LIFESTYLE PHOTO

First impressions matter, especially when it comes to people, places, and things. Make a good first impression and leave a lasting visual impact to bring more potential customers.

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Frequently Asked Questions

Creating a lifestyle product picture involves understanding your item and planning for context. You have to know the product, its intended use, who will use it, and where it will be used. This will help you make an appealing image that will showcase a product in the context of an individual’s life and transform the object into an experience. You have to place the object at the best location, which is its intended environment - the living room, kitchen, bedroom, or anywhere else. If you don’t have the said environment, you can create it in a studio and shoot the product in there. 

 

Try pairing your product with other items in this environment. For instance, if your product is a coffee mug, you can place a book next to it. Next, decide on the backdrop behind your product - it has to be clean and uncluttered so as not to divert focus from your main subject. A white background will always be a good idea, but you can use other backgrounds as long as it agrees with the aesthetics and branding of the product.

 

Now stage the scene using props and lighting. Make sure that all the items will match the style, color, texture, and theme of your product. Set the tone with lighting, whether it is natural or artificial. Some photographers use reflectors for bouncing light to brighten the shadows.

 

Now take the photo after everything is set. Work on the color balance, exposure, and other elements. Afterwards, you can perfect the images with the help of post-production tools such as Adobe Photoshop.

 

There are numerous types of product photography, but the three common ones are white background product photography, model photography, and creative lifestyle photography. White background product photography is the go-to for products that you plan to sell on third-party online shopping sites such as Amazon. A white background makes your product look neat and the lines in the image look clean. It’s not boring at all - the plain background gives an impression of quality and professionalism. It brings all the attention to your product, highlighting its features and creating a well-rounded impression for customers. White background photography depends on three elements: background, view angle (front, side, back), and reflection. 

Model or fashion photography makes use of a live fashion model to make the customers relate more to the product. Seeing a live person in the image makes them imagine themselves using the product. It makes the images look more than just another product photograph. Customers can see the items in action - the products stand out from the website in a desirable presentation that is meant to command attention.

Models of various ages, sizes, shapes, genders, and ethnicity are used for these fashion shoots to cover all markets and make the products relatable.  Model photography depends on three elements: lighting, stylist, and background.

Creative lifestyle photography involves working closely with the clients to better understand the product’s features, which will be presented as desirably as possible in a photo scene. The aim is to make a visual impact that will make a good impression on customers. The photos are arranged to make everyone look good and used as tools to establish bigger branding.

This usually requires shooting on location, which is also taken care of by the studio - they transport equipment and models to the intended location for the shoot. If the shoot takes place in the studio itself, the team will be in charge of setting the scene as realistically as possible, complete with furniture, clothing, accessories, and even pets. Charges for this kind of shoot will be based on the rate of the photographer and retouching and the fees of the stylist and models.

A lifestyle photography session should primarily aim for authenticity and document life as it happens. Images have to be as natural and realistic as possible. This means that there should be little or no posing, added props, studio photoshoots, and carefully positioned artificial lighting. Subjects are encouraged to show themselves as naturally as possible. During the shoot, photographers will direct the actions of the subjects and not the poses. 

Capturing these spontaneous moments actually requires a good amount of planning. First is the personal side, in which the photographer gets to know the clients before the day of the shoot. This is meant to establish camaraderie that will help clients feel comfortable during the shoot itself and make the photos look as natural and spontaneous as possible.

Second is the technical side, in which the photographer will learn as much as there is about the location of the shoot. This will give him an idea of when is the best time to shoot and how to adjust his camera settings at the location.

Lifestyle images are used to communicate a way of life, a feeling, or the identity of a brand. The setting focuses more on the story behind the product or subject, and not the product itself. Nowadays, these images are meant to be used primarily on social media platforms, blogs, emails, and ads. Lifestyle images are crucially important given that customers no longer want a hard sell and instead prefer brands that focus on telling stories. These stories make them engage with the brand more, as it reflects their aspirations and desires.

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