Every photo shoot is a new challenge when it comes to choosing the right background. Each product produces different lighting effects, which can hinder your ability to use one color or texture over another.
How do you choose an ideal background? How do you pick an image that brings out the best in your product? Read on to find out three proven ways of using backgrounds for eCommerce product photography services.
Decide On The Mood And Setting
With some planning and the ideal scouting, you can create mood and setting images that become the focal point of your project. It is essential to understand how lighting affects the image and how it can be used to create a specific mood or environment.
Combine that with a well-thought-out prop setup, good location selection, and use of color, products will never look better.
Understand The Subject
When deciding what to use as a background in your photo, whether it’s a product, person, or even food, it is best to choose something that will complement the subject. Of course, not every background will do that.
While some backgrounds may be more intriguing than others, the most important thing is to ensure ideal color contrast between the background and the subject. That way, your picture will stand out.
Create A Backdrop
Using a poor-quality backdrop is likely to impair your crafted image. Using an excellent backdrop is likely to enhance your subject. Ultimately, a backdrop is more of a personal preference than a limitation.
There are many different materials you can use for your backdrop and various colors you could use. You may even acquire an entire collection once you see how convenient it is to make them.
Look For Contrasting Colors
The key to finding the right background color lies in defining your subject, and deciding what role you want it to play in your image. If you use a contrasting color, it will help draw the focus onto your product.
The same can applies with textures and patterns but may require more finesse when setting up the shot. When it comes to macro shots, you also have another option: remove the background and place your product on an all-white or all-black background.
Choose Pencil One Today!
Through our vast experience, we at Pencil One are specialists in determining which background will work best for you and your product. We can match a specific scene to photos that we have taken on location so that you can feel confident knowing that your background will make your product look incredible and ready for posting or printing.
To explore opportunities with Pencil One and scale business interests, contact us today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Once you’ve set your mind on turning your business into a lifestyle brand, you have to deal with two types of photography — product and person. Depending on the products or services you offer, one will serve a higher purpose than the other.
But what is it about these two that makes them so different? What are the distinctions between them? Get some insight into each type by reading on.
Product Photography
A product photograph is a photograph of a product taken for commercial purposes, such as on a commercial website or an advertisement. Product photography is also known as commercial photography.
It is a specialized type of commercial photography that can illustrate articles about products, or an advertisement for the product itself. In this context, the product is considered the subject.
Product images have many uses:
- In advertising, catalogs, and brochures
- On packaging (such as boxes and bottles)
- As part of a web page, such as on an eCommerce site
Person Photography
Person photography is all about capturing the personality of a person or group of people in a still image. A good portrait tells a story about its subjects and conveys their mood and character. It might be a formal, posed portrait or candid and natural, but either way, it should reveal something about the subject.
As with any type of photography, person photography has many sub-genres. The most common types are:
- Portrait photography – photographing a single person or small group of people, usually to capture their personality.
- Wedding photography – photographing a wedding ceremony and reception to record the day’s events and capture informal portraits of guests.
- Family photography – taking family portraits to capture memorable moments and create beautiful keepsakes for generations to come.
Leave It To A Professional!
With years of experience helping startups get the perfect look and feel through our product photography services, Pencil One can assure you that we have what it takes to bring your ideas to life. If you’re looking for product photography for your online store, eCommerce website, or feature them on social media, let us know!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
There is a lot of confusion surrounding on-site photography. Too many options, not enough knowledge of what you need. All you want is the best photos to represent your company and its ethos, but how do you know what will work?
Below are some examples of product photography services that every small business needs.
eCommerce White Photography
White background photography is crucial for eCommerce businesses. People like to see what they are buying in a clutter-free environment. This also helps avoid confusion about what is included and not included in the purchase. There are also some unique options for post-processing, so you can customize the look of your final photos.
Model Photography
Model photography is more than just beautiful faces. Top models know how to engage their audience and are always ready to sell whatever product, brand, or advocacy they represent.
