The Need FootJoy refreshes its golf apparel lines every season. While the silhouettes remain constant, new colors and patterns are introduced each year. In catalogs and on product detail pages, different-year items are displayed side by side, making visual consistency absolutely critical to brand image. The Challenge The internal creative team was fully occupied with campaign and brand storytelling, leaving little bandwidth for high-volume, high-uniformity product photography. Traditional freelance photographers struggled to replicate identical angles, lighting, and styling across seasons, making it nearly impossible to achieve the desired “factory consistency.” The Solution Pencil One brought in a factory-driven production model: Sample First, Then Scale → confirm standards with samples, then execute in volume. Template Precision → locked-in angles, lighting, and styling. Unified Color Calibration → every batch and every year visually aligned. Real-Time Collaboration → assets uploaded to ReviewStudio for instant stakeholder feedback and approval. Multi-Channel Deliverables → photos exported in customized formats for different sales channels (e-commerce, wholesale, retail). The Result On-time delivery: 300 images (200 apparel, 100 accessories) in 14 days Cross-year consistency: catalogs and PDPs look seamless and professional Multi-channel ready: instant upload across e-commerce and retail platforms Efficiency gains: the internal creative team focused on high-impact campaigns instead of repetitive production work
