A huge part of online retailing is eCommerce product photography. Consumers are able to envision using products with product images, increasing sales conversions.
For product photography to be successful, you need to pay a lot of attention to your photos. Even then, you might not get the results that you want. Fortunately, there are several ways you can improve your product photos at no cost.
Try A White Or Black Background
Using seamless product photography on a white or black background is the best way to elevate your product photos. It creates a clean and non-distracting image that ultimately gives you product center stage.
This also allows shoppers to read small prints on the product easily. It’s important to stress that the background shouldn’t be overpowering as you want it out of focus, so keep it simple with either white or black; add depth by playing around with the lighting.
Take A Flatlay Shoot
Flatlay shoots are an excellent way to advertise your product or service directly to your audience. They’re easy to set up and can be taken on your own time with minimal cost. Most of all, they’re fun! A phenomenon as huge as flat lays is ripe for creativity, so create your own!
Create a Lifestyle Shot
The most crucial part of creating a lifestyle shot is to capture a real, natural environment. Successful images that show off its versatility are best seen when the product is being used in its ordinary environment.
Lifestyle product photography can help you reach new customers or strengthen an existing relationship with your client.
Use Props
Props are key in product photography because they add a sense of life to the final image. Without them, some pictures can appear dull and lifeless. Your final product shots should be usable in multiple ways for many different projects. Thus, it’s a good idea to use props that won’t impact how well the item shows up in the final photo.
Choose Pencil One Today!
Pencil One is a team of enthusiastic photographers and software experts focused on creating the best eCommerce product photography experience for our clients. We ensure you get a creative, professional, and striking result for your online business. Check out our work and explore new opportunities with us today.
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
While there are many ways to achieve professional-quality product photography white background imagery, various best practices should always be used to ensure your products stand out from the competition.
If you’re a business that sells products online, it’s crucial to consider using lifestyle product photography to accurately portray your products for customers who are unable to physically touch them.
Lifestyle product photography is a classic and timeless way to make your products stand out online and capture your customers’ attention. Below, we will take a look at some best practices you should be using to ensure you get the best product photography images possible.
What Is Lifestyle Product Photography?
Lifestyle product photography is a type of photography that captures products and services in real-world settings where your potential customers are using the product. Many manufacturers use lifestyle advertising to attract customers, build rapport with customers, and prompt questions about product functionality.
While the goal of lifestyle photography is to tell a genuine story, lighting and location are still important. While these are natural photographs, natural light alone may not be enough to produce a satisfactory picture.
Best Practices to Improve Your Product Photography
Here are some things to consider if you’re looking to improve your product photography:
Use Simple Props
Props are a fantastic tool for enhancing your photos and your product. However, when making a selection, you must ensure that they don’t detract from the main focus of your product.
Choose a Neutral Background
Choose a background that will not distract from your product in addition to using simple props. Anything with a busy pattern, a sheen, or is overly brightly colored may detract from the focus of your image.
Create an Environment
This is especially important for bringing your product to life and allowing your customers to imagine themselves using it. The setting for your story is the environment or scene you create, and you want your story to make sense.
Choose a Color Scheme
Create a color scheme or theme for your shoot. Begin by evaluating your product’s packaging and work your way up from there. Making a mood board or working with the color wheel will help to simplify this process.
Let PENCIL ONE Help You with Your Product Photography Services
The revolution of the eCommerce industry has changed the way people do business nowadays. If you’re looking forward to having effective photos that help promote and sell your products online, it’s always worth considering lifestyle product photography.
At PENCIL ONE, we’re proud to provide our customers with professional lifestyle product photography to meet all of your company’s needs. With several years of experience, our unrivaled expertise, precise attention to detail, and our dedicated team of product photography specialists will help you set a new standard of quality and professionalism.
If you’re ready to get started and make the most of our professional product photography services, get in touch with us and speak with a specialist about how we can help your company. Contact our team at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
If you scroll through websites or search for products on Google Images, you will notice that white is the single most popular background for lifestyle product photography. This is not a coincidence. Most product photos have white backgrounds for many reasons.
Check out the below reasons to understand why white backgrounds are so popular for product photography.
White Background Makes Products Stand Out
No other color makes your product pop quite as white does. White creates high color contrast with your product to make it look more vibrant and appealing.
