It’s no secret that online shopping is convenient, quick, and can be done in the comfort of your pajamas. Your customers no longer have to wait in long lines or find time in their busy day to drive to the store just to get a small gift or a new piece of clothing, or even record numbers out of a catalog with a check to be mailed.
Now the customer gets the joy of instant gratification, a few simple clicks, and your new purchase is on its way to you. This convenience has also driven the extreme rise of shopping online, to the point that your groceries can be delivered within the day and (potentially soon) a drone will deliver your parcel within a few hours.
When shopping online or in a catalog, buyers rely heavily on the photograph of a product. Many platforms began to offer photo shot service, like Amazon Product Photography. We should emphasize the importance of image and learn more photography Industry Knowledge to stand in a leading position of the eCommerce industry. The followings are five product photography strategy mistakes that the company always make in the process of online selling.
Mistake #1: Spend the time to create a full product but don’t plan on showing it
It’s amazing how often a company will spend a huge amount of time creating a product, but then will barely demonstrate what it can do once it is on display! Why spend the time to create a full product when you don’t plan on showing all of it? It makes absolutely no sense! Not only is it wasting the time you used to create those unfeatured details, it’s losing your money by not showing customers your complete product.
Leaving out detailed shots results in left out features. It is plain and simple. You are hurting your revenue and your reputation by not embracing your true potential. Every product has been designed for a specific reason. By simply adding up-close-and-personal photographs, you increase the value and desirability of your items instantly.
Your products and features are already there, now all we have to do is show them to the world. Customers detailed product photos ensure your place as the top seller on any search result.
Mistake #2: Give a High-end Product a Low-Quality Photo
When online shopping, a customer puts a lot of faith in the seller. They trust that the product will be the right color, the right brand, the right size – that’s a lot of trusts to put into a company. If a high-end product, say a designer bag, is advertised with a grainy and low-quality photo then customers will wonder if the bag may be fake. They associate the quality of the photo with the quality of the product. To boost sales, consider taking high-quality photos of all your products so the customer knows they are getting the best.
Without a photo, potential clients won’t know what they are buying. A photo for any item is essential. A photo allows potential clients to connect with your designs and find a style that suits them. By using high-quality photos for your products your customers will begin to trust and recognize your designs, which will keep your customers loyal to your product. If your design is good, it will translate well into a quality photo.
To any company, you want your designs to shine, but still, costly photography services can be a pain. Many professional product photography companies offer high-quality photographs at a reasonable price so that you can get more customers into your designs. These companies know the benefits of a proper photo and want you to see the difference it can make in your sales.
Mistake #3: Trick Customers
When shopping online or in a catalog, buyers rely heavily on the photograph of a product. They need to be able to trust a company to provide the exact same thing as they see advertised. Most of the times, returns are based solely on the fact that the real product differed too much from the image, and the customer felt, in a sense, betrayed. This is a surefire way to lose a customer for good – the customer no longer feels they can trust that brand and will consistently look elsewhere.
Some companies choose to make their product look cool and fancy using Photoshop. While this may seem like a good idea, the company is essentially lying to their customers. Photoshop may increase the dynamic to the photo of a product, but it won’t increase sales. Other companies try to trick customers by uploading low-quality images, product pictures taken from extreme distances, and other methods to avoid showing an up-close look at their actual item. These techniques lead to disappointment and frustration once a customer receives an item and is able to see the poor-quality now that it is actually in their hand.
Don’t allow customers to think your company is the same as all the other shady businesses. You provide great products, and you should feel proud to show high-quality, up-close photos in your item listings. Truly wonderful products can withstand the test of detailed photographs highlighting their best features and design accents.
Professionally detailed photo listings are now even more important than ever before due to the decreasing attention span caused by our ubiquitous technology. The average adult only has 8 seconds before they shift their focus to a new item on their screen. Most of your competitors are only being glanced over as a customer scrolls through a search result. The professional product photography company gives you the power to grab the attention of a customer with their tremendous visual creations. They only use Photoshop to ensure the fine details of a product are accentuated, making sure potential customers know what they are buying. Tell the entire story of your product without ever uttering a word! Your products deserve the attention we can offer!
They are confident to take the best photos of your product and make it stand out while still remaining true to it. They will ensure your product is accurately represented with great care and detail, to ensure your customers trust you and your products.
