Among other things, product photography is a core element of an eCommerce business. While having clear and high-quality pictures can be crucial to present your product’s value to the customer or client, product photography also plays another crucial role– it helps you stand out from the crowd.
Here are some ways in which product photography can help brands stand out and increase e-commerce sales in long-term business development.
Avoid Generic Stock Photography
With so many designers and brands relying on generic stock images, we can understand why many people don’t realize the impact of product photography on brand proposition. It indeed costs more than using free stock photos (at least in the beginning), but it’s an investment worth making. After all, hiring a professional photographer doesn’t have to break the bank!
Show Multiple Views
The use of multiple views of a product not only reduces the risk of losing a sale but also increases consumer trust. If you have any doubts as to which photos to use in your product listings, remember that prospective customers are looking for multiple angles to make an informed decision.
Customer Interaction
In an era of social media and easy digital manipulations, product photography has taken on an entirely new significance. The images must be authentic to provide a better picture of customer interaction with a product before making a purchase; compelling and creative images can help to boost customer confidence, increase customer loyalty, and even improve conversion rates.
The best way to do this is to use a mix of photography styles and processes in every image output. This will make your photos look more attractive to a bigger demographic, as customers search for products that appeal to their taste.
Illustrate Product Use
For catalogs, the best images are those that show how your product is used. In a marketing context, this may seem counterintuitive, but it almost always wins over customers. Real-world applications of your products allow them to get a better sense of whether or not they’re the right solution for their needs.
Showing the versatility of your product in multiple situations will also help establish you as an expert in the field, gaining you further credibility and goodwill amongst your customer base.
Leave It To A Professional!
At Pencil One, we pride ourselves on creating high-quality product photography services so you can stand out as a brand. Let us help you to make your brand look compelling and ready for long-term partnerships with various clients and customers.
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
There is a lot of confusion surrounding on-site photography. Too many options, not enough knowledge of what you need. All you want is the best photos to represent your company and its ethos, but how do you know what will work?
Below are some examples of product photography services that every small business needs.
eCommerce White Photography
White background photography is crucial for eCommerce businesses. People like to see what they are buying in a clutter-free environment. This also helps avoid confusion about what is included and not included in the purchase. There are also some unique options for post-processing, so you can customize the look of your final photos.
Model Photography
Model photography is more than just beautiful faces. Top models know how to engage their audience and are always ready to sell whatever product, brand, or advocacy they represent.
While it’s ultimately up to you whether you want your photoshoot to be promotional or purely artistic, it doesn’t hurt to know what a good commercial model brings to the table.
Flat Lay Photography
From fashion to beauty and lifestyle, flat lay photography is the ideal method of creating dynamic, captivating imagery. The reason? It’s enticing and attractive. It attracts our attention and holds it – long enough that prospective buyers take the time to inspect the details and possibly make a purchase.
Single Product Photography
The easiest and most effective way to sell your product to customers is through single product photography. This can be done through the example of showing a product with or without its cover packaging, or just the product itself against a white backdrop. This avoids distracting the consumer from the key product you are trying to sell.
Creative Photography
Creative photography in eCommerce means using every tool at your disposal to draw the customer. Visual aesthetics that evoke emotion and the right mood can help to accomplish this goal.
Features include room settings for your products, models in a lifestyle setting using your products, and creative props to enhance the image and create an overall impression of themes, quality, etc.
Stand Out Today With Pencil One
If you’re looking for a photo studio that is affordable, friendly, and professional, then look no further. At Pencil One, we have experience helping small businesses and entrepreneurs putting their products, services, and ideas in front of their audience.
Photographs are essential to any business plan, and so is the team behind them. Shoot us a message to explore new opportunities for your business ideas.
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Having clear and professional-looking product photos on your website is a must in today’s fiercely competitive online business environment. But who has the time or the expertise to achieve this?
Although seemingly effortless, product photography services are a highly specialized niche that calls for specific skills and experience. A stable, comfortable studio setup can result in crisp, clean images that connect brands and consumers.
Building Trust
Consumers are more likely to trust your brand if you use high-quality. High-resolution product images are a proven way to build higher levels of customer trust, and professional photography. This gives your brand the edge over competitors who haven’t yet seen the value of high-quality images.
Satisfy Expectations
Customers expect to see many product photos, and they’re not afraid to click away if you don’t catch their eye or meet their expectations. Vivid product photos can help you engage shoppers, communicate your brand and show off your products. Professional photography will satisfy customer expectations and help drive sales.
Interactive Images
Shoppers often want to research products beyond the manufacturer’s specifications, and interactive product images allow them to do just that. The ability to zoom in on fine details and spin around a product to see it from all angles gives customers a “hands-on” experience that improves their understanding and opinion of the product. It also increases the likelihood they will buy the product.
Saves You Time and Money
Hiring a professional studio for product photography can save your business time, money, and resources.
A The work will be completed quickly and with the quality you expect from a professional development team in the business of photography and post-production. Moreover, the studio may have processes in place that make it more efficient than your current workflow.
Work With Us Today!
At Pencil One, we strive to give you a highly personalized, yet competitive approach to eCommerce product photography services. We are dedicated to knowing how you operate day-to-day to understand what you are looking for in your professional product photography.
We want to get to know you and your company’s brand. Lets us properly capture the essence of what makes your products unique. Contact us today to see what we can collaborate on for your next big project.
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