While it’s ultimately up to you whether you want your photoshoot to be promotional or purely artistic, it doesn’t hurt to know what a good commercial model brings to the table.
Flat Lay Photography
From fashion to beauty and lifestyle, flat lay photography is the ideal method of creating dynamic, captivating imagery. The reason? It’s enticing and attractive. It attracts our attention and holds it – long enough that prospective buyers take the time to inspect the details and possibly make a purchase.
Single Product Photography
The easiest and most effective way to sell your product to customers is through single product photography. This can be done through the example of showing a product with or without its cover packaging, or just the product itself against a white backdrop. This avoids distracting the consumer from the key product you are trying to sell.
Creative Photography
Creative photography in eCommerce means using every tool at your disposal to draw the customer. Visual aesthetics that evoke emotion and the right mood can help to accomplish this goal.
Features include room settings for your products, models in a lifestyle setting using your products, and creative props to enhance the image and create an overall impression of themes, quality, etc.
Stand Out Today With Pencil One
If you’re looking for a photo studio that is affordable, friendly, and professional, then look no further. At Pencil One, we have experience helping small businesses and entrepreneurs putting their products, services, and ideas in front of their audience.
Photographs are essential to any business plan, and so is the team behind them. Shoot us a message to explore new opportunities for your business ideas.
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Having clear and professional-looking product photos on your website is a must in today’s fiercely competitive online business environment. But who has the time or the expertise to achieve this?
Although seemingly effortless, product photography services are a highly specialized niche that calls for specific skills and experience. A stable, comfortable studio setup can result in crisp, clean images that connect brands and consumers.
Building Trust
Consumers are more likely to trust your brand if you use high-quality. High-resolution product images are a proven way to build higher levels of customer trust, and professional photography. This gives your brand the edge over competitors who haven’t yet seen the value of high-quality images.
Satisfy Expectations
Customers expect to see many product photos, and they’re not afraid to click away if you don’t catch their eye or meet their expectations. Vivid product photos can help you engage shoppers, communicate your brand and show off your products. Professional photography will satisfy customer expectations and help drive sales.
Interactive Images
Shoppers often want to research products beyond the manufacturer’s specifications, and interactive product images allow them to do just that. The ability to zoom in on fine details and spin around a product to see it from all angles gives customers a “hands-on” experience that improves their understanding and opinion of the product. It also increases the likelihood they will buy the product.
Saves You Time and Money
Hiring a professional studio for product photography can save your business time, money, and resources.
A The work will be completed quickly and with the quality you expect from a professional development team in the business of photography and post-production. Moreover, the studio may have processes in place that make it more efficient than your current workflow.
Work With Us Today!
At Pencil One, we strive to give you a highly personalized, yet competitive approach to eCommerce product photography services. We are dedicated to knowing how you operate day-to-day to understand what you are looking for in your professional product photography.
We want to get to know you and your company’s brand. Lets us properly capture the essence of what makes your products unique. Contact us today to see what we can collaborate on for your next big project.
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Whether you’re building a new eCommerce website or looking for new ways to increase your social presence in the online world, every product photography white background image that you provide your customers makes an enormous difference. In fact, when selling products online, this significant difference could make or break your business.
Product photos are the first line of contact between sellers and customers when browsing your website, which is why it’s vital that you hire product photography services you can trust.
In this article, we’ll take a look at some of the reasons why your business needs product photography and the difference it can make for your organization.
5 Advantages of White Background Photography
Here are some of the great advantages that white background photography provides.
Promotes Consistency
The use of white backdrops across all products ensures consistency, contributing to a unified look and feel across the site. It is critical to ensure that a seller’s brand identity is consistent, and the same is true for photography.
A simple white background encourages a consistent flow of photos on a product page. This will make you appear more professional and increase customer trust when shopping.
Emphasizes the Product
You only have a few seconds to make a good first impression on customers. Allowing your product to fade or blend into the background will quickly lose their attention.
