A huge part of online retailing is eCommerce product photography. Consumers are able to envision using products with product images, increasing sales conversions.
For product photography to be successful, you need to pay a lot of attention to your photos. Even then, you might not get the results that you want. Fortunately, there are several ways you can improve your product photos at no cost.
Try A White Or Black Background
Using seamless product photography on a white or black background is the best way to elevate your product photos. It creates a clean and non-distracting image that ultimately gives you product center stage.
This also allows shoppers to read small prints on the product easily. It’s important to stress that the background shouldn’t be overpowering as you want it out of focus, so keep it simple with either white or black; add depth by playing around with the lighting.
Take A Flatlay Shoot
Flatlay shoots are an excellent way to advertise your product or service directly to your audience. They’re easy to set up and can be taken on your own time with minimal cost. Most of all, they’re fun! A phenomenon as huge as flat lays is ripe for creativity, so create your own!
Create a Lifestyle Shot
The most crucial part of creating a lifestyle shot is to capture a real, natural environment. Successful images that show off its versatility are best seen when the product is being used in its ordinary environment.
Lifestyle product photography can help you reach new customers or strengthen an existing relationship with your client.
Props are key in product photography because they add a sense of life to the final image. Without them, some pictures can appear dull and lifeless. Your final product shots should be usable in multiple ways for many different projects. Thus, it’s a good idea to use props that won’t impact how well the item shows up in the final photo.
Choose Pencil One Today!
Pencil One is a team of enthusiastic photographers and software experts focused on creating the best eCommerce product photography experience for our clients. We ensure you get a creative, professional, and striking result for your online business. Check out our work and explore new opportunities with us today.
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.