Everland Garment Photography and flat lay photography

Photo Source: www.everlane.com

Everland Garment Photography and flat lay photography

Background 

Natural white studio background paper 

Lighting 

Strobe lighting, natural soft, top light  

Camera Angel

Person’s Height view

Shadow

Natural shadow 

Detail

Light makeup and relax pose

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Garment photography, commonly known as flat lay clothing photography, is prevalent across fashion brands, each with its own unique style. Everland's flat lay clothing photography stands out for two reasons: firstly, their lighting is exceptionally flat, devoid of discernible angles or directions, creating a clean and relaxed ambiance that aligns with their brand values. Secondly, their images feature ample white space, unlike other brands, opting for a looser crop that imparts a sense of ease and freedom, further reinforcing their brand identity.

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