White Background Photos Are Required for Most eCommerce Marketplaces

eCommerce White Photography Studio

eCommerce white photography studio can create the most popular photography style that is used on today’s websites throughout the world. This type of photography provides a more personal approach to customer service as well as marketing.

It gives the Product its own personality and fills it with personality. The aim is to achieve perfect harmony between the product’s features and its function. The eCommerce white photography focuses on three key elements such as light, posing or propping, and styling.

Once you’re done with designing the most attractive online store, it’s time to promote it with great photography. The best product photos will have a huge impact on conversions. Without the eCommerce photography services, your products won’t be able to stand out from everything else online.

eCommerce White Photography Studio to Make Your Product Stand Out

Is your eBay or Amazon product page struggling to make sales? If it is, it may be the best time to hire a professional photographer to shoot new high-quality product photos. Never miss another sale with eCommerce product photography services from PENCIL ONE.

We take special care to preserve the original look and feel of your product images on a pristine white background, so when a customer views the online selling page, they immediately see the product just as it appeared in your store.

In addition to showcasing products in high-quality imagery that is useful for marketing, we aim to place the products in a classic and timeless white background—highlighting the best features of your products in detail.

This helps give shoppers an incredibly clear vision of your product without distraction—letting your potential customers see what you’re offering.

White Background Photos Are Required for Most eCommerce Marketplaces

Lifestyle product photography is a growing trend with consumers and can be a highly effective way to promote your products online.

Every marketer wants to increase conversions when it comes to their eCommerce marketing. They understand that traffic is one thing, but converting that traffic into sales is the real prize.

Lifestyle product photography can be one of the best ways to reach this end game faster—using high-quality images that convert well can play a critical role in converting your traffic into sales.

These high-quality photos capture your products in their intended use by combining visual content with text to engage the audience while promoting the vision you have for your products.

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White Background Product Photography

White background photography is a staple for all eCommerce, catalogs, and online businesses. Check our options below.

If the graphic design of your company website is focusing on a brand of a clean, uncluttered, and modern feel, a white background is a timeless classic.

If you will eventually sell your product through a third-party online shopping site, it’s important to realize that Amazon is the largest user of white background product photography. Scrolling through the items available on Amazon, it’s clear to see the value behind a white background product photo as you’re set to sell your product on the world’s largest online marketplace.

The image background is important. Using a white background is a fantastic opportunity to ensure your product photo looks neat and that the lines in your image remain clean. It may seem boring, but it creates a clear image quality that promises professionalism and attention to detail in a product.

The brightening needed for a white background photo allows for more features of your product to be highlighted, giving the customer a well-rounded impression of your final image. With a white background, there is no chance of the setting of your product overpowering the product itself—no busy backdrops to distract your potential customers. Your client sees exactly what you’re offering.

When taking white background product photography, it’s important to make sure that the lighting setup for the product shots is well lit, and all edges are highlighted appropriately.

It’s considerably harder than it seems to take a high-quality white background product photograph, which is why we at PENCIL ONE pride ourselves on ensuring we take the best product image we can.

We ensure every item is well lit and brightened so your product looks its absolute best, no matter where you choose to feature it.

Black & Pure White Background Photos

People say that two perspectives are better than one. But when you have to select product shots from so many different perspectives, how do you pick the right one?

The good news is, picking out a perspective can be hard but following them is rather easy. In this guide, we will go over the basics of each perspective to help you figure out which one is right for your DIY product photography or eCommerce website.

3 Important Selections

What are the most important factors affecting product photos? Well, if you guessed background color, view angle, and reflection, then you’re correct!

These three factors are the cornerstone of successful product photography. Follow our instructions to make selections or visit the product-only images library for some ideas.

Background

Choosing the right product photography backdrop while working on the best shot is somewhat subjective. There are so many textures, colors, and designs, that it can be difficult to pick the right one. But having a good background can make people go “Wow!” when they see your product photos.

Ultimately, your selection will not just affect the way your products look in your photos but will also reflect who you are as a company.

Colorful and textured photography backdrops make a special product unique. A good selection will make a strong visual impact. However, a white background is required for both eCommerce stores and brick and mortar stores.

View angle

In photography, an angle is a view from a location and perspective most appropriate for showing a specific aspect of a product. A professional photographer might capture a product’s most flattering angle, or change camera settings to shoot different angles to create a sense of movement in a still image.

When taking product shots, showing the product from different views can be very helpful. The three main perspectives for product photography are front, side, and back view photos, and there are more.

