The Ordinary

Skincare Photoshoot

Skincare photoshoot techniques, including The Ordinary's innovative ideas, white background tips, and creative backgrounds, empower brands and photographers to capture stunning product images.
Skincare Photoshoot

A skincare photoshoot does more than just capture the physical appearance of a product; it conveys the essence and ethos of the brand behind it. This narrative is crucial in the beauty industry, where the connection between product and consumer is often built upon visual appeal and the promise of effectiveness. The Ordinary, a brand renowned for its straightforward approach to skincare, offers a masterclass in how innovative photoshoot ideas can significantly enhance product visibility and appeal. This article explores the strategies behind effective skincare photography, from staging photoshoots on white backgrounds to the creative use of models and backgrounds, all aimed at creating compelling visual narratives.

product photography analysis for your brand

The Art of the White Background

Starting with the basics, a photoshoot on a white background is more than just a standard industry practice; it's a canvas that allows the product to speak for itself. The simplicity of a white background eliminates potential distractions, focusing the viewer's attention solely on the product. However, achieving the perfect white background photoshoot involves meticulous attention to lighting to ensure the product is accurately represented without losing detail to overexposure or casting unwanted shadows. This technique requires a delicate balance between soft, diffused lighting and more direct light sources to highlight the product's texture and color accurately. Here are more white background product photography samples from The Ordinary.

white background product photography

Creative Backgrounds in Product Photography

While white backgrounds offer clarity and simplicity, incorporating creative backgrounds can elevate a product's presentation by adding context or evoking specific emotions. The Ordinary utilizes this strategy effectively, choosing backgrounds that complement the product's purpose or ingredients. For example, a hydrating serum might be photographed against a backdrop that suggests moisture or freshness, such as dewdrops on a leaf. This creative approach not only makes the product more visually appealing but also communicates its benefits in a subtle, visual language. Here are more creative background product photography samples from The Ordinary.

creative background product photography

The Role of Models in Skincare Photography

Utilizing models in skincare photoshoots adds a human element that can significantly enhance the product's appeal. The Ordinary's approach to model photography is particularly noteworthy. Instead of aiming for flawlessness, the brand opts for realism, showcasing models with a variety of skin types and textures. This honest portrayal helps to establish a trustworthy relationship with the audience, as it reflects a more accurate representation of the product's potential effects. When shooting with models, it's crucial to focus on natural beauty and the genuine benefits of the skincare product, avoiding overly retouched images that could set unrealistic expectations. Here are more model product photography samples from The Ordinary.

model product photography

Capturing Product Group Photos

Product group photos are another essential aspect of skincare photography, especially for brands like The Ordinary that offer an extensive range of products. Group shots not only display the product lineup but also illustrate the potential for combining different items as part of a skincare regimen. The key to successful product group photography lies in composition and balance. Each product should be clearly visible, with thoughtful arrangement that guides the viewer's eye across the image. Lighting plays a crucial role here as well, ensuring that each product is evenly illuminated and that the group shot feels cohesive. Here are more product group shooting samples from The Ordinary.

group product product photography

The Photographer's Vision

Behind every successful skincare photoshoot is a photographer who understands the brand's vision and the story it wants to tell. Brand photographers must work closely with the marketing team to ensure that the photos align with the overall marketing strategy and appeal to the target audience. This collaboration includes deciding on the photoshoot's creative direction, from the choice of models and backgrounds to the lighting and composition. A deep understanding of the brand's identity and the message it wishes to convey is essential for translating these elements into compelling visual content.


In conclusion, a skincare photoshoot is a multifaceted endeavor that requires careful planning, creative vision, and technical expertise. Whether through the simplicity of a white background or the strategic use of models and creative backdrops, the goal remains the same: to create images that capture the essence of the product and resonate with the consumer. The Ordinary's approach to skincare photography serves as an inspiring example of how authenticity and innovation can combine to create visually stunning and effective marketing materials. As the skincare industry continues to evolve, the importance of distinctive, high-quality photography will only increase, making it an indispensable tool for brands looking to stand out in a crowded market.

Check here see more skincare product photography styles.

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