White is also plain—it will not distract viewers from the product you are trying to sell.
White Is Clean and Minimalist
White backgrounds give a sense of uniformity and consistency, which look professional without a lot of effort.
Looking professional and clean makes a great first impression, which can go a long way in helping establish your brand reputation—especially in the early stages when not many know who you are.
White Goes With Most Website Designs
More than any other color, white goes with most web designs. You don’t have to think twice about matching your product photos to your web design by using white backgrounds consistently in all product photos.
White Backgrounds Are More Likely to Get Featured
Because white backgrounds go with most web designs, blogs and magazines looking to feature products are also more likely to handpick your product.
White Backgrounds Make Editing Easier
Even if you choose to use a different background for your product photo later, having your original photo on a white background makes editing way easier.
Especially if your product is of bright or dark color, a white background creates high contrast in color, making it easy to select the subject in Photoshop or any other photo editing software and transfer it to another image.
White Backgrounds Make for Smaller File Size
White backgrounds allow you to save images in smaller file sizes. This can make a huge impact in terms of loading speed, which influences how well your e-commerce website ranks.
Effective for eCommerce
White is the single most common background for highest-selling e-commerce products. A great example is Amazon, which uses white backgrounds for its products.
Moreover, most online marketplaces require white backgrounds for images to be posted.
White Backgrounds are Cost-Effective
Lastly, white backgrounds are easy and affordable to prepare.
For businesses who sell a lot of products, white backgrounds not only take away a lot of guesswork from choosing which background works best for which product, but a white background is also pretty cheap to prepare.
You can buy a white sheet or a crisp white paper as your backdrop, and start taking photos.
As white backgrounds are also easier to edit, having all your product photos with a white background makes it easier and cheaper to have them bulk edited.
Get Product Photos That Sell Online!
Product photos that only look pretty aren’t enough. You need product photos that sell and grow your business.
Check out PENCIL ONE for our product photography. White background can surely help make your items stand out. Our professional-looking photos will surely help attract your potential customers, while our lifestyle product photography will certainly bring your products to life.
Contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
e-Commerce is a terrific opportunity for businesses to generate cash without the need for a physical store. As such, whether you ship your products or offer curbside pickup, professional lifestyle product photography is an essential component of any e-commerce brand.
Professional product images not only elevate your brand awareness and assist you in attracting new customers, but they can also help in propelling your business to new heights.
If you’re an online business looking for a professional e-commerce photography team that also offers product photography white background services, below are the many benefits and advantages that hiring a professional e-commerce photography company can provide your business.
Quality Images
Having professional and personalized photography gives you the potential to get an advantage over your competitors.
Clear and imaginative photo designs demonstrate your company’s legitimacy, which leads to customers trusting your brand as legitimate and one they want to support.
Saves You Time
Choosing what you want to portray through your photography and how to do it may appear to be a daunting task.
On the other hand, professional photographers are usually more than ready to take over the logistics of the creative process because they know what they need to do to ensure that your wishes and needs are met.
Builds Your Brand’s Identity
Professional imagery is an essential component of your brand and how your business communicates with your customers.
Professional imagery allows you to truly display the spirit of your brand and allows you to generate a good first impression that accurately portrays the greatness and quality that your business provides.
Gives Your Brand a Competitive Advantage
High-quality photographs stand out from the crowd and distinguish your business as distinct and professional, which might mean the difference between someone clicking on your advertisement, engaging with your social media, or contacting you through your website.
Investing in a professional product photographer demonstrates that you value your business and allows you to capture unique moments and images of your company’s culture and products that allow you to stand out from your competition.
Get Started With Our Product Photography Services Today
Investing in professional e-commerce photography services to capture product images for your website, social media, and other digital marketing channels is essential for successfully marketing and promoting your business and attracting new customers—regardless of the industry you’re working in.
If you’re searching for a professional e-commerce product photography team to assist you with marketing your business, PENCIL ONE is your number one choice.
At PENCIL ONE, our number one goal is to provide our customers with high-quality professional photography at an affordable cost.
With several years of product photography experience, our expertise and attention to detail are unrivaled, and our dedicated team of product photography specialists set new standards for quality and professionalism.
Speak with one of our experts about how our services can assist you in taking your products to the next level and increase your sales, contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
