The models cleverly showcased the luminous qualities of the garments against a dark background. By showing off the reflective features of the clothes, Lululemon does a good job of showing customers how safe the clothes are in the dark. Images are shot from different angles to emphasize different aspects of the garment, while highlights are carefully chosen to draw the eye and emphasize the garment's shine.
Lululemon Reflective Brilliance: Garments Illuminated Against a Dark Backdrop for Safety and Style
Photo Source: shop.lululemon.com
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