Skincare photography is not just about capturing a good product photo; it's about maintaining consistency across all product photos on a website. The Ordinary's product photos exemplify this achievement. Let's examine The Ordinary's photoshoots on white backgrounds. These images first and foremost showcase consistent lighting, all utilizing high-contrast lighting with shadows at highly consistent angles. Achieving this consistency can be done in two ways: first, by maintaining the angle and height of the lighting setup. Second, by creating shadows in post-production. Both methods can achieve similar results but require the use of templates.
