for product photography? It’s important to understand that different businesses will have different product photography pricing structures, so don’t expect all product photography vendors to be the same.
Examining the Product Photography Pricing Structure – photography pricing guide
There are three main ways that a photography vendor charge for their product photography services.
By the Hour or Day
The first and most common product photography pricing structure you’ll see is charging per hour or day. This is essentially paying the photography vendor for their time and it’s an easy way for the vendor to calculate their estimated profits and also give you a seemingly simple product photography rate. However, do keep in mind that the amount of time it takes to complete a set of photographs can vary depending on the skill of the photography vendor and also the product that you’ve requested. In short, there’s no ceiling on the cost you should expect to pay and it’s difficult to budget for this type of pricing structure.
By the Product
Paying by the product is also another common product photography pricing structure. You’ll typically be charged based on the complexity of the product that you’re photographing and you may be able to request different types of photographs that will be used in different situations. Sadly, this also comes with a number of different disadvantages.
Firstly, you lose control of how many photos you can request. This means that you’ve got no control over how many you receive and you may end up getting fewer photographs than you expect for the price you pay. On the other hand, the photography vendor might take more photos than they initially planned to, and this can cause issues for the vendor themselves. While paying per-product seems like a great deal because it’s easier to budget for, the lack of time constraints does mean that the results can be inconsistent in quality.
By the Photo
Paying by the photo is, as the name suggests, paying for the photos that the buyer wants. Photography vendors will typically snap up a bunch of different photographs in different lighting conditions and backgrounds, and you can place an order having them only take the photos you need. This is an excellent way to control the number of photos that you’re purchasing since you can set your own budget. It’s easy to manage this product photography pricing structure financially and you have the opportunity to pay for more photos if you think the photographer has done a good job.
Special Price Plans
However, getting quality product photos is more involved and complicated than just picking one of three simple product photography pricing structures. As you might expect, there are different situations that will favor one pricing structure over another, and that’s when you should look at special product photography pricing plans and structures that are formed specifically for a use case.
The main advantage of using a special photography rates plan is that you’re typically going to get a much better product photography services since it’s clear what you’re looking for. When it comes to explaining what you need to a photography vendor that is selling their services by time, by the product or by the number of photos, you always run the risk of the photographer performing poorly due to a lack of communication.
Instead, a special photography rates plan will ensure that there is constant dialogue between you and the photographer. This means you both get the most out of your time and money and there’s fewer wasted photographs and rejections. A good photography rates plan ensures that you and the photographer are on the same wavelength, meaning there’s less time wasted, more efficient processes and you ultimately get things done faster at a reduced cost.
In most cases, you’ll outsource the photography by speaking with a vendor and letting them know about your project. Based on your business, the worth of the photos to your company and the estimated time to complete the project, the vendor will return with a set price or a product photography pricing structure that matches your needs. This is highly customizable, meaning you can negotiate the terms and conditions to make it fit perfectly with your needs.
Understanding Communication Cost
We briefly mentioned communication cost in the last section and in this one, we’re going to expand on it. As you may expect, photography vendors can’t read your mind and there will likely be disagreements and rejections in photographs if you can’t get your message across correctly. This results in a lot of wasted time and effort by both parties and creates a frustrating experience for everyone.
Communication cost is a term given to capital that is wasted due to a lack of communication. This could be because there’s no dedicated point of contact for you to get in touch with, it could be ineffective tracking of the project’s process or it could be because there’s no dedicated cloud storage for the project which means it takes far too long to see results.
That’s why communication should be included in the price that you pay, and it’s also why many sellers value good communication and are willing to pay extra for it. Here are some of the advantages you can expect when dealing with a professional photography vendor and how they minimize the effect of communication cost.
Dedicated Client Liaison
One of the most important components in reducing communication cost is to have a dedicated point of contact. In most cases, this will be a dedicated client liaison that will relay your requirements to the photography team and also help explain what’s going on, what to expect and also let you know if there are any issues with your order.
Clear, Effective and Standardized Shooting Process
Transparency is important when it comes to photography. The processes that a vendor uses should be transparent, it should be clear for you to understand and it needs to be efficient. That’s why many photography vendors use the same standardized shooting process to ensure that you know what to expect.
Software-Based Workflows
All professional product photography vendors understand the value of being punctual. In order to complete projects on time, they’ll use software-based workflows to ensure that they’re on track and able to follow your exact requirements.
Tracking and Monitoring Systems
Whenever you outsource a service, it’s vital that you’re fully aware of what’s going on, when something is happening and how long it will take to finish a project. Thankfully, there are plenty of photography vendors that understand this all too well and have integrated tracking and monitoring systems that allow you to keep up with the project’s progress. This means that you’re able to see how far the project has come, what the team is currently working on and when you can expect the project to be finished.
Fast and Effective Dropbox
Sharing the photos needs to be quick and instant, which is why many photography vendors are switching to cloud-based solutions such as Dropbox. As soon as the pictures are taken, they can quickly be uploaded to a shared cloud storage solution that you have access to so you can examine the photographs and use them how you see fit. This drastically speeds up delivery time and can make it easier on both you and the photography vendor.
Assessing Their Services
A good product photography vendor will always have a huge list of services that they provide, but it will be displayed in a brief and concise manner that makes it simple for you to understand.
Service Scope
First, check what the photography vendor offers. They should have the basics, such as white background photographs for products, creative photographs that may include touching-up or editing, lifestyle photographs that usually involve a model using your products or acting as a backdrop, and so on. The more services that the photography vendor offers, the more choices you’ll have to choose from.
Service Quality
You’ll also want to assess the quality of their services. This includes the quality of the photos produced, the turnaround time and how efficiently they work, the way they communicate with their clients and also how consistent their photographs are. Much of this will be left in the dark unless there are reviews from other companies that have worked with them, or if they have a portfolio that they’re willing to publicly display.
The prouder the photography vendor is of their work, the easier it will be to determine the quality of their products. Here are a couple of things to check for when looking at their work:
- Ensure that the photography vendor produces high-quality photographs. You can examine their portfolio to get a rough idea of how good their photo quality is, but do keep in mind that some of the shots may be reduced in quality for web use, so you may need to contact them for samples.
- Turnaround time is important as well, so get in touch with the vendor and question them about how long it takes to complete a project of various sizes. You might also get more information on this by looking at reviews or speaking to other companies that have worked with the photography vendor.
- Communication is vital because it can speed up the project, reduce bottlenecks and also increase the quality of the end result, so make sure they at least provide a dedicated client liaison to make it easier to relay requests.
Checking Their Resources
Large professional photography vendors understand the importance of having many resources at their disposal. This ensures that the end result will be high-quality and also guarantees that the project will be finished quickly and efficiently.
Photographers
A photography vendor is nothing without a team of skilled photographers. While it’s difficult to gauge their skill without seeing their results, it’s always a good idea to check out the photographers working for the vendor to see if they have portfolios or recommendations on other websites.
Pre-Production Resources
Skilled photography vendors understand the importance of setting the scene. Whether it’s preparing the product to look its best or changing the environment to enhance the scene and make the product stand out, you’ll want to ask a couple of questions regarding how they prepare for a shot and what they do to ensure the product is the highlight of the each shot.
Aesthetics
While highly subjective, each photography vendor has its own unique style of photography and this is usually evident in their portfolio. While many vendors can also create very generic and simple photographs, you’ll be underutilizing their skills if they have master photographers that are capable of mixing different aesthetics and styles into each shot that could help your product and brand stand out.
Post-Production
Photography teams should also be more than capable of using digital technology to edit photographs in order to balance colors, highlight certain elements and generally enhance good photos. Of course, digital technology can’t cover up fundamental problems in one’s photography skill, but knowing that the vendor is capable of using software for post-production is a great sign of an experienced team.
Conclusion
Hopefully, this article has helped you pick out the right product photography vendor for your needs. To summarize, the four most important components to consider are pricing structure, evaluating communication cost, assessing the services the vendor offers, checking what resources the vendor has at their disposal. By examining these four points, you’ll be able to find the perfect product photography vendor for your business’s exact needs.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Wholesale business and websites are often seen as very minimal, bland and boring. Product descriptions alone usually aren’t enough to sell a product, so how to wholesale? The only option is to take various photographs to ensure that buyers understand just what it is they’re getting. They say that a picture can tell a thousand words, and in the world of wholesale business, this couldn’t be more evident.
Should Wholesalers Provide Product Photos?
Wholesalers often ask how to start a wholesale business; how to sell wholesale products to retailers; how to sell wholesale on Amazon or should they provide product photos themselves? The short answer is; yes. Wholesalers should always provide product photos to go with the products that they’re selling. This helps the customer understand what it is they’re buying, it gives them an idea of the different variations that you might be selling wholesale online and it helps them make informed decisions based on those pictures.
However, the long answer is a bit more complicated and it all starts from where you get the product photos.
Obtaining Product Photos to Use
There are two main options when it comes to obtaining product photos when you sell wholesale products:
- Request them from the manufacturer – This generally involves taking whatever photographs that manufacturer can offer you. This may involve website photos, but it could also involve emailing the manufacturer and requesting a press package or more photos of the product that can be used for your needs. Keep in mind that most manufacturers do not bother taking high-quality photos because they expect clients to visit their location and see the product for themselves.
- Taking your own photos – This usually involves hiring a camera crew or a professional photographer that can help you take the pictures. While more involved and expensive, it does carry a number of different advantages that help especially if your goal is to create a unique brand.
There are a couple of advantages and disadvantages for both, but if you want to build your own brand and create a recognizable and profitable wholesale business, then going for the latter option is almost always preferred.
The Problem With Manufacturer Photos
The first option is to obtain manufacturer photos, but there are a number of different issues with these. Although they’re simple to obtain from the manufacturer themselves and are usually good enough to list on a website or catalogue, they’re ultimately not fit for a brand that wants to stand out.
Photos Are Usually Poor in Quality
First, the photos are usually very poor in quality. This is because the manufacturer generally only takes a couple of generic pictures and they might be in very low resolutions because the manufacturer doesn’t own high-end photography equipment and they don’t feel that it’s an advantage to use time and resources to take better product photos. Instead, they often care more about the physical appearance of the product because the client normally visits the manufacturer to get up close and personal with the product.
Photos Will Be Inconsistent With Yours
Another problem is that using the manufacturer’s photos will create inconsistencies with your own. The style and quality of the photo will stand out to other products, creating some distrust in your customers and also showing a lack of attention to detail. The lapse in consistency also shows disorganization and also no care for the look and feel of the product. This creates a tonne of issues and will eventually reduce the customer’s confidence in your brand. Although a case can be made to use manufacturer photos if you’re sticking to the same manufacturer, this creates another problem in that you can’t diversify your product range.
You’ll Use the Same Photos as Competitors
The last thing you want is to see the same photos you’re using on a competitor’s website. It’s unprofessional, it makes customers question both your companies and it’s downright embarrassing. Sharing the same photos with your competitors because you both got them from the same place speaks a lot about your lack of care and attention to detail, and this lowers your reputation as a wholesaler.
A Change in Aesthetics Reduces Conversion Rates
An important and often overlooked factor as a wholesaler is that you want to keep a consistent theme and aesthetic in order to please your customers. Wholesalers will often import a number of different products from various countries, and this can cause problems with the aesthetic appearance of a product. As a result, you’ll create a variety of different designs and styles that just don’t mesh very well with your brand if you use the manufacturer’s photos.
While some manufacturers do provide fairly good product photos, it’s generally a much better practice to create your own in order to help your brand grow and stand out from the rest of the crowd.
Why Taking Your Own Photos is Ideal
Whether you’re a wholesaler providing products to retailers or eCommerce entrepreneurs, it’s vital that you take your own photos to use when selling wholesale products online or even at trade shows.
Helps You Stay Consistent
Consistency is a fundamental part of good business, and attention to detail will help you remain consistent. Photographing the same products in similar lighting conditions and backgrounds will help your photos remain consistent and will attract more attention to your well-designed website. Whether people own retail stores or eCommerce websites, they want to partner with a company that can show consistency in the products they offer, and that’s when taking your own pictures can set you apart from the competition.
