How do I keep my photos consistent?

Update: 4/24/2019

What are the brand guidelines?

Brand guidelines are an essential part of an effective marketing strategy. It is a document that guides your internal employees and external vendors to understand and use a collection of elements that represent brand identity.

Why do you need brand guidelines for photography?

Strong and consistent branding helps your brand stand out of the competition along the time. As an e-Commerce seller, you need product photos in a consistent style so your website looks neat, clean, and professional. To promote your business on social media, you want the audience to be able to recognize your brands by taking a glance of the photo posted there.

How to create a brand guideline for white background photos?

  • Step 1 - Categorize your products by product type. If you have a wide variety of product, start with the types that cover the most amount of the products.
  • Step 2 - Determine the shooting and styling requirements that need to be consistent with all products under that product type. If you don’t know what are good for your products, contact PENCIL ONE experts or research your competitor's photos.
  • Step 3 - Create a one-page document specifying: a) product type; b) reference photo(s) and c) shooting and styling requirements that are specific to this product type  
  • Step 4 - Send the document to your photographer and stick with the plan.

Good examples of brand guideline for white background photos

Sample 1

Sample 2

Sample 3

How to create a brand guideline for lifestyle photos?

  • Step 1 - Understand your products.
    Have a basic idea of how your products are used and what setting they belong in. For lifestyle, categorizing your items by setting can be most efficient. For example, you can present kitchen counter items on a kitchen counter scene and bookshelves in a living room scene.
  • Step 2 - Find what you like.
    In lifestyle, understanding your taste is the most important step. You can use references as inspiration or come up with your own unique look. If consistent, having one defined style can make your brand recognizable and aesthetically pleasing.
  • Step 3 - Shooting the product.
    How far away is the camera? What is your background? Your lighting? How is it positioned? These factors will determine your shooting requirements that you can use again and again.
  • Step 4 - Record the Information
    When the shoot is a success, take note of all the factors above into a PDF. Make sure to include reference photos,
  • Step 5 - Send the document to your photographer and stick with the plan.

Good examples of brand guideline for white background photos

Sample 1

Sample 2

Sample 3

Have More Questions?

Find out all the answers you need here.
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