Clothing product photography analysis

Photo Source: www.zara.com

Clothing product photography analysis

Background:
Off white background

Lighting:
Top lighting is a stronger, soft light with contrast. Softbox

Camera Angle:
Straight on, hanging shooting, not lay on the ground

Shadow:
No drop shadow. Lighting shadow is very natural

Detail:
Close-up for fabric materials, design features

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Clothing product photography from Zara’s styles convey a very natural feeling, without excessively styling the arrangement of products. We can see many natural wrinkles, and even some imperfections from below zara photoshoot. On the contrary, this sensation makes people feel genuine and warm from these flat lay clothing photos. Paired with natural lighting effects and the complete absence of drop shadows, these clothing product photos appear inviting and make people inclined to get closer to these products.

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