Assists in Branding Strategy
As a wholesaler, you need to keep in mind that you’re not just selling wholesale, advertising to retailers and eCommerce websites, but you’re actually still advertising to end users even though you don’t directly interact with them. This is because retailers and eCommerce entrepreneurs will only pick products to sell if they think it will appeal to end users, and it’s important to build a branding strategy that keeps this in mind. In short, don’t ignore the fact that your products will ultimately end up in the hands of an end user. Take product photographs that not only appeal to the retailers that you’re selling to, but also appeal to end users.
Control the Quality of Your Photos
Quality control is another fundamental of good business. The more you can put into your control, the better your business will be. Small attention to detail will set your business apart from other wholesalers and you can show that you care about your products by keeping the quality of your photos consistent. The last thing a client wants to see is a collection of low-quality images with poor compression, artefacts and bad lighting. Since you’ll be able to control every single aspect of your photos, you’ll have no excuse not to create high-quality photos that will lead to more conversions and happier clients.
Manage the Aesthetics to Appeal to Your Audience
Wholesalers love to purchase products from various countries, but the main issue is that they might seem out of place or slightly inconsistent with the theme of your brand. Even if the product is sound and makes sense in your company, the aesthetics of the product can stand out and might create inconsistencies with the rest of your products. However, this can be fixed by taking your own photographs to show the product in an environment that you’re familiar with. Attention to detail like this can help you boost conversions and attract more customers.
Advantages at Trade Shows
As a wholesaler, it’s your job to advertise to retailers and online eCommerce stores alike, and one of the best ways to show off your latest products is to attend trade shows and engage your clients directly. There are a number of fantastic advantages when it comes to taking your own photos for use at a trade show:
- You’ll draw the attention of retailers and eCommerce entrepreneurs with your own professional photographs that are displayed on booths and promotional materials
- Having your own photos will make your pitch more convincing and get more people to trust in your ability and attention to detail
- You’ll stand out from other wholesalers that are also trying to sell the same or similar products that might share the same manufacturer photographs
However, simply placing a few photographs on your booth or in a leaflet isn’t enough, so to help you out, we’ve put together a couple of tips on how you can prepare photographs for us in a trade show:
- Make sure you prepare one or two portfolios for your customers to view at your booth. This usually involves a folder or a booklet with all the photographs that you’ve taken, the product details and also pricing information
- Photo slides on a screen are an excellent way to show off a product to a larger crowd
- Large copies of your product photos will help them stand out at your booth and will also attract an audience when they walk past your booth
Do keep in mind that the photos you take need to fit the purpose of a trade show. For instance, a portfolio will typically require photos of your product against a plain screen or a white background because the highlight is the product itself. However, if you’re trying to attract initial attention to your booth, then showing your product in use is also a great way to show off a product.
Photos Based on Usage
Since you’re taking your own photos, you’ll probably have a number of different purposes in mind for each photograph. This means that you should be thinking about how each photo can be used in a different or unique situation. Some photos are better as website photos, and others can be used on brochures and leaflets. Taking photos against a bright or white background can make it easier to add them onto promotional materials, and you should also think about taking photos that show your product in use so that you can use it as part of a portfolio when advertising to retailers.
When taking photos of your products or hiring a company to do it for you, keep in mind what the photos will be used for. In most cases, you should take a set of pictures depending on the use of them and switch for a different case because the equipment and environment required will change. For instance, you might start by taking pictures of your product against a white or black background to be used for promotional materials or website listings. Next, you might require the use of a model to showcase the product being used or in its ideal conditions. No matter how many photos you take, you need to keep in mind their intended use.
Preparing Product Photos Helps You Stand Out
If you prepare your own photographs, then you ultimately stand out from the rest of the competition and you can use this as a selling point when selling wholesale to retailers or pitching to new clients. Not only will this make you stand out from other wholesalers, but you’ll essentially be saving retailers and eCommerce stores money because they won’t need to retake photos to use for their own purposes. This could become a major selling point that sets you apart from the competition and helps to build your brand.
Retailers love to save both time and money when purchasing products wholesale from another company, and you can become a much more attractive business by offering high-quality photog
Conclusion
So to conclude; when selling wholesale online, wholesalers should absolutely provide their own product photos. However, the way you approach it can drastically change the popularity of a product and even affect your brand image. In short, you should never use photographs provided by a manufacturer even if you think they’re of high quality. Instead, hire a photography service for yourself and take your own photographs. As explained in the article, there are countless advantages like assisting in your branding strategy and giving you more content to create different advertising materials with.
Hopefully, this article has shown that going the extra mile and taking your own photos is the ideal way to provide product photographs.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
For many ecommerce sites who require photographs for their website, the default choice is to hire a freelance photographer. This has long been seen as the “normal” choice, and is one that many ecommerce store owners opt for without much thought – often because they are unaware of the potential alternatives.
Thankfully, there is a potential alternative for product photography, and it is a choice that has a variety of benefits that are well worth exploring. Rather than opting for freelance photography, ecommerce owners can opt to use PENCIL ONE for all of their photography needs. PENCIL ONE is a new, innovative solution that can provide a genuine option for ecommerce store owners who have been searching for a way to quickly, simply, and efficiently find the best pictures for their site, at the best possible price.
In order to introduce the service, below, we have put together a simple guide to the PENCIL ONE process, as well as the multitude of reasons the service is vastly preferable to conventional methods of obtaining the product images that ecommerce stores require. Read on to find out just how much time, and money, you could save if you switch to using PENCIL ONE for all your ecommerce photography needs.
Background
Ecommerce stores continually add products to their range, as customers expect a constant stream of new, innovative products to ensure their continued business. As a result, many ecommerce stores will launch four or five new products a year, and larger stores will often release far more than that.
In releasing these new products, ecommerce stores have to obtain photographs of the products themselves. Product photographs are a vital component of the ecommerce world, and it is not stretching the bounds of supposition to suggest that product photography can make all the difference to a sale. As ecommerce store owners understand this importance, they will usually spend a large amount of money on obtaining images for their store, primarily via a freelance photographer. This can mean that a store easily spends over $3,000 for these images; a large cost burden that, for years, many stores have assumed is necessary. To spend less, they have feared, would mean compromising on quality, so they pay the large amount and hope that their chosen photographer will deliver images they can use.
Here’s how the process happens
The ecommerce store decides to work with freelance photographers.
The first step necessary to obtain new photographs for an ecommerce store is to contact a freelance photographer. This can be a long, arduous process; many freelance photographers work flexible hours, which can mean that the store owner spends days waiting for a response to their inquiry, and then must wait longer still for the freelance photographer to find space in their diary to actually do the work. This means that the process has already gotten off to a very slow start.
Freelancers are paid hourly.
As any experienced ecommerce store owner will know, freelancers do not charge per project; instead, they will charge an hourly fee, and some will also charge a photography studio fee in addition to this. The use of hourly and additional fees can make cost projections extremely challenging for the ecommerce store owner, as they will often just be quoted a ballpark figure rather than a set amount that they can build into their budget. A freelance photographer may take hours to produce a set of images, a process over which the ecommerce store owner has relatively little control. As a result, the costs can begin to increase; unfortunately, the store owner may not even be aware this is happening until they receive the final bill from the photographer.
The ecommerce store owner receives the finished photographs.
When the work is finally complete, the photographs are sent to the ecommerce store owner for processing. In most cases, this will mean that they receive large, zipped files, potentially containing hundreds of different photos. Given that no ecommerce store will display hundreds of photographs of the same product, the ecommerce store owner is already suffering in terms of value for the large amount of money they have spent; many of the images that they have received will never be used.
Storage demands.
By this point, the ecommerce store owner has already paid – often more than they expected to – for a large number of photos, many of which they will never actually be able to use. To complicate matters further, the store owner now has to store these images. This is often easier said than done; most of the images will be extremely large digital files, which can mean that the store owner has to invest in additional storage methods specifically for this purpose.
Selecting the right photo.
The process just gets more complicated from here. Now they have the files, and they are correctly stored, the owner has to begin to go through the images one by one in an effort to find the right one for their store. This is a hugely time-consuming process and even if delegated to an employee, is far from the best use of business hours. Often, the freelance photographer will have provided in excess of 100 photographs for a single product, which means the store owner or employee has to go through every file and judge whether they believe it suitable for the site. If it takes two minutes to judge each photograph – a conservative estimate – then this will take over three hours, just to look at each image and decide whether it is worth using on the website. After the initial look through the images, even more time has to be spent creating a shortlist before eventually selecting the photograph that they wish to use in their store.
Retouching and editing. When the final images have been chosen, the store owner or employee then has to spend time editing, retouching, or cropping the photographs to the point where they are ready to be used. Not only is this time-consuming, but it also means that the store is paying twice: once for the freelance photographer’s time, and then for their employee’s time to retouch the image.
Why does this happen?
As an ecommerce store owner, you likely recognize the description of the process above, and you are almost certainly well aware of the fact that it is far from ideal. It is worth looking at the reasons the above scenario has become so common for ecommerce store owners and, primarily, there are two reasons for this:
Lack of clarity.
Many ecommerce store owners know that they need product photographs, but they are not particularly clear on what those photographs should actually look like. This leads to outsourcing the task to a freelance photographer, who will seek to provide a variety of images that might work, and the store owner can then choose from these options. Store owners believe that they need a range of images to choose from as they are simply unsure as to what will work best; it is hoped that by ordering a number of images, they will like something.
Belief that this process is the only option for obtaining ecommerce product photos.
Many ecommerce store owners simply think that this is their only choice; that the process as described above is how they should go about obtaining product photographs. If ecommerce store owners have always obtained photographs using the aforementioned long, convoluted process, they may simply be unaware that there are alternatives. However, you do have options that can save you a small fortune – you should be paying $300 for product images, not $3000. In addition, you do not need a huge range to select from, either – all you need is an image that you know will work, without the need to carefully sort through hundreds of different photographs to find it.
Thankfully, there is now a solution that solves all of these issues: PENCIL ONE.
How obtaining ecommerce photos can be done differently with PENCIL ONE
Pay by photo.
Rather than obtaining a huge number of photographs from which you select your final image, with PENCIL ONE, you can pay by the photo. This ensures you can manage your budget efficiently, and that you can enjoy the peace of mind of knowing you are only paying for images that you are actually going to use. This also means that you do not have to store extraneous images, simplifying the idea process from start to finish.
Pre-order.
When you know exactly what you want from your product photographs, you can pre-order, and then progress with the firm knowledge of what you will receive. This removes the need for long periods spent trying to ascertain the best possible images and the need for a substantial editing process.
Outsourced decision making.
As we touched on above, the time it takes to decide on the best photographs is hugely time-consuming. You can easily spend hours deliberating over which of the many, many photos delivered to you by a freelance photographer is actually the right one for your store. However, with PENCIL ONE, this entire process is outsourced. PENCIL ONE will select the right photo for you, as well as finalizing the image to meet your specific requirements. This ensures that when your order is complete with us, it really is complete, and you will receive a photograph that is absolutely ready to be used, without the need for a long deliberation process – you’ll receive it, and it’s ready to be uploaded to your ecommerce store there and then.
Low cost.
PENCIL ONE is not only a more convenient choice, but it’s also a far more cost-effective choice. For example, we would expect the product photos for four or five products to cost less than $500 – substantially less than you would be charged if you were to source the images through a freelance photographer. Also included in this price is the selection, editing, and finalization process; we handle this on your behalf, which reduces your costs in terms of employees going through the images to select the right one, editing, and retouching. As a result, we’re confident that PENCIL ONE is the most effective, cost-efficient way of obtaining the product photos that your ecommerce store needs.
Conclusion
Ecommerce store owners have long been restricted by their options for obtaining the product images they need for their website. The process of hiring a freelance photographer, often alongside photography studio costs, has been “the norm” since the dawn of ecommerce as a sector – even though this is far from the ideal solution for ecommerce stores.
We recognized this issue and identified how problematic obtaining professional photography was for ecommerce store owners, which led to the foundation of PENCIL ONE. We want to demonstrate that while hiring a freelance photographer has always been the standard, it doesn’t have to remain the standard; that there are alternatives that can be explored. We have put ourselves in the ecommerce store owner’s shoes, seeking to refine the entire process and deliver the best, most cost-efficient service that is genuinely beneficial.