Front view and side view angles are usually considered necessary for most product images. Backside, detail, and functional views are good to show more features of the product, such as material, finish, specifications, etc.

Showing detailed shots of the product photo on the product pages is a great way to reduce the return rate.

Reflection

The reflection effect is all about shining light on the lens so the shot is pretty much about your product against a shiny, reflective background. The reflection will perfectly show off the shape and texture of your product.

The reflection effect coming from either studio lights or natural lighting is definitely a good choice for jewelry and watch sales. Fashion accessories and products made in shiny materials are also good candidates.

It is not recommended to use reflection and a black backdrop for oversized products.

Front View

Front view photography or front view angle refers to a shot that looks straight into the lens of a camera.

The reason why a front view is required for any eCommerce sales website is because of a famous psychological phenomenon called anchoring.

Online stores that use a specific covet element on their homepage—where a person can easily relate what they see with their own life context because it creates natural closeness and enhances engagement.

Side View

Side View photography is usually used as a secondary photo for showing more information about the product.

This technique can also be used for other objects or scenes to emphasize the horizontal lines, provide details of the product that cannot be seen in the frontal view, or just simply add variety to your product images.

Viewers are able to grasp an overall look at your product, which is a huge factor in your potential customer's purchasing decision.

Back View

You cannot tell what a product image is from the back. In fact, the back view gives a lot of clues as to how a product can be used or can also give all those unused features.

The pictures from the back should be as clear, detailed, and descriptive as those from the front view.

Detail Shot

Detail shot photography is a modern approach to professional product photography that utilizes high-resolution digital cameras—capturing intricate details of finished product photos, textures, colors, and techniques.

These kinds of product photos allow consumers to intimately view and appreciate the little details and nuances in design and finish, in a way that standard product photography simply cannot.

Functional Photos

Many products today come with interesting features. But in most cases, these features are quite subtle—not in all cases, but many.

Functional Photos will help highlight these features and the product benefits from a distinctive view. It will help visualize the product from a new perspective and show it from a different angle.

Reflection on Black

A black background shows the shape and texture of some products. It provides a dark and dramatic look that emphasizes shiny and reflective products to their best advantage.

There are several reasons black is such a good choice for shooting shiny products, but for most, is that it eliminates distracting reflections from other surfaces in your photos.

Invisible Mannequin

The invisible mannequin photography technique is a good fit for all types of apparel products. We can shoot hats, tops, bottoms, leggings, and socks in the right shape.

This technique is used to hide a mannequin pose and leave a special-looking product with a captivating fit on the photo.

Customized background

Customized backgrounds are used to create more appealing product photography. Our professional photographers will provide you with an impressive visual description of your products that better directs customers to your e-commerce site.

Our product photographers provide unique, attention-grabbing backgrounds that allow your product photos to stand out from the crowd.

HIGH VOLUME OF PHOTOS? We know that ordering multiple products can become expensive, but our discounted rate per photo will decrease the more photos you ordered. This way you can get all products photographed at a lower price without having to buy products you already have pictures for. Our professional product photographer will work with you to give you the flexibility you need.

PROFESSIONAL PHOTOS WILL MAKE YOUR SALES BETTER AND EASIER.

  • eCommerce Needs Professional Photos

    There are billions of products listed on Amazon, eBay, and other popular online marketplaces. Store owners need to have quality photos to stand out in the crowd. Improve product images, get a higher click rate and increased revenue.

  • Flash Sale Site Accepted

    PENCIL ONE photos are recognized by most flash sale sites. Our photos meet their requirements, which will make your experience much easier online.

  • Social Media Content

    Social media needs frequent updates. Professional photos will make people interested in your products and trust your brand. You will get more likes, more shares, especially with a creative shot.

There are many benefits of eCommerce photography—the biggest is cost, which happens to be one of the most important factors in a business as well. If you can save money, you can spend it elsewhere on your business or pass it on to customers.

Here are reasons to choose professional photos:

  • Attract customers who might otherwise pass by
  • Draw customers into your sales funnel
  • Convince customers to buy your products or services
  • Enhance customer experience, and great photos also have a direct correlation with your revenue.
  • Boost conversions to increase average order value, well-crafted visuals truly play a vital role in the success of every online store.
  • Increase your average order value
  • Represent your products by capturing the essence of your brand or product, and representing everything you want to convey to your customers.
  • Add beauty to an otherwise boring product and help to add life and personality to it.

It's easy to update product photos as often as needed. Many sites only update their pictures every few years because they're too busy. With an eCommerce photography studio, it's easy to keep up with current trends and styles by changing things up regularly.