There are no distractions with white backgrounds. You can concentrate on presenting the product and its quality by using details without being diverted by distracting backdrops or focal points.
Saves Money
The use of a white backdrop simplifies the shooting process. The cost of finding locations, hiring a model, a professional photographer, and an art director can easily push a photography budget into the four figures.
All of this is unnecessary with white backgrounds. They necessitate a relatively simple procedure and even less technical knowledge.
Speeds up Editing
Differences in lighting, color, and focus can cause complications when shooting and editing a product in the context of a scene. Editing images of products against a simple backdrop, on the other hand, takes much less time.
Marketplaces Prefer White Backgrounds
Before images can be uploaded to the most popular online marketplaces, they must have a white background. This is one method of ensuring genuine product quality. The photos are regulated in this manner so that the products are showcased naturally and without enhancements.
Start with Our Product Photography Services Today
Customers make assumptions about your company based on what they see and tell their friends and family if it looks like you’re a trustworthy organization. As a result, it’s crucial that your business considers investing in product photography services for your products.
Our number one goal is to provide our customers with high-quality professional product photography services at a price they can afford. Our fully equipped photography studio and skilled specialists are here to assist you in simplifying the process, and all major eCommerce platforms accept our high-quality product imagery.
If you’re looking for a professional product photography company to help you get your business seen, our team is here to assist you. To learn more, contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
With lifestyle product photography services, you have an incredible opportunity to further develop your company’s brand identity and help your potential customers envision the type of lifestyle that they could have with your product.
Understanding your audience is crucial in making sure you are showcasing your products effectively, but there are several other key things that are also involved with this process.
When creating lifestyle product photography, there are several best practices that you should always keep in mind. Below, we will examine some of the best practices you should be implementing with your eCommerce product photography services.
What is Lifestyle Product Photography?
Lifestyle product photography is the practice of photographing your product within a curated and styled scene, sometimes featuring models, to introduce your potential customers to the idea of a specific lifestyle or aesthetic promoted by your brand.
It all comes down to creating an image that inspires the customer to picture your product in their hands. Great lifestyle product photography ideas are the stuff of dreams.
3 Lifestyle Product Photography Tips
When deciding where to go next, keep these tips in mind to keep you on track to creating amazing lifestyle product photography.
Know Your Brand
Knowing what you’re photographing may seem too obvious to mention, but it’s critical to understand the product and why someone would want it.
That will lead you to understand how it should be displayed, what actions are required to show it off, what feelings the product can elicit, and most importantly, how to make it appear appealing at a glance.
Know Your Market
Understanding who you’re selling a product to through photography is nearly as important as knowing which button on a camera takes the picture. There may already be market successes you can draw inspiration from for your product lifestyle photography, but you’ll want to align your lifestyle photos with your brand.
Consider Colors
The eye is drawn to color, especially contrasts, but complementary colors can broaden the space an object occupies by seemingly combining them.
Different colors elicit different moods. Choose the best colors to complement the story you’re telling and use them to coordinate the elements of your product photoshoot.
Discover How PENCIL ONE Can Help You
Lifestyle product photography is an extremely advantageous way to sell products online, but a few best practices go a long way toward achieving your goals as a successful business.
To ensure that your product images look as high-quality as possible, always be sure to implement the best practices provided in this article, and you will be well on your way to taking product photos like a professional.
At PENCIL ONE, our primary goal is to provide our customers with high-quality professional photography at an affordable cost. When it comes to eCommerce product photography services, we always ensure precise attention to detail. Our dedicated team of product photography specialists has everything needed to help your business reach its goals.
To learn more about our product photography services and discover how we can help you, speak with one of our experts, contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
While you might already know that product photography services are an essential part of your business, understanding why it’s so crucial will help inform your content strategy for your e-commerce website.
Great product photography is vital for a number of reasons, but how much should you expect to pay for eCommerce product photography services?