We understand that when stores outsource their photography, they need a reliable partner to outsource to. They need a company they can trust; someone they know is going to be able to deliver the best results every single time. We also know that, unfortunately, this aim is not always easily achieved when working with freelance photographers – and we created PENCIL ONE in an effort to provide a much-needed solution.
Our service allows ecommerce store owners to obtain the photography they need, but without the many catches that hiring a freelance photographer often involves. You will receive incredible images that look fantastic but don’t need to cost a small fortune. Using PENCIL ONE will save you time, hassle, and money – as a result, PENCIL ONE eCommerce Photography should be your first choice the next time you require photography for your online store.
We welcome all inquiries, so if you wish to ask a question regarding our process and how it can work for you, please do not hesitate to get in touch today. We look forward to providing you with the best ecommerce photographs, at the lowest possible price, in future.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
The latest figures show that 62% of salesman think that the hardest thing about sales is letting the customers choose you. They try to make it simple for people to say “yes” to them but they can’t force anyone to pick your company in the end. One of the top things salesman hate is when customers stop responding. No answers from cold calling or emails can really make your salesman feel lost! Product photography can be a great tool for your salesman. Images can boost your online sales and help your ecommerce business grow.
Images Build Trust
A good photo will help your salesman convince the buyer and increase your ecommerce sales. Product photography is a great tool to show your perspective clients what they are getting and boost attention from silent customers. An email with no images is boring! Help your salesman send better and prettier emails with commercial product photography. This will guarantee increase the time clients spend looking at your email, increase click rate and increase sales in the end result. You could tell someone about how sharp your knives are all day, but an image that shows it cutting through something tough with ease? That is the kind of boost you need for your sales department to win customer trust.
Enhance Brand Identity
Consistency between photos is an important factor when displaying products on your website. It makes the customer comfortable in regards to your reliability and the quality of the products. Salesman need a solid ground to stand on when trying to increase sales for your company. Does your product photography look uniform and professional in your ecommerce business? Such as images, branding also creates trust as it makes your company look organized and thoughtful of their work. A Salesman must believe in their brand, and the stronger the brand identity, the stronger your online sales will become and the better your team can boost your sales.
Let Images make Communication Easy.
Your salesman have a job to get people on the phone. If you have no commercial product photography to back up what they are saying, how can they see how your product works? “Trust me” is not a good line from any stranger who you speak to on the phone. Let the images tell the story. With product photography, you can introduce how an item works through images that tell the story for you. More than 50% prospects want to see how the product works on the first call. Don’t miss out on the chance to make those online sales and increased sales by having something in hand to send your client.
Increase Email Open Rate
We all know every salesman needs a catchy subject to get you to open that email. But what keeps them there? Images! Generally, Only 24% of sales emails are opened. However, after analysing the data from over 5,000 campaigns we found something powerful: campaigns with images had a 42% higher click through rate than campaigns without images. What a boost! Product photography is absolutely integral to your online sales campaign. Help your salesman get the responses they need by providing product imagery that a customer is interested to know more about. Commercial photography will help the clients come to you.
Traditional sales replaced by Inbound Sales. Attracting clients With Good Photos.
Once your salesman become more effective, you will notice more inbound sales for your ecommerce business. The commercial photography will do much of the selling for you without the need for explanation to increase sales. You will see a significant boost in online sales and your ecommerce business will be in a golden place that many wish to be in. Having commercial photography is a great asset to your business and must go hand in hand with a strong marketing strategy to gain reach and the rest will take care of itself! That way, you find that you are interrupting people less to make a quick sale, and attracting more potential buyers to their brand on their own time. Exploring accounts becomes more curated for your salesman.
Summary
A good photo will help your salesman connect a boosted 2x more customer interactions during the awareness stage and 1.3x more during the consideration stage. Many times, only 19% of buyers will want to reach out to a salesperson during the awareness stage of the buying process and when they don’t know much about the project yet. 60% wish to reach out in the consideration stage or after they narrowed down their options. Ecommerce required a great pedestal to stand on in order to compete. Product photography should be your no.1 offense when sending your salesman out to increase sales for your Ecommerce business.
At PENCIL ONE, commercial photography is made easy. We have helped hundreds of customers boost their sales through great product photography and images they can be proud of. We hope that these sales tips will help inspire your business to try a worry free and surefire way to sell your products with ecommerce product photography. Our team does constant research into branding, online trends, sales trends and how photography can help all aspects of a business. Not only do we pride ourselves on making the process easier for you as a client, but we really do aim to increase your revenue. Ecommerce is a combination of technical and creative thinking in order to become successful with your online sales. We aim to provide the right formula for every client to make the job easier for your marketing department and your sales department.
Sales can be hard! We know the struggle, let us take care of some of the marketing for you.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Higher Click Rate
The image that you are shopping online or see a post that offers a robust description of an item but featured no photos of the product or the images are blurry, what’s your first impression? What would you do? Buy it or leave the site? Most customers are going to leave that sale behind and move on to a product with better product photography. The easiest and best way to increase sales in your ecommerce business is to provide images of your product. The more images you have, you increase website traffic by having a better click rate. An image speaks much more than words when it comes to online sales. Think of all the benefits that good photos can bring!
Boost Revenue
Images will boost revenue, increase sales and website traffic easily. You will reduce your return rate and increase conversation with effective ecommerce marketing. The IRCE 2012 Report, where 75% of them listed the quality of the product images as the most important feature when shopping online, followed by showing alternative views of the product with a 66% and zoom with 61%. Do not miss the chance for online sales. Simply show your product online the way it is in person and you will have greater success with revenue.
Provide more Images
The image is worth a thousand words, and in online sales, this is completely true. A minuscule 16% of readers actually read word-for-word— 79% just skim for the highlights. When online shopping across a diverse network of ecommerce retailers, for many people no images means no go. Images help us scan for what we need much faster. So few people actually read the pages, so good photos will make buyers stick around for the details. Boost the number of people seeing your product. Create website traffic that increases sales by creating interest in your ecommerce business.
Reduce Returns
Effective ecommerce sellers know that commercial photography will reduce returns. In terms of online sales, 22% of online returns are due to an item “looking different than the photos.” Product photography is essential, but not always done correctly. If your item is a different color than the photo you may find yourself refunding those sales. Boost the revenue you keep from your sales by working with a product photography company you trust.
Increase Conversion
Elevate your conversion rates by creating more website traffic, boosting online sales and reaping the benefits of great images and a commercial product photography company that gives you the quality you need. Some effective ecommerce strategies are the unique ones. DueMaternity.com, an online maternity retailer, found that by investing in rotating 360° product images they were able to increase their conversion rate by 27%. Images come in many shapes and sizes, and sometimes 3D! Consider what you could be doing differently to boost interest in your online sales.
Build Trust
65% of senior marketing executives agree that visual assets are core to a brand story, something that is key to making your business appear more personable and trustworthy. Every effective ecommerce strategist knows that in order to increase sales, build their ecommerce business and have great website traffic is to build customer trust. A return customer is a valuable customer and will be the key to growth in your online sales. Product photography is a huge part of building that trust. Images that show that a company cares will easily boost the trust of buyers. Commercial product photography is most trustworthy when shown in variety such as a good balance of lifestyle and white background photos to satisfy every detail of your product. Trust is important, so show your customers images that benefit them while buying.
Strengthen Brand
The most effective way to create a strong and unified brand image is with images of course! The benefits of a strong brand are potential to increase sales, website traffic, and effective ecommerce strategies. If your brand image is not consistent, you will look less trustworthy and unified as a brand. Buyers want stability, having product photography that is in a unified style will make your brand look sharp. Lifestyle and white background photos should have their own style that your company embraces the most attractive commercial photography use.
Images are shareable
How shareable are your images? Do you have a strong social media presence? If not, then why are you missing out on increasing your sales? 74% of the population rely on social networks for information about purchasing decisions. The benefits of a shareable image are obvious, you will greatly boost visibility and sales by generating website traffic to your ecommerce business from other websites such as Facebook, Instagram and Twitter. If you have great product photography, getting shares should be a breeze. Maybe it will be someone just showing their friend or maybe someone popular reps your product. Don’t miss out on the chance to increase sales through social media.
Mobile Friendly
In 2018, 52.2% of all website traffic worldwide was generated through mobile phones. Mobile currently accounts for half of all global web pages served. Isn’t that crazy? You can miss out on some serious website traffic and online sales if your site is not mobile friendly. If a customer has to wait until they get home to buy your product, there is a chance they will completely forget about you. Or what if they do not own a computer? If you don’t have an app, you best consider a mobile-friendly site to increase your sales for your ecommerce business!
Summary
PENCIL ONE is a commercial photography studio specializing in product photography for your ecommerce business. Our specialists work to increase sales, website traffic, click rates and overall boost your online sales with the benefits of having professional product images. One of the most popular questions we hear is “how to get traffic to your website?” I am sure you can guess our answer. PHOTOGRAPHY! The importance of images in ecommerce is much more influential than people thing. Many starting an ecommerce business will ask if it is even needed, or won’t really care if the photo is any good because they view it as something required but not essential. Let me tell you right here and right now, one of the BIGGEST if not the biggest reason people will buy your product is due to those photos. You will increase your website traffic, your photos will be sharable and your images increase conversion rate EASILY. Commercial photography is effective and necessary for online sales and your ecommerce business.
Our specialists are ready to help with modern strategies for each and every product. We give quick and easy customer service with an effective turnaround time to optimize your brand marketing. Visit our website to sign up for a consultation and see how easy it can become to boost your revenue today.
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Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
We can all agree that within the ecommerce marketplace, accurate and descriptive images are the most vital currency. Product photographs are the very first thing potential customers will be looking at when deciding whether or not to purchase your items. And within the realm of commercial photography, there are innumerable ways to showcase your products including white or solid color backgrounds as well as more realistic, creative images known as functional photos.
What is Functional Image
These “functional” images do exactly what the name suggests, they show the function or functionality of a given item. While perusing all of those ecommerce sites while shopping, which product photography images catch the most attention? The answer is simple, the ones that show the product in use, interacting with the surrounding environment. These types of images will show your customer exactly what they are in for.
Solid color background images can feel a bit boring and sterile when navigating through all of the different ecommerce sites. This is not to say that those traditional, white background, product photographs are not essential because they most certainly are. But there is a serious lack of “life” within them and that extra realism provided with a functional photo can sometimes be the difference between a sale and pass. And from a commercial photography standpoint, you cannot go wrong by at least including one functional image to display on your ecommerce platform.
Different roles of functional photo
Show features of the product
One specific advantage of including function images in your product photography compendium is that these types of photos can more accurately display the special features of a product. Say you have a product that is waterproof, or transforms into a more portable format, or perhaps it glows in the dark! All of these features might be difficult to get across with a simple white background photo and in the e-commerce world, showing is better than telling. For example, if you have an article of clothing that is impermeable to water, you may want an image of the clothing in a real life setting, with some water poured on top to clearly show that the material is water resistant. Or if the product glows in low light, staging the item in a dim, room setting will give an individual a very clear idea of not only how the product functions, but how it fits into their everyday life.
Cross-selling function
With product photography there is more than a few ways to accomplish making the point you are trying to get across. Solid color background photos are not incapable of showing product functions. In fact they are the most used form of commercial photography when selling on an ecommerce platform. But there are certainly ways to maximize the effect of a solid color background image. For instance, if you are selling clothing, most vendors will have a photo of each individual piece of clothing. There may be multiple angles but one piece of clothing alone may not be enough to entice visitors of your site to buy. A way to counter this is by creating a whole outfit using different types of your displayed apparel. Seeing the sweater or shirt someone is considering for purchase, paired with an appropriate pair of pants and perhaps some accessories is going to provide the consumer a much more complete idea of whether or not they can see themselves in your products. It goes beyond the singular notion of a solitary article of clothing and actually opens up the possibility of selling more products if the consumer wants to purchase the whole outfit.
