With the rise of various e-commerce platforms, having a great-looking product image is a necessity regardless of the business you own. However, many businesses cannot afford to pay for a professional eCommerce product photography service. This causes many of them to rely on their own abilities to come up with engaging product imagery that stands out.
But depending on the type of business you own, product images are the very first thing a lot of potential customers are going to come across. This means that it’s critical that you know how to make your products stand out from the competition.
Today we’ll discuss a few simple product photography tips you can use to take your images from amateur to professional—and help your products stand out.
5 Tips to Stand Out with Product Photography
Here are five tips to help your business stand out with professional product photography:
Use a Simple Background
You may be tempted to set the scene for your products, but simple backgrounds can often have the most impact. Allow them to be the focal point of your image by using on-brand but not distracting backgrounds.
Make Use of Natural Lighting
Natural light is your product’s best friend because not only is it free, it also gives your products an even, three-dimensional appearance.
While artificial lighting can be useful in some situations, it can also dull your images and make products appear flat.
Use Multiple Views
One disadvantage of shopping online is that your customers cannot physically inspect the product before purchasing it.
Product photography plays an integral role in their decision-making process, so it should capture the product as accurately as possible, it helps communicate the product’s physical nature and instill trust in the customer that the product will benefit them.
Show How to Use the Product
Demonstrate how and where customers can use the product. Display the environment or scenario in which your customers will use the product when appropriate.
Cater to Mobile Audiences
People shop on their phones all the time, and many of them do so while on the go. Product photography communicates what you’re selling quickly, which is important for customers who don’t have time to read the entire description, so be sure to consider the various platforms you’ll be using when posting your product photography.
Get Started with PENCIL ONE Product Photography Services
Having great product photography is not only important in showcasing your lovely product but also grabbing your audience’s attention. With these great product photography tips, you’ll be well on your way to creating amazing product photography for your business.
If you’re an online business looking to take your success to the next level, PENCIL ONE is ready to help. We provide high-quality product photography services tailored to the needs of the businesses we work with.
Our in-house team of product photography experts will assist you in developing and maintaining your brand’s ideal product photography, with an unrivaled portfolio, expertise, and dependability.
To learn more about how our product photography services can help your business grow, contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.