Have you ever found yourself wondering how much professional photography services cost when looking for product photography for your business? Here is a quick overview of how much these services cost and what you can expect when working with a professional photographer.
How Product Photography Pricing Works
Pricing for product photography services can be determined in several ways.
Pricing by the Hour
Charging by the hour is the most common option that product photography services utilize. This is essentially paying for the photographer’s time. Furthermore, it is a simple way for the photographer to estimate their prices.
Pricing by the Product
Paying per product is another popular product photography pricing structure. This is determined by the complexity of the product being photographed. You might be able to request different types of photographs for different situations.
Pricing by the Image
Paying for the photo entails paying for the number of images desired. Photographers will typically capture a wide range of images in varying lighting and background conditions.
They will inform you of the potential cost of a single picture ahead of time, and you can then place your order by selecting the number that works best for your budget.
The Most Important Factors Influencing Product Photography Pricing
Product photography pricing is affected by a variety of factors, which include:
Location
When preparing for product photography, you must decide where you will photograph the goods. It could be at a specific location or in the service provider’s photography studio.
Image Use
Product photography is useful for more than just your online store. You can also use it for advanced marketing purposes, such as high-end print ads.
Amount of Products
The picture’s price is inversely proportional to the number of products in each product group. A single category may contain a diverse range of items. As a result, the photographer will easily set up a single product and film multiple products.
Hire the Perfect Product Photographer for Your Business
Although they may be expensive, professional eCommerce product photography services are essential for any business. There’s no need to think if you must work with a high-end professional, rather, you should most certainly hire someone with plenty of experience and a good understanding of your company’s vision.
Are you preparing to sell a new product online? Are you still unsure of how product photography pricing works? Allow PENCIL ONE to assist you. We specialize in professional product photography services. We have extensive experience creating high-quality product photography that connects with your customers to increase sales, customer outreach, and profits.
Whether you’re looking for sophisticated white background photography, compelling lifestyle shots, or something else, our team of product photography experts is ready to work with you.
Speak with a specialist about assisting your brand and making the most of our product photography services, contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Getting high-quality product photography for your eCommerce website starts with excellent product photography services.
Whether you’re just starting your business or you’re starting a new product campaign, it’s inevitable that you will eventually need to search for product photography services, specifically those with experience working with product photography models.
Whether you’re scheduled to work with a professional product photographer or you’re planning on taking your own product photos, it’s vital to be prepared to get an amazing outcome.
Below, we’ll take a look at a few things you can expect during your next product photoshoot to help you be as prepared as possible.
What You Should Expect During a Product Photoshoot
Planning a photo shoot, whether with a professional photographer or on your own, yields the best results when done ahead of time. Here’s what you should expect in the time leading up to your photoshoot.
Know Your Brand and Style
Before considering professional photography, you must first understand your brand, target audience, and brand message. Consider who your brand is addressing and what would visually appeal to them.
Create a Shot List
Make a list of all the products you need to be photographed and all the shots you might need before you start thinking about the photos you want.
Creating an itemized list of all your products, as well as the type and number of photos you require for each product, ensures that you receive everything you require from your photographer and avoids any unnecessary re-shoots.
Get Your Products Ready
Furthermore, be sure to also get your products ready. Because most photographers are currently shooting remotely, you’ll want to make sure you’ve determined which products to send. Sending multiples of each product is always recommended, and it’s best to always send clean, unused products for the best results.
Photography speaks to a specific lifestyle, which should be consistent with your brand. Turn your brand identity into how you want your photos to be taken and the end result to look.
Photographers will need to understand your brand’s colors, aesthetic, and target audience at the very least.
Use your Imagination
Lastly, use your imagination with the photoshoot. There are various product photography styles that you can consider to help you think outside the box and boost your creativity.
Hire A Professional Product Photographer Today
Preparing for a product photoshoot may sound like a daunting task, but you can put your business in the best position for success with the right preparation. Regardless of the experience, be sure to ask questions and voice your feedback to ensure you receive the outcome you desire.