Show new and creative uses of the product
Images that show the function of a product can also be a chance for you to showcase some of your own creative vision. Imagine you are selling a custom type of mason jar, and you have your white background photos already squared away but you are trying to decide how to display them in a real life setting. If the majority of your ecommerce revenue for your jars is coming from people who are using them to cook or hold food in, perhaps a lifestyle shot showcasing the jar holding a delicious berry and oat parfait will give the consumer not only an idea of what the product could look like in their life, but also instills a desire to possess the lifestyle or “dream” that the image is creating. They see the ideal and they want to make it their own.
Show details of the product (zoom in)
Many products sold in an ecommerce marketplace have details that are not able to be seen by a general, full view of the product. These types of products require multiple images showcasing different aspects of the item in question. These aspects can include unique product features, logos, textures or materials, etc. By providing a number of different views you can properly represent your product so there are no surprises for your customer when they receive it, you may also end up displaying a feature of the product that cements the consumer’s decision to purchase.
Functional Photo increases revenues
The functional photo is more attractive to buyers
A functional photograph is always going to stand out to potential buyers while they are searching through ecommerce sites. If you are looking through thousands of commercial photographs, the eye will always be drawn to interesting images showcasing human interaction, unique product features and details as well as engaging lifestyle scenes that are easily relatable.
Functional Photo decrease return rate
Product photography showing the true nature and function of your products is also going to greatly reduce your return rates. Most returns are due to the items received not matching up with the images that were displayed. The more images you provide, the more complete of an idea anyone who views your content will have in regards to what it is that they are buying.
Necessary photo requirements on most of the popular marketplace
It is also typically an ecommerce industry requirement/standard that you show the product functions when partnering with popular marketplaces such as Amazon, Walmart, Etsy, Wayfair etc as your success also breeds success for their platform.
Summary
It is plain to see that a functional photo is just one of the many types of photography that can be implemented to showcase your products in the most accurate, interesting and complete way possible.
They can provide much needed information to potential ecommerce buyers in regards to the real-life applications that each product embodies and when compared with other, more simplistic forms of product photography, easily surpass and overshadow them. Images that do not showcase the functionality of the product are doomed to both be rejected by customers and online marketplaces alike. Your commercial photography should make a statement about not only your product but your brand as a whole. Working with PENCILONE for all your photo needs will ensure satisfaction both with your consumers as well as your third-party selling platforms. We take care of everything while ensuring you never need to know any photography tips or tricks. We will make sure your functional photos not only show the detailed aspects of your products but perform just as well as your products in the ecommerce marketplace.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Photo Requirements For Different eCommerce Platforms
When it comes to online shopping, around 55 percent of buyers will head straight to one of the world’s most well-known eCommerce platforms; Amazon. When it comes to visibility, there’s no better platform than Amazon’s marketplace. With such a large percentage of shoppers using Amazon for the majority of their online shopping needs, it’s a no-brainer.
However, visibility isn’t everything when it comes to eCommerce platforms. Although Amazon might offer the world’s largest customer base for you to show your products to, smaller marketplaces (such as Walmart) have less competition, making it possible to attract more buyers. In addition, individual web stores give you far more customization and allow you to personalize the shopping experience instead of following photo requirements from other eCommerce platforms.
But the key component to increase profit isn’t just selling on the right platform. It’s about utilizing multiple eCommerce platforms and expanding your reach.
Selling on Multiple Different eCommerce Platforms
Managing several different eCommerce platforms is one problem, but something that few business owners realize is that showcasing your products through photos is a little more involved than most might think.
Statistically speaking, around 73 percent of sellers that use eCommerce platforms find it’s difficult to actually show product photos on their chosen platform. This is due to a number of different reasons:
- Sellers don’t know much about the platforms. Not every seller has a deep understanding of the platforms they are using to sell their products.
- Every platform has different requirements. Whether it’s image size, type or even dimensions, each platform has different requirements for product photos.
- Photo requirements are always changing even on the same platform. Even if you’ve been with the same platform for months, their requirements might change, and you usually aren’t notified of these changes.
- Finding the exact image requirements is difficult. To make things harder, actually finding the image requirements can be tough because certain requirements might not be disclosed or are hidden.
- Following image requirements can be tough. Lastly, actually following the photo requirements can be tricky.
Solving the Problem of Photo Requirements
Thankfully, it’s rather simple to solve the five issues above. Below, we’ll go through a couple of the most popular platforms and their specific photo requirements.
Amazon
Technical requirements for Amazon photos
- Amazon requires all submitted images to either be in TIFF, JPEG, Gif or PNG format.
- Dimensions must be at least 1000 or larger in either height or width preferred
- sRGB or CMYK color mode
- File names must also contain the product identifier, followed by a period and the appropriate file extension name
- File names must not contain additional characters, spaces or dashes
Photo Requirements for Amazon
- The image must be the cover art or a professional photograph of the product
- Drawings, illustrations and concept art cannot be used
- The image must not contain gratuitous or confusing objects in addition to the product
- The image must be in focus, lit professionally, photographed or scanned with realistic colors and edges
- For books, music, video, and DVD, the images used must be the front cover art and fill 100% of the image frame
- Products should fill roughly 85% of the image frame
- The entire product has to be in the image
- Backgrounds must be pure white (RGB 255, 255, 255)
- The image must not contain additional text, images, and graphics
- Offensive and pornographic materials must not be used
Etsy
Technical requirements for Etsy images
- Profile photo: 400 x 400 pixels
- Shop icon: 500 x 500 pixels
- Shop banner: 760 x 100 pixels
- Cover photo: 3360 x 840 pixels maximum, 1200 x 300 pixels minimum
- Team logo: 170 x 100 pixels
- Item listing photo: at least 1000 pixels wide
Photo Requirements for Etsy
- Images must be horizontal or square to ensure the focal point of the image appears in cropped thumbnail views
- The product must be centered in the photograph due to how Etsy automatically crops images for use as gallery images and thumbnails
- If prints and original artwork are being sold, it’s recommended not to use the digital file, but a photograph of the artwork itself
- Brand logos and images can be added, but Etsy advises against using watermarks because it makes the images unsuitable for off-site advertising programs
eBay
Technical requirements for eBay images
eBay recommends photos that are at least 1600 pixels on the longest side but enforces at least 500 pixels
- eBay supports JPEG, PNG, TIFF, BMP, and GIF
- If the photo is in JPEG format, it must have a quality of at least 90 on the JPEG quality scale
- Photos must not have text or borders on them
- Listings must have at least one photo
- Stock photos can only be used for new and unused items
- Used items must have pictures taken that show the item in its current condition
Photo Requirements for eBay
- It’s recommended to use a plain and uncluttered background to make the focus on the item itself and not the background
- Light images evenly by turning off the flash on your device and ensuring lights are even across the entire object
- Hold your camera steady so that the image isn’t blurred
- Capture high-resolution pictures when possible to give sharp details and avoid blurring
- Fill the entire frame with your item
- Capture the product using several angles
- When possible, use another item to show the scale of your item
- Don’t use filters or tint the colors in your photos
- Detailed close-up shots are recommended
- Don’t add extra items or props to the product photos
- Name files so they make sense when you look back at your photos
- Always double-check your photos closely before uploading
Jet.com
Technical requirements for Jet.com images
- Image source must contain a valid URL
- 1500 x 1500 pixels or larger is recommended
- 500 x 500 pixels is the minimum
- Images should not contain retailer-specific marketing language
- Remove all “no image available” images
- com accepts BMP, JPEG, JPG, PJPEG, TIFF, GIf and PNG
Photo Requirements for Jet.com
- Only the actual product must be displayed without props and models
- Images cannot contain anything offensive or profane
- Images containing prohibited content must be removed or blacked out
General Photo Requirements That All Platforms Suggest
You may have noticed that several of these eCommerce platforms have suggested some guidelines for their images and that all of these photo requirements share some similarities. We’ve compiled them to create a simple list of recommendations that all of your photos, regardless of the platform they’re on, should follow.
Recommended Image Sizes
It’s always good to use a larger image. Make sure the source image (directly from the camera you’re using) is always at maximum quality. This ensures that quality remains consistent throughout the image’s use. For instance, if the image needs to be downscaled, then it will still look great. However, if eCommerce platforms require you to use a larger image, then you don’t need to stretch a small photo.
Required Background Colors
It’s important to remain as consistent as possible when picking background colors. For most products, a white background is preferred.
Image Frame, Borders, and Logos
Most eCommerce platforms require you to remove any frames and borders from the image. This shouldn’t be a problem as long as you use the source image that you take from your camera. Most eCommerce platforms also allow you to use a custom brand image or logo if the product is created by you, but they do not recommend that you use watermarks.
Accurate Colors
In order to give your customers an accurate representation of what you plan to sell, make sure you use accurate colors to represent your product. This is especially important if your product is advertised as being a certain color, or if you’re selling wearable fashion items where the color is important. This means no passing the image through filters and no using third-party tools in an attempt to change the colors.
Number of Images Provided
Providing more images is always a good idea, but what you take a picture of is important. If your product is large, make sure you take pictures of it from several different angles. If you’re selling a detailed product such as a bag, then make sure you take close-up shots of the details. If you’re trying to sell something very expensive, then make sure you take photographs that help to confirm it’s authentic such as labels or even receipts.
Lighting
All eCommerce platforms recommend professional lighting, but this isn’t always possible. Instead, make sure you try and light the product evenly. Turn off the flash on your camera and make sure the room you’re taking pictures in is well-lit. Avoid taking pictures outside if the sun is creating too much shadow that obstructs your product or the details you’re trying to capture.
High-Resolution Image
Lastly, make sure the image you’re submitting is the original source file whenever possible. This guarantees excellent photo quality and consistency on all of your promotional materials.
Interpreting the Product Photo Requirements
Even though the photo requirements for product photos are relatively consistent throughout all eCommerce platforms, there are a couple of different ways you can interpret them depending on the platform that you pick, and also the type of products that you sell.
Aesthetic Aspects
When you’re selling products on a personal site, you can afford to be a little more personalized with how you take or edit your pictures. For Instance, if you’re planning on selling fashionable clothing items, then the styling and theme of your website can play a big part in the overall appearance of your product photos. You’ll want models to actually wear your products and to take flattering pictures of them using your clothes, going against the photo requirements of not using models in your photos. Of course, it’s always a good idea to take clear shots of the clothing on its own as well, but it’s never a bad idea to include pictures that include a model wearing the product too.
Technical Aspects
Technical aspects are important on a per-platform basis. For instance, compression methods and file sizes might be regulated due to the site wanting to be mobile-friendly. In addition, most eCommerce platforms want to keep consistent image quality throughout the site, hence why they’ll ask for color profiles to be consistent with their own, or image sizes and margins to follow their photo requirements. Technical aspects are often chosen for performance and consistency reasons and are often easy to follow.
Picking the Right Platform for Your Products
Lastly, we should also mention selling on the right platform for your products. Whether it’s Amazon, Etsy, eBay or Wayfair, it’s important to look at the eCommerce platforms you’ve chosen and sell the right products (and thus, take the right photographs) to ensure maximum visibility and profit.
Amazon
The Amazon marketplace is excellent for virtually all types of products, but the Home and Kitchen section has been growing steadily over the past year. Consumer electronics are always rising, and the pantry section has also been growing significantly. This makes Amazon a great choice for all types of products.
Etsy
Etsy is well-known for handmade products. This can include clothing, furniture, jewelry, toys, and games, or even stickers and candles. If it’s something that you’ve made by hand, then it’s a great product to put on Etsy.
eBay
eBay is an online marketplace that is excellent for selling old antiques and rare items. If you’ve only got a handful of stock, then eBay can be a brilliant way to get started with your business. Some of the busiest sections include books, video games (especially retro or out-of-production goods), refurbished electronics and even bikes.
Wayfair
Wayfair is known for its home furnishing selection. This includes appliances, bed, and bath, decor, pillows, rugs or even full-sized furniture.
JewelStreet
JewelStreet is full of beautiful jewelry and accessories fit for both men and women. It’s an excellent platform to sell jewelry and there are already hundreds of designers that sell their products through JewelStreet.
