Getting high-quality product photography for your eCommerce website starts with excellent product photography services.
Whether you’re just starting your business or you’re starting a new product campaign, it’s inevitable that you will eventually need to search for product photography services, specifically those with experience working with product photography models.
Whether you’re scheduled to work with a professional product photographer or you’re planning on taking your own product photos, it’s vital to be prepared to get an amazing outcome.
Below, we’ll take a look at a few things you can expect during your next product photoshoot to help you be as prepared as possible.
What You Should Expect During a Product Photoshoot
Planning a photo shoot, whether with a professional photographer or on your own, yields the best results when done ahead of time. Here’s what you should expect in the time leading up to your photoshoot.
Know Your Brand and Style
Before considering professional photography, you must first understand your brand, target audience, and brand message. Consider who your brand is addressing and what would visually appeal to them.
Create a Shot List
Make a list of all the products you need to be photographed and all the shots you might need before you start thinking about the photos you want.
Creating an itemized list of all your products, as well as the type and number of photos you require for each product, ensures that you receive everything you require from your photographer and avoids any unnecessary re-shoots.
Get Your Products Ready
Furthermore, be sure to also get your products ready. Because most photographers are currently shooting remotely, you’ll want to make sure you’ve determined which products to send. Sending multiples of each product is always recommended, and it’s best to always send clean, unused products for the best results.
Photography speaks to a specific lifestyle, which should be consistent with your brand. Turn your brand identity into how you want your photos to be taken and the end result to look.
Photographers will need to understand your brand’s colors, aesthetic, and target audience at the very least.
Use your Imagination
Lastly, use your imagination with the photoshoot. There are various product photography styles that you can consider to help you think outside the box and boost your creativity.
Hire A Professional Product Photographer Today
Preparing for a product photoshoot may sound like a daunting task, but you can put your business in the best position for success with the right preparation. Regardless of the experience, be sure to ask questions and voice your feedback to ensure you receive the outcome you desire.
If you’re tired of looking for professional product photography services, look no further than PENCIL ONE.
Our top priority at PENCIL ONE is to provide our customers with what they need, be it professional product photography services or a product photography model, that can help their businesses grow.
Our team of skilled specialists is equipped with industry-leading technology and a fully fitted studio to ensure that our customers get the most out of our product photography services.
To learn more about our product photography services or to speak with one of our experts about how we can help you develop and maintain your brand’s ideal product photography, contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
If you are looking to put up photos of your items on sale, you may want to consider high-quality product photography. White background, on the other hand, works well in these kinds of shots. But should you use a white background for all your products or just some of them?
To help you decide, you’ll need help from reliable and experienced product photography services, and here are some tips to consider.
Products that Work Best With White Backgrounds
So you’ve heard that white backgrounds work best for selling products online. But which products work best with them?
The answer to this question is simple—all products work best with a white background.
Some may argue that there are products that work better with props or as lifestyle shots. This is true if you’re posting products on social media or on lifestyle magazines, where you’re trying to show the utility of the product or highlighting the emotions people will feel once they purchase what you offer.
But e-commerce is different. On your website, your product photos are the first thing people see when they enter your landing page. You have less than a handful of seconds to make an impression.
Though lifestyle images can be attention-grabbing, they may do so for the wrong reasons and end up costing you rather than helping you convert those views into sales.
Ultimately, what you want is to make your product stand out so that anyone who sees your product photo will pay attention to it for all the right reasons, and that is to make a purchase.
A white background creates a blank canvas that allows your product to seamlessly blend into most e-commerce websites, online marketplaces, and blogs. Whether you’re selling small items like accessories or office supplies or large items like furniture or appliances, a white background always works best.
White Products on White Backgrounds?
The most common misconception when it comes to white background product photography is not to pair white backgrounds with white products. White on white seems redundant and defeats the purpose of creating high color contrast.
But contrary to the popular belief, white on white actually works great in product photography. You just have to know how to do it right.
White on white can cancel each other out. Instead of highlighting the product, one may end up camouflaging the product, which is the last thing you need if you want to sell a product. But with the right lighting, angle, and product positioning, white products can still stand out against a white background.
To make white products work with a white background, make sure you focus the lighting onto the background instead of the product itself as you usually would. Doing so creates a stronger contrast between the background and the product.
Additionally, make sure your camera is on focus and on manual mode when you take your shots. These make sure you capture the crisp edges of your product, and you avoid underexposing your image.
Lastly, you may want to place your product farther from the background than usual. Though this may result in shadows, that’s easily edited during post-processing.
Product Photography White Background
Skip trial and error and get product photos that sell with professional-looking product photography.
At PENCIL ONE, our product photography with white background studio has professional photographers and a product photography model that are guaranteed to make your product stand out.
To get product photos that sell, contact our team at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