If you’re tired of looking for professional product photography services, look no further than PENCIL ONE.
Our top priority at PENCIL ONE is to provide our customers with what they need, be it professional product photography services or a product photography model, that can help their businesses grow.
Our team of skilled specialists is equipped with industry-leading technology and a fully fitted studio to ensure that our customers get the most out of our product photography services.
To learn more about our product photography services or to speak with one of our experts about how we can help you develop and maintain your brand’s ideal product photography, contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
With the rise of various e-commerce platforms, having a great-looking product image is a necessity regardless of the business you own. However, many businesses cannot afford to pay for a professional eCommerce product photography service. This causes many of them to rely on their own abilities to come up with engaging product imagery that stands out.
But depending on the type of business you own, product images are the very first thing a lot of potential customers are going to come across. This means that it’s critical that you know how to make your products stand out from the competition.
Today we’ll discuss a few simple product photography tips you can use to take your images from amateur to professional—and help your products stand out.
5 Tips to Stand Out with Product Photography
Here are five tips to help your business stand out with professional product photography:
Use a Simple Background
You may be tempted to set the scene for your products, but simple backgrounds can often have the most impact. Allow them to be the focal point of your image by using on-brand but not distracting backgrounds.
Make Use of Natural Lighting
Natural light is your product’s best friend because not only is it free, it also gives your products an even, three-dimensional appearance.
While artificial lighting can be useful in some situations, it can also dull your images and make products appear flat.
Use Multiple Views
One disadvantage of shopping online is that your customers cannot physically inspect the product before purchasing it.
Product photography plays an integral role in their decision-making process, so it should capture the product as accurately as possible, it helps communicate the product’s physical nature and instill trust in the customer that the product will benefit them.
Show How to Use the Product
Demonstrate how and where customers can use the product. Display the environment or scenario in which your customers will use the product when appropriate.
Cater to Mobile Audiences
People shop on their phones all the time, and many of them do so while on the go. Product photography communicates what you’re selling quickly, which is important for customers who don’t have time to read the entire description, so be sure to consider the various platforms you’ll be using when posting your product photography.
Get Started with PENCIL ONE Product Photography Services
Having great product photography is not only important in showcasing your lovely product but also grabbing your audience’s attention. With these great product photography tips, you’ll be well on your way to creating amazing product photography for your business.
If you’re an online business looking to take your success to the next level, PENCIL ONE is ready to help. We provide high-quality product photography services tailored to the needs of the businesses we work with.
Our in-house team of product photography experts will assist you in developing and maintaining your brand’s ideal product photography, with an unrivaled portfolio, expertise, and dependability.
To learn more about how our product photography services can help your business grow, contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
For e-commerce businesses, the product photos on their websites can make or break their business and dependable product photography services are essential in making a profitable venture.
Check out some tips on how to do product photography the right way to increase your sales and grow your business!
Dos
Do Highlight the Product
When it comes to product photography, always remember that you are selling a product. This is no place for editorial shots, you’re not trying to showcase the model.
Anything that detracts from the product should not be in a product photo.
For most e-commerce businesses, this means having a simple white background for their product photos. The simplicity of the backdrop highlights the product. It also makes editing easier during post-processing if you do want to put the product with a different background.
Do Take Photos in Good Lighting
Lighting can alter an image entirely. It’s important to represent the product as true to life as possible to avoid misrepresenting what you’re selling.
To avoid distorted colors, shoot with natural lighting or use full-spectrum lights to mimic sunlight. Don’t skimp on lighting but don’t point it directly at the product as well. Usually, having two on either side of the product works, but this will need a bit of adjustment to produce the best results.
And don’t use flash from your camera, as this is almost always too harsh on the product and creates unsightly shadows.
Do Use a Good Camera
When it comes to product photography, the camera plays a huge factor when it comes to photo quality.
