If you are looking to put up photos of your items on sale, you may want to consider high-quality product photography. White background, on the other hand, works well in these kinds of shots. But should you use a white background for all your products or just some of them?
To help you decide, you’ll need help from reliable and experienced product photography services, and here are some tips to consider.
Products that Work Best With White Backgrounds
So you’ve heard that white backgrounds work best for selling products online. But which products work best with them?
The answer to this question is simple—all products work best with a white background.
Some may argue that there are products that work better with props or as lifestyle shots. This is true if you’re posting products on social media or on lifestyle magazines, where you’re trying to show the utility of the product or highlighting the emotions people will feel once they purchase what you offer.
But e-commerce is different. On your website, your product photos are the first thing people see when they enter your landing page. You have less than a handful of seconds to make an impression.
Though lifestyle images can be attention-grabbing, they may do so for the wrong reasons and end up costing you rather than helping you convert those views into sales.
Ultimately, what you want is to make your product stand out so that anyone who sees your product photo will pay attention to it for all the right reasons, and that is to make a purchase.
A white background creates a blank canvas that allows your product to seamlessly blend into most e-commerce websites, online marketplaces, and blogs. Whether you’re selling small items like accessories or office supplies or large items like furniture or appliances, a white background always works best.
White Products on White Backgrounds?
The most common misconception when it comes to white background product photography is not to pair white backgrounds with white products. White on white seems redundant and defeats the purpose of creating high color contrast.
But contrary to the popular belief, white on white actually works great in product photography. You just have to know how to do it right.
White on white can cancel each other out. Instead of highlighting the product, one may end up camouflaging the product, which is the last thing you need if you want to sell a product. But with the right lighting, angle, and product positioning, white products can still stand out against a white background.
To make white products work with a white background, make sure you focus the lighting onto the background instead of the product itself as you usually would. Doing so creates a stronger contrast between the background and the product.
Additionally, make sure your camera is on focus and on manual mode when you take your shots. These make sure you capture the crisp edges of your product, and you avoid underexposing your image.
Lastly, you may want to place your product farther from the background than usual. Though this may result in shadows, that’s easily edited during post-processing.
Product Photography White Background
Skip trial and error and get product photos that sell with professional-looking product photography.
At PENCIL ONE, our product photography with white background studio has professional photographers and a product photography model that are guaranteed to make your product stand out.
To get product photos that sell, contact our team at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.