Incorporating models into toy photography acts as a bridge, conveying the emotions and stories behind the products. Observing Lego's approach, where each model is actively engaged with the Lego sets, showcases not just the product but the happiness and imaginative play it fosters. This connection is vital, transforming simple ecommerce model photography into a narrative that speaks volumes about the Lego brand. Moreover, creating a warm and inviting environment is crucial for toy product photography. It's not just about the toys; it's about the stories, dreams, and worlds they invite us to explore. Through thoughtful staging and the presence of human elements, Lego toy photography transcends the basic concept of ecommerce photography, offering viewers a glimpse into the joyful and boundless universe that Lego represents.
In conclusion, the significance of Lego toy photography extends far beyond capturing the physical product. It's about encapsulating the joy, creativity, and endless possibilities that come with every Lego set. By focusing on the interaction between the product and its users, and ensuring the photography environment is as inviting as the toy itself, Lego toy photography can effectively communicate the brand's essence and the emotional value of its products. This approach not only enhances the visual appeal of Lego's ecommerce presence but also solidifies its position as a brand that values creativity, joy, and the importance of play.
Product Photography Tech sheet
Background: Homey and blur background
Lighting: Soft & natural light, bounce lighting on Main light
Camera Angle: Straight on
Shadow: Natural shadow or no shadow
Detail: Blur background focus on product and model