Most photographers prefer to use a digital single-lens reflex (DSLR) and for good reason—they take really crisp photos and show products in stunning detail.
If you’re intimidated by a DSLR, you can always shoot using auto mode. This allows the camera to choose optimum options for the best shot, so all you’ll have to do is point and shoot.
Don’ts
Don’t Just Shoot a Single Photo
One of the priorities of product photography is to showcase a product. This means capturing it from different angles and showing off different features of the product—if there are any.
Never settle on just one photo, as this will leave customers wanting more and is likely to discourage them from buying the product.
Don’t Overdo Angles and Product Positioning
One of the tricks of photography is playing with angles and product positioning. Though taking shots from various angles can bring out some of a product’s features, it’s discouraged in product photography as this can distort the dimensions of the product.
The rule of thumb is to capture the photo at eye level to avoid any distortions or misrepresentations.
Don’t Include Too Many Props
Another mistake many product photographers make is bringing in a lot of props. Though mannequins, accessories, and even models can take the product from concept to reality, they could also steal attention from the product.
The last thing you want is having props overpower the product you are trying to sell. You also have to keep in mind that you’re not just trying to create a really beautiful photo, but you’re also trying to sell a product.
Have Product Photos That Sell Online!
Put your best foot forward with professional-looking product photos that are sure to capture your customers’ attention. Don’t rely on mediocre photos when you can have photos that sell.
Learn more about how our e-commerce product photography services can help you drive sales and grow your business. Contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
e-Commerce is highly competitive and largely dependent on how well product images convert to sales. In such an industry, it is vital that you find a good photography studio and proven product photography services.
Unlike any other product photography studio, an e-commerce photography studio aims to produce photos that are specifically suitable for e-commerce platforms, while also meeting the demands of e-commerce businesses.
Read further to know about what makes a good e-commerce photography studio.
Complete Equipment
First and foremost, an e-commerce photography studio should have all the basic equipment needed to successfully capture good images of any e-commerce business’ products.
This means it should have various backgrounds and backdrops which can accommodate your product. This can be a white wall, a table, or even a lightbox.
A good e-commerce photography studio should also have good lighting. Though natural light is best for photography, a studio should not rely on sunlight and should have full-spectrum lights, which will not throw off the colors of the product.
Most importantly, the studio should have a camera, ideally a digital single-lens reflex (DSLR), which gives the highest resolution product photos while also giving the photographer a lot of control over how the photos will turn out.
Props and Models
Another factor good e-commerce photography studios should have are props and models. Though still shots of products that show off their different angles are great, it is always beneficial to have mannequins and models who can give life to the product.
Adding models and mannequins to products can take them from the shelf into everyday life, and make the product more relatable to consumers, hence more enticing to buy.
Post-Processing
Another key feature of a good e-commerce photography studio is its post-processing service. Taking good photos of products is only half the battle—the rest depends heavily on post-processing and editing.
Most professional photographers use Photoshop or Illustrator. But depending on whether you choose to hire a professional photographer or take photos yourself, having the option for the studio to edit the photos for you saves you a lot of time and effort to have the photos looking professional and ready for uploading on your website.
Service Quality
An often overlooked aspect of e-commerce photography studios is the quality of their service. This pertains to the timeliness of their delivery, the quality of the photos they produce, how capable they are at handling high volume demands, and their versatility when it comes to photography style.
This altogether may not seem to be at the forefront of what an e-commerce business needs, but all of these contribute to service quality, and versatility, being able to take product images in various settings, may make the difference between making your products appealing and creating a distinct voice for your brand.
e-Commerce Product Photography Services
Transform your brand with stunning product photos that capture your customers’ attention with Pencil One’s excellent product photography services!
At Pencil One, we provide only exceptional quality product photos to help drive sales and grow your business.
