e-Commerce is highly competitive and largely dependent on how well product images convert to sales. In such an industry, it is vital that you find a good photography studio and proven product photography services.
Unlike any other product photography studio, an e-commerce photography studio aims to produce photos that are specifically suitable for e-commerce platforms, while also meeting the demands of e-commerce businesses.
Read further to know about what makes a good e-commerce photography studio.
First and foremost, an e-commerce photography studio should have all the basic equipment needed to successfully capture good images of any e-commerce business’ products.
This means it should have various backgrounds and backdrops which can accommodate your product. This can be a white wall, a table, or even a lightbox.
A good e-commerce photography studio should also have good lighting. Though natural light is best for photography, a studio should not rely on sunlight and should have full-spectrum lights, which will not throw off the colors of the product.
Most importantly, the studio should have a camera, ideally a digital single-lens reflex (DSLR), which gives the highest resolution product photos while also giving the photographer a lot of control over how the photos will turn out.
Props and Models
Another factor good e-commerce photography studios should have are props and models. Though still shots of products that show off their different angles are great, it is always beneficial to have mannequins and models who can give life to the product.
Adding models and mannequins to products can take them from the shelf into everyday life, and make the product more relatable to consumers, hence more enticing to buy.
Another key feature of a good e-commerce photography studio is its post-processing service. Taking good photos of products is only half the battle—the rest depends heavily on post-processing and editing.
Most professional photographers use Photoshop or Illustrator. But depending on whether you choose to hire a professional photographer or take photos yourself, having the option for the studio to edit the photos for you saves you a lot of time and effort to have the photos looking professional and ready for uploading on your website.
An often overlooked aspect of e-commerce photography studios is the quality of their service. This pertains to the timeliness of their delivery, the quality of the photos they produce, how capable they are at handling high volume demands, and their versatility when it comes to photography style.
This altogether may not seem to be at the forefront of what an e-commerce business needs, but all of these contribute to service quality, and versatility, being able to take product images in various settings, may make the difference between making your products appealing and creating a distinct voice for your brand.
e-Commerce Product Photography Services
Transform your brand with stunning product photos that capture your customers’ attention with Pencil One’s excellent product photography services!
At Pencil One, we provide only exceptional quality product photos to help drive sales and grow your business.
Learn more about how our e-commerce product photography services can help improve your revenue, contact our team of professionals at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.