With lifestyle product photography services, you have an incredible opportunity to further develop your company’s brand identity and help your potential customers envision the type of lifestyle that they could have with your product.
Understanding your audience is crucial in making sure you are showcasing your products effectively, but there are several other key things that are also involved with this process.
When creating lifestyle product photography, there are several best practices that you should always keep in mind. Below, we will examine some of the best practices you should be implementing with your eCommerce product photography services.
What is Lifestyle Product Photography?
Lifestyle product photography is the practice of photographing your product within a curated and styled scene, sometimes featuring models, to introduce your potential customers to the idea of a specific lifestyle or aesthetic promoted by your brand.
It all comes down to creating an image that inspires the customer to picture your product in their hands. Great lifestyle product photography ideas are the stuff of dreams.
3 Lifestyle Product Photography Tips
When deciding where to go next, keep these tips in mind to keep you on track to creating amazing lifestyle product photography.
Know Your Brand
Knowing what you’re photographing may seem too obvious to mention, but it’s critical to understand the product and why someone would want it.
That will lead you to understand how it should be displayed, what actions are required to show it off, what feelings the product can elicit, and most importantly, how to make it appear appealing at a glance.
Know Your Market
Understanding who you’re selling a product to through photography is nearly as important as knowing which button on a camera takes the picture. There may already be market successes you can draw inspiration from for your product lifestyle photography, but you’ll want to align your lifestyle photos with your brand.
Consider Colors
The eye is drawn to color, especially contrasts, but complementary colors can broaden the space an object occupies by seemingly combining them.
Different colors elicit different moods. Choose the best colors to complement the story you’re telling and use them to coordinate the elements of your product photoshoot.
Discover How PENCIL ONE Can Help You
Lifestyle product photography is an extremely advantageous way to sell products online, but a few best practices go a long way toward achieving your goals as a successful business.
To ensure that your product images look as high-quality as possible, always be sure to implement the best practices provided in this article, and you will be well on your way to taking product photos like a professional.
At PENCIL ONE, our primary goal is to provide our customers with high-quality professional photography at an affordable cost. When it comes to eCommerce product photography services, we always ensure precise attention to detail. Our dedicated team of product photography specialists has everything needed to help your business reach its goals.
To learn more about our product photography services and discover how we can help you, speak with one of our experts, contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Choosing the right eCommerce product photography services can be difficult for any business. With a variety of options available, from freelance workers to professional flat lay clothing photography services, choosing the right person for the job can be a hard decision.
While many photographers can claim they are the best in the business, there are a few things that every great product photographer has and should provide you. Below, we’ll take a look at everything you should look for in a product photographer to help you find the ideal candidate for your business.
4 Skills to Help You Choose the Best Product Photographer
Here are some key points to help you navigate the process of hiring the best product photographer.
Portfolio
Make sure to look through the portfolio of a product photographer. It will display the other projects they have completed.
Are the photographs of professional quality? Is their style appealing to you? Have they worked with similar products to yours? If you like what they’ve done with products in your category, it could be a good sign to contact them.
Experience
Experience is a critical component of any service. Many people believe that in order to gain valuable customers, you must first build a strong portfolio, and they are correct.
It is best to hire a photographer who has years of experience in the field. Take the time to look for someone who has professional experience photographing products similar to yours.
Communication
Dealing with problems as they arise is a fundamental skill that comes with knowledge and experience. Your photographer must be confident in their abilities and capable of dealing with any issues that arise with the equipment, subjects, or props.
They are essentially in charge of the photoshoot and should therefore be able to handle stressful situations.
Pricing
Always check to see if the product photographer has reasonable pricing. Before signing any contracts, make sure to get a firm price. You should also understand what is included in the cost, such as editing, retouching, or a reshoot, as you don’t want any unexpected charges when it’s time to pay your bill.
Make the Most of Your Product Photography with PENCIL ONE
Effective imagery is a great asset to your business, which is why it’s critical that you hire a product photographer who can get the job done effectively and affordably. No matter what, don’t rush the process, and be sure to take your time and do thorough research before deciding which product photographer to hire to ensure they have all the necessary skills required.
Finding the right eCommerce product photography services can feel like an overwhelming experience, which is why PENCIL ONE and our team of professionals want to help.
We understand the importance of high-quality product photography services. We remain dedicated to helping our customers reach their goals with unrivaled expertise and a team of experts. We look forward to giving you the high-quality images you need to help your business succeed.
Speak with one of our experts about how our product photography services can help you take your products to the next level and increase your profitability. Contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
While you might already know that product photography services are an essential part of your business, understanding why it’s so crucial will help inform your content strategy for your e-commerce website.
Great product photography is vital for a number of reasons, but how much should you expect to pay for eCommerce product photography services?
Have you ever found yourself wondering how much professional photography services cost when looking for product photography for your business? Here is a quick overview of how much these services cost and what you can expect when working with a professional photographer.
How Product Photography Pricing Works
Pricing for product photography services can be determined in several ways.
Pricing by the Hour
Charging by the hour is the most common option that product photography services utilize. This is essentially paying for the photographer’s time. Furthermore, it is a simple way for the photographer to estimate their prices.
Pricing by the Product
Paying per product is another popular product photography pricing structure. This is determined by the complexity of the product being photographed. You might be able to request different types of photographs for different situations.
Pricing by the Image
Paying for the photo entails paying for the number of images desired. Photographers will typically capture a wide range of images in varying lighting and background conditions.
They will inform you of the potential cost of a single picture ahead of time, and you can then place your order by selecting the number that works best for your budget.
The Most Important Factors Influencing Product Photography Pricing
Product photography pricing is affected by a variety of factors, which include:
Location
When preparing for product photography, you must decide where you will photograph the goods. It could be at a specific location or in the service provider’s photography studio.
Image Use
Product photography is useful for more than just your online store. You can also use it for advanced marketing purposes, such as high-end print ads.
Amount of Products
The picture’s price is inversely proportional to the number of products in each product group. A single category may contain a diverse range of items. As a result, the photographer will easily set up a single product and film multiple products.
Hire the Perfect Product Photographer for Your Business
Although they may be expensive, professional eCommerce product photography services are essential for any business. There’s no need to think if you must work with a high-end professional, rather, you should most certainly hire someone with plenty of experience and a good understanding of your company’s vision.
Are you preparing to sell a new product online? Are you still unsure of how product photography pricing works? Allow PENCIL ONE to assist you. We specialize in professional product photography services. We have extensive experience creating high-quality product photography that connects with your customers to increase sales, customer outreach, and profits.
Whether you’re looking for sophisticated white background photography, compelling lifestyle shots, or something else, our team of product photography experts is ready to work with you.
Speak with a specialist about assisting your brand and making the most of our product photography services, contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
