With lifestyle product photography services, you have an incredible opportunity to further develop your company’s brand identity and help your potential customers envision the type of lifestyle that they could have with your product.
Understanding your audience is crucial in making sure you are showcasing your products effectively, but there are several other key things that are also involved with this process.
When creating lifestyle product photography, there are several best practices that you should always keep in mind. Below, we will examine some of the best practices you should be implementing with your eCommerce product photography services.
What is Lifestyle Product Photography?
Lifestyle product photography is the practice of photographing your product within a curated and styled scene, sometimes featuring models, to introduce your potential customers to the idea of a specific lifestyle or aesthetic promoted by your brand.
It all comes down to creating an image that inspires the customer to picture your product in their hands. Great lifestyle product photography ideas are the stuff of dreams.
3 Lifestyle Product Photography Tips
When deciding where to go next, keep these tips in mind to keep you on track to creating amazing lifestyle product photography.
Know Your Brand
Knowing what you’re photographing may seem too obvious to mention, but it’s critical to understand the product and why someone would want it.
That will lead you to understand how it should be displayed, what actions are required to show it off, what feelings the product can elicit, and most importantly, how to make it appear appealing at a glance.
Know Your Market
Understanding who you’re selling a product to through photography is nearly as important as knowing which button on a camera takes the picture. There may already be market successes you can draw inspiration from for your product lifestyle photography, but you’ll want to align your lifestyle photos with your brand.
The eye is drawn to color, especially contrasts, but complementary colors can broaden the space an object occupies by seemingly combining them.
Different colors elicit different moods. Choose the best colors to complement the story you’re telling and use them to coordinate the elements of your product photoshoot.
Discover How PENCIL ONE Can Help You
Lifestyle product photography is an extremely advantageous way to sell products online, but a few best practices go a long way toward achieving your goals as a successful business.
To ensure that your product images look as high-quality as possible, always be sure to implement the best practices provided in this article, and you will be well on your way to taking product photos like a professional.
At PENCIL ONE, our primary goal is to provide our customers with high-quality professional photography at an affordable cost. When it comes to eCommerce product photography services, we always ensure precise attention to detail. Our dedicated team of product photography specialists has everything needed to help your business reach its goals.
To learn more about our product photography services and discover how we can help you, speak with one of our experts, contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.