Overstock
Overstock is another platform that specializes in home goods. From furniture to home decor and even jewelry, Overstock contains a wide selection of home and personal products, making it a fantastic site to sell a wide range of different goods.
It’s important to utilize multiple eCommerce platforms for your business. While it might sound confusing to follow the many different photo requirements, with enough organization and understanding it’s actually far simpler than it seems. Using the right photos can drastically improve your chances of making a profit on all eCommerce platforms that you use.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Get Inspired to involve Models in your Product Photos
When selling a product, it is necessary to take photographs of the product so that your customers understand what it is they are buying. Companies can often take this up a notch by actually showing models in the photographs to display the different uses of a product and features. This is a typical product photography strategy – model shoot – used by many eCommerce businesses around the world, but it’s not available to every company due to the time and money involved to get high-quality product images. As a result, we turn to different methods of model photography to utilize these benefits while keeping the costs lower. The solution to this is adding human-touch to your photography, a different concept that uses the advantages of model photography, but delivers them in a cost-effective package that allows you more creative freedom.
In this article, we’ll be touching on a couple of subjects. First, we’ll dive into model photography and explain that, while effective, it’s not the best solution for all businesses. We’ll be looking at the costs involved and show that there are far too many considerations and people to hire that it can actually be daunting for smaller businesses. Next, we’ll look at photography with human-touch as an alternative and give explanations on how it works, why it works, and how you can take advantage of it.
Correct Use of Model Photography
Using models to showcase your products will attract wider audiences. People understand how to use the product, where to use it, how it can be applied to their lives and also gives a clear understanding of the various features.
Unfortunately, people often think that using model photography photos for products is advanced and expensive, and they also believe that it gives them a prestigious aura that attracts more customers. This is not always true, and improper use of model photographs can actually have a negative effect on your success.
Why You Shouldn’t Add Model Photos to Every Product
The Focus Should Always Be on the Product, Not the Model
The focus of any good product photo should be the product itself and not the model. Models could draw attention away from the product and distract them, leading to undesirable results. For instance, if the product you’re advertising is something like a towel and all of your product photos are with the model, you may be creating more focus on the model then the product. You should have a good balance of photos of your product alone, as well as with a model. The model photos should be relevant to your product, and don’t always need to show the entire person, but only what you need to see such as the hands holding the item.
The Model Has to Be Relevant
In addition, the model has to be relevant to the product itself and actually make sense. An example of this would be something like pet clothing and accessories. Having a model hold them up and show them isn’t a very good idea because pets and models aren’t really related. Instead of using a human model, it would make more sense to use a pet such as a cat or a dog to showcase the products instead. This seems like common knowledge, but occasionally you can find product photos that don’t totally make sense.
Having your model dressed correctly for the job is also very important. If you are advertising fitness clothing, you probably don’t want dark glamour makeup and painted nails. The models should look and be dressed like the actual people who will use your item for best success.
The Cost of Model Photography Is Expensive
Most of the time, taking modeled photos is expensive and quite time-consuming. It will cost a lot of money and resources to get expert photographs that showcase your products, especially if you want good results. Here are a couple of the biggest challenges when it comes to getting good photographs:
- Hiring people is expensive – Hiring people for your model shoot project can be surprisingly expensive. Models need to look their best and this involves a hairdresser, makeup artist, costume coordinator and let’s not forget the cost of actually hiring a model in the first place.
- Props can add to the cost – Product photos make far more sense when they’re surrounded by similar products that can explain the features and use cases. That’s why we also need to use props, but it actually adds extra cost as well that cannot be avoided.
- Scene layouts are intricate – Scene layouts can complicate matters. Not only do you need to rent out a location to showcase products, you’ll also have to lay out the scene so that it feels natural and makes sense for the product.
- Setting up the background is time-consuming – Setting up this type of background or scene can also be incredibly time-consuming.
- It takes a while to process the photos – Lastly, adding the finishing touches can take a lot of time and you may even need to hire an extra person to work with tools such as Photoshop in order to make your photos more appealing.
In short, hiring the staff required to set up these types of photographs can take a long time and when looking at the costs, it doesn’t seem worth it unless you’re already making a lot of money from your products and have built up your brand to a considerable level. It’s not a cost-effective way to promote your products, but luckily, there are other options as well.
Model Photography Isn’t the Only Choice When It Comes to Displaying Your Products
Adding models to your product photos can be a huge boon. It helps your customers understand what it is they’re buying and gives you an air of professionalism. However, as you can see, it’s expensive and isn’t ideal for every use case. Luckily, if you’re interested in adding a human element to your product images, then model photography isn’t the only way. In fact, there’s a much more cost-effective solution with faster processing times that can give equally effective results; human-touched photography.
Introducing Human-Touched Photograph
What is Human-Touched Photograph?
Human-touch photography is a type of model photography that is focused on promoting, displaying and advertising various commercial products where the model is used to emphasize use cases. In most cases, certain parts of the model are used (such as the hand to show something like a smartphone or gadget) or in some cases, the entire model is blurred and used as the backdrop for a product. Regardless of if the model is real or not, it helps buyers identify what the product is more easily and they have a much easier time realizing what the use case of each product is.
There are four categories of human-touched photography; lifestyle photos, hand model photography photos, blurred model photography photos and model photography photos.
Lifestyle Photos
Lifestyle photos showcase the product in its ideal environment. These don’t actually include real models and typically take a bit of work to set up a scene that makes sense and would be something that mirrors a real use case scenario. For instance, if you want to show off something like a kid’s toy, then you don’t necessarily need to hire a child model. Instead, you can show its ideal use by having it placed strategically in a kid’s room surrounded by objects like a cot, a rug and child-friendly decorations.
Hand Model Photography photos
Hand model photography photos are great for smaller products. They typically only show the model’s hands instead of the full model, and the model usually showcases how to use or handle the products, and the backdrop is often related in some way. These are excellent photograph choices for intricate items as well, or when a product requires your hands in order to be used.
Blurred Model Photography photos
Blurred model photography photos are simple to use and don’t require a professional make-up artist or stylist. Since the entire model is blurred, the focus stays on the product which the model is handling, and anyone can be that model because their identity is often obscured. This is a cost-effective way to add models to your product images without having to hire several people.
Model photography Photos
Lastly, model photography photos are a type of creative photo where the entire model is included. This is perfect for showcasing products like clothing and accessories and is even good for showing off multiple products in a single model shoot.
What Products Are Suitable for Human-Touched Photograph?
Lifestyle Photos
Lifestyle photographs are excellent for products like home and kitchen accessories, bath items and also child items like toys and decorations. Getting a child model is usually difficult and they could be uncooperative, which is why using lifestyle photographs is a much better solution.
Hand Model Photography Photos
Hand model photography photos are excellent for smaller and intricate items. This includes jewelry, bags, and accessories. Hand model photos are also great for things like electronics and games, where the hands are mainly used to operate the device. In addition, you could even get foot models to show off things like shoes.
Blurred Model Photography Photos
Blurred model photography photos are perfect for showing off sporting goods, books, stationery and smaller pieces of decor like figures and ornaments.
Model Photography Photos
Clothing is the most typical choice for model photography photos because they showcase the entire model. Accessories and other worn items like bags are also a good choice. The great thing about model photography photos is that you can show off multiple products within a single shoot, meaning you save a lot of time and money.
Conclusion
So to conclude, let’s recap on a couple of things that we’ve learned.
Adding Models to Every Product Photo Isn’t a Good Idea
When it comes to product photography, adding models to every single product is a poor decision. Creative photos take a lot of planning, and regardless of if you’ve got a photo studio or you’re just doing a temporary photo shoot, it’s important to realize that not every product requires a full model shoot.
Different Products Require Different Techniques to Show Them Off
Different products also require different kinds of creative photos. Some are best taken with a blurred background, some are great with foot models and others need hand models. When planning a photo shoot, make sure you utilize different techniques for your products.
Human-Touched Photography Gives You More Options
Another advantage of human-touched photography is that it gives you more options. Model photography is expensive and human-touched photography gives you a more cost-effective solution. You don’t need a photo studio and you don’t need to worry about a model shoot.
It Changes How You Take Product Photos
Human-touched photography can introduce new creative photo ideas to help you create wonderful online photos for your products. Product photography is a creative endeavor that mixes a lot of techniques, so learning new ways to take product photos is an excellent decision.
It Can Also Be More Cost Effective
You don’t need to hire a professional model to get creative photos. Blurred backgrounds mean that anyone can pose for a picture, and you don’t need to be an expert to act as a hand model or foot model. Human-touched photography is far cheaper than renting out a photo studio and you can even avoid having to hire expensive models and stylists.
Model Photography Isn’t the Only Option
People often think that model photography is the only way to get good online photos for your products. Fortunately, this isn’t the case and there are countless options available that can save you time, money and a lot of effort.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
If you’re still worried about the shipping rates, then you need to start looking at things from a different perspective. When you use the right shipping strategy, you’ll soon figure out that these shipping costs are only a small part of the total expenses that come with product photography.
Shipping is an essential part of the e-commerce industry. It’s something that can never be avoided; we live in a world that’s now more connected than ever. You may need products to move across the country, or even overseas. As a result, shipping has become the only solution to this issue.
E-commerce shipping applies to both B2C and B2B services. Today, we want to focus on B2B e-commerce shipping and how important it can be. Did you know that the majority of businesses will cooperate with other companies that are located out-of-state? This means that, when a company is looking for a particular service, they tend to choose remote vendors.
Why do most companies choose remote vendors?
When a business is selecting a vendor, it takes many things into account. However, the most significant factor is the quality of the service. A business will always benefit the most when it works with vendors that can provide the highest level of service there is.
Unfortunately, it’s found that the majority of high-quality vendors aren’t always local. Therefore, if you wanted to choose a company that suits your business the best, and provides an exceptional service, you usually have to collaborate with one overseas or in a different state.
The problem with shipping and outsourcing
The consequence of using a remote vendor is this; you need a way of shipping your product across to them for the services to be completed. There are loads of vendors your company might choose to use, but we want to focus on product photography vendors. For most businesses, they see these shipping costs as a barrier stopping them from outsourcing this particular service.
In theory, it would be more convenient to work with local product photography vendors. There would be no shipping costs to contend with, so your business should save money, right? However, if you want what’s best for your business, then you may find remote vendors offer a far better service than any of the ones near your current location.
If you’re still worried about the costs, then you need to start looking at things from a different perspective. When you use the right shipping strategy, you’ll soon figure out that these shipping costs are only a small part of the total expenses that come with product photography services. The best way to understand this is by looking at the options you have when you want to take a photo of one of your products to publish online.
Here, you’re faced with three options:
Take the photo yourself
The first option is to take the product photos by yourself. In theory, this is cost-effective and shouldn’t be too much of a problem. However, you fail to realize how time-consuming it is to take proper product photos. There are loads of things to consider, such as the lighting, setting the scene in the background, using different props, setting up all the equipment, buying the right equipment, and so on.
On average, a professional photographer takes 30 minutes to produce a great product photo. If you’re not an expert, it can take much longer – and that’s just for one product. Then, take into account editing the photos and making sure they’re the right size, and it almost becomes a full-time job! Imagine how long it would take to produce all the images you require. As a business owner, your time is best spent elsewhere.
Build an in-house product photography team
The second option is to put together an in-house photography team. Again, this sounds good as you now have professional photographers working together to ensure everything is taken care of while you focus on other areas of your business. It alleviates the time-consuming issues, but it presents another critical problem; high overhead costs.
There are so many ongoing costs to consider, like equipment, hiring multiple employees, renting out studio space, and so on. We’ve already written an article on in-house product photography where we explain how you put a team together and all the costs involved. So, we won’t go into that in too much detail here.
Outsource product photography service
The final option is simple; outsource your product photography to a vendor that provides the right services. This brings many advantages to your business that are clear for everyone to see.
Improved Quality
To begin, you will have high-quality product photos that are captured by professionals. They will present images from all different angles, properly showcasing your product for everyone to see. The quality of these images makes a massive difference when you advertise the products for consumers to purchase. Someone is more likely to buy a product when the photo is very detailed, and they can clearly see what they’re buying. What’s more, because you’ve outsourced this service to a team of professionals, the quality should remain consistent with every photo.