Learn more about how our e-commerce product photography services can help improve your revenue, contact our team of professionals at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
We can all agree that visual presentation is probably the greatest approach to demonstrate the value of your product. However, one of the most significant disadvantages that e-commerce businesses face is that buyers cannot touch, taste, hear, see, or smell a product before purchasing, which leads to many companies seeking out the help of product photography services.
Product photography is much more than simply photographing items, and these services necessitate a large amount of equipment and talent.
In this guide, we will examine everything you should know about product photography, including what e-commerce product photography services offer and why they are beneficial for your business.
Continue reading below to discover all the ins and outs of e-commerce photography services and discover how you can draw attention to your products in ways they never have before.
What is Product Photography
Product photography is a type of professional photography that aims to authentically represent a product while also attracting the target audience, allowing your audience to gain a greater grasp of your product and how it looks.
e-Commerce product photography essentially displays several aspects of a product. When combined with various images, products appear top-notch and accurately represent what a customer is considering purchasing.
Here are some of the various forms of product photography:
- Studio photography
- White background images
- Product grouping
- Action shots
- Hanging products
5 e-Commerce Product Photography Tips
Here are five tips to help your business improve your e-commerce product photography:
Use Multipurpose Photography Equipment
Sharpness and clarity are critical in e-commerce photography. When you use equipment that allows for different setups, you are not constrained.
Ensure Adequate Lighting
Lighting is a critical aspect of photography. Poor lighting results in equally poor photographs. Quality lighting significantly alters the overall appearance of the product.
Show Multiple Angles
Seven or eight images are good, but you can’t beat a comprehensive view from every angle. A spin showcases moving and hidden product features and provides detailed product information during every stage of the customer’s experience.
Emphasize Product Features
Try to demonstrate the breadth of your product’s features and prospective applications. This will entice the customer to buy the product even if they do not intend to do so.
Use Product Photos that are Consistent
For e-commerce product photography, consistency is essential. It ensures that photographs are produced accurately and ensures uniformity across the many channels through which you sell.
Scale Your e-Commerce Business with PENCIL ONE
Professional product photography is critical for any e-commerce business, whether it is run by a single hard-working individual or hundreds of coordinated employees.
We hope this article has helped point you in the right direction when searching for professional and cost-effective product photography services for your online store and digital marketing needs.
If you’re searching for a professional product photography company to help you promote your business in the best way possible, our team at PENCIL ONE is ready to help.
At PENCIL ONE, we offer specialized e-commerce product photography services to meet the needs of your business. We have a fully equipped photography studio and skilled specialists to assist you in simplifying the process and ensuring the completion of high-volume capacity projects, and all major e-commerce platforms accept our high-quality product imagery.
If you’re ready to get started and get the most out of our professional product photography services, speak with a specialist about how we can help your brand. Contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Hiring e-commerce product photography services is no laughing matter. Depending on the industry of your business, product photography services can cost you thousands of dollars. This is why it’s critical to hire the right team so you can be confident in your investment and have photos that will increase your bottom line.
If you own an online business, you likely already know how fantastic your products are, but until a customer holds your product in their hands, all they have to go on are the images on your website.
In this post, we’ll go over everything you need to know and look for when hiring an e-commerce photographer, so you receive amazing images that match the quality of your products.
Keep reading to learn more and if you’re searching for product photography services that match the quality and value of your products, today you’ll discover how trusted product photography services can assist you.
Questions to Ask When Hiring an e-Commerce Photographer
Here are four vital questions to ask an e-commerce photographer you’re considering hiring:
What Equipment Do They Use?
A hired photographer should have the necessary equipment to do the job and capture the photographs you require.
The correct equipment includes more than just a camera, as you’ll also need a photographer to handle lighting, props, and photo staging.
Are They Insured?
Request a copy of your photographer’s insurance coverage. Are they covered if the products are broken, or someone is injured during the shoot?
Before something happens, now is the moment to answer these questions and be sure to also inquire about the photographer’s deposit policy.
Money talk might be frightening at times, but you’ll want to get these details out of the way before making a commitment.
