There is a lot of confusion surrounding on-site photography. Too many options, not enough knowledge of what you need. All you want is the best photos to represent your company and its ethos, but how do you know what will work?
Below are some examples of product photography services that every small business needs.
eCommerce White Photography
White background photography is crucial for eCommerce businesses. People like to see what they are buying in a clutter-free environment. This also helps avoid confusion about what is included and not included in the purchase. There are also some unique options for post-processing, so you can customize the look of your final photos.
Model photography is more than just beautiful faces. Top models know how to engage their audience and are always ready to sell whatever product, brand, or advocacy they represent.
While it’s ultimately up to you whether you want your photoshoot to be promotional or purely artistic, it doesn’t hurt to know what a good commercial model brings to the table.
Flat Lay Photography
From fashion to beauty and lifestyle, flat lay photography is the ideal method of creating dynamic, captivating imagery. The reason? It’s enticing and attractive. It attracts our attention and holds it – long enough that prospective buyers take the time to inspect the details and possibly make a purchase.
Single Product Photography
The easiest and most effective way to sell your product to customers is through single product photography. This can be done through the example of showing a product with or without its cover packaging, or just the product itself against a white backdrop. This avoids distracting the consumer from the key product you are trying to sell.
Creative photography in eCommerce means using every tool at your disposal to draw the customer. Visual aesthetics that evoke emotion and the right mood can help to accomplish this goal.
Features include room settings for your products, models in a lifestyle setting using your products, and creative props to enhance the image and create an overall impression of themes, quality, etc.
Stand Out Today With Pencil One
If you’re looking for a photo studio that is affordable, friendly, and professional, then look no further. At Pencil One, we have experience helping small businesses and entrepreneurs putting their products, services, and ideas in front of their audience.
Photographs are essential to any business plan, and so is the team behind them. Shoot us a message to explore new opportunities for your business ideas.
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.