Stand out without overpowering, you need to have skills and techniques such as photo editing using photo editing software and lighting from natural light and any other light source. Both of which are easier if you have an eCommerce photography studio.

This allows you to take high-quality pictures with professional-looking results.

WHAT OUR CUSTOMERS TALK ABOUT US

  • Very pleased with my photos from PENCIL ONE. I needed photos for my website that were professional and that could provide good detail. Ryan and his team were a pleasure to work with and provided all of my photos in a very timely manner. I highly recommend using them, especially if you need good quality photos for your website.
    Kathy Nyman

  • Very satisfied with the service and quality. Started using Pencil One for new products but have been finding myself redoing existing products because the quality is excellent and their ability to figure out what I'm looking for is spot on. Definitely would recommend to anyone looking for high quality photography with top of the line customer service.

    Nick Robelet

  • Had a great experience with pencil one! The product photography was phenomenal and their communication was excellent. We will definitely be ordering more photos from them shortly!

    Hanson Grant

  • Exceptional customer service and fast turnaround! We've been very happy with the quality of the product photography Pencil One has provided to us. Their service has proven to be invaluable to our small business!

    Jimmy C

  • I contacted Pencil One because I was desperate. I had seen their amazing work and assumed they were expensive. After several attempts to create take our own “professional” photos, I decided to contact Pencil One. What an amazing company!! They were easy contact. Their prices were fabulous. And above all, they produced perfect photos!! Don’t waste your time trying to do it without Pencil One!!

    Kimberly Rogers

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Frequently Asked Questions

You can use a physical white background that you can hang up behind the product to be photographed. Using this method, you will also need one or two studio lights with modifiers to illuminate the background and create a clear white image. You can also use a reflector to create a larger spread of light. 

 

For instances in which physical props are not enough to achieve a pure white background, you have to use white background editing tools from post-production software such as Lightroom and Adobe Photoshop. This will do wonders if your product is too large to be photographed in the studio or if your studio itself couldn’t accommodate the type of white background that you need or if your product is entirely digital. 

In making a white background in post-production, either you correct the darker sections or corners of the background of the product or replace the entire background by cutting out the product from the image and placing it in an entirely new background. Keep in mind that no matter how you plan on taking your photographs, you will definitely need to run them through post-production, whether it’s for correcting the white background or fixing color or shadowing issues.

White backgrounds used for product images is a great way to boost your e-commerce efforts. Not only are white backgrounds professional-looking, they are also an effective and efficient way to command attention to your products, as it doesn’t create any visual noise. It’s easier to take consistent images for your brand when you use a plain white background. It makes your images and branding consistent, which in turn develops customers’ trust in your products. At the very least, your images will appear cleaner when using white backgrounds.

Generally, photographers rely on four basic elements - using a solid white background to eliminate distractions, using sunlight as background if needed, using the flash in the same manner, and avoiding overexposing the background.

In order to ensure that white backgrounds will remain bright and clean and the subject looks as good as possible, the photographer can use one light with a subject who is positioned near the background. This technique doesn’t rely on background light but still keeps it bright due to the “depth of light” principle - since the light falls off in intensity as it travels farther from its source, the distance from the subject to the background dramatically affects the luminosity of the background.

The photographer can also use two lights with the distance between the subject and background. This ensures that the background will look as white as possible and appear brighter in pictures with overexposure, which blurs the edges of the subject and ruins the contrast and sharpness.

Additionally, white is the most versatile background you can use in taking pictures - photographing and editing products on a white background is fairly easy. Another plus - you can turn the white background into any color that you choose using tools in post-production.

You can use a physical white background to place behind your products for the photoshoots, plus a camera, tripod, lens, and additional lights for the main subject. From here you can work with different lighting setups. You can use a single light if you have a small studio with minimal lights. You can also use the light itself as the background, in which you need to carefully consider the distance between the product and the light. The aim is to not put the light too close to the product, because it can illuminate the front of the item and will result in the background light influencing the subject’s key lighting.

Another option here is to photograph your subjects in glass and light a white background below them. This is useful in avoiding shadows on objects that need to be fixed in a vertical position.

If this is not possible for various reasons (the product is too big to be photographed in the studio, some portions of the background are too dark), you can simply achieve the effect that you want using Photoshop and other editing tools. After opening your image in Photoshop and creating a duplicate for safer editing, you can place a white background by adjusting color levels, adding a layer mask, and then painting out the background. Another method is to mask the background of the selected subject and then add a white background.

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