Less Time-Consuming For Your Business
Secondly, you benefit from having a whole team of professionals working on the photos for you. Not only that, but they’re a team that’s worked together countless times before. They know how to do everything, how to work with one another, and how to get the job done as quickly and efficiently as possible. This could potentially mean they get things done a lot quicker than if you took them yourself or built an in-house team.
To add to this, if you wanted to create your own team, you’d need to spend months trying to interview and find the right candidates. Here, you can pick the best vendor around and place an order within minutes. All you have to do is ship your products and wait for them to come back.
Not only that, but it’s so much easier if your business has a high volume of products that need photos taken. When you try and do this in-house (either on your own or with your team), then it becomes almost impossible to do. It’s simply more convenient to send them to a photography vendor.
The Shipping Barrier
However, as we’ve already mentioned, the main reason people are afraid of outsourcing their product photography is because of the costs. Or, more accurately, they’re worried about the high shipping costs. You need to pay for your products to be shipped to the vendor and cover the costs of them on their way back to you.
So, if you didn’t outsource, you wouldn’t have to worry about these costs, and it would be far more affordable for your business, right?
Now, there are two things we say to this.
- Firstly, there are ways you can decrease shipping costs, so they don’t become much of an issue.
- Secondly, you have to take into account all the additional things that make up the final cost of outsourcing
Decreasing Shipping Costs
To address the first point, shipping doesn’t need to be as expensive as you think. In fact, many fulfillment agencies provide great discounts for shipping. They’ll pack everything up, and ship it to the vendor for a discounted price. So, you really don’t have to pay that much to send your products away ready for their photo shoots.
The Total Cost Of Product Photography Outsourcing
The easiest way to explain this point is to rewind back to all the things we spoke about when discussing taking photos yourself or hiring your own team. Here, we established that there were loads of things you had to pay to get professional photos taken. When you outsource, all of these costs still exist but they’re much less expensive for your business.
You see, the vendors you pay will have all those costs to contend with themselves. Therefore, they price their services with that in mind. So, when you pay for professional product photography, you’re really paying for:
- The equipment they use
- The studio they rent
- Any props and additional things used for scenery
- The wages of everyone in the team
- Pretty much everything that goes into producing a professional product photo!
Of course, you can add the shipping costs to this, and that’s the total payment you’ll be asked to hand over.
When you consider all of these things, you begin to realize that the shipping costs are actually a small part of the overall costs.
Obviously, you can’t control all these costs as they’re put in place by the vendor. But, this is where the big difference comes in comparison to doing things in-house. When you try and take your photos in-house, all of the costs are ongoing for you and your business. Team members demand annual wages, equipment needs to be upgraded, studio rent is a monthly thing, etc. However, when you outsource, you’ll only charged a fraction of what you pay in a year for all those ongoing costs.
The Benefits Of An Effective Shipping Strategy
Funnily enough, out of all the total costs, there is one you can control; shipping! That’s right, if you use a smart and effective shipping strategy, you can bring down the cost of outsourcing your product photos quite substantially.
Save Money In The Long Run
What this shows is that the right shipping strategy will end up saving your business a lot of money. If you’re smart, and you keep the shipping costs low, then the price of outsourcing becomes way more affordable. You have to remember that you’re getting the ideal service here. You have fewer overhead costs for your business, you get to work with a company that provides professional photos that are designed to intrigue online customers, and you don’t have to waste time taking the pictures yourself.
Boost Online Sales
Remember, it’s common sense that the right photos help encourage sales for e-commerce businesses. Therefore, it’s only logical to do everything you can to create the best product photos out there. If you and a rival are advertising the same item online, for the same price, what will tempt a consumer to choose yours? More often or not, it’ll be down to how good the product photo is.
When you think about it like this, you can make a link between product photos and online sales. The better the photo, the more chance there is of a sale. You can test this out for yourself by selling the same product but changing the photo people can see. It will amaze you to see how different the sales figures are based on this tiny little change.
As a consequence, you should start thinking about outsourcing as an investment in your business more than anything else. Don’t be afraid of paying for shipping, come up with a cost-effective strategy and invest in it. You get the benefit of having a professional company produce high-quality images for you in a fraction of the time you could do it in. This improves the way your whole business is presented and gives you a massive reputation boost too!
Conclusion
In conclusion, you should stop looking at shipping as the barrier to outsourcing your product photography. Too many businesses assume that it’s this massive wall standing in the way of your business getting great photos. As a result, many organizations try in-house photography or outsource to local vendors instead. The problem with this is it may cost far too much and be too time-consuming when done in-house. Furthermore, local vendors might provide a substandard service compare to ones out-of-state.
The reality is, all you have to do is implement an effective shipping strategy. Find ways of shipping your products for as little money as possible, to bring down the overall cost of outsourcing. The end result is that you optimize your business. You can now cooperate with photography vendors that provide the highest level of service possible. In turn, this means you’ll receive the best product photos money can buy. It’s a strategic investment that will benefit your business almost immediately. If you’re struggling to make online sales, all it could take is a professional product photo to encourage more purchases. So, stop viewing the shipping costs as an issue, and start focusing on how you can lower them to get the services your business deserves.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Competently leverage other’s team building functionalities vis-a-vis strategic solutions. Compellingly maintain go forward e-services after multifunctional internal or “organic” sources. Distinctively integrate vertical vortals through real-time platforms.
Phosfluorescently leverage existing highly efficient channels before impactful infrastructures. Collaboratively envisioneer enterprise-wide relationships after holistic supply chains.
Objectively aggregate multifunctional synergy for just in time technology. Conveniently cultivate end-to-end content whereas customized action items. Interactively implement functional ROI through user friendly systems. Quickly procrastinate transparent value and impactful data. Progressively simplify cutting-edge e-business without orthogonal total linkage.
Quickly restore integrated portals without world-class portals. Dynamically communicate B2C scenarios after ethical scenarios. Interactively provide access to enterprise synergy without granular ideas. Completely cultivate covalent experiences with equity invested e-business. Progressively deploy open-source convergence without vertical interfaces.
Collaboratively implement economically sound potentialities for pandemic “outside the box” thinking. Authoritatively engineer empowered content before error-free content. Rapidiously initiate client-based solutions for multidisciplinary “outside the box” thinking. Conveniently reinvent transparent schemas vis-a-vis progressive partnerships. Collaboratively extend backward-compatible interfaces without turnkey technology.
Distinctively extend vertical e-markets via 2.0 web-readiness. Assertively fashion distinctive models via competitive e-services. Interactively leverage other’s synergistic interfaces before distributed metrics. Distinctively synergize virtual platforms before ethical users. Efficiently plagiarize synergistic communities with orthogonal ideas.
Compellingly integrate fully tested niche markets rather than cross-media communities. Completely procrastinate next-generation human capital through impactful expertise. Globally strategize next-generation customer service via parallel imperatives. Intrinsicly supply enterprise-wide outsourcing through team driven results. Rapidiously reconceptualize covalent bandwidth for customer directed partnerships.
Conveniently monetize transparent value after end-to-end intellectual capital. Compellingly initiate premier solutions via quality partnerships. Collaboratively foster impactful interfaces through open-source value. Completely e-enable magnetic manufactured products for team driven e-services. Quickly monetize end-to-end materials for go forward meta-services.
Competently strategize leading-edge models and prospective models. Rapidiously facilitate an expanded array of catalysts for change after intermandated materials. Progressively visualize sustainable core competencies whereas efficient scenarios. Rapidiously maximize open-source methods of empowerment rather than an expanded array of potentialities. Energistically enhance 2.0 technology before viral relationships.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
How to bring your product photography in-house and set the in-house product photography pricing? First, you need to know the component of Product Photography Cost. The Cost of Budget Product Photography Studio is made of Photography Space Cost, Photo Studio Equipment Cost, and Photographer Salary. We prepare the Product Photography Cost Calculator for you which includes everything from the product photography studio setup, product photography lighting to average photographer salary or a professional photographer salary.
Online shopping has become a fashionable way for customers to make most of their purchases. The 2020 UPS statistical analysis report shows about 5% of an increase in online purchases in the last three years. The overall satisfaction with online shopping experiences is proving to be better than the physical store shopping experience.
It’s easy to see how customers get the joy of instant gratification now, and in a few simple clicks, your new purchase is on its way to you. This convenience has also driven an extreme rise in shopping online. More customers are now willing to buy things online, resulting in buying more goods than they have originally planned.
How do you make your products stand out on the flash sale sites among thousands of similar products? The answer is “great photos.”
A clear and honest product photo builds a bridge of trust between sellers and customers. It shows the properties and functions of the products. Without sale images, potential clients won’t know what they are buying. A photo for every item is essential, and the more photos you have, the more likely the product is to sell. A photo allows potential clients to connect with your designs and find a style that suits them. Using high-quality photos for your products will result in customer trust and recognition of your designs, which will keep your customers loyal to your product.
Now you may ask how I will get professional photos? In general, there are two options for commercial product photography – In-house photography or outsourcing product photography. When making a choice, there is much to consider. If you want to outsource photography services, you can look for a professional photography company on Google by searching relevant keywords, like good “product photography services company.” But that’s not what we want to talk about today. This article will tell you the cost of in-house photography and help you make a choice.
Advantages of In-house Development
There are four advantages of in-house product photography team development, including:
- Totally control the whole process of product photography
- Save on shipping fees
- Better adopt a company’s culture and more effective communication
- Short Turnaround time
1. Totally control the whole process of product photography – Compared to outsourcing photography services, in-house photography totally controls the studio time cost, photography studio lighting setup cost, shooting time, human resources, and photo quality.
2. Save on shipping fees – We don’t need to spend an extra fee to ship our products to the outside vendors. Shipping is always costly, time-consuming, and risky.
3. Better adopt a company’s culture and more effective communication – The coordinators between the photographers and the production department have a better understanding of the company’s culture. They communicate both ways, fully understanding what shooting results the production team wants to show by the photo and ensuring the photographer understands the photography and advertising strategy the production team is trying to achieve, and without the best lighting for product photography it is impossible.
4. Short Turnaround time – Outside photography vendors are often busy with several projects at the same time, and you’ll have to wait for shooting and edits. Using an in-house photographer ensures your photos always come first.
Preparing for in-house photography is a big project. In this article, we are going to make a checklist showing all the things needed to develop great in-house product photography and tell you the cost of them.
What is a good size for an in-house photography studio?
Oftentimes, building a photography studio can be divided into two areas – the product preparation area including the photo studio furniture, and the photo shooting area. The product preparation area is mainly used for storing products. Also, before formally shooting products, the cleaning and styling work should be completed in the product preparation area.
Normally, the dimension of the product preparation area is half that of the photo shooting area. So how big does a photography studio need to be? What’s the budget for a studio? What do you need for a photography studio? These are difficult questions to answer which ties to location, cost, type of products, the area of focus, etc.
The followings are studio sizes for each type of product.
How much does it cost to rent photography studio space?
We’d recommend setting your rental fee in the $15 sf/yr range, depending on your floor size and studio location.
What equipment do photographers use?
When shopping online or in a catalog, buyers rely heavily on the photograph of a product. They need to be able to trust a company to provide the exact same thing as they see advertised. Most of the time, returns are based solely on the fact that the real product differed too much from the image, and the customer felt, in a sense, betrayed.
The first step to improve your product images is to upgrade your equipment needed for product photography. There are some basic product photography gears you can use for your e-Commerce website:
- Product Photography Lighting Equipment
- Background Equipment
- Camera
- Product/ Props Cleaning Accessories
- Computer
- Product Photography Software
Product Photography Lighting
Great studio lighting for product photography is a key factor in creating a successful product image and determining the tone, mood, and atmosphere of the products. Therefore, the best photography studio lighting setup is extremely important best vibrancy of the product’s color and luminosity. Below are some of the essential tips on how to set up lighting for product photography.
When photographing in true color, consider how the light will affect the image. Light plays a big role in highlighting the colors of a product, as it gives the item a chance to shine. Darker items may need a brighter spotlight to make them pop on the background, or a vibrant colorful product could use a softer light to really demonstrate its vivacity.
