While there are many ways to achieve professional-quality product photography white background imagery, various best practices should always be used to ensure your products stand out from the competition.
If you’re a business that sells products online, it’s crucial to consider using lifestyle product photography to accurately portray your products for customers who are unable to physically touch them.
Lifestyle product photography is a classic and timeless way to make your products stand out online and capture your customers’ attention. Below, we will take a look at some best practices you should be using to ensure you get the best product photography images possible.
What Is Lifestyle Product Photography?
Lifestyle product photography is a type of photography that captures products and services in real-world settings where your potential customers are using the product. Many manufacturers use lifestyle advertising to attract customers, build rapport with customers, and prompt questions about product functionality.
While the goal of lifestyle photography is to tell a genuine story, lighting and location are still important. While these are natural photographs, natural light alone may not be enough to produce a satisfactory picture.
Best Practices to Improve Your Product Photography
Here are some things to consider if you’re looking to improve your product photography:
Use Simple Props
Props are a fantastic tool for enhancing your photos and your product. However, when making a selection, you must ensure that they don’t detract from the main focus of your product.
Choose a Neutral Background
Choose a background that will not distract from your product in addition to using simple props. Anything with a busy pattern, a sheen, or is overly brightly colored may detract from the focus of your image.
Create an Environment
This is especially important for bringing your product to life and allowing your customers to imagine themselves using it. The setting for your story is the environment or scene you create, and you want your story to make sense.
Choose a Color Scheme
Create a color scheme or theme for your shoot. Begin by evaluating your product’s packaging and work your way up from there. Making a mood board or working with the color wheel will help to simplify this process.
Let PENCIL ONE Help You with Your Product Photography Services
The revolution of the eCommerce industry has changed the way people do business nowadays. If you’re looking forward to having effective photos that help promote and sell your products online, it’s always worth considering lifestyle product photography.
At PENCIL ONE, we’re proud to provide our customers with professional lifestyle product photography to meet all of your company’s needs. With several years of experience, our unrivaled expertise, precise attention to detail, and our dedicated team of product photography specialists will help you set a new standard of quality and professionalism.
If you’re ready to get started and make the most of our professional product photography services, get in touch with us and speak with a specialist about how we can help your company. Contact our team at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
Whether you’re building a new eCommerce website or looking for new ways to increase your social presence in the online world, every product photography white background image that you provide your customers makes an enormous difference. In fact, when selling products online, this significant difference could make or break your business.
Product photos are the first line of contact between sellers and customers when browsing your website, which is why it’s vital that you hire product photography services you can trust.
In this article, we’ll take a look at some of the reasons why your business needs product photography and the difference it can make for your organization.
5 Advantages of White Background Photography
Here are some of the great advantages that white background photography provides.
Promotes Consistency
The use of white backdrops across all products ensures consistency, contributing to a unified look and feel across the site. It is critical to ensure that a seller’s brand identity is consistent, and the same is true for photography.
A simple white background encourages a consistent flow of photos on a product page. This will make you appear more professional and increase customer trust when shopping.
Emphasizes the Product
You only have a few seconds to make a good first impression on customers. Allowing your product to fade or blend into the background will quickly lose their attention.
There are no distractions with white backgrounds. You can concentrate on presenting the product and its quality by using details without being diverted by distracting backdrops or focal points.
Saves Money
The use of a white backdrop simplifies the shooting process. The cost of finding locations, hiring a model, a professional photographer, and an art director can easily push a photography budget into the four figures.
All of this is unnecessary with white backgrounds. They necessitate a relatively simple procedure and even less technical knowledge.
Speeds up Editing
Differences in lighting, color, and focus can cause complications when shooting and editing a product in the context of a scene. Editing images of products against a simple backdrop, on the other hand, takes much less time.
Marketplaces Prefer White Backgrounds
Before images can be uploaded to the most popular online marketplaces, they must have a white background. This is one method of ensuring genuine product quality. The photos are regulated in this manner so that the products are showcased naturally and without enhancements.
Start with Our Product Photography Services Today
Customers make assumptions about your company based on what they see and tell their friends and family if it looks like you’re a trustworthy organization. As a result, it’s crucial that your business considers investing in product photography services for your products.
Our number one goal is to provide our customers with high-quality professional product photography services at a price they can afford. Our fully equipped photography studio and skilled specialists are here to assist you in simplifying the process, and all major eCommerce platforms accept our high-quality product imagery.
If you’re looking for a professional product photography company to help you get your business seen, our team is here to assist you. To learn more, contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
If you scroll through websites or search for products on Google Images, you will notice that white is the single most popular background for lifestyle product photography. This is not a coincidence. Most product photos have white backgrounds for many reasons.
