Skin care pictures, especially when featuring models, are crucial for demonstrating the effects of products. The true test of product effectiveness is seen through its use. Typically, cosmetic product photography involving models will retouch skin to perfection to highlight the product's benefits. The Ordinary has opted for a more relatable and sincere approach, using model photos to suggest which product suits a particular skin type. It's evident that each model's skin showcases various imperfections, creating a stark contrast with the polished images we're accustomed to. This authenticity makes a memorable impression, enticing viewers to look closer.
