While there are many ways to achieve professional-quality product photography white background imagery, various best practices should always be used to ensure your products stand out from the competition.
If you’re a business that sells products online, it’s crucial to consider using lifestyle product photography to accurately portray your products for customers who are unable to physically touch them.
Lifestyle product photography is a classic and timeless way to make your products stand out online and capture your customers’ attention. Below, we will take a look at some best practices you should be using to ensure you get the best product photography images possible.
What Is Lifestyle Product Photography?
Lifestyle product photography is a type of photography that captures products and services in real-world settings where your potential customers are using the product. Many manufacturers use lifestyle advertising to attract customers, build rapport with customers, and prompt questions about product functionality.
While the goal of lifestyle photography is to tell a genuine story, lighting and location are still important. While these are natural photographs, natural light alone may not be enough to produce a satisfactory picture.
Best Practices to Improve Your Product Photography
Here are some things to consider if you’re looking to improve your product photography:
Use Simple Props
Props are a fantastic tool for enhancing your photos and your product. However, when making a selection, you must ensure that they don’t detract from the main focus of your product.
Choose a Neutral Background
Choose a background that will not distract from your product in addition to using simple props. Anything with a busy pattern, a sheen, or is overly brightly colored may detract from the focus of your image.
Create an Environment
This is especially important for bringing your product to life and allowing your customers to imagine themselves using it. The setting for your story is the environment or scene you create, and you want your story to make sense.
Choose a Color Scheme
Create a color scheme or theme for your shoot. Begin by evaluating your product’s packaging and work your way up from there. Making a mood board or working with the color wheel will help to simplify this process.
Let PENCIL ONE Help You with Your Product Photography Services
The revolution of the eCommerce industry has changed the way people do business nowadays. If you’re looking forward to having effective photos that help promote and sell your products online, it’s always worth considering lifestyle product photography.
At PENCIL ONE, we’re proud to provide our customers with professional lifestyle product photography to meet all of your company’s needs. With several years of experience, our unrivaled expertise, precise attention to detail, and our dedicated team of product photography specialists will help you set a new standard of quality and professionalism.
If you’re ready to get started and make the most of our professional product photography services, get in touch with us and speak with a specialist about how we can help your company. Contact our team at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.