Check out the below reasons to understand why white backgrounds are so popular for product photography.
White Background Makes Products Stand Out
No other color makes your product pop quite as white does. White creates high color contrast with your product to make it look more vibrant and appealing.
White is also plain—it will not distract viewers from the product you are trying to sell.
White Is Clean and Minimalist
White backgrounds give a sense of uniformity and consistency, which look professional without a lot of effort.
Looking professional and clean makes a great first impression, which can go a long way in helping establish your brand reputation—especially in the early stages when not many know who you are.
White Goes With Most Website Designs
More than any other color, white goes with most web designs. You don’t have to think twice about matching your product photos to your web design by using white backgrounds consistently in all product photos.
White Backgrounds Are More Likely to Get Featured
Because white backgrounds go with most web designs, blogs and magazines looking to feature products are also more likely to handpick your product.
White Backgrounds Make Editing Easier
Even if you choose to use a different background for your product photo later, having your original photo on a white background makes editing way easier.
Especially if your product is of bright or dark color, a white background creates high contrast in color, making it easy to select the subject in Photoshop or any other photo editing software and transfer it to another image.
White Backgrounds Make for Smaller File Size
White backgrounds allow you to save images in smaller file sizes. This can make a huge impact in terms of loading speed, which influences how well your e-commerce website ranks.
Effective for eCommerce
White is the single most common background for highest-selling e-commerce products. A great example is Amazon, which uses white backgrounds for its products.
Moreover, most online marketplaces require white backgrounds for images to be posted.
White Backgrounds are Cost-Effective
Lastly, white backgrounds are easy and affordable to prepare.
For businesses who sell a lot of products, white backgrounds not only take away a lot of guesswork from choosing which background works best for which product, but a white background is also pretty cheap to prepare.
You can buy a white sheet or a crisp white paper as your backdrop, and start taking photos.
As white backgrounds are also easier to edit, having all your product photos with a white background makes it easier and cheaper to have them bulk edited.
Get Product Photos That Sell Online!
Product photos that only look pretty aren’t enough. You need product photos that sell and grow your business.
Check out PENCIL ONE for our product photography. White background can surely help make your items stand out. Our professional-looking photos will surely help attract your potential customers, while our lifestyle product photography will certainly bring your products to life.
Contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
If you are looking to put up photos of your items on sale, you may want to consider high-quality product photography. White background, on the other hand, works well in these kinds of shots. But should you use a white background for all your products or just some of them?
To help you decide, you’ll need help from reliable and experienced product photography services, and here are some tips to consider.
Products that Work Best With White Backgrounds
So you’ve heard that white backgrounds work best for selling products online. But which products work best with them?
The answer to this question is simple—all products work best with a white background.
Some may argue that there are products that work better with props or as lifestyle shots. This is true if you’re posting products on social media or on lifestyle magazines, where you’re trying to show the utility of the product or highlighting the emotions people will feel once they purchase what you offer.
But e-commerce is different. On your website, your product photos are the first thing people see when they enter your landing page. You have less than a handful of seconds to make an impression.
Though lifestyle images can be attention-grabbing, they may do so for the wrong reasons and end up costing you rather than helping you convert those views into sales.
Ultimately, what you want is to make your product stand out so that anyone who sees your product photo will pay attention to it for all the right reasons, and that is to make a purchase.
A white background creates a blank canvas that allows your product to seamlessly blend into most e-commerce websites, online marketplaces, and blogs. Whether you’re selling small items like accessories or office supplies or large items like furniture or appliances, a white background always works best.
White Products on White Backgrounds?
The most common misconception when it comes to white background product photography is not to pair white backgrounds with white products. White on white seems redundant and defeats the purpose of creating high color contrast.
But contrary to the popular belief, white on white actually works great in product photography. You just have to know how to do it right.
White on white can cancel each other out. Instead of highlighting the product, one may end up camouflaging the product, which is the last thing you need if you want to sell a product. But with the right lighting, angle, and product positioning, white products can still stand out against a white background.
To make white products work with a white background, make sure you focus the lighting onto the background instead of the product itself as you usually would. Doing so creates a stronger contrast between the background and the product.
Additionally, make sure your camera is on focus and on manual mode when you take your shots. These make sure you capture the crisp edges of your product, and you avoid underexposing your image.
Lastly, you may want to place your product farther from the background than usual. Though this may result in shadows, that’s easily edited during post-processing.
Product Photography White Background
Skip trial and error and get product photos that sell with professional-looking product photography.
At PENCIL ONE, our product photography with white background studio has professional photographers and a product photography model that are guaranteed to make your product stand out.
To get product photos that sell, contact our team at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