Also, proper lighting goes beyond a spotlight on your item. Lights and shadows help you to show all the features of your product. A customer needs to see all the features of a product, something with intricate and detailed shadows from a well-lit product will make it pop off the page and catch the eye of every potential customer. Without these highlights and shadows from multiple light sources, your customers will see a two-dimensional, flat product
Lighting is crucial for our product photography, and the most important element in making a product look great.
Backgrounds
The background provides various pre-build scenes for you without going to the real scenes. You can get creative shoots by using different kinds of backgrounds. If your company website is focusing on a brand of clean, uncluttered and modern feelings, a white background is a timeless classic. If you will eventually sell your product through a third-party site, it’s important to realize that Amazon is the largest user of white background product photographs. Scrolling through the items available on Amazon, it’s clear to see the value behind a white background.
Camera cleaning/ prop accessories
No matter what you are photographing, the clean camera is important. Knowing that your equipment is free of dust specks, fingerprints, and blurs will give you peace of mind.
Computer
Transferring photos from the camera to the computer promptly is another key step in the process of product photography editing. It’s easy for us to audit and retouch photos.
Product Photography Software
There are several online product photography software such as Picmonkey and Canva that you can use to give quick retouches or edit some parts of your products. Having in-house product photography software boosts your creativity and outshines the final product image compared to online product photography software. Some of the best photography studio management software is Adobe Photoshop, Lightroom, and GIMP.
The average cost of photography equipment per year is about $36,872.1. You can get specific equipment and its price on the following website.
- https://digital-photography-school.com/equipment-tips-for-quick-and-efficient-studio-product-photography/
- https://www.photigy.com/equipment-for-a-studio-product-photographer-what-do-we-use-and-what-we-are-going-to-buy/
- https://www.shipstation.com/blog/packing-up-the-extras/choose-product-photography-gear/
- https://www.ebay.com/b/Photo-Studio-Lighting-Equipment/30078/bn_152377
- https://www.slrlounge.com/product-photography-gear-need/
- https://james-grundy.com/photography-studio-equipment-list-2/
In-house Photography Equipment Cost
Imagine how many times you’ve used somebody else’s studio for your product photography. For example, photo studio rental in NJ costs around $20 for budget photography. High-end product photography can cost you up to $100 to $200 for a few hours depending upon the photography studio prices and equipment.
If you can make your photography studio in-house, you can save a lot on photo studio prices, and you can spend those savings on better photo studio equipment for quality product pictures. Below we will show you how much it will cost to build your own photography studio depending upon your product photography requirements.
1. Beginner Photography Studio Setup
These are small photography studios that most likely don’t have enough photography skills or have a budget to own professional photo studio equipment since they are starting out. The cost for in-house basic photography studio setup ranges from $2500-$3000, including photo studio equipment such as:
1. DSLR Camera with Lens – $800-$1000
2. Basic Product Lighting Setup $100- $200
3. Backgrounds – $600-$700
4. Computers and software – $600
5. Miscellaneous – $200
2. Professional Photography Studio Setup
For best studio photography, high-end photoshoot equipment is a must. You must remember before setting up a new professional photography studio that adds high overhead cost, and if it is not managed properly, it can drag you into a loss. The cost of setting up a professional photography studio can range from $15,000-$20,000. Here is the professional photo studio equipment list:
1. DSLR Cameras – $4000-$5000
2. Product Photography Lighting System- $2000-$3000
3. Screen & Back Drops – $500
4. External Flashes – $1000
5. Hardware & Fittings – $1000
6. Computers and Software – $2000
7. Employee Cost – $4000
3. Product Photography Setup
Product photography needs perfection in the skills and expertise of the product photographer. Apart from skills and expertise, it also requires a lot more equipment than the professional photoshoot studios. An in-house product photography setup equipment list includes:
1. Studio Equipped with Cyclorama – $3000
2. 8X10 Film Camera – $5000
3. Tripod – $50-$100
4. Phase One Camera – $500
5. Polarizer – $50
6. Spare Batteries for Outdoor Shoot – $200
7. Product Shot Lighting – $2000
8. Screen & Back Drops – $500
9. External Flashes – $1000
10. Hardware & Fittings – $1000
11. Computers and Software – $2000
12. Employee Cost – $4000
The product photography setup and photoshoot studio equipment can cost you around $20,000-$25,000. If your budget is low, we recommend you go for a small product photography studio. Different types of products demand other kinds of equipment and shoot needs.
4. Tabletop Photography Setup
A budget photography options option for those who can’t afford a professional setup and want to start in-house product photography in the comfort of their homes. You can create your budget photography in cheap with the help tabletop photography, and here is the list of equipment that you need:
1. Table – $50
2. Backgrounds (Whitepaper, Kraft paper, etc.) -$20-$30
3. Styling Items -$30
4. In-house Window Lighting – Free
5. Tripod – $50-$100
6. Tapes – $1
7. Clips or Clamps $5
Small items or furniture require an in-house product photo studio, whereas fashion, cars, etc. can be done outdoors. There are also tons of photography studio setup ideas online for your mini photo studio setup.
What’s the Salary of a Photographer? – Employee Cost
Labor cost is another significant part which should be included in the budget of the in-house photography. A complete photography team includes four positions – photographer, retoucher, photographer helper and stylist.
- Photographer is responsible for the photo shooting.
- Retoucher does the photo editing work, such as color correction, layout design, and reshaped figures to achieve maximum aesthetic effect while preserving believability with excellent photoshop skills.The
- Photographer helper is the person who is in charge of managing, adjusting, and cleaning the equipment.
- Stylists work closely with the Photographer. Their job is to find the props, styles, and colors to create the “story” for the products and bring the right feeling to the customers.
You need to include product photographer salary, retoucher salary, product photography helper salary, and stylist’s salary. It would be best if you also kept in mind that when it’s come to in-house product photography, there may come a time when you’ll get more projects. You may need to hire a freelance product photographer, so you must be aware of the product photographer rates, freelance photography rates per photo, and professional photoshoot prices.
The PayScale.com shows that for an ordinary company, the total annual labor cost of photography team is between $134,017 and $296,596, including the photographer salary. The average number of photo shoots per year is about 6,870, and thus the labor cost per photo is between $19.51 and $43.17.
Accordingly, the total cost of in-house product photography includes studio rental, equipment depreciation cost, and Labor cost.
- The dimension of the photography studio closely ties to the type of products. The rental rate heavily depends on the location.
- On average, the annual equipment depreciation cost is about $14,748.84, which equals 40 percent of the equipment fee (The average cost of photography equipment per year is about $36872.1).
- On average, the total annual labor cost of photography team is between $134,017 and $296,596.
Estimating costs accurately is critical because it gives us a better prevision of return on investment. Only we know whether we could earn profits from the project or not, can we make the right decision and take the next step. We should put more emphasis on cost estimates and then make the choice of in-house photography or outsourcing to the photography company. We are here providing you with the photography cost calculator, which will help you estimate your in-house photography budget and make the right decision.
Summary
We hope you have got all your answers related to in-house product photography costs and everything you need to have in place to open your product photography studio. From budget photography to the average photographer salary, we’ve covered it all.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Competently leverage other’s team building functionalities vis-a-vis strategic solutions. Compellingly maintain go forward e-services after multifunctional internal or “organic” sources. Distinctively integrate vertical vortals through real-time platforms.
Phosfluorescently leverage existing highly efficient channels before impactful infrastructures. Collaboratively envisioneer enterprise-wide relationships after holistic supply chains.
Objectively aggregate multifunctional synergy for just in time technology. Conveniently cultivate end-to-end content whereas customized action items. Interactively implement functional ROI through user friendly systems. Quickly procrastinate transparent value and impactful data. Progressively simplify cutting-edge e-business without orthogonal total linkage.
Quickly restore integrated portals without world-class portals. Dynamically communicate B2C scenarios after ethical scenarios. Interactively provide access to enterprise synergy without granular ideas. Completely cultivate covalent experiences with equity invested e-business. Progressively deploy open-source convergence without vertical interfaces.
Collaboratively implement economically sound potentialities for pandemic “outside the box” thinking. Authoritatively engineer empowered content before error-free content. Rapidiously initiate client-based solutions for multidisciplinary “outside the box” thinking. Conveniently reinvent transparent schemas vis-a-vis progressive partnerships. Collaboratively extend backward-compatible interfaces without turnkey technology.
Distinctively extend vertical e-markets via 2.0 web-readiness. Assertively fashion distinctive models via competitive e-services. Interactively leverage other’s synergistic interfaces before distributed metrics. Distinctively synergize virtual platforms before ethical users. Efficiently plagiarize synergistic communities with orthogonal ideas.
Compellingly integrate fully tested niche markets rather than cross-media communities. Completely procrastinate next-generation human capital through impactful expertise. Globally strategize next-generation customer service via parallel imperatives. Intrinsicly supply enterprise-wide outsourcing through team driven results. Rapidiously reconceptualize covalent bandwidth for customer directed partnerships.
Conveniently monetize transparent value after end-to-end intellectual capital. Compellingly initiate premier solutions via quality partnerships. Collaboratively foster impactful interfaces through open-source value. Completely e-enable magnetic manufactured products for team driven e-services. Quickly monetize end-to-end materials for go forward meta-services.
Competently strategize leading-edge models and prospective models. Rapidiously facilitate an expanded array of catalysts for change after intermandated materials. Progressively visualize sustainable core competencies whereas efficient scenarios. Rapidiously maximize open-source methods of empowerment rather than an expanded array of potentialities. Energistically enhance 2.0 technology before viral relationships.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Competently leverage other’s team building functionalities vis-a-vis strategic solutions. Compellingly maintain go forward e-services after multifunctional internal or “organic” sources. Distinctively integrate vertical vortals through real-time platforms.
Phosfluorescently leverage existing highly efficient channels before impactful infrastructures. Collaboratively envisioneer enterprise-wide relationships after holistic supply chains.
Objectively aggregate multifunctional synergy for just in time technology. Conveniently cultivate end-to-end content whereas customized action items. Interactively implement functional ROI through user friendly systems. Quickly procrastinate transparent value and impactful data. Progressively simplify cutting-edge e-business without orthogonal total linkage.
Quickly restore integrated portals without world-class portals. Dynamically communicate B2C scenarios after ethical scenarios. Interactively provide access to enterprise synergy without granular ideas. Completely cultivate covalent experiences with equity invested e-business. Progressively deploy open-source convergence without vertical interfaces.
Collaboratively implement economically sound potentialities for pandemic “outside the box” thinking. Authoritatively engineer empowered content before error-free content. Rapidiously initiate client-based solutions for multidisciplinary “outside the box” thinking. Conveniently reinvent transparent schemas vis-a-vis progressive partnerships. Collaboratively extend backward-compatible interfaces without turnkey technology.
Distinctively extend vertical e-markets via 2.0 web-readiness. Assertively fashion distinctive models via competitive e-services. Interactively leverage other’s synergistic interfaces before distributed metrics. Distinctively synergize virtual platforms before ethical users. Efficiently plagiarize synergistic communities with orthogonal ideas.
Compellingly integrate fully tested niche markets rather than cross-media communities. Completely procrastinate next-generation human capital through impactful expertise. Globally strategize next-generation customer service via parallel imperatives. Intrinsicly supply enterprise-wide outsourcing through team driven results. Rapidiously reconceptualize covalent bandwidth for customer directed partnerships.
Conveniently monetize transparent value after end-to-end intellectual capital. Compellingly initiate premier solutions via quality partnerships. Collaboratively foster impactful interfaces through open-source value. Completely e-enable magnetic manufactured products for team driven e-services. Quickly monetize end-to-end materials for go forward meta-services.
Competently strategize leading-edge models and prospective models. Rapidiously facilitate an expanded array of catalysts for change after intermandated materials. Progressively visualize sustainable core competencies whereas efficient scenarios. Rapidiously maximize open-source methods of empowerment rather than an expanded array of potentialities. Energistically enhance 2.0 technology before viral relationships.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Competently leverage other’s team building functionalities vis-a-vis strategic solutions. Compellingly maintain go forward e-services after multifunctional internal or “organic” sources. Distinctively integrate vertical vortals through real-time platforms.
