For e-commerce businesses, the product photos on their websites can make or break their business and dependable product photography services are essential in making a profitable venture.

Check out some tips on how to do product photography the right way to increase your sales and grow your business!

Dos

Do Highlight the Product

When it comes to product photography, always remember that you are selling a product. This is no place for editorial shots, you’re not trying to showcase the model.

Anything that detracts from the product should not be in a product photo.

For most e-commerce businesses, this means having a simple white background for their product photos. The simplicity of the backdrop highlights the product. It also makes editing easier during post-processing if you do want to put the product with a different background.

Do Take Photos in Good Lighting

Lighting can alter an image entirely. It’s important to represent the product as true to life as possible to avoid misrepresenting what you’re selling.

To avoid distorted colors, shoot with natural lighting or use full-spectrum lights to mimic sunlight. Don’t skimp on lighting but don’t point it directly at the product as well. Usually, having two on either side of the product works, but this will need a bit of adjustment to produce the best results.

And don’t use flash from your camera, as this is almost always too harsh on the product and creates unsightly shadows.

Do Use a Good Camera

When it comes to product photography, the camera plays a huge factor when it comes to photo quality.

Most photographers prefer to use a digital single-lens reflex (DSLR) and for good reason—they take really crisp photos and show products in stunning detail.

If you’re intimidated by a DSLR, you can always shoot using auto mode. This allows the camera to choose optimum options for the best shot, so all you’ll have to do is point and shoot.

Don’ts

Don’t Just Shoot a Single Photo

One of the priorities of product photography is to showcase a product. This means capturing it from different angles and showing off different features of the product—if there are any.

Never settle on just one photo, as this will leave customers wanting more and is likely to discourage them from buying the product.

Don’t Overdo Angles and Product Positioning

One of the tricks of photography is playing with angles and product positioning. Though taking shots from various angles can bring out some of a product’s features, it’s discouraged in product photography as this can distort the dimensions of the product.

The rule of thumb is to capture the photo at eye level to avoid any distortions or misrepresentations.

Don’t Include Too Many Props

Another mistake many product photographers make is bringing in a lot of props. Though mannequins, accessories, and even models can take the product from concept to reality, they could also steal attention from the product.

The last thing you want is having props overpower the product you are trying to sell. You also have to keep in mind that you’re not just trying to create a really beautiful photo, but you’re also trying to sell a product.

Have Product Photos That Sell Online!

Put your best foot forward with professional-looking product photos that are sure to capture your customers’ attention. Don’t rely on mediocre photos when you can have photos that sell. 

Learn more about how our e-commerce product photography services can help you drive sales and grow your business. Contact us at PENCIL ONE today!

Hiring e-commerce product photography services is no laughing matter. Depending on the industry of your business, product photography services can cost you thousands of dollars. This is why it’s critical to hire the right team so you can be confident in your investment and have photos that will increase your bottom line.

If you own an online business, you likely already know how fantastic your products are, but until a customer holds your product in their hands, all they have to go on are the images on your website.

In this post, we’ll go over everything you need to know and look for when hiring an e-commerce photographer, so you receive amazing images that match the quality of your products.

Keep reading to learn more and if you’re searching for product photography services that match the quality and value of your products, today you’ll discover how trusted product photography services can assist you.

Questions to Ask When Hiring an e-Commerce Photographer

Here are four vital questions to ask an e-commerce photographer you’re considering hiring:

What Equipment Do They Use?

A hired photographer should have the necessary equipment to do the job and capture the photographs you require.

The correct equipment includes more than just a camera, as you’ll also need a photographer to handle lighting, props, and photo staging.

Are They Insured?

Request a copy of your photographer’s insurance coverage. Are they covered if the products are broken, or someone is injured during the shoot?

Before something happens, now is the moment to answer these questions and be sure to also inquire about the photographer’s deposit policy.

Money talk might be frightening at times, but you’ll want to get these details out of the way before making a commitment.

