Among other things, product photography is a core element of an eCommerce business. While having clear and high-quality pictures can be crucial to present your product’s value to the customer or client, product photography also plays another crucial role– it helps you stand out from the crowd.
Here are some ways in which product photography can help brands stand out and increase e-commerce sales in long-term business development.
Avoid Generic Stock Photography
With so many designers and brands relying on generic stock images, we can understand why many people don’t realize the impact of product photography on brand proposition. It indeed costs more than using free stock photos (at least in the beginning), but it’s an investment worth making. After all, hiring a professional photographer doesn’t have to break the bank!
Show Multiple Views
The use of multiple views of a product not only reduces the risk of losing a sale but also increases consumer trust. If you have any doubts as to which photos to use in your product listings, remember that prospective customers are looking for multiple angles to make an informed decision.
In an era of social media and easy digital manipulations, product photography has taken on an entirely new significance. The images must be authentic to provide a better picture of customer interaction with a product before making a purchase; compelling and creative images can help to boost customer confidence, increase customer loyalty, and even improve conversion rates.
The best way to do this is to use a mix of photography styles and processes in every image output. This will make your photos look more attractive to a bigger demographic, as customers search for products that appeal to their taste.
Illustrate Product Use
For catalogs, the best images are those that show how your product is used. In a marketing context, this may seem counterintuitive, but it almost always wins over customers. Real-world applications of your products allow them to get a better sense of whether or not they’re the right solution for their needs.
Showing the versatility of your product in multiple situations will also help establish you as an expert in the field, gaining you further credibility and goodwill amongst your customer base.
Leave It To A Professional!
At Pencil One, we pride ourselves on creating high-quality product photography services so you can stand out as a brand. Let us help you to make your brand look compelling and ready for long-term partnerships with various clients and customers.
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.