eCommerce white background product photography studio can create the most popular photography style that is used on today's websites throughout the world. This type of photography provides a more personal approach to customer service as well as marketing.



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Frequently Asked Questions

You can use a physical white background that you can hang up behind the product to be photographed. Using this method, you will also need one or two studio lights with modifiers to illuminate the background and create a clear white image. You can also use a reflector to create a larger spread of light. 


For instances in which physical props are not enough to achieve a pure white background, you have to use white background editing tools from post-production software such as Lightroom and Adobe Photoshop. This will do wonders if your product is too large to be photographed in the studio or if your studio itself couldn’t accommodate the type of white background that you need or if your product is entirely digital. 

In making a white background in post-production, either you correct the darker sections or corners of the background of the product or replace the entire background by cutting out the product from the image and placing it in an entirely new background. Keep in mind that no matter how you plan on taking your photographs, you will definitely need to run them through post-production, whether it’s for correcting the white background or fixing color or shadowing issues.

White backgrounds used for product images is a great way to boost your e-commerce efforts. Not only are white backgrounds professional-looking, they are also an effective and efficient way to command attention to your products, as it doesn’t create any visual noise. It’s easier to take consistent images for your brand when you use a plain white background. It makes your images and branding consistent, which in turn develops customers’ trust in your products. At the very least, your images will appear cleaner when using white backgrounds.

Generally, photographers rely on four basic elements - using a solid white background to eliminate distractions, using sunlight as background if needed, using the flash in the same manner, and avoiding overexposing the background.

In order to ensure that white backgrounds will remain bright and clean and the subject looks as good as possible, the photographer can use one light with a subject who is positioned near the background. This technique doesn’t rely on background light but still keeps it bright due to the “depth of light” principle - since the light falls off in intensity as it travels farther from its source, the distance from the subject to the background dramatically affects the luminosity of the background.

The photographer can also use two lights with the distance between the subject and background. This ensures that the background will look as white as possible and appear brighter in pictures with overexposure, which blurs the edges of the subject and ruins the contrast and sharpness.

Additionally, white is the most versatile background you can use in taking pictures - photographing and editing products on a white background is fairly easy. Another plus - you can turn the white background into any color that you choose using tools in post-production.

You can use a physical white background to place behind your products for the photoshoots, plus a camera, tripod, lens, and additional lights for the main subject. From here you can work with different lighting setups. You can use a single light if you have a small studio with minimal lights. You can also use the light itself as the background, in which you need to carefully consider the distance between the product and the light. The aim is to not put the light too close to the product, because it can illuminate the front of the item and will result in the background light influencing the subject’s key lighting.

Another option here is to photograph your subjects in glass and light a white background below them. This is useful in avoiding shadows on objects that need to be fixed in a vertical position.

If this is not possible for various reasons (the product is too big to be photographed in the studio, some portions of the background are too dark), you can simply achieve the effect that you want using Photoshop and other editing tools. After opening your image in Photoshop and creating a duplicate for safer editing, you can place a white background by adjusting color levels, adding a layer mask, and then painting out the background. Another method is to mask the background of the selected subject and then add a white background.

"There are many benefits of white background product photography—the biggest is cost, which happens to be one of the most important factors in a business as well. If you can save money, you can spend it elsewhere on your business or pass it on to customers.

Here are reasons to choose professional photos:

  • Attract customers who might otherwise pass by
  • Draw customers into your sales funnel
  • Convince customers to buy your products or services
  • Enhance customer experience, and great photos also have a direct correlation with your revenue.
  • Boost conversions to increase average order value, well-crafted visuals truly play a vital role in the success of every online store.
  • Increase your average order value
  • Represent your products by capturing the essence of your brand or product, and representing everything you want to convey to your customers.
  • Add beauty to an otherwise boring product and help to add life and personality to it.
  • It's easy to update product photos as often as needed. Many sites only update their pictures every few years because they're too busy. With an eCommerce product photography studio, it's easy to keep up with current trends and styles by changing things regularly.
  • To stand out without overpowering, you need to have skills and techniques such as photo editing using photo editing software and lighting from natural light and any other light source. Both of these are easier if you have an eCommerce photography studio USA.

This allows you to take high-quality pictures with professional-looking results.

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