What Is Their Experience?
Experience with product photography is essential since you need someone who knows how to shoot things and how to handle them.
An experienced photographer understands how to work with products that attract dust, have reflecting surfaces, or reveal fingerprints. This knowledge can mean the difference between displaying smudges and receiving the white glove treatment.
What Does Their Fee Include?
Inquire with the photographer about a breakdown of the entire cost of their services. Some photographers charge a studio fee, while some photographers will charge for travel or equipment rental.
Find out how much your project will cost and how much it will cost with all of the extras.
Hire a Product Photographer with Confidence, Choose PENCIL ONE
The more you understand about professional product photography, the easier it will be to align yourself with a photographer who can deliver it.
The questions we provided above should provide you with more than enough information to make an informed decision when hiring e-commerce product photography services to generate stunning product images that help you sell more products.
If you’re tired of searching for product photography services, look no further than PENCIL ONE.
At PENCIL ONE, our number one priority is to provide our customers with professional product photography services that assist in their business’s growth.
Our staff of skilled specialists uses industry-leading equipment and a fully-equipped photography studio to ensure our customers get the most out of our product photography services.
To learn more about our product photography services, speak with one of our experts about how we can assist you in developing and maintaining your brand’s ideal product photography. Contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Regardless of the industry you’re in, it’s vital that you stand out from your competition and discover inventive ways to do so. Among the many options available, product photography services have proven themselves as having one of the most significant impacts on purchasing behaviors.
Great product photography is critical for persuading consumers to buy your products, and with more people shopping online than ever before, e-commerce product photography services are critical for companies looking for a competitive advantage.
In this article, we will discuss why using professional-looking images of your products can help all aspects of your online store.
If you’re an e-commerce business looking to take your company to the next level, continue reading below to learn more.
What is Product Photography?
Before investing in e-commerce product photography services, having the appropriate expertise will help you better grasp the process and use it to boost your business’s online sales.
Product photography is a type of commercial photography that focuses on accurately reflecting your company’s available products. Each business has its own product photography style, which can range from using particular techniques to having a one-of-a-kind setup.
Product photography allows your customers to better grasp your product and how it appears, making it easier for them to make a decision. Because practically every e-commerce platform uses this strategy, customizing it for your business is the most effective way to gain significant value from it.
3 Advantages of Professional Product Photography
Product photography is one of the most vital components that can make or break your success as an e-commerce business. Even a tiny percentage increase in conversion rate can result in a significant gain in revenue.
Here are three benefits of professional product photography:
Compensates for Lack of In-Person Experience
Even those who value the convenience of buying online want to learn as much as they can about the things they want to purchase.
You can provide visuals and descriptions in place of the capacity to touch, smell, taste, hear, and otherwise perceive a tangible product.
Enhances the Appearance of Your Products
To convince viewers to make a purchase, you and your team must use professional quality images that reflect the true color and make the product look as appealing as possible.
This is why quality lighting, background, and photography equipment are critical.
Makes the Most of Your Marketing Efforts
High-quality e-commerce product photography does more than merely sell products and promote your brand. The service can also assist you in broadening your reach and attracting new customers.
Make the Most of Your E-Commerce Strategies with PENCIL ONE
As you can see, high-quality e-commerce photography services do more than merely sell products and promote your brand.
Not only can they assist you in broadening your reach and attracting new customers, but they can also be used across platforms, resulting in consistent messaging throughout your website, advertising, and social network profiles.
If you’re an e-commerce business looking for assistance with your brand strategy and product photography services, PENCIL ONE can help.
At PENCIL ONE, we offer high-quality e-commerce product photography services that are designed to meet the needs of the business we work with.
With an unrivaled portfolio, expertise, and dependability, our in-house team of photographers will assist you in developing and maintaining your brand’s ideal product photography.
To learn more about how our product photography services can assist your business’s growth, you may visit our website or contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