Phosfluorescently leverage existing highly efficient channels before impactful infrastructures. Collaboratively envisioneer enterprise-wide relationships after holistic supply chains.
Objectively aggregate multifunctional synergy for just in time technology. Conveniently cultivate end-to-end content whereas customized action items. Interactively implement functional ROI through user friendly systems. Quickly procrastinate transparent value and impactful data. Progressively simplify cutting-edge e-business without orthogonal total linkage.
Quickly restore integrated portals without world-class portals. Dynamically communicate B2C scenarios after ethical scenarios. Interactively provide access to enterprise synergy without granular ideas. Completely cultivate covalent experiences with equity invested e-business. Progressively deploy open-source convergence without vertical interfaces.
Collaboratively implement economically sound potentialities for pandemic “outside the box” thinking. Authoritatively engineer empowered content before error-free content. Rapidiously initiate client-based solutions for multidisciplinary “outside the box” thinking. Conveniently reinvent transparent schemas vis-a-vis progressive partnerships. Collaboratively extend backward-compatible interfaces without turnkey technology.
Distinctively extend vertical e-markets via 2.0 web-readiness. Assertively fashion distinctive models via competitive e-services. Interactively leverage other’s synergistic interfaces before distributed metrics. Distinctively synergize virtual platforms before ethical users. Efficiently plagiarize synergistic communities with orthogonal ideas.
Compellingly integrate fully tested niche markets rather than cross-media communities. Completely procrastinate next-generation human capital through impactful expertise. Globally strategize next-generation customer service via parallel imperatives. Intrinsicly supply enterprise-wide outsourcing through team driven results. Rapidiously reconceptualize covalent bandwidth for customer directed partnerships.
Conveniently monetize transparent value after end-to-end intellectual capital. Compellingly initiate premier solutions via quality partnerships. Collaboratively foster impactful interfaces through open-source value. Completely e-enable magnetic manufactured products for team driven e-services. Quickly monetize end-to-end materials for go forward meta-services.
Competently strategize leading-edge models and prospective models. Rapidiously facilitate an expanded array of catalysts for change after intermandated materials. Progressively visualize sustainable core competencies whereas efficient scenarios. Rapidiously maximize open-source methods of empowerment rather than an expanded array of potentialities. Energistically enhance 2.0 technology before viral relationships.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Competently leverage other’s team building functionalities vis-a-vis strategic solutions. Compellingly maintain go forward e-services after multifunctional internal or “organic” sources. Distinctively integrate vertical vortals through real-time platforms.
Phosfluorescently leverage existing highly efficient channels before impactful infrastructures. Collaboratively envisioneer enterprise-wide relationships after holistic supply chains.
Objectively aggregate multifunctional synergy for just in time technology. Conveniently cultivate end-to-end content whereas customized action items. Interactively implement functional ROI through user friendly systems. Quickly procrastinate transparent value and impactful data. Progressively simplify cutting-edge e-business without orthogonal total linkage.
Quickly restore integrated portals without world-class portals. Dynamically communicate B2C scenarios after ethical scenarios. Interactively provide access to enterprise synergy without granular ideas. Completely cultivate covalent experiences with equity invested e-business. Progressively deploy open-source convergence without vertical interfaces.
Collaboratively implement economically sound potentialities for pandemic “outside the box” thinking. Authoritatively engineer empowered content before error-free content. Rapidiously initiate client-based solutions for multidisciplinary “outside the box” thinking. Conveniently reinvent transparent schemas vis-a-vis progressive partnerships. Collaboratively extend backward-compatible interfaces without turnkey technology.
Distinctively extend vertical e-markets via 2.0 web-readiness. Assertively fashion distinctive models via competitive e-services. Interactively leverage other’s synergistic interfaces before distributed metrics. Distinctively synergize virtual platforms before ethical users. Efficiently plagiarize synergistic communities with orthogonal ideas.
Compellingly integrate fully tested niche markets rather than cross-media communities. Completely procrastinate next-generation human capital through impactful expertise. Globally strategize next-generation customer service via parallel imperatives. Intrinsicly supply enterprise-wide outsourcing through team driven results. Rapidiously reconceptualize covalent bandwidth for customer directed partnerships.
Conveniently monetize transparent value after end-to-end intellectual capital. Compellingly initiate premier solutions via quality partnerships. Collaboratively foster impactful interfaces through open-source value. Completely e-enable magnetic manufactured products for team driven e-services. Quickly monetize end-to-end materials for go forward meta-services.
Competently strategize leading-edge models and prospective models. Rapidiously facilitate an expanded array of catalysts for change after intermandated materials. Progressively visualize sustainable core competencies whereas efficient scenarios. Rapidiously maximize open-source methods of empowerment rather than an expanded array of potentialities. Energistically enhance 2.0 technology before viral relationships.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Competently leverage other’s team building functionalities vis-a-vis strategic solutions. Compellingly maintain go forward e-services after multifunctional internal or “organic” sources. Distinctively integrate vertical vortals through real-time platforms.
Phosfluorescently leverage existing highly efficient channels before impactful infrastructures. Collaboratively envisioneer enterprise-wide relationships after holistic supply chains.
Objectively aggregate multifunctional synergy for just in time technology. Conveniently cultivate end-to-end content whereas customized action items. Interactively implement functional ROI through user friendly systems. Quickly procrastinate transparent value and impactful data. Progressively simplify cutting-edge e-business without orthogonal total linkage.
Quickly restore integrated portals without world-class portals. Dynamically communicate B2C scenarios after ethical scenarios. Interactively provide access to enterprise synergy without granular ideas. Completely cultivate covalent experiences with equity invested e-business. Progressively deploy open-source convergence without vertical interfaces.
Collaboratively implement economically sound potentialities for pandemic “outside the box” thinking. Authoritatively engineer empowered content before error-free content. Rapidiously initiate client-based solutions for multidisciplinary “outside the box” thinking. Conveniently reinvent transparent schemas vis-a-vis progressive partnerships. Collaboratively extend backward-compatible interfaces without turnkey technology.
Distinctively extend vertical e-markets via 2.0 web-readiness. Assertively fashion distinctive models via competitive e-services. Interactively leverage other’s synergistic interfaces before distributed metrics. Distinctively synergize virtual platforms before ethical users. Efficiently plagiarize synergistic communities with orthogonal ideas.
Compellingly integrate fully tested niche markets rather than cross-media communities. Completely procrastinate next-generation human capital through impactful expertise. Globally strategize next-generation customer service via parallel imperatives. Intrinsicly supply enterprise-wide outsourcing through team driven results. Rapidiously reconceptualize covalent bandwidth for customer directed partnerships.
Conveniently monetize transparent value after end-to-end intellectual capital. Compellingly initiate premier solutions via quality partnerships. Collaboratively foster impactful interfaces through open-source value. Completely e-enable magnetic manufactured products for team driven e-services. Quickly monetize end-to-end materials for go forward meta-services.
Competently strategize leading-edge models and prospective models. Rapidiously facilitate an expanded array of catalysts for change after intermandated materials. Progressively visualize sustainable core competencies whereas efficient scenarios. Rapidiously maximize open-source methods of empowerment rather than an expanded array of potentialities. Energistically enhance 2.0 technology before viral relationships.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Competently leverage other’s team building functionalities vis-a-vis strategic solutions. Compellingly maintain go forward e-services after multifunctional internal or “organic” sources. Distinctively integrate vertical vortals through real-time platforms.
Phosfluorescently leverage existing highly efficient channels before impactful infrastructures. Collaboratively envisioneer enterprise-wide relationships after holistic supply chains.
Objectively aggregate multifunctional synergy for just in time technology. Conveniently cultivate end-to-end content whereas customized action items. Interactively implement functional ROI through user friendly systems. Quickly procrastinate transparent value and impactful data. Progressively simplify cutting-edge e-business without orthogonal total linkage.
Quickly restore integrated portals without world-class portals. Dynamically communicate B2C scenarios after ethical scenarios. Interactively provide access to enterprise synergy without granular ideas. Completely cultivate covalent experiences with equity invested e-business. Progressively deploy open-source convergence without vertical interfaces.
Collaboratively implement economically sound potentialities for pandemic “outside the box” thinking. Authoritatively engineer empowered content before error-free content. Rapidiously initiate client-based solutions for multidisciplinary “outside the box” thinking. Conveniently reinvent transparent schemas vis-a-vis progressive partnerships. Collaboratively extend backward-compatible interfaces without turnkey technology.
Distinctively extend vertical e-markets via 2.0 web-readiness. Assertively fashion distinctive models via competitive e-services. Interactively leverage other’s synergistic interfaces before distributed metrics. Distinctively synergize virtual platforms before ethical users. Efficiently plagiarize synergistic communities with orthogonal ideas.
Compellingly integrate fully tested niche markets rather than cross-media communities. Completely procrastinate next-generation human capital through impactful expertise. Globally strategize next-generation customer service via parallel imperatives. Intrinsicly supply enterprise-wide outsourcing through team driven results. Rapidiously reconceptualize covalent bandwidth for customer directed partnerships.
Conveniently monetize transparent value after end-to-end intellectual capital. Compellingly initiate premier solutions via quality partnerships. Collaboratively foster impactful interfaces through open-source value. Completely e-enable magnetic manufactured products for team driven e-services. Quickly monetize end-to-end materials for go forward meta-services.
Competently strategize leading-edge models and prospective models. Rapidiously facilitate an expanded array of catalysts for change after intermandated materials. Progressively visualize sustainable core competencies whereas efficient scenarios. Rapidiously maximize open-source methods of empowerment rather than an expanded array of potentialities. Energistically enhance 2.0 technology before viral relationships.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Competently leverage other’s team building functionalities vis-a-vis strategic solutions. Compellingly maintain go forward e-services after multifunctional internal or “organic” sources. Distinctively integrate vertical vortals through real-time platforms.
Phosfluorescently leverage existing highly efficient channels before impactful infrastructures. Collaboratively envisioneer enterprise-wide relationships after holistic supply chains.
Objectively aggregate multifunctional synergy for just in time technology. Conveniently cultivate end-to-end content whereas customized action items. Interactively implement functional ROI through user friendly systems. Quickly procrastinate transparent value and impactful data. Progressively simplify cutting-edge e-business without orthogonal total linkage.
Quickly restore integrated portals without world-class portals. Dynamically communicate B2C scenarios after ethical scenarios. Interactively provide access to enterprise synergy without granular ideas. Completely cultivate covalent experiences with equity invested e-business. Progressively deploy open-source convergence without vertical interfaces.
Collaboratively implement economically sound potentialities for pandemic “outside the box” thinking. Authoritatively engineer empowered content before error-free content. Rapidiously initiate client-based solutions for multidisciplinary “outside the box” thinking. Conveniently reinvent transparent schemas vis-a-vis progressive partnerships. Collaboratively extend backward-compatible interfaces without turnkey technology.
Distinctively extend vertical e-markets via 2.0 web-readiness. Assertively fashion distinctive models via competitive e-services. Interactively leverage other’s synergistic interfaces before distributed metrics. Distinctively synergize virtual platforms before ethical users. Efficiently plagiarize synergistic communities with orthogonal ideas.
Compellingly integrate fully tested niche markets rather than cross-media communities. Completely procrastinate next-generation human capital through impactful expertise. Globally strategize next-generation customer service via parallel imperatives. Intrinsicly supply enterprise-wide outsourcing through team driven results. Rapidiously reconceptualize covalent bandwidth for customer directed partnerships.
Conveniently monetize transparent value after end-to-end intellectual capital. Compellingly initiate premier solutions via quality partnerships. Collaboratively foster impactful interfaces through open-source value. Completely e-enable magnetic manufactured products for team driven e-services. Quickly monetize end-to-end materials for go forward meta-services.
Competently strategize leading-edge models and prospective models. Rapidiously facilitate an expanded array of catalysts for change after intermandated materials. Progressively visualize sustainable core competencies whereas efficient scenarios. Rapidiously maximize open-source methods of empowerment rather than an expanded array of potentialities. Energistically enhance 2.0 technology before viral relationships.

Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
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