If you scroll through websites or search for products on Google Images, you will notice that white is the single most popular background for lifestyle product photography. This is not a coincidence. Most product photos have white backgrounds for many reasons.
Check out the below reasons to understand why white backgrounds are so popular for product photography.
White Background Makes Products Stand Out
No other color makes your product pop quite as white does. White creates high color contrast with your product to make it look more vibrant and appealing.
White is also plain—it will not distract viewers from the product you are trying to sell.
White Is Clean and Minimalist
White backgrounds give a sense of uniformity and consistency, which look professional without a lot of effort.
Looking professional and clean makes a great first impression, which can go a long way in helping establish your brand reputation—especially in the early stages when not many know who you are.
White Goes With Most Website Designs
More than any other color, white goes with most web designs. You don’t have to think twice about matching your product photos to your web design by using white backgrounds consistently in all product photos.
White Backgrounds Are More Likely to Get Featured
Because white backgrounds go with most web designs, blogs and magazines looking to feature products are also more likely to handpick your product.
White Backgrounds Make Editing Easier
Even if you choose to use a different background for your product photo later, having your original photo on a white background makes editing way easier.
Especially if your product is of bright or dark color, a white background creates high contrast in color, making it easy to select the subject in Photoshop or any other photo editing software and transfer it to another image.
White Backgrounds Make for Smaller File Size
White backgrounds allow you to save images in smaller file sizes. This can make a huge impact in terms of loading speed, which influences how well your e-commerce website ranks.
Effective for eCommerce
White is the single most common background for highest-selling e-commerce products. A great example is Amazon, which uses white backgrounds for its products.
Moreover, most online marketplaces require white backgrounds for images to be posted.
White Backgrounds are Cost-Effective
Lastly, white backgrounds are easy and affordable to prepare.
For businesses who sell a lot of products, white backgrounds not only take away a lot of guesswork from choosing which background works best for which product, but a white background is also pretty cheap to prepare.
You can buy a white sheet or a crisp white paper as your backdrop, and start taking photos.
As white backgrounds are also easier to edit, having all your product photos with a white background makes it easier and cheaper to have them bulk edited.
Get Product Photos That Sell Online!
Product photos that only look pretty aren’t enough. You need product photos that sell and grow your business.
Check out PENCIL ONE for our product photography. White background can surely help make your items stand out. Our professional-looking photos will surely help attract your potential customers, while our lifestyle product photography will certainly bring your products to life.
Contact us at PENCIL ONE today!
Tong is an expert in creating images that sell and grow businesses. He is an ecommerce product photography expert in Massachusetts. He absolutely loves doing what he does best- providing businesses with great product photography that converts. We hope this is reflected in what you see throughout our website.