Mistake #4: Ignore the Importance of the Detail Shots
Some companies think the little details on their products don’t matter, and they end up losing a ton of potential sales because of their flawed thought process. If you purchased a brand-new car and it arrived at your home with no wheels attached, you would be extremely upset. The tires only make up a small portion of the entire car, so why do they matter? While that is an obvious question, too many companies feel they can list their products without any attention to detail. This results in customers ordering products and finding out the “tires” weren’t included.
Detail product photos allow your customers to review every curve, surface space, and viewpoint that your product has to offer. Customers will know everything about the exact item they are purchasing and will have the confidence to order your products right away. Building trust with an online shopper is the number one way to complete a sale when there is no direct interaction with the customer during the shopping experience.
Online viewers want to feel sure that the money they are spending will give them the exact item they desire. Detail product photos provide a visual experience that could only be rivaled by actually holding your items in their hand. Do not make the same mistake that so many of your competitors repeat over and over. Skipping detailed product photos and not providing a thorough product description are guaranteed ways to see your sale go to a different company. This basic and easy step allows you to “lock-in” every customer and washes away any ounce of doubt they may have in their mind.
Mistake #5: Changeless Product Photography Strategy
When trying to make your name in the e-commerce market, we all know the challenges of getting your product to stand out. Flashy photos and stylized shoots seem to be what everyone is trying to push. But did you know that there are new trends and regulations that you need to follow when it comes to product photography?
Along with the stable evolvement of the e-commerce platform, customers have come to expect a certain level of quality from all online sellers, and flash sale platforms are starting to recognize and do their best to meet this need. Nowadays, Amazon has updated its furniture guidelines to specific, clear, informational shots of each product are needed first and foremost- no more flashy images and text bubbles as the first thing customers see! Also, the new regulations specify that they want environment photos, in use shots, and finally a detail shot to showcase textures and unique designs that set your products apart.
With these guidelines you may be thinking; how do I stay ahead of the game? The answer is simple: Outsourced Product Photography Company. You will need your items to be presented in the best light, detail shots, and creative background. Outsourced Photography Company is able to cater every shoot to first meet the informational shots Amazon requires, and then to bring in creative sets and bring your products to life. They know that it is through clear, informational, and relatable photos that you draw your customers’ attention, and it is through the details that your customers know exactly what they are buying. Choosing Outsourced Product Photography Company helps you ensure that all of your products are photographed with the same clarity and efficiency to unify your e-commerce signature and ensure that your name stays at the forefront of the market.
Always remember, photos are the most important method of communicating a product to your customers. When you earn a buyer’s trust with your professional image, the effects are invaluable. Not only will your products look better, you will look better as a brand, Amazon will look better for supporting your products. Amazon continues to update their photography standards so that they can look more professional, and in turn, so will your business. Make sure you easily stay at the top of the market with the help of the Outsourced Product Photography.
Mistake #6: Not Considering All Available Options
When choosing whether to go for an in-house photographer vs outsourcing to a photography company, there’s a lot to consider. Who’s taking your photos, the quality of the cameras, accessibility to unique backdrops, and more. There are three reasons telling you why you should outsource product photography.
Show exactly what you want
An in-house photography team lacks the people to coordinate between the photographers and the production department about the products, leaving a wide margin for error. A high-quality outsourced company has a separate department whose only job is to coordinate and communicate between the clients and the photographers. The team communicates both ways, ensuring the client hears the suggestions on how to best photograph the product and the photographer understand the photography and advertising strategy the client is trying to achieve.
Unlimited settings display your product in unique ways
Taking a photo with an in-house photographer limits your settings to what’s accessible in-house. While there may be a few settings in-house that work for a few of your products, outsourcing to a company can offer Choices of pre-built scenes in various sizes that are sure to highlight the functionality of your product in a unique way. Being able to display your product in unique ways will draw the attention of customers with the eye-catching photos that are created as a result. Outsourcing also allows you access to the creativity that helped create the copious amounts of scenes, meaning there are no limits to how you can have your product photographed.
Have your product line always ready to display
An in-house photography department usually has only one or two photographers with quality hardware, however with a professional photography company you receive a team of photographers who can process large volume photos per day. Each photographer on an outsourced team completes the same role as the one in-house photographer but has access to a wide variety of props, lighting, backdrops and more due to the number of quality photos taken each day.