What Is Their Experience?

Experience with product photography is essential since you need someone who knows how to shoot things and how to handle them.

An experienced photographer understands how to work with products that attract dust, have reflecting surfaces, or reveal fingerprints. This knowledge can mean the difference between displaying smudges and receiving the white glove treatment.

What Does Their Fee Include?

Inquire with the photographer about a breakdown of the entire cost of their services. Some photographers charge a studio fee, while some photographers will charge for travel or equipment rental.

Find out how much your project will cost and how much it will cost with all of the extras.

Hire a Product Photographer with Confidence, Choose PENCIL ONE

The more you understand about professional product photography, the easier it will be to align yourself with a photographer who can deliver it.

The questions we provided above should provide you with more than enough information to make an informed decision when hiring e-commerce product photography services to generate stunning product images that help you sell more products.

If you’re tired of searching for product photography services, look no further than PENCIL ONE.

At PENCIL ONE, our number one priority is to provide our customers with professional product photography services that assist in their business’s growth.

Our staff of skilled specialists uses industry-leading equipment and a fully-equipped photography studio to ensure our customers get the most out of our product photography services.

To learn more about our product photography services, speak with one of our experts about how we can assist you in developing and maintaining your brand’s ideal product photography. Contact us at PENCIL ONE today!

Regardless of the industry you’re in, it’s vital that you stand out from your competition and discover inventive ways to do so. Among the many options available, product photography services have proven themselves as having one of the most significant impacts on purchasing behaviors.

Great product photography is critical for persuading consumers to buy your products, and with more people shopping online than ever before, e-commerce product photography services are critical for companies looking for a competitive advantage.

In this article, we will discuss why using professional-looking images of your products can help all aspects of your online store.

If you’re an e-commerce business looking to take your company to the next level, continue reading below to learn more.

What is Product Photography?

Before investing in e-commerce product photography services, having the appropriate expertise will help you better grasp the process and use it to boost your business’s online sales.

Product photography is a type of commercial photography that focuses on accurately reflecting your company’s available products. Each business has its own product photography style, which can range from using particular techniques to having a one-of-a-kind setup.

Product photography allows your customers to better grasp your product and how it appears, making it easier for them to make a decision. Because practically every e-commerce platform uses this strategy, customizing it for your business is the most effective way to gain significant value from it.

3 Advantages of Professional Product Photography

Product photography is one of the most vital components that can make or break your success as an e-commerce business. Even a tiny percentage increase in conversion rate can result in a significant gain in revenue.

Here are three benefits of professional product photography:

Compensates for Lack of In-Person Experience

Even those who value the convenience of buying online want to learn as much as they can about the things they want to purchase.

You can provide visuals and descriptions in place of the capacity to touch, smell, taste, hear, and otherwise perceive a tangible product.

Enhances the Appearance of Your Products

To convince viewers to make a purchase, you and your team must use professional quality images that reflect the true color and make the product look as appealing as possible.

This is why quality lighting, background, and photography equipment are critical.

Makes the Most of Your Marketing Efforts

High-quality e-commerce product photography does more than merely sell products and promote your brand. The service can also assist you in broadening your reach and attracting new customers.

Make the Most of Your E-Commerce Strategies with PENCIL ONE

As you can see, high-quality e-commerce photography services do more than merely sell products and promote your brand.

Not only can they assist you in broadening your reach and attracting new customers, but they can also be used across platforms, resulting in consistent messaging throughout your website, advertising, and social network profiles.

If you’re an e-commerce business looking for assistance with your brand strategy and product photography services, PENCIL ONE can help.

At PENCIL ONE, we offer high-quality e-commerce product photography services that are designed to meet the needs of the business we work with.

With an unrivaled portfolio, expertise, and dependability, our in-house team of photographers will assist you in developing and maintaining your brand’s ideal product photography.

To learn more about how our product photography services can assist your business’s growth, you may visit our website or contact us at PENCIL ONE today!