For e-commerce businesses, the product photos on their websites can make or break their business and dependable product photography services are essential in making a profitable venture.
Check out some tips on how to do product photography the right way to increase your sales and grow your business!
Dos
Do Highlight the Product
When it comes to product photography, always remember that you are selling a product. This is no place for editorial shots, you’re not trying to showcase the model.
Anything that detracts from the product should not be in a product photo.
For most e-commerce businesses, this means having a simple white background for their product photos. The simplicity of the backdrop highlights the product. It also makes editing easier during post-processing if you do want to put the product with a different background.
Do Take Photos in Good Lighting
Lighting can alter an image entirely. It’s important to represent the product as true to life as possible to avoid misrepresenting what you’re selling.
To avoid distorted colors, shoot with natural lighting or use full-spectrum lights to mimic sunlight. Don’t skimp on lighting but don’t point it directly at the product as well. Usually, having two on either side of the product works, but this will need a bit of adjustment to produce the best results.
And don’t use flash from your camera, as this is almost always too harsh on the product and creates unsightly shadows.
Do Use a Good Camera
When it comes to product photography, the camera plays a huge factor when it comes to photo quality.
Most photographers prefer to use a digital single-lens reflex (DSLR) and for good reason—they take really crisp photos and show products in stunning detail.
If you’re intimidated by a DSLR, you can always shoot using auto mode. This allows the camera to choose optimum options for the best shot, so all you’ll have to do is point and shoot.
Don’ts
Don’t Just Shoot a Single Photo
One of the priorities of product photography is to showcase a product. This means capturing it from different angles and showing off different features of the product—if there are any.
Never settle on just one photo, as this will leave customers wanting more and is likely to discourage them from buying the product.
Don’t Overdo Angles and Product Positioning
One of the tricks of photography is playing with angles and product positioning. Though taking shots from various angles can bring out some of a product’s features, it’s discouraged in product photography as this can distort the dimensions of the product.
The rule of thumb is to capture the photo at eye level to avoid any distortions or misrepresentations.
Don’t Include Too Many Props
Another mistake many product photographers make is bringing in a lot of props. Though mannequins, accessories, and even models can take the product from concept to reality, they could also steal attention from the product.
The last thing you want is having props overpower the product you are trying to sell. You also have to keep in mind that you’re not just trying to create a really beautiful photo, but you’re also trying to sell a product.
Have Product Photos That Sell Online!
Put your best foot forward with professional-looking product photos that are sure to capture your customers’ attention. Don’t rely on mediocre photos when you can have photos that sell.
Learn more about how our e-commerce product photography services can help you drive sales and grow your business. Contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.
